Creative Works: including Apple, Brita and United Nations

The UN, YouTube, Grain Media and AMV BBDO have partnered to launch a new interactive online campaign 'Fight Back' to drive action on air pollution -- leveraging YouTube’s sequential storytelling format

Created by AMV BBDO and Grain Media, the campaign stars acclaimed parkour artist Georgia Munroe running from air pollution in a high-octane chase sequence that the viewer can control through a set of sequential videos.

The online film, set in a big city under a hazy fog of air pollution, follows Munroe trying desperately to escape the dangerous pollution. But will our heroine break free or become trapped? It all comes down to the viewer’s choices.

If the viewer skips the feature the heroine will meet danger and uncertainty, but if they watch the film she finds air to breathe – and a voice to demand action. The central message of the campaign is: “You can run from air pollution, but you can’t hide.”

Apple created a 'Super Bowl Moment; during the UEFA Champions League final after teaming up with Dazn to promote the new Apple TV+ sports comedy series, Ted Lasso.

A spin-off mockumentary 'Ted Lasso Meets Mourinho', produced and streamed by Dazn, entertained fans during the half-time break and at full-time on the sports streaming service in Austria, Canada and Germany.

The two branded content videos saw ‘The Special One’ José Mourinho on the receiving end of phone calls from the hapless football coach played by Jason Sudeikis, star of the Apple TV+ series Ted Lasso trying and failing to get to grips with the beautiful game.

Creative PR agency Taylor Herring has delivered a multiplatform campaign following a brief to amplify Samsung’s partnership with Notting Hill’s ‘Digital Carnival’ this weekend.

The agency were briefed to amplify Samsung's ‘Shoot in 8K. Watch in 8K’ marketing campaign which shines a spotlight on the superior filming and viewing resolution of Samsung’s flagship Galaxy S20 phones and QLED 8K TV range.

The agency have been shooting content for the past 12 days – producing a series short films with percussionists, dancers, costume designers and chefs.

All the mini films were shot on Galaxy 20 phones and will be screened on the carnival’s YouTube channels, social media channels, giant outdoor screens and at Samsung KX in Coal Drops Yard. 

As the new Brita spot 'Stepping Up' relays, every day we all have a choice of whether to keep our old habits or start new ones.

This is illustrated by a young girl who forges a new path through the supermarket using a case of single-use water bottles, but not in the way you’d expect. 

For the first time in history, Ambev Brewery, the Brazilian affiliate of Anheuser-Busch InBev, brought together all of its beer brands to spread a message in favor of smart drinking.

The newly launched campaign invites consumers to reflect and make smart choices after the consumption of alcohol, such as never driving. In a fun mood, the ads show the beer logos with their letters slightly scrambled around, provoking the thought that sometimes when you drink things seem to be in order at a first glance, but in reality they’re not.

Created by SunsetDDB with national coverage, the campaign was launched last Sunday, 28 April, before and during the broadcast of the first round of Campeonato Brasileiro (the national Brazilian football championship). Without further explanation, the traditional inserts of Brahma, one of Brazil’s most popular beers, were changed to "Bhamra".

Capri Sun is filling its iconic juice pouches with filtered water to help students stay hydrated as they face an unrecognizable school return—a solution that’s sure to please parents and disappoint kids.

With water fountains closed, the brand has teamed up with school districts in its own backyard of Chicagoland and Granite City, where its factory is located, to donate around five million filtered water pouches to schools.

'We’re Sorry It’s Not Juice,' a campaign created in partnership with Mischief @ No Fixed Address, is part of the solution to a problem millions of families across America and beyond are facing as Covid-19 continues to cause disruption this back-to-school season. It launches with a 30-second hero video capturing the confused, defeated and borderline-angry reactions of children who were told to give an honest review of Capri Sun filtered water.

Lovehoney launched a £250,000 ad campaign to ‘raise a smile’ during lockdown.

The global sexual wellness brand is running a series of digital ads in key locations across London after winning the creative space in Ocean Outdoor’s Crucial Creative Competition.

The ‘Light Relief in Lockdown’ campaign was created for Lovehoney by its ad agency Brave.

The campaign was praised by judges for ‘combining great copywriting with an obvious understanding of the consumer, based on good research.’

Karmarama's latest campaign is 'Nell’s First Day' for leading sight loss charity Guide Dogs. The campaign aims to highlight the role of the charity and the services they offer for children and young people beyond the provision of guide dogs.

The thought-provoking campaign running across TV and online channels, features a little girl called Nell moving through the corridor of an empty school ahead of her first day. We see Nell’s journey through the school and enter a classroom, to be greeted by her GuideDogs habilitation specialist who is helping get Nell ready for the start of the school year. In a heart-warming end to the ad we see Nell on her first day, happy and confident amongst her friends.

The campaign aims to raise awareness of the challenge visually impaired children face in reaching key milestones. Timed to coincide with back to school, which for any child and their parents is a huge moment, this ad showcases the invaluable support Guide Dogs offers children with a visual impairment and a glimpse of the specialist advice and services that they provide. 

Kostministeriet (the Swedish ministry of food) wants everyone to eat their daily fruits and greens. And by everyone, it really means everyone – even young guys whose interest in the bounty of nature is limited, to say the least. They are however crazy about something else – online gaming.

In the gaming world, "skins" are hard currency and can be sold for thousands of dollars. Everyone wants them but very few can afford them. So, the Kostministeriet decided to offer Swedish gamers the chance to get their trigger fingers on exclusive skins while at the same time giving them the opportunity to try out some fruit and veggies!

Observed on 10 September every year, World Suicide Prevention Day (WSPD) provides the opportunity for people, across the globe, to raise awareness of suicide and suicide prevention.

The WSPD theme, 'Working together to prevent suicide’ aims to highlight that preventing suicide requires the efforts of many. ‘Step Closer’ is a short film that builds on this with empathy and compassion around the physical metaphor that ‘every step closer can connect someone to life’. Every 40 seconds someone takes their life; that’s almost 800,000 people a year around the world with over 75% of suicides occurring in low-and-middle-income countries.

We can all play a role, from reaching out to a friend or family member, to ensuring mental health and suicide prevention are included within Universal Health Coverage efforts, or by lobbying governments to undertake suicide prevention efforts and develop National Suicide Prevention Strategies. Joining together is critical for preventing suicide and ‘Step Closer’ is a film that aims to raise awareness around how, through working together, this could shift the balance and save lives.

The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school.

Opening with an animation sequence and the boy enthusiastically declaring “well, that was the longest break ever!”, the 30 second film goes on to show what he got up to with his father over lockdown, from playing football to home schooling and talking online with his grandparents (on mute).

The film then transitions into live action and the two enjoying a bowl of Kellogg’s cereal, the boy ready to leave for school before reassuring his Dad that they will ‘still do breakfast’, finishing on the Kellogg’s tagline: ‘Whatever you do, we do breakfast’.

A real father and son were cast in the advert to ensure safety during the shoot and to give a real-life element to the story, helping Kellogg’s reconnect with other parents across the nation as they prepare for the reopening of the schools in early September.

The Sunday Post will fly the flag for quality news output with an ambitious multi-channel campaign. The activity, which encompasses OOH, digital, experiential, PR and radio, showcases the importance of considered, in-depth journalism in the age of relentless 24-hour news cycles.

The campaign follows a shift in editorial direction from the paper in recent years, with a renewed focus on campaigning and investigative journalism, delivering important, compelling stories.

In a world of always-on news cycles, The Sunday Post campaign supports a belief in slower, more considered journalism. With 52% of Britons placing little or no trust in online news sites, The Sunday Post’s OOH campaign aims to show why quality, considered news, is more important than ever.

BT has kicked off its 2020/21 season launch campaign with a television advert featuring a host of stellar football names, showcasing the breadth of content and flexibility available to customers on BT TV. 

The 'Unlimited Subs' campaign launches with a TV advert on 29 August during the FA Community Shield.  The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.