Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 3 July.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Shawn Lim or upload via our online form. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Welcome to The Drum Creative Works, supported by Workfront.

Proximity London: UK Black Pride 'Keep The Noise Up'

Agency: Proximity London

Client: UK Black Pride

Date: June 2018

To celebrate this year’s UK Black Pride, which takes place this July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the Noise Up’. The integrated campaign aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies.

In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality.

Created by Proximity London, the campaign will include a hero 60-second film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in ID.

The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.

Credits:
 

 

Client: UK Black Pride
Client Lead: Aaron Carty

Creative Agency: Proximity London
Strategy Lead: Paul Dazeley
Strategic support: Chloe McMahon
Creative: Neil Williamson and Alex Buchanan-Dunlop
Executive Creative Director: John Treacy
Design: Elsie Hoskin, Agnes Wanat
Agency Production: Kate Duncan, Angela Zabala, Aidan Moran
Project management: Charlotte Powell, Faye Hetherington, Alice Kenyon
Social insights and data: Sara Parrish

Director: Nadira Amrani
Producer: Georgia Rose
DOP: Jack Wilkinson
Editor: Ed Hanbury @ Trim Editing
Colourist: Kai Van De Beers @ MPC
Sound Mix & Design: Iain Grant
Art Director: Laura Little
1st AD: Andrea Armada
Steadicam Op: Jake Whitehouse
1st AC: Toby Goodger
2nd AC: Harry Goodger
DIT: Chloe Thorne
Gaffer: Romane Forster
Spark: Tomasz Wojciechowski
Sound Recordist: Stephen Lee
Hair and Make Up: Gaby Winwood
Art Asst: Megan Nixon
Runner: Archie Holloway

Thanks to:
One Stop Films
Prolight
Dark Arts Coffee
The Truman Brewery
Hackney Film Council

Tags: London, digital

 

 

 

 

 

 

 

 

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JWT London: National Centre for Domestic Violence 'The Not-So-Beautiful Game'

Agency: JWT London

Client: National Centre for Domestic Violence

Date: June 2018

J Walter Thompson London has created a powerful poster campaign highlighting the link between football matches and incidences of domestic violence.

The reactive campaign for the National Centre for Domestic Violence features images of national flags imprinted onto women’s faces in blood. The England poster, for instance, features blood running from a woman’s nose, forming the St George’s flag across her face. Other executions in the works will riff off the flags of Japan and Switzerland.

The work comes from insight that reports of domestic violence increase 26% when England plays and 38% when England loses.

The imagery will be used across digital, print and out-of-home, with Ocean Outdoor supporting on the latter. The campaign will run throughout all England, Switzerland and Japan match days until the end of the World Cup.

Credits:
 

 

ECD: Lucas Peon

Creative Director: Jo Wallace

Creative Team: Jo Taylor, Maya Halilovic

Account Team: Sally Emerton, Fiona McGinley

Agency Producer: Joseph Bassary

Photographer: Neil Raja

Media Agency: Ocean Outdoor

Tags: UK

 

 

 

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Animals: Pimento 'Totally Weird'

Agency: Animals

Client: Pimento

Date: June 2018

In order to celebrate the weirdness of Pimento's flavour, a surprising combination of ginger, tonic and chili pepper, the brand turned to Paris agency Animals to create 'Totally Weird', a 2D/3D animated film.

The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour.

Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is.

Credits:
 

 

Agency: Animals
Creative Directors : Manoelle van der Vaeren
Copywriter: Manoëlle Van der Vaeren
AD : Pierre Cauret
Producer: Florence Larroque
Production: Redge.TV
Illustrator: Régis Saillard
Sound Producer : SMOOZE
Brand: Eric DALSACE - Pimento

Tags: Europe

 

Totally Weird

 

 

 

 

 

 

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The Playbook: 888sport 'Rapper to Reporter'

Agency: The Playbook

Client: 888sport

Date: June 2018

Online bookmaker 888sport has launched 'Rapper to Reporter' a World Cup tie-in and partnership with grime icon and social sensation Big Narstie.

The unique collaboration sees the musician ‘Take ‘Em On’, as 888sport’s alternative football campaign seeks to challenge the traditional pundits set to be clogging the airwaves in Russia this summer.

This particular episode sees Narstie brush up his reporting skills with Lynsey Hipgrave and Mark Langley on hand to provide some invaluable expertise.

Credits:
 

Tags: UK

 

BIG NARSTIE GOES UNDER THE MEDIA SPOTLIGHT WITH LYNSEY HIPGRAVE AND ENGLAND LEGENDS

 

 

 

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: Staysure 'Worth Doing Right'

Agency:

Client: Staysure

Date: June 2018

Insurer Staysure has launched its brand positioning with a TV advertising campaign as part of the multimillion pound brand evolution. The new tagline, 'Worth Doing Right', pays homage to the age-old saying that if something is worth doing, it’s worth doing right and illustrates Staysure’s bespoke approach to every customer receiving a personal service and tailored cover for its pre-existing medical conditions.

The new TV ad campaign stars Scottish actor Robert Cavanah and was shot in the heart the tailoring world, Rome. You’ll see the actor having a beautiful bespoke suit made for him, capturing the artistry and skill that goes into creating a one-of-a-kind design. With real tailors cast for authentic depiction, the new advert echoes Staysure’s own distinctly ‘tailor made’ customer proposition of ensuring every customer getting a policy suitable for their own individual needs.

The TV advert will be shown on a national scale as part of £12m marketing campaign, which will also include a brand new radio campaign later on in the year.

Credits:
 

Tags: UK, insurance, travel insurance, advertising, campaign

 

Worth Doing Right

 

 

 

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Cowan London: Akashi-Tai Sake Brewery 'Brand identity'

Agency: Cowan London

Client: Akashi-Tai Sake Brewery

Date: June 2018

Akashi-Tai, a range of five artisan sakes, has launched its new identity and packaging design. The challenge was to design for two diverse markets with different cultures, codes and customers, ensuring the brand remained credible in Japan, while engaging new audiences in emerging Western markets. The current design looked neither premium, nor artisan, but was ‘the one with the fish’.

Cowan initially worked with the brand team at Akashi Sake Brewery to help them define the proposition, brand essence and brand story, to prepare for launch in the US and Germany. Cowan immersed itself in Japanese culture, to fully understand sake, the significance and importance of Japanese symbolism and iconography, and to gain an understanding of Japanese design codes and nuances, all of which proved to be very different to what we are used to in the West.

A sea bream, or tai, a symbol full of meaning in Japanese culture, has always been Akashi-Tai’s brand symbol, as it embodies the attributes the brewery aspires to: strength, resilience and curiosity. Creating a new execution of the sea bream, one that would be distinctive to Akashi-Tai and reflect the brand story, was fundamental to the new design. To create the tail, Cowan London worked with French artist and illustrator Aurore de la Morinerie, who had studied calligraphic technique which influenced her artistic style. She was chosen for her rapid and precise execution, which fully conveyed the character and energy of the tai.

Credits:
 

Tags: World, design, Branding, packaging design

 

 

 

 

 

 

 

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Here Design: Luxardo 'Gin design'

Agency: Here Design

Client: Luxardo

Date: June 2018

Here Design has designed a pair of premium gins for Luxardo, the family-owned liqueur company founded in historic Dalmatia, now based in Torreglia, Italy. The London Dry is crafted using a recipe that goes back to the famous Ginepro di Dalmazia, produced by the family since the beginning of the 1900s and made using nine botanicals including licorice and bitter orange.

The new Luxardo Sour Cherry Gin is made using an infusion of Luxardo Marasca cherry juice combined with the London Dry distillate, creating a typical gin with strong juniper and spicy notes and a lingering cherry aftertaste. Here Design researched the time-honoured Luxardo brand with their distinctively designed historical bottles, and distilled their background story through a decorative, narrative and ornamented design that celebrates the world of Italian nineteenth-century life, whilst also appealing to contemporary gin drinkers.

Demonstrably designed as if taken directly from that splendid era, Here Design used a toothy matt paper stock and heavily embossed text for the labels, incorporating just the right amount of gold foil for extra lustre. A hand-applied tax strip over the top of the cork gives the bottle a special personal touch. The final result for both bottles is an artisanal, textured, modern classic feel that both reflects the richness of the backstory and successfully represents the delicious high-quality liquids inside.

Credits:
 

 

Design - Here Design

Tags: World, design, Brand, premium, Bottle, drink, spirit, Gin, packaging

 

 

 

 

 

 

 

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Welcome to The Drum Creative Works, supported by Workfront.

Nomads: Under Armour 'One More'

Agency: Nomads

Client: Under Armour

Date: July 2018

This new campaign for Under Armour, created by Nomads, aims to establish the brand in the Middle East among hardcore athletes.

The film was shot in Tripoli, Lebanon, in a stunning area designed by architect Oscar Niemeyer.

The epic look of the film was created together with director Nalle Björn Sjoblad and DoP Passi Pauni.

Credits:
 

Client: Under Armour / Athlocity
Lee Devon - Vice President - Under Armour / Athlocity
Selina Dixon - Corporate & Brand Communications Manager - Under Armour / Athlocity
Agency: Nomads
Richard Hol - Executive Creative Director - Nomads
Braden Deatcher, Philip Ramage, Ryan Atkinson, Adam Fierman - Creative Team - Nomads
Ashleigh Albertyn - Digital Strategist - Nomads
Mary Jane Butler - Managing Director - Nomads
Scott Maxwell - Business Director - Nomads
Khadija Yassin - Account Manager - Nomads
Brence Dsa - Agency Producer - Nomads
Production House: Dejavu
Nalle Björn Sjoblad - Director - Dejavu
Passi Pauni - DOP - Dejavu
Manasvi Gosalia - Executive Producer - Dejavu
Sarah Chaoul - Art Direction - Dejavu
Neelay Shah - Editing - Dejavu
Mango Jam - Sound Design - Dejavu
Post Production: Dejavu
Henri Pulla - Grading - Dejavu

Tags: Middle East, marketing, advertising, Branding

 

Under Armour - One More

 

 

 

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Citizen Films: Epson 'This Is My Truth'

Agency: Citizen Films

Client: Epson

Date: July 2018

Epson has commissioned ‘This Is My Truth’, a series of short films that will look through the eyes of some of the world’s top photographers in order to discover how they capture and communicate the truth through their powerful images. The campaign was created by Epson’s European in-house PR team.

The series also includes a short film that focuses on renowned Spanish photographer Isabel Muñoz. Known for her in-depth studies of the human form, Muñoz’s black and white platinum prints have become iconic around the world. In the candid interview, Muñoz shares the creative inspirations and unique stories behind some of her most celebrated works. Taking us behind the scenes at her studio, the photographer reveals the techniques and materials she employs to create her striking works.

Working to a tight schedule, Citizen Films Creative Director, Rollo Hollins, and cinematographer, Shaun Harley Lee, captured all of the footage in a single day at Muñoz’ studio in Madrid. Rollo made the creative decision to shoot the ‘This Is My Truth’ campaign on a mixture of 8mm and 16mm. Explaining the idea behind this approach, Hollins says: “Over and above the obvious link with the photographic process, I wanted to draw the viewer into the subjects’ worlds beyond the expected, and to surprise them with another texture. For me, film feels permanent and lasting - whilst being heavily linked to memory - which hopefully all adds to a sense of truth.”

Credits:
 

Brand: Epson
Production Agency: Citizen Films
Director: Rollo Hollins
DoP: Shaun Harley Lee
Producer: Zoe Waller
Editor: Vasco Teixeira

Tags: UK, photography

 

This Is My Truth - Isabel Muñoz

 

 

 

 

 

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Robot Food: Performance Lab 'Brand identity'

Agency: Robot Food

Client: Performance Lab

Date: July 2018

Performance Lab is a new range of high-performing supplements that want to be seen as a legitimate choice for those looking for more than what the heavily saturated category currently offers. Strategic branding agency, Robot Food, was appointed to lead creative on the brand’s confident identity and packaging design.

Robot Food started by getting to grips with the mindset of the consumer. Described as a ‘lifestyle brand for performers’, Performance Lab’s scientifically driven formulas to ‘enhance human performance in new dynamic ways’ target everyone from the boardroom to the playing field. Unlike other supplement brands, which felt apologetic in their design, Robot Food wanted to celebrate the confidence of the target consumer. The team came up with the strapline ‘Upgrade Yourself’ and took cues from the high-end cosmetics category to influence a premium look and feel that any high-flyer would feel proud to have on their desk or bathroom shelf.

Subtle substrate choices support a clean aesthetic, with small tactile details such as the logo embossing and vibrant holographic foil working hard to set off the simplicity of design. The end result is an identity and pack design that emanates the quality of the products inside, blending scientific precision with understated modernity.

Robot Food has also designed Performance Lab’s website.

Credits:
 

Tessa Hill/ Katy Mair- Accounts- Robot Food
Glen Thorpe- Design- Robot Food
Rob Goodall - Artwork -Robot Food
Simon Forster/ Martin Widdowfield- Creative Direction- Robot Food

Tags: UK, design, Branding, web design, website design

 

 

 

 

 

 

 

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: Jaguar 'Show Your Edge'

Agency:

Client: Jaguar

Date: June 2018

Jaguar has launched 'Show Your Edge', a content series that features British tennis’ three biggest stars as they approach next week’s Wimbledon Championships.

The series consists of three short films detailing the journeys of Kyle Edmund, Johanna Konta and Andy Murray, offering insight on what they believe gives them their edge to succeed.

The campaign showcases Jaguar’s new Show Your Edge brand platform and further reinforces the British car makers association with the sport as it enters its fourth year as Official Vehicle Partner of the Wimbledon Championships.

Credits:
 

Tags: UK

 

 

 

Johanna Konta

 

 

 

 

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ROTHCO: Dublin Bus 'Dads Get On Board With Pride'

Agency: ROTHCO

Client: Dublin Bus

Date: July 2018

This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to its continued support for Pride Festival Dublin. Working with creative agency Rothco it decided to fill its buses with the proudest people – dads.

Following research, Rothco and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support Pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus has supported the Pride Festival Dublin by providing an open top tour bus, so this year it used its tour buses to give dads a platform to support pride and show off how proud they really are.

The campaign is part of Dublin Bus’ championship of diversity and inclusivity. It carries people from all walks of life and seeks equality for both customers and employees – of whom a large number represent the LGBTQ+ community in Dublin.

Credits:
 

Client: Ruth Moody / Jennifer O’Brien

Client Dublin Bus

Agency: Rothco

Agency Producer: Conor Hamill / Jess Derby

Executive Creative Director: Alan Kelly

Art Director: Orla Byrne

Copywriter: Elaine Joyce, John Mc Mahon

Account Director: Emily Lyons

Senior Account Manager: Aoife O’Shea

Account Executive: Laura Redden

Project Manager : Claire O’Doherty

Designer: Shane O’Riordan / Diogo Dias

Director of Marketing : Jill Byrne

Head of Tadata: Kathleen Healey

Strategy: Darius Pasalar

Creative Strategy: Hazel Tracey

Production Company: Antidote

Director: Jamie Delaney

Producer: Steve Battle

Post House: Screen Scene

Tags: Ireland, Pride, Rothco, agency, Strategy, documentary, Dublin, ireland, transport, Bus, film

 

Dad's Get On Board With Pride

 

 

 

 

 

 

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Latimer : Family Planning Association 'Furry Tales'

Agency: Latimer

Client: Family Planning Association

Date: July 2018

Youth co-creation agency Latimer and the sexual health charity, Family Planning Association (FPA), have launched a series of straight talking short films entitled ‘Furry Tales’ – five 60-second animations, plus teasers for Snapchat aimed principally at 16-35-year-olds - that will help to debunk myths relating to sexual and reproductive health.

Latimer was commissioned to develop the series of animations for its ongoing sexual health campaign ‘Sexwise’. The agency was selected for its collaborative approach to every step of the creative process and unrivalled access to emerging young creative talent; in this case, five exceptional animators, from the target audience. Alongside recruiting these five animators, Latimer also sourced a panel of 10 people - also from the target audience - who were consulted on the messaging, style and approach of the animations, throughout the development and production process, ensuring the content would resonate with the wider target audience.

Each animation features two animals discussing a particular sexual health issue - from pufferfish on condoms, to elephants on emergency contraception, and koalas on chlamydia. The discussions highlight and bust commonplace myths around sexual health, by providing direct and reassuring sexual health advice to the target audience. The playful content will go live via Sexwise’s social channels and website, with the films distributed to health professionals who can share them with their patients.

Credits:
 

Jack Woodcraft - Co-founder and CEO - Latimer
Claire Oldaker - Director, Client Services - Latimer
Carly Lucas - Partnerships Director - Latimer
Lilian Kibui - Account Manager - Latimer
Tommy Banham - Production Manager - Latimer
Will Clempner - Creative Producer - Latimer
Oscar Barany - Animator, Koalas talk Chlamydia
Ellie Hoskins - Animator, Elephants talk Emergency Contraception
Verity Clarke - Animator, Owls talk Genital Herpes
Jamie Spicer- Lewis - Animator, Pufferfish talk Condoms
Aysha Tengiz - Animator, Flamingos talk the Pill
Bekki Burbidge - Head of Communications and Digital - Family Planning Association
Leanne Ford - Communications Specialist - Family Planning Association

Tags: UK, digital, Digital / social media, safe sex

 

Elephants talk Emergency Contraception

 

Koalas talk Chlamydia

 

Owls talk Genital Herpes

 

 

 

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The Newtons Laboratory: OPAP 'Castaways'

Agency: The Newtons Laboratory

Client: OPAP

Date: June 2018

A new campaign for Pame Stihima, the largest betting organization in Greece, reassures gamblers that: 'Only if you go missing you’ll miss this World Cup.’

The campaign features two friends who are shipwrecked on a fishing trip, but can only think of the World Cup they miss as a consequence.

The campaign is an ongoing storyline that follows the timeline of the actual World Cup, with new episodes released every few days to consider the story of the unfortunate friends.

Credits:
 

Client – OPAP – Pame Stihima
Advertising Agency – The Newtons Laboratory
Creative Director – Giannis Sorotos, Andreas Grigoriadis
Art Director: Dimitris Vikelis, Vassilis Papadopoulos, Paris Godenopoulos
Copywriters: James Karolos, Ioanna Krioni, Sandra Vafea
Production Company: Stefi Productions
Director: Vassilis Bourantas
Producer: Maria Stefanidis
D.O.P. Thodoris Zaharakis

Tags: Greece

 

Fishing

 

Land

 

Woman

 

Help

 

Final

 

 

 

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Brandenburg: Islandsbanki’s Reykjavík City Marathon 'Reykjavík City Marathon'

Agency: Brandenburg

Client: Islandsbanki’s Reykjavík City Marathon

Date: May 2018

Íslandsbanki’s Reykjavík City Marathon is an annual charity event, where people can sign up to run between three and 42km in support of a charity of their own choosing. The fundraising itself is based on a simple pledge system, where others can pledge to donate an amount of their choice in support of their favorite runners or causes.

Twenty famous Icelandic actors teamed up and wanted to donate their time and raise money for a good cause through the Reykjavík City Marathon. The spot shows them running in the sort of situations actors often find themselves in - alien invasions, explosions, elopements and bank heists. The film encourages marathon runners to think about exercise as a form of adventure, rather than an ordeal.

Credits:
 

Advertised brand: Reykjavik Marathon - Islandsbanki
Advert title: You better run
Headline and copy text (in English): You better run
Advertising Agency: Brandenburg, Reykjavik, Iceland
Agency website: http://www.brandenburg.is
Agency Twitter account: @brandenburgrvk
Jon Ari Helgason - Creative Director - Brandenburg advertising agency
Hogni Valur Hognason - Art Director - Brandenburg advertising agency
Gulli Adalsteinsson & Hrafn Gunnarsson - Creatives - Brandenburg advertising agency
Bragi Valdimar Skulason - Copywriter - Brandenburg advertising agency
Jon Pall Halldorsson & Unnie Arendrup - Illustrators - Brandenburg advertising agency
Marino Thorlacius - Photographer
Sam & Gun - Directors - Skot productions
Skot - Production company

Tags: Iceland, design, advertising

 

Islandsbanki’s Reykjavík City Marathon

 

 

 

 

 

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TBWA SPAIN: Cambridge University Press 'Goals'

Agency: TBWA SPAIN

Client: Cambridge University Press

Date: May 2018

This campaign promoting Cambridge University Press' range of English language materials for native speakers of other languages uses smart illustration and visual metaphor to cut through.

The posters use visual metaphor to draw upon the lexical economy of English slang and business terminology, pointing out that speakers can go further in their careers if they also speak decent English.

The campaign was produced by TBWA\España.

Credits:
 

Agency: TBWA\España
Brand: Cambridge University Press
Product: Cambridge University Press (Books, courses and educational materials).
Client: Julio Redondas
CCO&VP: Juan Sánchez
CCO: Guillermo Ginés
Creative Director: Albert Sanfeliu
Copywiriter: Iris Vodopivec
Art Director: Daniel Martín
Art Director: María Sutil
Illustrator: Jorge Arévalo
Campaign: Goals
Prints: “New job vs Trabajo nuevo”, “Beach flirt vs Ligue de playa” y “Tax evasion vs Evasión de impuestos”.

Tags: Spain

 

 

 

 

 

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Grey London: Which 'Making Change Happen'

Agency: Grey London

Client: Which

Date: June 2018

Which, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London. The ‘Making Change Happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which has had on our lives since it was founded, and to rally support for current campaigns. This is the first time the organisation has put significant advertising spend specifically to raise public awareness about their role as a campaigner.

Various executions highlight how historically Which successfully campaigned for the introduction of seatbelts in cars and for lead paint to be banned in children’s toys. There is also an execution highlighting a new Which campaign urging consumers to share their train pain and reveal the true, human cost of delayed trains. This evidence will be used by Which to put pressure on the government to force improvements and hold rail companies to account.

The ads are part of a wider campaign which launched earlier this year, with the first execution calling for action on dangerous appliances that could cause house fires. The copy-rich ads highlight the philosophy that has guided Which since 1957: ‘Keep Questioning’, with regard to products and any issues that affect consumers.

Credits:
 

Client: Sarah Threadgould, Group Marketing Director, Which? and Laura Money, Senior Brand Manager, Which?
Agency: Grey London
Deputy Executive Creative Director: Nick Rowland
Copywriter: Jess Little, Georgia Horrocks, Joesph Arnold, Sam Haynes
Art director: Terry O’Neill, Matthew Kennedy, Nathan Holley, John Gibson.
Client leadership team: Eldar Chen, Ryan Lacey, Nathan Gainford
Creative producer: Glen McLeod
Planner: Bhavin Pabari, Gilliam Cauldwell-Dunn
Media agency: MC&C

Tags: UK

 

 

 

 

 

 

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. 

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Taruka Srivastav or upload via our online form. For voting updates and the latest campaigns, check our global Creative Works page, and follow The Drum Creative Works on Twitter @TheDrumCreative.

National Geographic has teamed up with several companies to create what it claims is the first ever open-air augmented reality planetarium, called ‘ObservEtoiles’.

Launched in June, the publisher helped create the virtual reality (VR) park where visitors can put on a headset and be able to see the dark night sky.

Each show will feature narration of a Star Guide, sharing specially designed and continually updated content created by Andrew Fazekas. 

The project, located in the Au Diable Vert Station Montagne, about 90 minutes southeast of Montreal, has been one of the biggest tourist attractions in Canada since its release, with 180 seats at an altitude of 1,000 feet.

The VR headset was created and designed by Dutch VR developers Aryzon while British company Escapist Games also teamed up with National Geographic to create the augmented reality function.

See a video description of the experience by clicking on the Creative Works box below.

Welcome to The Drum Creative Works, supported by Workfront.

McCann London, Craft Agency: Wimbledon 'The Art of Greatness'

Agency: McCann London, Craft Agency

Client: Wimbledon

Date: July 2018

Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Art of Greatness’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza. The enchanting 60-second film was created by McCann//Craft, produced by 1stAveMachine and brought to life in post production by ENVY Advertising. In ‘The Art of Greatness’, Muguruza highlights Wimbledon’s English garden charm, which makes it so unique for competitors and spectators alike.

Production company 1stAveMachine worked closely with Madrid-based creative studio EspadaySantaCruz to create living portraits of Roger Federer and Muguruza herself in a way that reflects the precision and relentless hard work of the horticulturalist team who create Wimbledon’s renowned displays. The portraits had to be created in specific Wimbledon brand colours using the right species of flowers that were authentic to Wimbledon displays. 1stAveMachine worked with an illustrator for the portraiture, then projection mapped these images onto the basic structure so that the horticulturalists could accurately plot the flowers and grasses in the exact positions for each flower arrangement.

‘The Art of Greatness’ marks ENVY Advertising’s second project for this year’s Championships – the first being ‘Sounds Like Wimbledon’. For this latest advert, the full-service post production facility was responsible for crafting a rich grade to complement the film and for creating a soundscape to underline Muguruza’s narrative development. Sound designer, Rich Martin, wove together the sounds of nature which gradually become replaced with the roar of a cheering crowd. 

‘The Art of Greatness’ is part of Wimbledon’s wider campaign this year, which kicked off with the trailer and was followed by an OOH campaign. ‘The Art of Greatness’ is part of a series of content films rolling out on social media that focus in greater depth on three key areas of Wimbledon: the gardens, the ticket resale scheme, and the famous queue.

Credits:
 

 

Agency: McCann// Craft
Production Company: 1stAveMachine
Director: Espadaysantacruz
Production Producer: Mike Capon
Post Production: ENVY Advertising
Executive Producer: Greg White
Producer: Stacia Akaba
Edit: Sara Faulkner
Grade: Danny Wood
Flame: Kieran Baxter
Nuke: Amy Smith
Sound Design: Rich Martin

Tags: UK

 

The Art of Greatness

 

 

 

 

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ROTHCO: AIB 'The Toughest Rivalry'

Agency: ROTHCO

Client: AIB

Date: July 2018

This year AIB is challenging ex-Premier League managers Harry Redknapp and Gianluca Vialli to settle a 20-year rivalry between two GAA clubs - Castlehaven (Cork) and Erins Isle (Dublin).

The eight-episode series ‘The Toughest Rivalry’ will see Vialli, who won Serie A and the Champions League with Juventus and later managed Chelsea Football Club, take the reins of Erin’s Isle of Finglas. Redknapp, former Tottenham, West Ham and Portsmouth manager, has agreed to take hold of West Cork side Castlehaven. Both managers begin their journey with little to no knowledge of the GAA but have been tasked with getting their respective teams match-fit for a rematch of an infamous All-Ireland club semi-final from 1998.

The first episode of the Toughest Rivalry will run online and on social media from 13 July and, each week, the series will be supported by behind the scenes social content.

Credits:
 

 

Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Team: Rob Murray (Art) & Frances O’Rourke (Copy)
Finished Artist: David Gallagher
Account Director: James Moore
Senior Account Manager: Alan McQuaid
Strategy: Bronagh O’Donovan
Production Company: Top Films
Director: Garry Keane
Producer: Sorcha Glackin & Liz Murphy
Director of Photography: Michael O’Donovan
Editor: Paul Giles
Post House: Outer Limits
Music: Eclectic

Tags: Ireland, longform, branded entertainment, Rothco, finance, banking

 

The Toughest Rivalry Trailer

 

 

 

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The Newtons Laboratory : Domino's Greece 'It's Coming - It's Not'

Agency: The Newtons Laboratory

Client: Domino's Greece

Date: July 2018

For the semi-finals of the World Cup and specifically for England's game against Croatia The Newtons Laboratory published a print ad that played on the buzz around the signature chant the English have used during the World Cup 'It's Coming Home' to promote Domino's Pizza Delivery service.

The next day though, we published a second print ad that promoted the takeaway of Domino's and it's special offer for those who pick up their pizza from the store.

Credits:
 

 

Client: Domino's Greece
Adversting Agency: The Newtons Laboratory Athens
Creative Director: Giannis Sorotos
Art Director: Dimitris Vikelis
Copywriters: James Karolos, Dimitris Belecos
Account: Aristotelis Kapetanios, Manto Volika

Tags: UK

 

 

 

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Mission Media: Hennessy UK 'Masters of Potential '

Agency: Mission Media

Client: Hennessy UK

Date: July 2018

Cognac brand Hennessy and the legendary Abbey Road Studios have revealed a new collaboration between UK rap duo Krept & Konan and punk band Slaves through the ‘Masters of Potential’ music partnership. Working together for the first time, the artists seamlessly fuse hip hop and punk to perform Told You/The Hunter.

The ‘Masters of Potential’ partnership blends unexpected artists from different genres and backgrounds to create one-off musical moments which are captured live-to-vinyl. Artists are selected by a panel of the music industry’s most respected insiders, including – Alex Boateng, president of Island Records UK Urban Division; Hattie Collins music journalist and author of ‘This is Grime’ and Abbey Road Studios’ Mastering Engineer Christian Wright.

Hennessy has a very special relationship with music culture; referenced in over 4,000 songs, it is the most name-checked spirit in the hip-hop world with Tupac, Biggie, Drake and countless others who referencing the 250-year-old cognac in their lyrics. This authenticity has led the brand to hold a position of trust and loyalty within the hearts of urban youth both in the UK and globally, for whom it has become a symbol of aspiration and achievement. Today, Hennessy continues this affinity with art and music through the annual limited edition bottles and the power of collaboration through campaigns like ‘Masters of Potential’.

Credits:
 

Tags: UK, music, digital, Hennessy, abbey road studios, universal music, brand partnerships

 

Told You/The Hunter by Krept & Konan

 

Behind The Scenes at Abbey Road Studios - Masters of Potential

 

 

 

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Impero: BBC 'The Stig'

Agency: Impero

Client: BBC

Date: July 2018

Impero has been working with BBC Top Gear on creative ideation and delivery to support the social accounts for both The Stig and BBC Top Gear.

The work puts a topical, but humorous and entertaining spin on the content, bringing to life the personality of The Stig for the 25th season of the BBC’s Top Gear show.

Credits:
 

 

Lara Groves - Associate Creative Director - Impero
Ben Hyde - Head of Film - Impero
Alex Kosterman - Creative Copywriter - Impero
Lise Dessons - Designer - Impero
Michelle Gasser - Designer - Impero
Esther Procee - Account Director - Impero
Mikaela Smith - Senior Account Manager - Impero

Tags: UK, Digital / social media, Social Media, design, tone of voice, digital copywriting, Facebook, Twitter, BBC, top gear, Content, TV, TV series, creative, creative ideation

 

The Stig: Deadpan

 

The Stig: #Humpday

 

 

 

 

 

 

 

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The Full Service: WAH Nails 'Fingers Up'

Agency: The Full Service

Client: WAH Nails

Date: July 2018

Wah London and The Full Service have joined forces to put their fingers up to ignorance and show some liberated love for Pride 2018.

London-based nail art salon Wah London. This year, they are going all out for the event and teaming up with the creative agency for the campaign ‘Fingers Up’. With stills by Vicky Lawton and films by Jordan Rossi, this project aims to deliver a powerful message, some inspirational figures, and of course, some gorgeous nails.

‘Fingers Up’ isn’t just about standing against something; it’s also about standing with the people in the Pride community who are making a difference. Which is why Wah will be donating 25% of sales generated from their Pride Menu to the London LGBTQ+ Community Centre, from the month of July.

Credits:
 

 

CAMPAIGN TITLE: Fingers Up

CLIENT: WAH Nails
APPROX DATE RELEASED: 25th July 2018
ADVERTISING AGENCY: The Full Service
DIRECTOR: Jordan Rossi
CREATIVE DIRECTOR: Russell Weaver
CREATIVE ART DIRECTOR: Jack Rowe & Julia Salotti
COPYWRITER: Madelaine Isaac
PRODUCER
PRODUCTION COMPANY
PHOTOGRAPHER: Vicky Lawton
BTS: Jack Chamberlain
DIGITAL ARTISTS
RETOUCHER: True Black Studio
TYPOGRAPHER
HAIR: Nuriye Sonmez
MAKEUP: Andrew Denton
STYLIST: Ben Adams

MODELS
Ed Munro @edmunro
Melanie Lehmann @melony.lemon
Charlie Craggs @charlie_craggs
Tayce @tayceszuraradix
Tete Bang @tete_bang
Shay @shayukii
Chi Emeruwa from WAH

Tags: UK, @thefullservice, @Rankinarchive, @Pride2018

 

 

 

 

 

 

 

 

 

 

 

 

 

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BBC Creative: BBC 'Pride of a Nation'

Agency: BBC Creative

Client: BBC

Date: July 2018

The BBC has continued the tapestry aesthetic of its World Cup coverage into the poster medium, revealing a print giving thanks to all 23 players in the England squad.

‘Pride of a Nation’ elongates the insignia immortalised by the line ‘three lions on his shirt’ to comprise 23 lions – or the 23 England players who made it to fourth place in the 2018 World Cup.

The copy below reads: ‘Pride of a nation. Well done England’, accompanied by an embroidered version of the BBC Sport and Russia 2018 logos.

Credits:
 

 

ECDs: Laurent Simon, Aidan McClure
Creative Heads: James Cross/Tim Jones
Creative: Nick Robinson/James Reynolds
Head of Design: Laurence Honderick
Designer: Jemma Collins
Producer: Liz Dolan
Head of Marketing – BBC Sport: James Parry
Marketing Manager: John Sprott/ Helen Worsey

Tags: UK, Fifa World Cup, Ads We Like

 

 

 

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Welcome to The Drum Creative Works, supported by Workfront.

As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

VCCP: Cadbury 'What Makes It So Twirly?'

Agency: VCCP

Client: Cadbury

Date: July 2018

Cadbury has unveiled a new £3m marketing campaign around its number one singles bar, Cadbury Twirl. The campaign represents a new direction for the brand and aims to build an emotional connection, celebrating the uniqueness of the product.

The new creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life’s most unanswered questions.

Set against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life’s biggest conundrums: ‘What makes it so Twirly?’ The new creative aims to bring in a new younger shopper as well as retaining the core singles audience.

The question ‘What makes it so Twirly’ is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11-week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.

Credits:
 

 

 

Campaign credits:

ECD: Darren Bailes

Creative Director: Chris Birch and Jonny Parker

Creatives: Nick Sheppard and Tom Webber

Business Director: Matt Smith

Account Director: Alec Campbell

Account Manager: Florence Wong

Agency Producer: Becky Grove

Creative Producer: Peter Lewendon

Digital Producer: Ravi Patel

Planners: Ross Nicolson and Rob Estreitinho

Prod. Co: Outsider

Directors: James Rouse

Production Co. Producer: Benji Howell

Editor: Art Jones at Work

Sound: Mark Hellaby at 750mph

Post Production: Freefolk

Colourist: Paul Harrison

Tags: UK, TV Advert, film, Cadbury Chocolate

 

 

 

Video of Twirl Coast

 

 

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Isobar Nordics: Philips Nordics 'The Unshaved Truth'

Agency: Isobar Nordics

Client: Philips Nordics

Date: July 2018

In a new campaign from Isobar Nordics, Philips chooses to go a different route than most other brands within the razor and grooming market.

While analyzing research and previous studies on attitudes towards masculinity and facial hair, Isobar found that the generation of young men in Scandinavia can’t relate to the gendered stereotypes and masculine norms that usually are represented in advertising. Beards have been a central issue in the construction of masculinity ideals and it’s not uncommon to find ads telling young men that they need to be macho, full of confidence, have a perfect jaw line and six-pack abs. However, this image doesn’t resonate with young men in Scandinavia; it’s one they can’t recognize themselves in at all, but rather are limited by.

Based on this insight, Philips Nordics and Isobar Nordics took an approach very different to the industry standard and developed a concept that reflects and questions grooming standards and outdated perceptions of masculinity in society. The two-minute film centers around two young men, discussing vulnerability, not being able to grow a beard and what it means to be a man. The campaign is called 'The unshaved truth' and the film, which is produced by Slutet är nära, will run on social media this summer.

Credits:
 

 

 

Creative agency: Isobar Nordics / Dentsu Aegis Network
Martin Peterson - Account Director - Isobar Nordics / Dentsu Aegis Network
Henrik Eriksson - Creative Director - Isobar Nordics / Dentsu Aegis Network
Frida Wadsby - Planner - Isobar Nordics / Dentsu Aegis Network
Alexander Slagare - Art Director - Isobar Nordics / Dentsu Aegis Network
Catherine Heijl - Copywriter - Isobar Nordics / Dentsu Aegis Network
Rebecka Källquist - PR specialist - Isobar Nordics / Dentsu Aegis Network

Client: Philips Nordics
Erica Eliasson - Nordic Marketing Manager Philips OneBlade - Philips Nordics
Erica Lindhqvist - Marketing Director Nordics, Philips - Philips Nordics

Production company: Slutet är nära
Jesper Ei Karlsson - Director - Slutet är nära
Petra Krigström - Producer - Slutet är nära
Alexandros Bakos - Executive producer - Slutet är nära

Tags: Sweden, digital, Branding, advertising

 

Video of The Unshaved Truth – Philips OneBlade

The Unshaved Truth - Philips Nordics

 

 

 

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BBH: NEXT 'Tearaways'

Agency: BBH

Client: NEXT

Date: July 2018

A new spot for high street clothing retailer Next, created by That Jam and Black Sheep Studios, shows off the resilience and durability of the brand's school uniforms range by subjecting it to a range of stress tests.

The garments are shown drenched in paint, tested for strength and blasted in a wind tunnel to highlight their suitability for kids in all weathers. In the ad, each of the tests are operated by 'Tearaways' - the kids for which the outfits are designed for.

Credits:
 

 

That Jam - Directors
Amalia Rosen-Rawlings - Producer
Black Sheep Studios - Production Company
BBH - Agency
OB Management - Director's Agent

Tags: UK, fashion, Kids, next, OB

 

NEXT 'Tearaways' by That Jam

 

 

 

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MullenLowe London: British Heart Foundation 'Shadows'

Agency: MullenLowe London

Client: British Heart Foundation

Date: July 2018

The British Heart Foundation (BHF) is launching a new campaign tomorrow to relaunch the brand and let people know its research extends beyond just heart disease.

Through a creative concept called ‘Shadows’ viewers see the normality and irregularities of people’s blood flow in the circulatory system. The creative makes it clear that heart and circulatory diseases such as stroke, vascular dementia and diabetes are all connected by the circulatory system. It’s a distinct move beyond only focusing on heart diseases and is launched along with a new identity and ambitious plans for the future.

The new work has been created by MullenLowe London. A 60-second film will be seen across TV and Cinema and has been directed by Simon Ratigan. Other elements of the campaign include print and digital OOH, as well as social.

Credits:
 

 

Campaign Name: Shadows
Agency MullenLowe London

Client: British Heart Foundation
Carolan Davidge: Director of Marketing & Engagement

AGENCY
Paul Wilde: Group Account Director
Joe West: Account Manager
Kirsteen Scoble: Managing Partner

Jo Arden: Chief Strategy Officer
James Dawkins: Strategy Director
Luke Stockil: Strategist

CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creatives: Jack Patrick & Tom Elliott-Mell
Designer: Augusta Lindquist

TVC PRODUCTION
MULLENLOWE
Senior Producer: Nicholas Kurs
Junior Producer: Phoebe Robertson

PRODUCTION COMPANY - HLA
Director: Simon Ratigan
DOP: Martin Hill
Producer: Tim Nunn
Production Manager: Rachel Donson

EDITING HOUSE – THE QUARRY
Editor: Bruce Townend

POST-PRODUCTION - ELECTRIC THEATRE COLLECTIVE
Producer: Josh Robinson, Alasdair Patrick
Shoot Supervisors: Tobin Brett / Simon Brown
2D VFX Lead: James Belch
CGI VFX Lead: Tobin Brett, Martin Aufinger
2D Artists: Christian Block, Taran Spear, Tom Humphrey
CG Artists: Dean Robinson, Kaan Kucuk
Coulorist: Lewis Crossfield

SOUND - FACTORY
Sound Designer: Phil Bolland, Neil Johnson

MUSIC - HUSBANDSOUND
Composer: James Kelly

PRINT PRODUCTION
MULLENLOWE
Producer: Josh Burley
Designer: Augusta Lindquist

PRODUCTION COMPANY – ANOTHER PRODUCTIONS
Producers: Ivana Dzaferovic, Kiti Swannell
Photographer: Alex Telfer

SOCIAL PRODUCTION
MULLENLOWE
Copywriter: Greg Stekelman
Art Director: Tom Elliott-Mell
Producer: Josh Burley

POST-PRODUCTION – YETI
Producer: Caner Ozcan
Editor: Jim Birchenough

DIGITAL PRODUCTION
MULLENLOWE
Producer: Josh Burley
Motion Designer: Marco Marsili

Tags: UK

 

Shadows

 

 

 

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Denomination: Underground Spirits 'Rebrand'

Agency: Denomination

Client: Underground Spirits

Date: July 2018

The Underground Spirits range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the spirits.

Underground Spirits partnered with Denomination to develop its strategic brand positioning, brand identity, packaging and guidelines for the range ensuring consistent application of the brand both on and off pack. Founder and master distiller Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that was inspired by his medical and scientific background as a practitioner in obstetrics, gynecology and fertility.

The new brand identity uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process. Denomination’s use of a muted colour palette for the range was inspired by the colours of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product. Metallic ink on uncoated stock provides a beautiful, smooth and natural finish, just like the product inside. The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.

Credits:
 

Tags: UK, packaging design, design, Branding, brand identity

 

 

 

 

 

 

 

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Leo Burnett London: British Dyslexia Association 'A Moment of Dyslexia '

Agency: Leo Burnett London

Client: British Dyslexia Association

Date: July 2018

One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their ability to succeed. To encourage more dyslexic-friendly workplaces, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s digital out of home screens to give everyone an idea what it’s like to live with dyslexia.

Long form copy on the screens is triggered by Look Out, Ocean’s audience detection technology. This can measure audience attention time as people stop to read the text. The longer people look at the screens, the more jumbled the words and letters become, reflecting what it can be like to be dyslexic.

Providing an experience of visual distraction, which affects many dyslexic people, can transform peoples’ appreciation of what it means to be dyslexic. An awareness of how to make simple adjustments can make a real difference to the workplace. Many dyslexic adults find digital application forms that time out are a real problem, but wouldn’t it be better for everyone if they didn’t do that? 

This simple campaign captures the capability of digital out of home and how DOOH screens can respond to and engage with people in the moment. On this occasion, the combination of technology and location with long form copy which you don’t normally find on large format screens demonstrates the power of the right message in the right place at the right time.

Credits:
 

 

Alex Moore - Creative - Leo Burnett London
Lewis Beaton - Creative - Leo Burnett London
Melanie Blood - Creative Project Manager - Ocean Labs

Tags: UK, advertising, digital, digital out of home, interactive

 

 

 

 

 

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SomeOne: Beyond 'Brand Identity'

Agency: SomeOne

Client: Beyond

Date: July 2018

An entirely new strategic brand world has been created by SomeOne for funeral business Beyond. The new naming better connects to a wider set of products and services, and the progressive new visual and verbal branding sings out against a sea of sameness in the sector. It shuns clichéd sunsets, flowers, or doves, but a radical new design approach that supports, guides and reassures customers through the steps needed to make the right decisions. 

The new visual and verbal branding, written and created at SomeOne, consists of a full operating system to support today’s services and tomorrow’s products. Everything is led by a new mascot – a charming, respectful and friendly way to get across sensitive information from Beyond.

All brand assets are hosted on the CloudLines platform, enabling those deploying the brand nationwide to have seamless and always-up-to-date access to the full operating system.

Credits:
 

 

Simon Manchipp — ECD — SomeOne
Jamin Galea — Digital Design Director — SomeOne
Steve Burtenshaw — Digital Senior Designer — SomeOne
Thomas Dabner — Senior Designer — SomeOne
Beth Baines — Account Manager — SomeOne

Tags: UK, beyond, design, Brand, Branding, digital, digital transformation, web design, web development, website, marketing, advertising

 

 

 

 

 

 

 

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Graham Fink: Ziggy Chen 'Duets'

Agency: Graham Fink

Client: Ziggy Chen

Date: July 2018

Artist and creative Graham Fink has collaborated with Shanghai fashion designer Ziggy Chen on his new collection’s visual identity that references dualities within people and places. Fink reconfigured his imagery to create an immediate duality that occurs in any given situation – evoking our tendency for interchangeability based on external conditions and environments. Multiple exposure in the images creates a complex layering effect that builds on a shared interest of fusing history, memory and time into one single aesthetic vision.

After living and working in Shanghai for seven years - where Chen’s studio is still based - Fink has now moved to London. Both artists are constantly inspired by the beguiling duality and changing nature of the city – east and west, tradition and modernity, past and present.

Chen creates unisex designs that are sartorially engineered for full anatomical comfort and conformance to the nuances of different individual bodies, while Fink, previously chief creative officer of Ogilvy China, is a multimedia practitioner working in the fields of photography, film, painting, drawing and technology.

Credits:
 

Tags: UK, @Rankinarchive

 

 

 

 

 

 

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BrandOpus: Craft Gin Club 'Drink Outside The Box '

Agency: BrandOpus

Client: Craft Gin Club

Date: July 2018

BrandOpus has created a new visual identity for UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. 

Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight.

The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth. 

Credits:
 

 

Paul Taylor - Chief Creative Officer - BrandOpus
Ellen Munro - Creative Director - BrandOpus
Emily Myers - Designer - BrandOpus
Gill Sheraton - Designer - BrandOpus
Karina Thresh - Account Manager - BrandOpus

Tags: UK, design, Branding, brand identity, marketing, Brand, Brand strategy, rebrand, Branding/Identity

 

 

 

 

 

 

 

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BMW is celebrating 60 years of the British Touring Car Championship with a collection of posters marking each decade of its involvement in the series.

Designed by FCB Inferno, the posters span the 1960s to the 2000s and feature iconic design styles from each era including pop art and tech noir.

Becky McOwen-Banks, creative director at FCB Inferno, said: “What better way to bring BMW’s passion for motorsport through the decades to life than the ever-changing language of art.

“The individuality of each era and the cars within them are perfectly matched to their style – from the joy of a Peter Blake-esque rendition of the ’70s, to the fun of the MTV-styling ’90s, to the strong, Banksy-esque statement for the noughties. The craft, attention to detail and sheer exuberance of the championships cannot be missed.”

Racegoers at Snetterton today (29 July) will be able to take home a piece of the nostalgic artwork.

Credits:

Business Director: Laura Kelly

Account Manager: George Bell

Account Assistant: Daniella Wilmot

Senior Project Manager: Feven Mehari

Creative Director: Becky McOwen-Banks

Art Director: Greg Harvey

Copywriter: Mike MacKenzie

Community Manager: Sam Zamani

Creative agency: FCB Inferno

’60s Pop art Illustrator: Garry Walton

’70s Collage Illustrator: Martin O’Neill

’80s Tech noir Illustrator: Van Orton

’90s Memphis Illustrator: Yukai Du

’00s Stencil Illustrator: Katie Edwards

Famed for mimicking the most ridiculous social media posts from celebrities and models, Celeste Barber has now been challenged by Royal Caribbean to try and recreate its holidays at home.

The #cruisechallengeaccepted is a play on Barber’s own #Celestechallengeaccepted, in which she recreates poses and posts by beautiful Instagrammers, adding a satirical level of reality to them.

The aim of the campaign is to show Australians that cruise ships themselves can be a holiday for families, with Barber running through the different features of the boats. When Barber fails to recreate the experiences on dry land, she eventually decides to book a cruise herself, exhausted from the effort it has taken to try and do it at home.

Barber, said: “How could I resist this challenge? On a Royal Caribbean cruise, you have so many great activities all in close proximity. I was totally up for the challenge of attempting to do all the awesome things you can do on a Royal Caribbean cruise but doing them all in one day on dry land.”

During the film, she attempts onboard activities such as skydiving, a surf machine and a robotic bar.

Kathryn Valk, director, sales and marketing at Royal Caribbean, said: “The #cruisechallengeaccepted social series with Celeste Barber does a great job at showcasing the endless experiences that provide incredible entertainment and value to families onboard our ships. We thoroughly enjoyed partnering with Celeste to prove that everything is more fun and accessible onboard a Royal Caribbean cruise.”

The campaign was created by whiteGREY, after the agency won the business at the start of the year. The agency has been handed the remit of developing the brand's full digital strategy.

Beer brand Chang has partnered with rapper and founder of Masta & Co Hip-Hop Collective MastaMic, drummer Joey Lam, DJ Mirror and rapper Big Sammy to highlight the struggles faced by hip-hop artists in Asia.

As part of the Urban Pulse campaign, conceptualised by Iris Singapore, Chang will organise a series of events for the band to play and promote themselves. The events began on Friday, 13th July at JinJuu and will run until 14 September. 

The Urban Pulse series has looked at a selection of cultural points for the Asian audience, forming the basis for events and content, following a major shift for the brand overall. The series started with MMA fighting but has since moved to music, including a series with Vice about Vietnamese rappers. 

Chang has further launched a fashion collection and a documentary. The fashion collection includes three limited-edition capsule collections which have been designed by MastaMic and are available to buy via MastaMic’s online store as well as selected streetwear retail stores. 

Shawn Foo, deputy creative director at Iris, said: “Working with Chang, we wanted to do something to elevate and celebrate the amazing dedication that Asian craftsmen are having on the urban art scene. While everyone is looking to the west,  a new breed of artist is emerging from the east.

"Performers that aren’t hustling our feeds with cheap stunts. But true creatives who have had to fight censorship, stereotypes and cultural biases to stay true to their craft and are now getting the fame that they deserve.”

Ronnie Teo, head of global marketing at Chang said: “As a brand, we want to showcase artists who embody the fiery passion for excellence. We also want to recognise the unspoken bond that they forge as they encourage each other to the top of their respective crafts. After all, these values are integral to what the Chang brand stands for.” 

The Federal Chamber of Automotive Industries (FCAI) has launched a campaign to encourage Australian vehicle owners to check if their vehicle still has a faulty Takata airbag,

According to the FCAI, it is a concern that as many as two in every seven vehicles in Australia built from 1999 onwards, have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.

To encourage vehicle owners to check the status of their airbags, Accenture Interactive-owned creative agency The Monkeys created a campaign called ‘Don’t Die Wondering’ for FCAI. The campaign leads vehicle owners to a website built by Accenture, where they can enter their vehicle registration number to ascertain the safety status of their airbags. This is one of the first projects that so clearly shows The Monkeys and Accenture working together since the acquisition. 

“We are pleased to be working with The Monkeys and Accenture Interactive on this important program to raise public awareness about defective Takata airbag inflators,” said FCAI communications manager, Peter Brewer.

 “This campaign generated a number of challenges, not the least of which was a requirement to be brought to market in a highly accelerated timeframe, with input from multiple key stakeholders. We believe it to be a powerful and provocative message to encourage as many people as possible to check whether their vehicle is affected by this recall.

“The campaign delivers a key safety message and avenue for all motorists. Working in partnership with our affected automotive brands, the FCAI will continue to do all it can to ensure people affected by this recall make contact and have their Takata airbags replaced.”

Diamond Producers Association (DPA) wants to woo millennial consumers in China to buying diamonds with its latest campaign.

The campaign film, titled 'Living in Love', is conceptualised by BBH China and features a young women and couples between the age of 22-30 years running through storylines that aims to translate DPA’s global tagline “Real is Rare, Real is a Diamond” (RIRRIAD). Specifically, it hopes the message resonates with the Chinese millennial generation’s attitudes toward relationships.

The campaign will be shown on online TV platforms and cinemas in Shanghai and Beijing, with further amplification by key opinion leaders, a website launch and on-ground activation. The social elements include photographed stories of couples published on Wechat and Weibo.  

Mabel Wong McCormick, managing director of DPA Greater China, said: “Diamonds have been an authentic symbol of love for couples for centuries, but in recent years it has become a passive social symbol among millennials.

"Our objective with RIRRIAD “珍如此心 真如此钻” concept is to change this perspective and highlight the new role of diamonds as an active everyday inspiration for couples that can help them reaffirm their love on a daily basis.” 

Arthur Tsang, chief creative officer of BBH China, said: “We know how cynical the younger generation are towards relationships today, and yet we also know deep down they still aspire to find a love that lasts. We want to seed the notion that love can truly last if it is built with effort every single day, as reminded by the constant unchanging presence of a diamond.

"This takes the role of a diamond from being a one-off ostentation for engagements and weddings, to playing an active valuable role along the course of a relationship. Our goal is to get diamonds out of drawers and on to fingers.”  

E-commerce platform Snapdeal has partnered with charity Save The Children to raise awareness about the problem of child trafficking in India on the International Day Against Trafficking in Persons.

The campaign, titled #KidsNotForSale and conceptualised by WATConsult, features a teaser campaign portraying an ‘Amazing Kids Sale’ on Snapdeal that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking, or forced to become combatants.

The campaign further aims to urge the government to consider recommendations for not just prevention, but also rehabilitation and monitoring and coordination mechanisms that will strengthen India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018.

Pragya Vats, head of campaigns, Save the Children, said: “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. 

"Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities – human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.

A Snapdeal spokesperson, said: “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”

Rajiv Dingra, founder and CEO, WATConsult said: “This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”

WATConsult: Snapdeal '#KidsNotForSale'

Agency: WATConsult

Client: Snapdeal

Date: July 2018

E-commerce platform Snapdeal has partnered with NGO Save The Children to raise awareness about the problem of child trafficking in India on the International Day Against Trafficking in Persons.

 

The campaign titled #KidsNotForSale conceptualised by WATConsult, features a teaser campaign portraying an ‘Amazing Kids Sale’ on Snapdeal that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking, or forced to become combatants.

 

The campaign further aims to urge the government to consider recommendations for not just prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018.

Credits:
 

Tags: India, Snapdeal

 

 

 

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New Zealand Transport Agency has launched the latest installation in its award-winning ‘Legend’ drink driving campaign.  

The iconic long-running campaign has been credited with changing attitudes among kiwis who agree they would not drink and drive. However, the campaign aims to connect with young men, aged between 20 – 29 years, who have not been as exposed to the messages.

This audience, who predominantly live in rural areas of NZ believe driving under the influence of alcohol is low risk. This is despite the fact, that three crashes a week, on average, in New Zealand are caused by young adult drivers who have been drinking.

The latest ad employs the humour and irreverence of the Legends series and aims to encourage young men to consider the consequences of driving drunk, which could result in accidents, injuries, deaths and impact their ability to have fun.

The campaign was created by Clemenger BBDO Wellington and directed by Steve Ayson, with production company 3&7. It will run nationally across TV, Cinema and online.

Rachel Prince, principal advisor advertising at the NZ Transport Agency said, "Despite significant shifts in drink driving behaviour, there's still work to be done, particularly among young men. We know that getting these guys to intervene-when they likely aren't sober themselves-is a tough challenge."

Indian consumer brand Godrej is urging parents to allow their kids to enjoy monsoons by conducting a social experiment while promoting its hygiene brand Protekt.

The campaign, titled #ProtekTheJoy and created by Creativeland Asia, features children complaining about how their parents don't let them play, dance and float paper boats outside during monsoons. The kids are then shown videos featuring their parents, where their parents are talking about how they enjoyed monsoons by playing outside during their childhood.

Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, said: "Nowadays, children are exceptionally inquisitive about their environment and rains are just the same for them. They are unstoppable and we should not control them from enjoying the monsoon and playing in the rains. While playing they get their hands dirty and come in contact with a considerable measure of germs. 

"Godrej protekt, as a brand, believes that parents should not stop children from exploring rains and enjoying monsoons, an important part of their childhood experience. This has been the central idea of the social experiment protekt has carried out. The essence of playing in the rains and parent child bonding is well captured in the video.”

Anu Joseph, chief creative officer, Creativeland Asia, said: “Godrej protekt has always believed in encouraging kids to do what they like without fear, meanwhile promising to keep them protected from germs. This campaign stems from the same idea. By reminding parents of their childhood, the attempt was to persuade them to not take away the little joys of monsoons from their children.”

Pantene’s latest ad tells emotional transgender stories and asks people to see beyond gender

Pantene in Thailand has continued its thought provoking style by asking people to #SeeBeautyNotGender via a series of emotional stories featuring real transgender people.

A film introduces Thai LGBT celebrities in a series of tales that highlights other qualities that aren’t about gender, for example strength or caring.

The film features Treechada Petcharat, also known as Poyd (Thai and international super star, Miss International Queen), Kulchaya Tansiri (Miss Trans Star Thailand 2018), Nicha Rongram (Committee of The Foundation of Transgender Alliance for Human Rights), Nijshanaaj Sudlarphaar, also known as Sarina Thai (First Thai transgender model on NYFW Runway since 2013, until now) and Tachanan Khontrong (Actress).

According to Pantene, it chose to tackle this subject because, while Thailand was becoming more accepting of transgender people, there is still a bias and transgender people do not want special treatment.

The campaign, by GREYnJ United, will run online, with the video seeded across social media. While a social media element on Facebook and Instagram will create a more direct way for Pantene to ask its audience.

Using interactive Facebook and Instagram stories, people will be asked “what do you see?” in order to encourage them to look beyond gender.

Welcome to The Drum Creative Works, supported by Workfront.

iProspect : Harveys Furniture ' What it's REALLY Like Inside Iconic TV Homes?'

Agency: iProspect

Client: Harveys Furniture

Date: July 2018

Whether it’s an iconic local pub or a house from the Stone Age, we’re all desperate to get a sneak peek inside the homes of our favourite fictional TV characters. With this in mind, Harvey’s Furniture has gone behind the scenes to find out what it’s really like on set – uncovering the floorplans to some world-famous TV sets.

To give fans a glimpse into the world of fiction, along with inspiration for redesigning their homes, they created real-life floor plans for these much-loved family homes.

Credits:
 

 

Kate Towey - Head of Engage - iProspect
Jade Hadden - Content Manager - iProspect
Holly O'Rourke - Senior Digital Content Executive - iProspect

​Lizi Harrison – Design Manager - iProspect 

Ilias Sounas – Designer - Sounas Design

Tags: Europe, design, digital, link building

 

 

 

 

 

 

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: Peta 'Boycott SeaWorld - Break The Chains'

Agency:

Client: Peta

Date: July 2018

As a child actress, Bella Thorne starred in a SeaWorld commercial, but now she is taking a stand against the SeaWorld parks. In this new eye-catching PETA campaign, Bella is depicted as a half-human, half-orca, her tail and wrists in chains. She is asking her fans to 'break the chains' holding the animals in captivity.

Credits:
 

 

Creative Director: Nim Shapira (http://www.nimshap.com)
Photoshop Artist: Shine Horovits (https://www.behance.net/shinehorovits)
Photographer: Brian Bowen Smith (http://bowensmith.com/)
Design: Roe Shani (https://cargocollective.com/roeshani)
Hair: Castillo Bataille

Tags: Europe, print, digital

 

 

 

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Ogilvy Johannesburg: Philips & The Nelson Mandela Foundation '#ShaveToRemember'

Agency: Ogilvy Johannesburg

Client: Philips & The Nelson Mandela Foundation

Date: June 2018

While our leaders are busy spewing their hateful vitriol all over social media, it’s become increasingly important to tell the story of different kind of leader. His name was Nelson Mandela and the world needs him now more than ever.

#ShaveToRemember is a call to action for all people in South Africa and beyond, to find the Mandela within them by getting his iconic haircut. But it’s more than a hairstyle. Getting the Madiba line shaved into your hair is a visceral pledge to bring his values of freedom, peace, forgiveness and equality to a divided world.

The film opens with a recording from the former President’s inaugural speech. This sets the scene as his words are delivered by a diverse cast of real South Africans. Every word in the ad is Mandela’s own.

The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Madiba in them

Credits:
 

 

Pete Case - Chief Creative Officer - Ogilvy South Africa
Mariana O'Kelly - Executive Creative Director - Ogilvy Johannesburg
Molefi Thulo - Creative Director - Ogilvy Johannesburg
Peter Little - Creative Director - Ogilvy Johannesburg
Agisanang Masekela - Creative Director - Ogilvy Johannesburg
Mike Martin - Creative Director - Ogilvy Johannesburg
Andile Khambule - Copywriter - Ogilvy Johannesburg
Steph van Niekerk - Copywriter - Ogilvy Johannesburg
Kamohelo Chakela - Art Director - Ogilvy Johannesburg
Marion Bryan - Art Director - Ogilvy Johannesburg
Angela Kwamongwe - Art Director - Ogilvy Johannesburg
Thando Silimela - Art Director - Ogilvy Johannesburg
Stacey Hardy - Producer - Ogilvy Johannesburg
Debbie Danheisser - Producer - Ogilvy Johannesburg
Kim Geldenhuys - Director - 0307 Films
Jo Barber - Producer - 0307 Films
Adam Bentel - DOP

Tags: Europe, film, integrated campaign, activation, Philips, NELSONMANDELA, Mandela, Online Video

 

#ShaveToRemember

 

 

 

 

 

 

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Australian bubble tea franchise Chatime has unveiled a campaign to raise awareness about its hot tea offerings.

As part of the campaign , the words 'Blow Me, I'm a Hot-Tea' are splashed across national street furniture in all capital cities, nationwide prime billboards, and transit advertising across Australia. The creative for the campaign were developed by the brand's in-house creative development team.

Chatime has also made personalised tea cups which will be distributed by influencers.

Chatime’s head of marketing Tim Paton said: “This campaign supports our efforts to increase awareness of Chatime as a fun and cheeky brand that wants to be noticed, increase awareness of our hot drinks category for winter, while elevating and supporting our ambitious growth plan to reach 200 locations across Australia by 2020.

“We know that the biggest driver of Chatime sales is word of mouth recommendations. The campaign is already driving traction organically with bloggers posting in Sydney, Melbourne, Adelaide and Perth. We wanted to step it up by tapping into a much-loved trend at the moment – that is, personalizing anything and everything.” Chatime has given the concept a hot-tea twist. 

"Personalised hot tea cups are keeping hot-teas warm with a cheeky reminder to proceed with caution; ‘Blow Me, I’m a Hot-Tea’. Content like this resonates so well with the Australian audience. We love a play with words and something a little bit cheeky. Chatime is going to keep emerging as a bold player, keen to shake things up for the brand with creative flare and fun.”

Drinks brand Horlicks is encouraging young kids to follow their dreams and have hunger for success in the continuation of its 'Badne ki bhookh' ( Hunger to grow) campaign.

The campaign, conceptualised by FCB Ulka, features children pursuing their passions of dancing, playing tennis, football and academics with a hunger of growth. The campaign further aims to enlighten kids and parents about the importance of nutrition absorption by the body .

Vikram Bahl, area marketing lead, nutrition and digestive health, GSK Consumer Healthcare India, said: “Through this campaign we are recognizing the hunger in children to go beyond and support them with quality nutrition.

"The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper  growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.” 

Debarpita Banerjee president, FCB Ulka, North and East, said: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season. Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”