Vodafone Idea has launched a campaign in India to highlight how people are using 4G to cope with being stuck at home.
The campaign, called ’#ApnoKeSaath’ was created by BBDO, and shows how people are not only using 4G for education and to work from home, but also to learn new skills, instruments and languages during a lockdown.
The spot also salutes those who are teaching and extending a helping hand to those who are not as digitally equipped.
“Brand Idea believes that mobile telephones can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others,” said Kavita Nair, chief brand and digital transformation officer at Vodafone Idea.
“Idea 4G’s campaign ’Online Seekho #Apnokesaath’ showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”
