Tiffany & Co is bringing its New York personality to Singapore by creating a ‘Breakfast at Tiffany’s’ inspired collaboration with a local bakery, all in the name of promoting its new collection ‘Paper Flowers’.

Two locations in Singapore will be serving coffee from a ‘Tiffany Blue’ cart, one at popular hipster spot Tiong Bahru Bakery and one at Ion in Orchard, a high traffic shopping location.

Erica Kerner, VP of marketing and communications, said: “The activation is part of our larger brand campaign that is running throughout Singapore and right now in cinema’s across the island. The campaign features Elle Fanning and A$AP Ferg with the remixed soundtrack of Moon River from the Breakfast at Tiffany’s film. The campaign is also launching our newest jewelry collection – Tiffany Paper Flowers.”

In order to heighten social amplification of the event, those who post a photo of the coffee cart with the hashtags #tiffanypaperflowers and #tiongbahrubakery, get a free Tiong Bahru Bakery croissant and a coffee.

The visuals of the campaign, by Iris Singapore and Tiffany & Co, takes on the jewellery range theme of ‘Paper Flowers’, with the experiential locations decorated with the brand’s signature colour, as well as bodegas filled with paper flowers.

“The campaign was inspired by our new campaign launch event in New York where we took over key spots in New York City with Tiffany Blue Takeovers.  We had blue takeover all of our social media sites and also appear in unexpected places throughout the city like famous NY coffee carts, bodegas, taxis, the subway, traffic lights, phone boxes, etc… When we looked to do something in Singapore we wanted to do something in the same spirit but knowing we didn’t have these same types of NY icons we thought the same spirit would be to do something in one of Singapore’s famous neighbourhoods. Tiong Bahru was a natural choice and Tiong Bahru bakery – the perfect partner to deliver a NY coffee and croissant.  I think it created a very special moment for the brand in Singapore but still maintaining our New York roots and spirit,” added Kerner.

To promote the campaign, Tiffany & Co has also enlisted the help of local celebrities and influencers, who will help launch the new range to Singaporean shoppers on September 1.

Hong Kong Tourism Board has unveiled a local project where it is urging locals to share their perspective of the city's local experience by capturing pictures for postcards.

The campaign spot, 'Reframing Hong Kong' is directed by Hong Kong film director, Andrew Lau and features him narrating his take on the city where he talks about his favourite food, various temples who are special in their own way, city transport system and how he keeps capturing those things with his camera.

Hong Kong Tourism Board hopes that this campaign will showcase Hong Kong locals as the city’s best ambassadors by turning them into our official photographers to provide travellers with a new list of must-see locations and must-try experiences, as well as encourage them to truly discover Hong Kong like a local.

Lau said: “Wherever I go, I have my camera with me. There are amazing places everywhere in Hong Kong. Through my lens, I hope to launch a wave of locals who also see Hong Kong as a treasure trove of hidden experiences waiting to be shared.

Michael Knox, chief creative officer of Grey Hong Kong added: “Hong Kong is one of the most photogenic places on the planet. By encouraging locals to capture the city, we’ll celebrate a unique perspective and turn these into shareable travel experiences through postcards and beyond.”

Porsche has launched a global tribute tour for its 919 Hybrid model which it is retiring from the racing circuit.

The campaign 'One night in Bangkok' conceptualised by Keko Singapore features the 919 Hybrid taking on the Bangkok street and evoking surprise from the locals. The car travels through Chinatown and other parts of the city capturing the attention of the crowd, before eventually accelerating on the Rama VIII Bridge which spans across the Chao Phraya River. 

A cameo has been made by the double Le Mans winner, Earl Bamber in the film. The 919 Hybrid raced at the World Endurance Championship with 20 pole positions, 17 race victories, six World Championship titles, and three Le Mans victories all achieved within four years.

Maxis is urging people to give their voice and support to the conservation of endangered animals in Malaysia to commemorate the Merdeka Day celebrations.

Hari Merdeka, also known as Hari Kebangsaan, refers to the day when the Federation of Malaya's independence from the British Empire was officially declared.

As part of campaign titled 'The Endangered Malaysians' conceptualised by  Ensemble Worldwide in partnership with the Department of Wildlife and National Parks (PERHILITAN), Huawei and Malaysian photographers, David Lok, Kenny Loh and Nana Safiana, alongside wildlife photography consultant Sanjitpaal Singh raise awareness about the endangered animals of Malaysia through photographs and the website which encourages pledges that translates into donations.

For every pledge made on social media in support of Malaysia’s endangered animals with the #KitaRakyatMalaysia hashtag, the telco will donate RM1 towards Perhilitan’s conservation efforts.

The campaign runs through Merdeka Day till Malaysia Day on September 16, with an on-ground interactive experience held at the IPC Shopping Centre, Damansara, from August 24 till September 2.

Chan Woei Hern, executive creative director of Ensemble Worldwide said: “We realised there is a community of unseen, unheard and disappearing Malaysians that are born in Malaysia but left behind as we develop as a nation - the endangered animals of Malaysia.

"Every year, Maxis finds ways to demonstrate a higher purpose for technology and the power of the internet. This Merdeka, we wanted to redefine the use of the most powerful tool in our hands, the mobile phone. We asked ourselves how we could use technology to help those who can’t, and to look beyond our selfies and turn the lens outwards to make a difference. It was then that we decided to tell the stories of the animals who share this land with us.”

Tai Kam Leong, Maxis head of brand and partnerships said: “As an internet company, our job is to connect people, and bring Malaysians closer, no matter where and who they are. The use of technology to humanise the endangered animals that share our land is such a simple idea by the Ensemble team, but so very powerful.

"After all, they are Malaysian too, and we know that whenever another Malaysian is in need, all Malaysians will unite as one to help. More importantly, we wanted to highlight the seriousness of population decline. But there is hope, and this is what we’ve seen at conservation centres across the nation.”

Singapore's insurers NTUC Income is encouraging parents to plan for their retirement as that's the best gift they could give to their children.

The campaign titled 'The Best Gift For Your Child' conceptualised by BBH Singapore begins with the son on his wedding day, accusing his parents for being the worst. He goes on to give instances where he perceives himself worse off than his peers in his younger days, only to thank his parents later for giving him the best gift by sorting out their own retirement.

The campaign was done after a recent study commissioned by Income and conducted by Nielsen with over 400 parents (aged 30 to 55 years old) and some 200 youths (aged 19 to 25 years old) in Singapore.

The study further revealed that youths have low confidence that their parents can rely on savings for retirement, and as a result, they foresee making personal sacrifices to support their parents financially. 

Only 20% of youths surveyed indicated that their parents can rely on personal savings to finance their retirement, while 66% of parents surveyed were most concerned about having insufficient funds and inability to afford health care and medical expenses. 

The Income campaign will be active until 30th November and In addition to digital and social components, the media mix will also include cinema, TV and outdoor.

Marcus Chew, chief marketing officer of Income, said: “We believe that it’s extremely important for parents to invest in their children and help them build a secure future, and one of the best gifts they can give their children is saving for their own retirement. The campaign aims to drive home this message through story-telling via an engaging film set in the backdrop of a wedding. 

"We hope that this initiative will encourage Singaporeans to think more deeply about their retirement plans and, in so doing, take a step towards securing their own financial future so that their children can be future ready.”

Thomas Wagner, planning director of BBH Singapore, said: “Parents spend a lot of money on their children so they can enjoy the best possible life now and in the future. However, in doing so, they sometimes forget about themselves and the impact their own financial future has on the life they want their kids to have. This is the tension Income wants to start a conversation about and help solve.”

Welcome to The Drum Creative Works, supported by Workfront.

: 'It's Not Just How it Makes You Look'

Agency:

Client:

Date: September 2018

Over-lined lips, dewy highlighter and razor sharp eyebrows - all things we're used to seeing as we scroll through the perfectly manicured walls of Instagram or watch TV. However, Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look. 

The retailer's 'faceless' makeup ad has forgone aesthetics to shine a spotlight on the feelings associated with beauty products - be it a lipstick saved for a special occasion or a blush that gives someone a glow. 

Credits:
 

 

Marketing Director: Helen Normoyle

Senior Marketing Manager: Nick Jackman

Marketing Manager: Gail Borley

Agency: Ogilvy UK

Chief Creative Officer: Mick Mahoney

Deputy ECD: Sam Cartmell

Creative directors: Nicola Wood and Andy Forrest

Managing Partner: Ben Skelsey

Client Director: Stuart Lundy

Agency Producer: Rachel Hough

Strategy Director: Nicole Frost

Planner: Emma Banks

Director: Abbie Stephens

Production Company Producer: Corin Taylor

Production Company: Blink

DOP: Chris Sabogal

Editor: Flaura Atkinson - The Quarry

Colour: Lewis Crossfield - ETC

Post Production: GPS

Music Supervisor: Native Music

Tags: UK, boots

 

 

 

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Bayer-owned Redoxon has highlighted the rapid spread of viral germs at close proximity with an OOH campaign at the ION Orchard Link MRT underpass in Singapore.

The campaign conceptualised by J.Walter Thompson Singapore is spread across the screens at the underpass illustrates how literally viral, rapid and expansive spread of 100,000 germs over 25 feet (7 meters) with just one single sneeze.

Jerlyn lim, commercial lead at Bayer, South East Asia, said: “At Redoxon, our continued efforts are focused on helping people boost their immunity to pre-empt and prevent everyday illness. 

"With the September flu season almost upon us, we felt it timely to show people how rapidly germs can be transmitted virally, and to remind them how supplements and other healthy habits can help prevent flus and cold."

Farrokh Madon, chief creative partner at J. Walter Thompson Singapore, said: “People know prevention is better than cure, yet they don’t boost their immunity until they are sick. So we set out to show just how contagious a sneeze can be. We created a truly viral out-of-home brand experience by showing the impact of one sneeze over 25 feet."

: 'Viral'

Agency:

Client:

Date: September 2018

Bayer's health product, Redoxon has highlighted the rapid spread of viral germs at close proximity with an OOH campaign at the ION Orchard Link MRT underpass in Singapore.

 

The campaign conceptualised by J.Walter Thompson Singapore is spread across the screens at the underpass illustrates how literally viral, rapid and expansive spread of 100,000 germs over 25 feet (7 meters) with just one single sneeze.

Credits:
 

 

Client: BAYER

 

Media: SMRT

 

Client Commercial Lead CH: JERLYN LIM

 

Senior Brand Manager: SIT MEIFANG

 

Media General Manager: JESLYN TAN

 

Media Manager: SERENA ZHANG

 

Agency: J. WALTER THOMPSON SINGAPORE

 

Chief Creative Partner: FARROKH MADON

 

Creative Director (Art): MINZIE LIYU

 

Creative Director (Copy): AARTI NICHLANI

 

Copywriters: FARROKH MADON, AARTI NICHLANI

 

Art Director: MINZIE LIYU, HASHEER ASLAM

 

Director/ Photographer: GEOFF ANG

General Manager: GAURAV LALWANI

Business Director: HEERU KISHNANI

Senior Account Manager: APEKSHA JOSHI

Planning Director: MALATI AFRIDI

Talent Production: GINA TAN

Film Producers: VISHANT TEJWANI, GERRI HAMILL, GWEE WEIWEI, MORITZ WAGNER

Production Assistants JEAN SALVADOR, DEBBIE WU

Tags: Singapore

 

 

 

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Samsung Galaxy is extolling the virtues of a long battery life in ‘No Crisis’ the musical, which looks to put phone-related panic firmly into perspective.

To promote the Galaxy Note9’s trusty battery life, Samsung Israel developed a musical ad exploring the nature of crisis, poking fun at mobile dependency along the way.

The spot from Leo Burnett Israel opens with over-egged panic triggered by an empty battery in a device, with no charger to save the day. Enter stage left: a pianist gives the camera a knowing look to humorously undermine the workers 'crisis,' before the scene dissolves in a musical number. 

The viewer is then taken on a fanciful journey through real disasters, such as missed flights, getting locked in a sauna, and crashing into the Nasdaq, which urges them to 'keep the crisis for the real crisis'.

Running for 90 seconds the ad outlines the benefits of the new product, chiefly an all-day battery, a Bluetooth S-Pen and ‘super powerful performance’.

Health drink Horlicks is urging kids to pursue their passion and is also enlightening parents about the importance of quality nutrition.

The campaign titled 'Hunger to do everything', conceptualised by FCB Ulka, showcases how children are taking up different passions like sports, dancing, art, academics and are pursuing the same with passion and dedication.

 There is a popular saying among Indian parents ‘Khata hai par lagta nahi’; which means that even though a child is eating a proper healthy diet, it is not reflecting in their growth.

The campaign also raises awareness about the same topic, as not all nutrients are absorbed by the body, therefore highlighting the importance of nutrient absorption.

Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.

Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup. 

The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.  

Using F1 as a motif throughout, Heneiken aims to encourage their consumers to look at life less seriously and with a fresh perspective. 

Beneath the painted ceilings and crystal chandeliers, a band racers decked out in full gear – including helmets –  perform for the glamorous congregation. Meanwhile, our 'Perfect Man' David Coulthard is in pole position as he circuits the party with as much grace as he exercises on track (with thanks for his trusty pit crew out back.) 

F1 'Perfect Man' will be the first to launch, and will coincide with the F1's Heineken-sponsored tournament in Italy.

It will feature across digital before rolling out in other markets. 

: 'Heineken Formula 1 'Perfect Man''

Agency:

Client:

Date: September 2018

Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.

Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup. 

The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.  

Using F1 as a motif throughout, Heineken aims to encourage their consumers to look at life less seriously and with a fresh perspective. 

Beneath the painted ceilings and crystal chandeliers, a band racers decked out in full gear – including helmets –  perform for the glamorous congregation. Meanwhile, our 'Perfect Man' David Coulthard is in pole position as he circuits the party with as much grace as he exercises on track (with thanks for his trusty pit crew out back.) 

F1 'Perfect Man' will be the first to launch, and will coincide with the F1's Heineken-sponsored tournament in Italy.

It will feature across digital before rolling out in other markets. 

Credits:
 

HEINEKEN

Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba

Global Heineken® Brand Communication Manager: Maja Mikielska​

 

PUBLICIS ITALY

Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Luca Cinquepalmi

Executive Creative Director: Marco Venturelli

Associate Creative Director: Fabrizio Tamagni

Associate Creative Director: Michela Talamona

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

Producer: Viviana Biondolillo

Worldwide Account Director: David Pagnoni

International Client Service Director: Davide Gonzato

Account Director: Tommy Cottam

International Account Manager: Derek Muller

 

PRODUCTION

Production Company: Iconoclast

Director: MEGAFORCE

DOP: Lasse Frank                                                    

Executive Producer: Charlotte Marmion

Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin​

Production Designer: Marco Puig

Costume Designer: Mimi Lempicka 

Casting Director: Emma Skowronek

Tags: Italy, Ads We Like, advertising, creative works

 

 

 

 

 

 

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Yakult Singapore is celebrating Olympic swimmer and Singaporean Joseph Schooling's association with the brand since his childhood in its latest campaign.

According to Joseph Schooling's mother, May Schooling, her family has been engaging Yakult home delivery service since Joseph was a boy. The campaign titled 'Billions Strong', created by ADK Singapore, features Joseph's journey since his childhood days when he would wake up early for his swimming classes, leading to how his parents always supported him by accompanying him for practice and matches. 

The film also highlights Joseph relocating to the US for training and getting homesick there, but despite that always working to achieve his dream of winning an Olympic medal. The image of the Yakult lid used as a medal plays throughout.

Kiyotaka Sakurai, managing director of Yakult Singapore said: "Joseph is a talented, hardworking, and remarkable athlete. I believe nothing is greater than the support of his family and the people around him. In regards to that, we're very honoured that Yakult has always been there for him, to be part of his journey. Likewise, we're also very grateful to support intestinal health for everyone."

Joseph recently bagged two individual gold medals, and two relay bronze medals at the 18th Asian Games.

The campaign will go live from today on Channel 5, Channel 8, Channel U as well as on YouTube and Facebook. The Billions Strong campaign will also be supported with press, social, and in-store marketing.

Ronald Wong, executive creative director of ADK Singapore said: "Champions are not made overnight; like us, they have their ups and downs. Joseph's journey has never been easy, but the one thing that always come through is the support system he has, which never failed him." 

Alicia Goh and Fong Wei Kit, the senior creative duo behind the work said: "We hope Joseph's narrative can inspire many more Singaporeans to achieve great things for themselves."

Korean Air aims to highlight how it has integrated traditional Korean culture within its airline as it promotes newly included services.

The campaign, titled 'Go Korean', was created by Ogilvy Shanghai and features a spot shot on a soundstage with fully-constructed sets to highlight the details of the flight services.

The spot features a man walking through sets that resemble an airport from the gate to the airline, with a voice narrating how the airline has integrated Korean culture for travelers to travel in a Korean style.

Korean Air has also revamped its social channels globally, redesigning them along a consistent, simple aesthetic. It will be rolling out regular weekly posts to provide travel fans with information on a variety of topics, ranging from hot destinations to Korean food trends and healthy travel tips. 

Debby Cheung, president, Ogilvy Shanghai, said: “Ogilvy Shanghai plays the role in leading the global content hub for Korean Air, and “Go Korean” is the first campaign we rolled out. It’s an endorsement to our capability to develop meaningful, relevant and fun campaigns that make the brand matters not just for the China market, but for the world."

Virgin Mobile breaks the myth about Bigfoot ( a hairy, upright-walking, ape-like being who reportedly dwells in the wilderness and leaves behind large footprints) in its latest campaign.

The campaign 'Nothing Hidden' conceptualised by Publicis Dublin and directed by Sweetshop's director Tore Frandsen begins with people gasping and acting afraid and then it is revealed that it was because of the Bigfoot. However, to everyone's surprise, Bigfoot greets everyone in a friendly manner and reveals that he doesn't want to stay hidden anymore.

The film was shot in Ireland on a set.

As to how Bigfoot's unique look was created for the campaign, Frandsen said: "First, I did a lot of research into the kinds of beasts that people have been depicting for many centuries. I started collecting lots of images that have been created of him before and then I worked with a designer to combine all the features that I wanted our Bigfoot to have. This was drawn up and then mapped out digitally to be turned into prosthetics.

"The actor was brought in for lots of tests throughout the development because I wanted to make sure there was plenty of expression to his face and that it didn’t just look like a mask. We were able to enhance some of the lines and wrinkles in his face with post-production VFX, helping to create a more realistic look than prosthetics alone. We also had many conversations about the texture of his fur and how tall he needed to be because we wanted him to look appropriately unkempt, huge and muscular compared to the other people in the films."

Saatchi & Saatchi Wellness London in association with charity Fertility Network, is demanding fair access to IVF fertility treatment.

The campaign titled #Scream4IVF is urging public, influencers and celebrities to voice their opinion about the same. The campaign features the screaming faces of patients who have been affected by infertility. It was photographed and filmed by Andy Lo Po through Wyatt-Clarke and Jones.

The campaign aims to create the world’s longest scream for IVF, to be played at a rally outside Parliament on Wednesday October 10th.

The campaign will run for six weeks and will help Fertility Network to collect 100,000 signatures in an online petition so that the issue of unfair IVF access can be debated in the Houses of Parliament.

Lucy Forbes initiated and led the campaign with Georgia Tucker. The creative team consisted of Edu Lllena Portell, Jamie Thompson, Luke O’Driscoll, Vibz Thaker, Gez Purcell, Ben Gibson, Naomi Urch, Dara Mohammadi, Shaun O’Hara, Steph Quinn and Ana Sancho Medina.

According to the agency statement, in the UK, 3.5 million people – or one in six couples – are affected by the devastation and pain that fertility issues wreak. Yet most local health authorities unfairly deny couples the medically recommended fertility treatment.

Aileen Feeney, Fertility Network’s chief executive said: “The scale of damage infertility wreaks is vast. It can destroy relationships, lead to serious mental health problems, create social isolation, and cripple people financially.

"Facing a life without the children you long for means screaming in pain, despair, frustration, desperation, and rage. But these screams of infertility are not being heard. This suffering is in silence.”

Sam Petyan, general manager of Saatchi & Saatchi Wellness said: “This is a campaign close to our agency’s hearts – we just had to help. People with infertility are suffering in silence. I’m confident that decision-makers in Westminster will empathise with their plight once they see how strongly people feel about this.”

Welcome to The Drum Creative Works, supported by Workfront.

: 'Must-Haves'

Agency:

Client:

Date: September 2018

Marks & Spencer’s Clothing & Home division has unveiled its first work as a standalone marketing function, choosing to abandon broadcast TV spots in favour of digital for a product-focused campaign.

‘Must-Haves’ highlights on a swathe of Autumn essentials from across the womenswear, menswear, kidswear, home and beauty departments. The hero film, which plays out to David Bowie’s Modern Love, is a montage of well-dressed women admiring other well-dressed women’s outfits around London.

The new marketing team hopes the work underscores its fresh strategy that is ‘more seasonally relevant, more inspirational and more agile in utilising digital channels to target customers’.

Credits:
 

 

Client: Marks & Spencer, Nathan Ansell, Director of Marketing C&H Zoe Hayward, Head of Marketing C&H
Louise Bancroft, Marketing Manager C&H

Creative Director: Luke Williamson

Art director: Lisa Comerford
Agency producer: Leah Stolerman, James Plaxton
Creative producer: Claire Ramasamy

Planner: Sarah Oberman
Account management: Katie Jackson, Sophie Fredheim, Alice Lowden, Emilie Jenner

Media agency: Mindshare
Media planner: Richard Tudor
Production company: The Production Factory
Director: Mark Gostick and Luke Williamson,
Editor: Tim Goddard at Town Productions
DOP: Mark Gostick
Post-production: GPS

Tags: UK, Marks & Spencer

 

 

 

 

 

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: 'Perfect Man'

Agency:

Client:

Date: September 2018

Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.

Part of a new strategy, the campaign comprises three new hero TV commercials that will individually focus on Heineken's sports sponsorships: Uefa Champions League, Formula 1 (F1) and the Rugby World Cup. 

The launch ad, 'Perfect Man', is set in a Monte Carlo ballroom, at a F1 after party, and it couldn't get more glitzy if it tried.  

Using F1 as a motif throughout, Heineken aims to encourage their consumers to look at life less seriously and with a fresh perspective. 

Beneath the painted ceilings and crystal chandeliers, a band racers decked out in full gear – including helmets –  perform for the glamorous congregation. Meanwhile, our 'Perfect Man' David Coulthard is in pole position as he circuits the party with as much grace as he exercises on track (with thanks for his trusty pit crew out back.) 

F1 'Perfect Man' will be the first to launch, and will coincide with the F1's Heineken-sponsored tournament in Italy.

It will feature across digital before rolling out in other markets. 

Credits:
 

 

HEINEKEN

Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Global Heineken® Integrated Communication and CMI Manager: Daniela Iebba

Global Heineken® Brand Communication Manager: Maja Mikielska​

 

PUBLICIS ITALY

Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Executive Creative Director: Luca Cinquepalmi

Executive Creative Director: Marco Venturelli

Associate Creative Director: Fabrizio Tamagni

Associate Creative Director: Michela Talamona

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

Producer: Viviana Biondolillo

Worldwide Account Director: David Pagnoni

International Client Service Director: Davide Gonzato

Account Director: Tommy Cottam

International Account Manager: Derek Muller

 

PRODUCTION

Production Company: Iconoclast

Director: MEGAFORCE

DOP: Lasse Frank                                                    

Executive Producer: Charlotte Marmion

Line Producer: Guillaume Lefrancois

Production Coordinator: Emma Palatin​

Production Designer: Marco Puig

Costume Designer: Mimi Lempicka 

Casting Director: Emma Skowronek

Tags: Italy, Ads We Like, advertising, creative works

 

 

 

 

 

 

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: 'A Little Bottle of Science (Not Magic)'

Agency:

Client:

Date: September 2018

Following the commercial success of Yakult’s 2016 campaign ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic installment.

The 30-second TVC opens on a mystical place of wonder located on a floating island paradise, as a circle of devoted followers are met by a red-dressed heroine holding an ancient, oversized bottle of Yakult. The numerous magical rituals that are purported to create Yakult are described by a first voiceover; from an ‘ancient shuffle’ to a ‘mystical hand swirl’, they supposedly all help to awaken the spirits of the beautiful gut.

The actions stir up a magical whirlwind which, before reaching full momentum, is frozen by a second straight-talking voiceover which imparts that Yakult isn’t the result of a magical ritual but is actually developed by Japanese scientists. The revelation pulls the rug on the mystical tale and the whirlwind disappears. A hand illustrated end frame animates on screen to show the iconic Yakult bottle and the super ‘A Little Bottle of Science (not Magic)’; the traditional painted style linking to the wider print, social and digital creative, also launching in September.

The 360 campaign, supported by TV, Print, Social, Outdoor and Radio, was created by Quiet Storm and continues to dispel myths surrounding Yakult’s creation, reinforcing in the narrative that Yakult is ‘A Little Bottle of Science (not magic)’.

The distinctive ‘epic’ feel of the creative has allowed for better cut through and enabled Yakult to extend their Japanese heritage and scientific credentials by making science relevant, engaging and fun. The new campaign will help further build upon Yakult’s science-based offering, boosting confidence in the minds of consumer.

Credits:
 

 

Creative Directors Matthew Mifsud, Laurence Quinn
Planner Jon Howard
Art Director Matthew Mifsud
Copywriter Laurence Quinn
Account Director Miles McWilliam
Agency Producer Elin Tiberg
Director/ Production Co Tim Brown
Producer Elin Tiberg
Editor David Owen
Post Production Coffee and TV
Sound Design Wave
DoP Mark Patten
Media planning/buying Hearts & Science

Tags: UK, Quiet Storm, Yakult

 

 

 

 

 

 

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: 'The Simple Gesture That Takes Care Of Everything'

Agency:

Client:

Date: September 2018

Paylib, the mobile payment solution supported by the major French banks, has launched a new advertising campaign. This campaign introduces the new communication platform of the brand around the swipe gesture in any circumstance.

The first TV spot will be centered around the contactless mobile payment in stores. The service by Paylib is illustrated by a 80-second comedic spot. Two other films will follow introducing the payment between friends functionality and the friction less online payment.

This campaign marks the largest communication action since the creation of Paylib in 2013. Supported by a heavy media plan, the new Paylib film will appear online, in cinemas and on TV.

The films were shot by director Vincent Lobelle (Iconoclast Paris) who brought to the scripts his comedic timing and prowess of directing actors. The music is an original composition by duo Eraldo Bernocchi and Lorenzo Esposito Fornasari.

Credits:
 

Tags: France, TV, finance, banking

 

 

 

 

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Samaritans of Singapore (SOS) is reaching out to youths through Instagram to motivate them as part of their Suicide Prevention Awareness Week to commemorate World Suicide Prevention Day (10 September).

As part of the #ThroughTheNight campaign, created in association with TBWA\Singapore, Singaporeans from different disciplines are being invited to contribute a message of support on Instagram to help youths seek comfort and motivation in the words and craft of others.

SOS has partnered with musicians, artists and youth influencers to engage the public on the issue of suicide, by hosting live sessions on their social channels from 10-16 September, at midnight to 3am. Several cafés and ice cream shops have also come on board to contribute to the campaign.

According to SOS, in the last fiscal year it has seen approximately 53% increase in the number of teens aged 10 to 19 years old writing in to SOS to receive emotional support, as well as a sharp increase in the number of calls made by this age group into the 24-hour hotline from midnight to three am.

A spokesperson for SOS said: “Since 2015, SOS has invited the public to start conversations and to take the topic of suicide seriously. It’s time we form a more empathetic community by spreading hope to people going through their darkest times. We invite everyone to add their message of encouragement and join us in helping our youths and those around us get #ThroughTheNight.”

Gary Steele, executive creative director, TBWA\ Singapore said: “Helping our youths and those in need get #ThroughTheNight is a campaign that anyone can participate in, regardless of what we do or where we’re from. Just like previous campaigns, we believe that even simple actions can make a big impact on the topic of suicide. We hope everyone can join us in making a difference.”

: '#ThroughTheNight'

Agency:

Client:

Date: September 2018

Samaritans of Singapore (SOS) is reaching out to youth via Instagram to motivate them as part of their Suicide Prevention  Awareness Week to commemorate World Suicide Prevention Day (10 September).

As part of the campaign #ThroughTheNight in association with TBWA\Singapore, Singaporeans from different disciplines are being invited to contribute a message of support to #ThroughTheNight on Instagram where youths can seek comfort and motivation in the words and craft of others.

SOS has partnered with musicians, artists and youth influencers to engage the public on the issue of suicide, by hosting live sessions on their social channels from 10-16 September, at midnight to three am. Several cafés and ice cream shops have also come on board to contribute to the campaign.

Credits:
 

Tags: Singapore

 

 

 

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As part of the Māori Language Week, also known as Te Wiki o Te Reo Māori, celebrations in New Zealand, one of the country’s largest telco Spark has launched an interactive mobile app.

The app, called ‘Kupu’, allows users to input words and Māori translations for pictures they take on their phone. The app serves up the most likely translation, as well as other options for what it detects in the image.

Kupu is powered by Google, which worked with translation data provided by the Māori Dictionary project. The campaign for the app was conceptualised and created by Colenso BBDO.

Speaking to The Drum about the campaign, Mike Davison, creative director at ColensoBBDO explains that Spark created Kupu to support the Māori language by bringing learning Te Reo Maori into New Zealanders’ everyday lives in an intuitive way.

According to Davison, in Spark’s brief to Colenso, the telco wanted the agency to create some ‘doing’ work to go along with some of the brand stories the agency has been creating, to become a part of consumer culture. The creative process was kicked off with a collaboration with the Google Zoo team from Sydney.

“In terms of inspiration, Spark are continually looking for small ways they can enhance peoples’ lives, relevant to the platform they provide,” says Davison. “They are, after all, a New Zealand-born communications company, so this project only makes sense.”

Davison also pays tribute to Google, saying the tech giant was integral in the process because the Google Zoo team gave the agency some sneak peaks into new tech being developed to see how it might line up with Sparks’ purpose.

“Keeping ahead of the curve when it comes to new technology is imperative for us and our clients – the first mover advantage is true, so long as the execution is seamless - so we’re grateful to partners like Google who can enable that,” he explains.

Planning for the app took nearly two years, according to Davison, because creating a tool to support a native language requires a lot more consultation than ‘your average marketing job’, he says.

“From a bunch of ideas, Kupu was identified as one we all felt passionate about and something Google could integrate their Cloud Vision and Translate API’s into. Learning a language by taking pictures is great, but the text output had to be on point,” notes Davison.

“To ensure the most accurate translation, we asked the team at Te Aka Māori Dictionary to partner with us, too. The result was awesome because good intentions are great. In order to do something ‘for’ a culture, you have to do it ‘with’ them.”

Mars aims to give confidence to Australians to overcome everyday awkward situations in the continuation of its ‘Enough Chocolate to Deal with Anything’ campaign.

The campaign spot, conceptualised by Clemenger BBDO Melbourne, features the uncomfortable first meeting of a loved-one’s parents, who quickly admit to being a family of ‘kissers’.

As the girl introduces her boyfriend to her parents, he leans in for a peck on the cheek from his girlfriend’s mum but the mum plants a firm kiss on the lips on him, quickly followed by the dad. She then announces that the girl's grandma has arrived. The boyfriend gets over the shock by eating the chocolate while the girlfriend still has exasperated expression. 

The campaign will run across OOH, social, digital as well as a roll out of activations over the coming months.

Suzanne Morrison, marketing director at Mars Wrigley Confectionery said: “Being kissed on the lips by your new girlfriend’s parents is not a situation anyone wants to get stuck in. Luckily this guy had a Mars bar on hand to help deal with it.

“Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations.”

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To submit work for future publication, contact Taruka Srivastav or upload via our online form. For voting updates and the latest campaigns, check our global Creative Works page, and follow The Drum Creative Works on Twitter @TheDrumCreative.

Nike highlights how women are breaking barriers in sports and encourages women to express their power through their 'rallying cry' as part of its Just Do It campaign.

The campaign, directed by Coralie Fargeat, features athletes from across Asia Pacific and Latin America such as Amber Liu, South Korean singer and dancer; Aori Nishimura, Japanese skateboarder; Valeria Piazza, Peruvian advocate for women’s empowerment; Rachwin Wong, Thai actress and avid runner; and Sam Kerr, Australian football star.

The spot showcases cries of  these athletes experiencing frustration, exhilaration but then getting back up and fighting ultimately producing the cry of trying and victory.

The campaign features the music track Blood in the cut by K.Flay and will run in Asia Pacific and Latin American countries.