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Welcome to The Drum's US Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Feb. 15.
Droga5: Under Armour 'The Legend of Tom Brady'
Agency: Droga5
Client: Under Armour
Date: February 2017
After the New England Patriots made a massive comeback to beat the Atlanta Falcons in overtime, Under Armour released an ad to congratulate Tom Brady on his fifth Super Bowl win.
The hokey ad features Bostonians marveling over the famed quarterback and the fact that he was able to clinch another Super Bowl championship at the age of 39. The video is meant to illustrate just how much of an icon Brady is in New England – at one point, a local woman deadpans that every kid in the Boston neighborhood of Dorchester “legally has to be named Tom or Brady.”
Brady was one of the many athletes to star in Under Armour’s “Rule Yourself” campaign, which launched in 2015 and featured ballerina Misty Copeland, NBA star Stephen Curry and pro golfer Jordan Spieth.
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Ray Smiling
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer, Film: Perry Kornblum
Business Affairs Manager: Mairead Murray
Senior Interactive Producer: Michael Bucchino
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Will Davie
Strategist: Newman Granger
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Production Company: Droga5 Studios
Director: Brian Lannin
Executive Producer: Scott Chinn
Producer: Sara Vander Horn
Editorial: Droga5 Studios
Editor: Matt Badger
Executive Producer: Scott Chinn
Producer: CJ Trahan
Post Production: RCO / Telecine
Producer: Sheina Dao
Music: Score a Score, The Dawn_2
Sound: Droga5 Studios
Mixer: Jesse Peterson
Chief Creative Officer: Ted Royer
Creative Director: Ray Smiling
Copywriter: Craig Gerringer
Art Director: Conner Tobiason
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Senior Producer, Film: Perry Kornblum
Business Affairs Manager: Mairead Murray
Senior Interactive Producer: Michael Bucchino
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Will Davie
Strategist: Newman Granger
Communications Strategy Director: Hillary Heath
Senior Communications Strategist: Kathryn Ruocco
Executive Group Director: Julian Cheevers
Group Account Director: Shane Chastang
Account Director: Lucy Santilli
Associate Account Manager: Megan Haggerty
Group Project Manager: Bill Wilson
Production Company: Droga5 Studios
Director: Brian Lannin
Executive Producer: Scott Chinn
Producer: Sara Vander Horn
Editorial: Droga5 Studios
Editor: Matt Badger
Executive Producer: Scott Chinn
Producer: CJ Trahan
Post Production: RCO / Telecine
Producer: Sheina Dao
Music: Score a Score, The Dawn_2
Sound: Droga5 Studios
Mixer: Jesse Peterson
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TBWA\Chiat\Day LA: The Recording Academy 'It Was You'
Agency: TBWA\Chiat\Day LA
Client: The Recording Academy
Date: February 2017
With the 59th Annual Grammy Awards just days away, The Recording Academy has released a one-minute film that features young girls repeating the words of the acceptance speech Taylor Swift gave last February after she won Album of the Year for “1989.”
In the spot, young performers, athletes and musicians repeat Swift’s empowering words verbatim to help motivate themselves as they work towards their own dreams. The video ends with footage of Swift’s actual Grammys speech as she tells women to remember that no one else can take credit for their success. Her speech was a thinly veiled dig at Kanye West, who was referring to Swift when he said he “made that bitch famous” in his song “Famous.”
Created by TBWA\Chiat\Day LA, the ad is part of a Grammys campaign called “Believe in Music” that aims to celebrate the different ways that music can inspire, strengthen and motivate us. Other spots in the campaign feature comedian James Corden, who is hosting the Grammys this year, as he uses music to try and make mundane situations more fun.
Credits:
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The Martin Agency: Geico 'Dead Car Battery'
Agency: The Martin Agency
Client: Geico
Date: February 2017
During Super Bowl LI's pregame, Geico premiered a new campaign called "Easier Done Than Said." The first ad in the campaign, called "Dead Car Battery," promotes Geico's Emergency Roadside Service.
Credits:
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PNYC: Lamar Advertising 'Hey Marc, this ad is real'
Agency: PNYC
Client: Lamar Advertising
Date: February 2017
Last week, Procter & Gamble’s chief brand officer Marc Pritchard outlined the company’s plans to fight ad fraud, review media agency contracts and adopt industrywide viewability metrics, all of which are part of P&G’s broader strategy to regulate a decidedly messy digital landscape that has ultimately hurt advertisers.
In response to his statements, Lamar Advertising – an out-of-home company that provides ad space on billboards, bus shelters and the like – has launched a clever self-promotional campaign that has a target audience of one: Marc Pritchard.
By putting up billboards around P&G’s Cincinnati headquarters that say “Hey Marc, This Ad Is Real,” the company is hoping that Pritchard will reevaluate the effectiveness of out-of-home advertising – particularly in light of the many headaches that digital media has brought along with it.
The billboards, which direct Pritchard to the website feelthereal.org, are part of an ongoing out-of-home campaign that the Outdoor Advertising Association of America (OAAA) launched in 2015 during Advertising Week New York. Called “Feel the Real,” the effort is backed by out-of-home companies like Outfront Media and is meant to illustrate the point that out-of-home ads can actually enhance a brand’s digital strategy. According to a video on Feel The Real’s website, 30,000 unique visitors visited feelthereal.org during the first six weeks of the campaign’s launch, with 40% of them being media and advertising professionals.
Credits:
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Wieden + Kennedy New York: Delta '4 a.m.'
Agency: Wieden + Kennedy New York
Client: Delta
Date: February 2017
Delta is paying homage to early risers in its latest TV spot. Created by Wieden + Kennedy New York, the spot - which features the song "Heigh-Ho" from "Snow White and the Seven Dwarfs" - shows people waking up before it's light out to catch early morning flights for work. The ad, which was shot in New York, Shanghai, Mexico City and Los Angeles, also features a voiceover from actress Viola Davis, who will be the "voice of Delta" for the next year.
Credits:
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Deutsch New York: Booking.com 'Kindergarten' and 'Driving Range'
Agency: Deutsch New York
Client: Booking.com
Date: February 2017
Booking.com has released a new campaign that is running under the strapline "Nothing is More Important." Created by Deutsch New York, two spots humorously highlight why vacations are becoming increasingly important to today's overworked and stressed out workers.
Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Pete Johnson
Group Creative Director: George Decker
Creative Director: Matthew Moyer
Creative Director: Jeff Kopay
Director of Integrated Production: Joe Calabrese
Sr. Producer/Content Director: Joe Pernice
VP, Integrated Business Affairs: Jaymie Lipman
Strategy Director: Ben Parker
EVP, Group Account Director: Tyler Helms
SVP, Account Director: Kristen Rincavage
Assistant Account Executive: Mick Potthast
Production Company: Community Films
Director: Jared Hess
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Head of Production: Chris Spanos
Producer: Lisa Shaw
Set PA: Elliot Hess
Production Company: Jacaranda Films
Executive Producer: Remi Noiriel
Executive Producer: Mauro Groisman
Head of Production: Felipe Nogueira
Line Producer: Ana Luz Cordoba
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Producer: Vietan Nguyen
Asst. Editor: Joshua Berger
Telecine: Ntropic
Creative Director: Simon Mowbray
Producer: Laura Livingston
Visual Effects Company: Ntropic
Creative Director: Simon Mowbray
Producer: Laura Livingston
Audio Post Company: AudioEngine
CEO: Bob Giammarco
Audio Mixer: Carl Mandelbaum
Audio Mixer: Rex Recker
Assistant: Drew Campbell
Producer: Molly Burke
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Pete Johnson
Group Creative Director: George Decker
Creative Director: Matthew Moyer
Creative Director: Jeff Kopay
Director of Integrated Production: Joe Calabrese
Sr. Producer/Content Director: Joe Pernice
VP, Integrated Business Affairs: Jaymie Lipman
Strategy Director: Ben Parker
EVP, Group Account Director: Tyler Helms
SVP, Account Director: Kristen Rincavage
Assistant Account Executive: Mick Potthast
Production Company: Community Films
Director: Jared Hess
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Head of Production: Chris Spanos
Producer: Lisa Shaw
Set PA: Elliot Hess
Production Company: Jacaranda Films
Executive Producer: Remi Noiriel
Executive Producer: Mauro Groisman
Head of Production: Felipe Nogueira
Line Producer: Ana Luz Cordoba
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Producer: Vietan Nguyen
Asst. Editor: Joshua Berger
Telecine: Ntropic
Creative Director: Simon Mowbray
Producer: Laura Livingston
Visual Effects Company: Ntropic
Creative Director: Simon Mowbray
Producer: Laura Livingston
Audio Post Company: AudioEngine
CEO: Bob Giammarco
Audio Mixer: Carl Mandelbaum
Audio Mixer: Rex Recker
Assistant: Drew Campbell
Producer: Molly Burke
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Havas New York: Green Mountain Coffee 'Sourcing' and 'Roasting'
Agency: Havas New York
Client: Green Mountain Coffee
Date: February 2017
Green Mountain Coffee is promoting its roasting chops and fair trade practices in its latest campaign. One spot, called "Sourcing," features a Colombian farmer and his dog Pepe. Another features one of the brand's "master roasters," a man named Kevin who tests aromas and flavors to ensure that Green Mountain Coffee's products taste good.
Credits:
Chief Creative Officer, The Americas: Toygar Bazarkaya
Executive Producer: Peter Feldman
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Associate Creative Director: Reuben Orter
Associate Creative Director: Ben Butler
Managing Director: Morgan Seamark
Account Director: Laura Brillanti
Account Executive: Stella Continanza
Director: John Merizalde
Production Company: Whitelist Content, LLP
Producer (Whitelist): Dustin Highbridge
Editorial: Whitelist Content, LLC
Executive Producer: Peter Feldman
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Associate Creative Director: Reuben Orter
Associate Creative Director: Ben Butler
Managing Director: Morgan Seamark
Account Director: Laura Brillanti
Account Executive: Stella Continanza
Director: John Merizalde
Production Company: Whitelist Content, LLP
Producer (Whitelist): Dustin Highbridge
Editorial: Whitelist Content, LLC
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Havas New York: Green Mountain Coffee 'Sourcing' and 'Roasting'
Agency: Havas New York
Client: Green Mountain Coffee
Date: February 2017
Green Mountain Coffee is promoting its roasting chops and fair trade practices in its latest campaign. One spot, called "Sourcing," features a Colombian farmer and his dog Pepe. Another features one of the brand's "master roasters," a man named Kevin who tests aromas and flavors to ensure that Green Mountain Coffee's products taste good.
Credits:
Chief Creative Officer, The Americas: Toygar Bazarkaya
Executive Producer: Peter Feldman
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Associate Creative Director: Reuben Orter
Associate Creative Director: Ben Butler
Managing Director: Morgan Seamark
Account Director: Laura Brillanti
Account Executive: Stella Continanza
Director: John Merizalde
Production Company: Whitelist Content, LLP
Producer (Whitelist): Dustin Highbridge
Editorial: Whitelist Content, LLC
Executive Producer: Peter Feldman
Creative Director: Tommy Troncoso
Creative Director: Nazly Kasim
Associate Creative Director: Reuben Orter
Associate Creative Director: Ben Butler
Managing Director: Morgan Seamark
Account Director: Laura Brillanti
Account Executive: Stella Continanza
Director: John Merizalde
Production Company: Whitelist Content, LLP
Producer (Whitelist): Dustin Highbridge
Editorial: Whitelist Content, LLC
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Rokkan: JetBlue 'Change at Jamaica'
Agency: Rokkan
Client: JetBlue
Date: February 2017
JetBlue recently decided to make rush hour a little more fun for some lucky NYC commuters at Jamaica station in Queens, one of the busiest train stations in the city. In partnership with the Jamaica Tourist Board, the airline gave 15 commuters the chance to trade in their train ticket for a plane ticket to the island of Jamaica.
Credits:
Chief Creative Officer: Brian Carley
Creative Director: Billy Veasey
Creative Director: Bill Carlson
Copywriter: Katie Lee
Art Director: Alex Junquera
Chief Delivery Officer: Joe Tao
VP, Client Partnership: Kaitlyn Brenner
Business Manager: Bryeanna Murphy
Production Company: Honor Society
Director: Tim Abshire
Director of Photography: Will Rexer
Executive Producer: Megan Kelly
Producer: Tim Herrick
Production Supervisor: Mike Natale
Production Designer: Holbrook Hayes
Stylist: Jennifer Brownstein
Hair and Make Up: Maryse Felix
Casting Company: Liz Lewis Casting
Editing Company: Fluid
Executive Producer: Laura Relovsky
Producer: Meg Hall
Editor: Peter Sabatino
Assistant Editor: Evan Johnston
Music Company: APM and Founder Music
Creative Director: Billy Veasey
Creative Director: Bill Carlson
Copywriter: Katie Lee
Art Director: Alex Junquera
Chief Delivery Officer: Joe Tao
VP, Client Partnership: Kaitlyn Brenner
Business Manager: Bryeanna Murphy
Production Company: Honor Society
Director: Tim Abshire
Director of Photography: Will Rexer
Executive Producer: Megan Kelly
Producer: Tim Herrick
Production Supervisor: Mike Natale
Production Designer: Holbrook Hayes
Stylist: Jennifer Brownstein
Hair and Make Up: Maryse Felix
Casting Company: Liz Lewis Casting
Editing Company: Fluid
Executive Producer: Laura Relovsky
Producer: Meg Hall
Editor: Peter Sabatino
Assistant Editor: Evan Johnston
Music Company: APM and Founder Music
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Huge: Canada Goose 'Chance Nothing'
Agency: Huge
Client: Canada Goose
Date: February 2017
Huge recently partnered with Canada Goose to produce the clothing company's spring campaign. Called 'Chance Nothing,' the videos will be rolling out on pre-rolls and social media for the next two weeks.
Credits:
Creative director: Simon Clancy
Agency PM: Coby Shuman
Agency producer: Kim Cortese
Producer: Lizzie Goodman
Media Agency: Huge Inc
Production company: Huge Inc
Director: Otto Arsenault
Cinematographer: Brendan Stumpf
Color Grade: Company 3 / Tim Masick
Retouching: Stereohorse
Audio post production: One Thousand Birds
Agency PM: Coby Shuman
Agency producer: Kim Cortese
Producer: Lizzie Goodman
Media Agency: Huge Inc
Production company: Huge Inc
Director: Otto Arsenault
Cinematographer: Brendan Stumpf
Color Grade: Company 3 / Tim Masick
Retouching: Stereohorse
Audio post production: One Thousand Birds
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