Creative Works: including Audible, Tennent's and Apple

The UK will be settling in for staycations aplenty, as travel restrictions and underlying sense of caution threatens to ruin hopes of the usual trip abroad. But perhaps, there’s another way to get away? Audible.co.uk has always offered listeners the chance to escape to any number of fictional or factual destinations, but now they’ve gone even further.  Their latest campaign in the UK, developed by Fold7, reimagines the brand as a means to travel, transporting its users across space and time, to offer a much needed escape this summer. Introducing Fly Audible…

Fly Audible invokes a golden age of travel, harking back to the iconic imagery of classic travel advertising from the 1970s, promoting a wide range of destinations that the listener can be transported to.

Directed by Mark Denton and voiced by Julian Barratt, the TV spot takes us through a snapshot of the different places Audible can transport the listener to. From city breaks in (not so) friendly Gilead, warmer weather on the surface of Mars, or something with a little more fight Beyond The Wall, the spot takes us on an exhilarating trip across worlds, all from the comfort of your own home (or garden).

The TV campaign will be supported by radio that takes inspiration from the all-too-familiar Captain’s announcements, although this flight takes passengers on a journey unlike any other, landing in Ancient Greece “at around 750BC”.

Tennent’s has unveiled a multichannel through the line campaign to support Scotland’s on-trade while buying a pint for the nation.

Launching today, ‘Dedicated to You’ will see  hundreds of thousands of complimentary pints of Tennent’s Lager and Tennent’s Light gifted for people to enjoy in around 2,000 outlets as the beer brand announced it is dedicating a pint to the nation

The new campaign was launched with a heart-warming 90-second brand film showcasing bars as they prepare to reopen, fans and some beautiful shots of Scotland’s cities – soundtracked by former T-Break artist Declan Welsh and the Decadent West’s heart-warming anthem, Times - a song all about relishing life and being with friends.

As well as featuring across Tennent’s social channels, the video will run on television, with a significant media buy spanning STV, Channel 4 and Sky AdSmart which will air from the 15 July. 

The lockdown edition of 'Apple at Work - The Underdogs' is an ode to remote working that humorously captures all the frustrations, family responsibilities and video blunders that come with working from home, while articulating how Apple's products are here to help. 

The first chapter released back in 2019 saw four employees working tirelessly to impress their austere boss - Vivienne. Filmed in the style of an American sitcom, 'The Underdogs' introduced a sceptical world to the need for rounded pizza boxes - an actual Apple-invented concept.

With the same four scrappy employees in tow, this time Vivienne tells the team that 'Project Pandora's Box' is back, with a tight deadline - though this time the design needs to be recyclable. With no time to lose, the team set about navigating her arduous request from the 'comfort' of their homes. 

While they encounter many hurdles along the way, Apple's wide range of devices and software are the one constant which iron out the stress of Vivienne's task whenever a spanner is thrown in the works. 

Australia-based over-the-top platform Binge has team up with e-commerce platform The Iconic to create unisex loungewear while streaming shows at home during the Covid-19 lockdown.

The loungewear, called Inactivewear, aims to allow Binge’s users to watch shows on the platform with maximum comfort, according to The Iconic. It has been found that over half of Australians (57%) state they have streamed at least 20% more content while at home during lockdown.

“I’m delighted to help Binge launch Inactivewear - a range that will allow Australians to up their style-game, while they relax at home and binge on all their favourite content,” said Louise Crompton, the chief marketing officer at Binge.

“Binge speaks to the heart of what unturnoffable entertainment is all about. Escaping from the real world and indulging in an episode of a show you love, and another and another. 

“And with one in two Australians telling us they love to binge content in loose, comfortable leisure wear, we were inspired to create our own line of luxe-loungewear to help Bingers stream over 10,000 hours of the world’s best shows and movies in style.

She added: “The range caters for all ‘Bingers’. From the ‘lounge room fashionistas’ and the ‘skinny jeans resisters,’ to the ‘invitation decliners’ and the ‘indulgent couch recliners’. Put on your Inactivewear, switch your phone to silent and escape with unturnoffable drama, reality, lifestyle, comedy, movies and more at your fingertips.”

Inactivewear will be made up of 19 individual pieces, including crew neck jumpers, hoodies, sweatshirts, tracksuit pants, shorts and socks.

 

 

 

Young girls everywhere are experiencing a slump in their lives due to the ongoing pandemic that has scuppering their routines, with some jobs grinding to a halt.

Sunsilk chose to tell the story of these determined girls through a hairdresser who loses her job due to the pandemic. This vibrant film conceptualized by Wunderman Thompson South Asia, focuses on the girl’s determination to beat her circumstances and shows how she completely turns her life around despite being at home.

With a strong inspirational message of ‘Duniya mein chaao all the time’, the film inspires young girls that if they can think it, they can do it, lockdown or not! It encourages girls to find their shine even on the dullest of days and turn their life around. The film has been released via TV and Digital platforms.

BeGambleAware,the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League.

The push was created in partnership with creative agency M&C Saatchi and is part of BeGambleAware and The Safer Gambling Board’s broader ‘Bet Regret’ campaign, which promotes safer gambling, primarily amongst men aged 18 to 34.

With football returning to our screens, and a packed schedule of fixtures, M&C Saatchi and GambleAware recognised that excited fans might be more susceptible to placing lots of impulsive bets, potentially leading to feelings of regret.

ALDI Süd and ALDI Nord, in partnership with McCann Germany, have launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC's unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of customers at home. More than a dozen initiatives are part of the integrated campaign #gemeinsamgehtalles on all channels, developed by McCann Germany.

In a joint TV spot, ALDI SÜD and ALDI Nord show how their employees stand up for each other and stick together as a team to continuously supply Germany with all necessary goods. In their personal video messages, which they shot themselves at short notice, the employees, as well as customers and supporters from other sectors - including a doctor - report on why they are committed and who they are currently working for. The TVC is part of an integrated brand campaign developed by McCann Germany.

"At ALDI we work together to ensure that you are provided with everything you need," this is how the new TV- and Online-spots begin. In addition to the ALDI employees in the warehouses and branches of the discounter, the spot focuses on the 82.7 million Germans who continue to be there for each other despite the corona crisis, social distancing and confinement measures.

 

Independent digital creative agency Waste has built a replica of its office in Nintendo's Animal Crossing: New Horizons, and is inviting its virtual visitors to respond to a creative brief in order to win a three-month paid internship, as it seeks to engage with a broader, more diverse range of talent.

The creative agency has developed a virtual version of the Waste London office, on its own island in Animal Crossing: New Horizons. The lovingly recreated office includes little details such as the clocks and artwork which hang on the walls at Waste, as well as the agency’s big boardroom table, and staff desks covered in paper, scribbles and storyboards. Visitors can even take a trip to Waste’s local pub, the Hat and Tun.

The space also features a virtual message board, where a creative brief is posted. Anyone over the age of 18 can answer the brief, with the most interesting response winning a three-month paid internship in Waste’s creative department.

Waste chose to develop the replica office and creative brief as a way to reach fresh talent outside of the usual recruitment channels.

Free The Birds, the independent design agency, has created a new brand identity, strapline and manifesto for Ann Summers’ new range of sustainable lingerie, called Knickerbox (KBX) Planet.

At the heart of the brand is a distinct, black, and white three-line KBX logo and a bold mission statement: Be Bad Do Good. This is because although KBX Planet’s eco-credentials are 100% serious, Free The Birds strongly believes that doesn’t mean the branding has to be soft greens and beiges or wafty lettering.

The brand typeface was custom designed and is inspired by the intricate pattern of the lace and the triple strap designs used in the KBX range. Like its target audience and the KBX brand ambassador Lucie Donlan (star of Love Island and an ocean-loving surfer), the branding is confident and bold but doesn’t take itself too seriously.

Free The Birds has created a range of branded assets, including the KBX logo, label and swing tag design, also devised the KBX Planet brand manifesto, which focuses on the pleasure of having ‘a filthy mind and a clean conscience’.

Elmwood London has crafted the new brand identity for Amstel. The design builds on Amstel’s position as the world’s local beer and strikes the balance of clarifying the brand’s iconic global assets while allowing flexibility to fit the needs of its 115 local markets.

The consultancy worked with the Amstel team to create the 'I am Iconic' platform: a global strategic framework with multiple iconic assets available for local markets to choose from in creating their own expressions of the Amstel identity.

Elmwood London started by diving into Amstel’s story-rich archives to get to the heart of what had historically made the brand distinct. The consultancy focused on Amstel’s iconic logo that features a circle with a red-and-white split and dialed up the shape and color iconicity both on and off pack. Elmwood London then created two master logo options for markets to choose from and use across their local communications.

The AA is helping drivers – many of whom have been stuck at home during lockdown – get ready to get back behind the wheel with the confidence of knowing the AA is by their side, in a new campaign from adam&eveDDB and Goodstuff that celebrates the feeling of getting back on the road.

Tukker the dog, the campaign’s hairy hero, embodies the nation’s visceral response to the exhilarating freedom and possibilities presented by a long-awaited car journey - however big or small.

Dogs have the ability to express unbridled enthusiasm far better than humans ever could, which makes Tukker the perfect star of the show, eager to tell the simple story of how we have all missed being on the road.

A new expert sports nutrition service that reveals the secrets of elite sports scientists and coaches at Chelsea FC is set to launch through a campaign created by earned-first advertising agency, The Brooklyn Brothers. It is the agency’s first work for the brand after being appointed this year, following a competitive creative pitch.

The launch campaign for Blue Fuel was developed to rise above the noise of the sports nutrition category, which is busy with brands talking in baffling scientific jargon and complex consumer messages.

‘Fuel the Way You Play’ reflects the more human and democratic positioning of Blue Fuel, presenting the brand in an honest and straightforward way that’s accessible to everyone. It also reflects the personalised approach of Blue Fuel – a service that is tailored to every athlete through specially-designed products, personalised meal plans and subscription services.

The platform presents an honest and human view of athletes from a wide range of sports through activations in social, digital, print, outdoor and influencer marketing. Real sportsmen and women were used for the AV and photography assets rather than casting models to reflect the positioning of the product.

A new UK billboard exhibition has just been unveiled to remind the world of the need to ease plastic use #plasticfreejuly.

As the pandemic causes citizens around the world to put previously pressing environmental issues to the side, Creative Director and Environmental Advocate, Tia Grazette (Founder of legoodsociety.com / insta:@legoodsociety) alongside Sean Stone (son of Oliver) announce the inauguration of the art exhibit “Let’s Live With Less Plastic”.

Celebrating 10 years since the Plastiki Expedition, which famously built a boat using recycled plastic to sail across the Pacific and raise awareness of plastic pollution and the vital importance of oceans, Tia Grazette has curated an outdoor exhibition on billboards across the UK (London, Birmingham, Manchester, Glasgow, Edinburgh and Newcastle for #plasticfreejuly - renewing her commitment to a plastic free world through fresh creativity.

Featured artists include: Ray’s daughter - Lois Winstone, Sarah Maple, Todd Francis, Jeff Gillette, Dianna Cohen, Heath Kane, Iona Magnus, Luap, Paul Davis, i, Aaron Axelrod, I Fucking Hate London, Tia Grazette, Florence Poppy Deary , Charlie Arsan and Illuminati Neon.