Creative Works: including Adidas, Crisis and Cadbury

Baileys and the Women’s Prize for Fiction have launched ‘Reclaim Her Name’ - a collection of 25 novels re-released for the first time under the female author’s own name. 

The collection includes 25 novels by women writers that were previously published under male pseudonyms, including the first ever publication of Middlemarch under George Eliot's real name, Mary Ann Evan.

All works in the new ‘Reclaim Her Name’ series have received a beautiful modern cover design update from an inspiring selection of female illustrators all over the world, including Brazil, Russia, Jordan and Germany. 

Extinction Rebellion has launched a short film voiced by Naomie Harris, with animation and directed by Miritte Ben Yitzchak and written by Matthew Shribman, with the music score by Brian Eno entitled Extinction Emergency.

The film asks us all to act now and to address the climate change emergency before it is too late. This will be followed by the second part/short film voiced by Keira Knightley on the 28 of August.

UK Black Pride’s 'This is Me. This is Home' campaign is an integrated digital, social and PR campaign led by Ogilvy UK who worked with creative talent across the Black and queer community to capture the stories of people within the community.

The campaign celebrates the 15th Anniversary of UK Black Pride – Europe’s largest celebration for LGBTQ+ people of colour – and reaffirms UK Black Pride's mission as the 'pride-home' for Black and BAME LGBTQ people across the UK. Most importantly, the campaign signifies that despite being apart during lockdown, the community can come together and celebrate in this incredible home that has been created for them.

UK Black Pride will be hosting a day of celebrations on Sunday 16 August and, in the lead-up this week, will be showcasing the campaign through digital OOH, fly posters and film content across social. The community are also being invited to engage with the campaign through Instagram filters.

Cancer Research UK has launched 'A Very 2020 Race for Life' to encourage people to participate in a Race for Life 5K event on 26 September to raise money for life-saving research. Participants can take part by themselves or in small socially distanced groups in their local parks and neighbourhoods, but with the collective feeling that thousands of other people are taking part around the UK. 

The new campaign follows on from the charity’s Race for Life At Home initiative, which was launched in April to encourage supporters to keep fit and active from home by devising their own challenges or joining Race for Life Facebook Live events.

'A Very 2020 Race for Life', devised by creative agency Anomaly, asks everyone – women, men and children of all abilities - to Race for Life in a different way this year. The campaign’s unifying message of ‘Nothing’s going to stop us running, walking and jogging to raise money and to help beat cancer’ reflects that plans for 2020 have had to change due to the Covid-19 pandemic cancelling the mass events, but it is still so important to take part in the 5k event on 26 September to help fund vital cancer research. The 30 second TV advert features a mix of people, using authentic footage and UGC content to show how anyone can take part in the Race for Life event, albeit in a slightly different way to previous years, accompanied with the driving soundtrack of 'Stand Up' by The Prodigy, to represent the energy of the Race for Life events.

Cadbury is launching the world’s first-ever presale of a chocolate bar with the return of Twirl Orange in yet another limited edition launch on 18 August, in a campaign created by VCCP.

Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across the country to find bars that began selling on eBay for hundreds of pounds, with Cadbury having to answer numerous tweets about whether the elusive bar even existed.

This year the bar is back, and to match the public’s anticipation, VCCP has developed a Glastonbury-style presale, giving superfans the chance to get their hands on a Twirl Orange before they hit the shops. To make the experience as authentic and democratic as possible, the presale features queue times and digital waiting rooms to ‘queue up’ for the bars. Just like a music festival, the campaign also includes impactful, screenprint style fly posters promoting the presale. Alongside this, there will also be large-scale takeovers on music venue billboards.

Over 50,000 people have started learning British Sign Language (BSL) thanks to the phenomenal success of a new digital engagement campaign by the disability charity Sense.

‘Sense Sign School’, which launched in May this year, during the UK lockdown, invites the public to sign up for free online classes, taught by Tyrese Dibba, a Deaf and partially sighted 15-year-old student from Birmingham.

The campaign has been promoted on Facebook and Instagram, and everyone that signs-up is taken on an email journey and receives a new BSL video lesson every day, for five days. The initial target was 7k sign-ups over the course of three months, and this was beaten in its first week with 8k sign-ups. The incredible popularity generated national headlines, with Tyrese interviewed on national television, including Sky News.

Sense worked with the creative Agency GOOD to develop the campaign, which aims to break down communication barriers, promote understanding and tackle social isolation amongst disabled people. Loneliness is disproportionately high amongst disabled people, with one in two experiencing it every day. Sense research also shows that one in four Brits avoid conversation with disabled people, because they worry about saying the wrong thing.

Carling, Britain’s #1 beer, is launching a new multi-channel campaign – ‘Support Your Local’ – to encourage people across the country to back their local pub.

The campaign will initially launch across social, VOD and radio this week, with further activity planned for later in the month, before TV broadcast in early September.

'Support Your Local', developed by Molson Coors’ lead creative agency Havas London and supported below-the-line by Carling’s PR agency, Cake (Havas), is about championing the central role that local pubs play in British culture and society – and the importance of supporting them through these challenging times.

Crisis has launched the latest instalment of #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain.

Back in March, in the wake of the Covid-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with safe accommodation in a matter of days. However, as we continue to near the end of lockdown, the charity is galvanising the British public to join the cause, building off the achievements and momentum of the past few months to unite the public under the belief that the end of homelessness is within our reach.

The integrated campaign has a distinctive look and feel which was developed to reflect all the ways we as a society could help to end homelessness, with graphics that bring to life the tangible actions and ways of communicating that will ultimately lead to us achieving our goal. A group of artists with differing styles have been assembled, infusing each design with its own distinct personality. The artists include James Daw, Olivia Rose Southern, Ailsa Yexley, Hattie Fellowes, Luke Smile and Ashley LeQuere

Often, the most important thing in any relationship is how it ends, not how it begins. And in heterosexual relationships, at least for the female half of them, things don't always end as well as they could, especially in horizontal terms.

In this sense, the research paints a clear picture: 40% of women do not reach orgasm with their partner during sexual relations, which means that a large group of men in the world are not in tune with their partner, and are unable to fulfill what they set out to do at the beginning of their relationship.

Faced with this evidence, BAR Ogilvy decided to provide men a little prod to make them aware of the importance of always finishing what they begin. 'End The Orgasm Gap' was a campaign launched this 8 August, International Female Orgasm Day, with the aim of alerting the male population (and the world in general) of the need to value female pleasure. 

Millions of refugees flee their home every year seeking a better life. At least half of the 70 million people currently displaced from their homes are children. In the media, refugees are often described as helpless with no future, but this couldn’t be further from the truth. They’re people that have shown enormous resilience and survived challenges few can imagine.

A children’s character is about to change these common negative perceptions, and introduce a new way for people to learn about and engage with the refugee community. This new children’s hero— Robogee — is a curious and smart young robot forced to flee her home planet when danger strikes.

The project is the brainchild of refugee-led NGO Multi-Aid Programs (MAPs) in Lebanon and creative agency, We Are Pi. The character, Robogee, is based on a real robot that was created in 2016 by Team Hope, a group of young refugee engineers who formed a robotics team with support from MAPs. The team landed on the name Robogee because it stood for both “robot” and “refugee”. Since creating Robogee in 2016, Team Hope has gone on to win a number of awards, including the largest robotics competition in the world, to the great acclaim of leading international media.

Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to over 190 creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task.

The 'Don’t Get Sidetracked. Get Setapp' campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic consequences of someone failing to finish what they started.

In ‘Snake’ a man with a phobia of snakes is hypnotised into thinking he has become one and is left in a snake-like state as his therapist gets distracted. In ‘Hide & Seek’, a father starts a game of hide and seek with his son but is waylaid and leaves him behind a curtain to grow old. In ‘Disappearance’, a magician makes a man disappear but fails to bring him back, leaving his wife to spend the rest of her days searching for him.

The three films are supported by an all-new look and feel for the brand. Developed in-house by Droga5 London, the design draws upon the visual language of the internet using familiar cues such as loading bars and pop ups to express the campaign idea. The design will be seen across film, static, display and social and features work from established artists including Tyler Spangler, Eva Cremers, Elena Xausa, Damien Weighill, Leanne Rule, Alex Tait, Matthew Cooper and Walter Newton.

Adidas has unveiled 'Ready for Sport: The Anthem', a campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world. With a bold opening line exclaiming sport might not be the answer, the film goes on to explore how it can bring communities together as we see a montage of raw emotion, dedication and exhilaration through leading global athletes.

As athletes face unprecedented challenges, the 60-second film is narrated by South African rugby icon, Siya Kolisi, who made history as the first Black man to be appointed Test captain of the South African team in 129 years of rugby, and with sheer determination, led the South African Rugby team as they were crowned world champions against England in 2019. His personal journey of growing up in the impoverished township of Zwide to captaining the national team embodies adidas’ belief that sport has the power to change lives.

“Sports might not be the answer right now, but it teaches us that impossible challenges must be faced and overcome,” says Kolisi. “Now that sport is back, we can’t waste this chance. We should be playing with more heart and more fire, because nobody knows what the future holds. Opportunities will come, and we must be ready”

Kolisi’s poignant message is echoed to athletes in the film against a backdrop of scenes including Paul Pogba scoring the winning penalty with seconds to go, Noah Lyles racing to finish line and going for gold, Caroline Dubois practicing her knockout in the boxing ring, and Candace Parker’s steely focus as she practices her shot – showcasing the sheer optimism and excitement that sport can bring to elite and every day athletes alike.