Veteran biscuit Wagon Wheel gets the wheels turning again, with the first advertisement in five years. 

Burton Biscuit's hopes to reinstate the lunchbox favourite at the front of consumers minds, with the simple message that the snack is 'Epic Inside.' 

The setting for its ad is a nondescript living room. Its protagonists: two ordinary 21st century men. Thus, the video doesn't initially display elements of a typical Wagon Wheel advert. 

There is no horse-drawn wagon making its way across the Wild Wild West, nor any lone cowboys or singing cactus. 

Although the signature Wild Wild West theme does not take centre stage,  it is credited in the sounds escaping the stomach of our living room sitter post-munch. 

Just one bite from the biscuit, and suddenly the living room light dulls to red, and our snacker's stomach begins transmitting sounds of the old west, much to the disbelief of the men.  

Much like the biscuits 'epic' marshmallow centre, our guy is 'Epic Inside.'

The ad will run across TV and social media.

Renault has collaborated with influencer ASMR Zeitgeist as it integrates autonomous sensory meridian response (ASMR) to highlight the experience of driving an electric vehicle to the online audience on YouTube.

ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist creating sensations in order to make people relax by tapping on Renault's newly launched model Zoe.

ASMR Zeitgeist said: “ASMR and Renault Zoe fit really well together as the driving experience in an electric car is different because it is so quiet – I was surprised at how it relaxes you immediately.”  

Carine Gailliez, content and media director, Renault said: “Not a lot of people know that driving an electric vehicle is a completely different feeling to driving a traditional vehicle. 

"We thought about how we could give audiences the smoothness and relaxation feeling that you get when driving a Renault Zoe through a mobile or computer screen. We also wanted audiences to be environmentally conscious of the nature surrounding us. ASMR was the perfect way to do this.”

Jean-Guy Saulou, managing director, Publicis Conseil, said: “ASMR is a huge internet trend that continues to grow daily, although lots of people still don’t know what this weird phenomenon is. We wanted to find a way to show the driving sensation of Renault Zoe, by introducing this interesting topic to our audience, as well as engaging the existing ASMR community with Zoe’s ASMR benefits.”

Indian battery company Exide has collaborated with speedcuber Siddhikant Mishra to encourage people to be driven by their passion.

The campaign #WhatDrivesYou, conceptualised by J Walter Thompson Kolkata, features Mishra solving the complex patterns of three Rubik Cubes in a few flicks of his fingers within 39 seconds. 

Uttio Majumdar, chief marketing officer, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

Arjun Mukherjee, vice president and executive creative director, J Walter Thompson, Kolkata said: “The challenge for us is to show the incredible spread of the “Whatdrivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. 

"It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness. “

The Department for Education (DfE) UK aims to drive recruitment by highlighting the quintessential role teachers' play in students’ life in a new advertising campaign.

The campaign is titled 'Every Lesson Shapes A Life' and is the first to be conceptualised by Havas London and features the story of a girl at various stages in her life; i.e. from her first day at school to the final day and highlights how at every stage teachers guide her through both good and bad.

Every Lesson Shapes a Life will debut on TV during Coronation Street at 20:45hrs tonight (Monday 1 October) with a 60’ edit, which will also appear in cinema during October. A 30’ edit will also air on TV and video on demand through to 6 November.

The DfE has further unveiled its new identity which comprises of new colours, logos, fonts, imagery and the strapline; Every Lesson Shapes a Life which will be implemented across all of the DfE’s teacher recruitment touchpoints including the Get Into Teaching website, Train to Teach events, graduate fairs and locally-adaptable assets for schools.

The campaign will also run across social – with additional films featuring real people telling their stories of teachers who have shaped their lives – radio, digital, email DM, physical collateral and event branding and an upcoming press and out-of-home campaign. The entire campaign is planned for four months to coincide with the start of a new recruitment year and applications for teacher training which opens on 9 October.

Chloe Saklow, deputy director, Teacher Recruitment and Conversion at the DfE, said: “By focusing on one girl’s story, we wanted to vividly demonstrate the unrivalled and positive human impact teachers have on the many children whose lives they touch. Teaching, like many other careers, isn’t without its challenges, but I can’t think of many others that are as important, or rewarding.”

Jen Black, managing partner at Havas London, said: “For this campaign, authenticity was key. We wanted to capture the years of care, patience, encouragement and support that teachers invest into the children whose lives they shape.

“That’s something we could only accurately portray through using real teachers, whose buy-in was so important. They’re unsung heroes, and we’re so proud to be working on a campaign that has the chance to help change lives for the better.”

Tata Steel has collaborated with Jadav ‘Molai’ Payeng, also known as 'the forest man of India' to raise awareness about tree plantation for World Habitat Day (1 October).

As part of its 'Go Green' initiative, Tata has unveiled a film titled 'The Song of the Forest'. Created by J Walter Thompson Kolkata, it shows kids in a school play enact Jadav's journey and encouraging everyone to plant a sapling. 

As a young kid, Jadav witnessed hundreds of snakes lying dead on a sand bar by the banks of Brahmaputra after being washed ashore by the tide. The snakes had died due to immense heat as there was no tree cover and from that moment Jadav started planting saplings which grew into a 1360-acre forest.

Sanjay S Sahni, chief of marketing and sales for branded products and retail at Tata Steel said, “As a socially responsible organization, Tata Steel has always deeply cared for the community we live in. Mr. Payeng is a shining example of what we can do if we set our hearts and minds about it. If one person can create a forest, imagine what all of us can do?”

Arjun Mukherjee, vice-president and executive creative director, J Walter Thompson, Kolkata said: “Mr Payeng is an inspiration for all of us. We wanted to capture is honesty and simplicity in the film without being preachy. It’s the forest singing a eulogy of Mr Payeng portrayed through a school play by kids.”

Travel site Agoda has collaborated with animator Julian Frost to position itself across Asia, Australia, Canada, the US and South Africa.

The campaign, created by BMF, features four animated spots which highlight how despite various troubles for the cartoons, its easy for them to book hotels on Agoda app. 

The cartoons take on some quite edgy topics, such as ending up in some of Amsterdam's more adult shows and having to relieve yourself outside after eating the wrong food. The style of the animations make these references subtle, and almost cute. It has rolled out on Facebook, Instagram and YouTube.

Alex Derwin, BMF executive creative director said: “Online travel is a fiercely competitive sector, so a strong, unique voice was key to differentiating Agoda from the rest. With the help of Julian Frost, we’ve created something that’s going to really stand out on people’s feeds.”

Steve McArdle, BMF managing director, said: “The positioning is straightforward, because booking travel can be complicated. The work is playful and irreverent, because travel should be joyful. The combination of the two should connect pretty well with a new generation of travellers who want to get to the good stuff without the grind.”

Reebok is embracing the heart of 90s sneaker style by time-travelling back 25 years to revive its 1993 pump favourite, off-road runner, the Reebok Aztek.

In tune with the decade's youth spirit, Reebok has enlisted six 90s-raised tastemakers for a content series of stills and videos, titled “Aztrek: 90s Re-Run."

The campaign is a homage to the 90s visual culture and transcends time to sit the nineties within the context of contemporary culture today.

From social media sensation Jay Versace to vintage streetwear re-worker Sara Gourlay of Frankie Collective, each of the six partners were asked to personally custom design 90s Reebok gear that they sourced themselves, to explore how each of them was influenced by the jazzy culture. 

The looks were then shot 'off-road' and on film, in typical 90s fashion, to create unique “one-of-one” capsule collections that customers can enter to win on Reebok.com.

Fashionably shot across America, the campaign visits upstate New York's national parks, captured Utah's sublime slot canyons and even pays a visit to Death Valley's Joshua Tree landscape, reinforcing the trainer's cross-country performance and its later adoption as a 90s style symbol. 

: 'Aztrek: 90's Re-Run'

Agency:

Client:

Date: October 2018

Reebok is embracing the heart of 90s sneaker style by time-travelling back 25 years to revive its 1993 pump favourite, off-road runner, the Reebok Aztek.

In tune with the decade's youth spirit, Reebok has enlisted six 90s-raised tastemakers for a content series of stills and videos, titled “Aztrek: 90s Re-Run."

The campaign, created by M&C Saatchi, is a homage to the 90s visual culture and transcends time to sit the nineties within the context of contemporary culture today.

From social media sensation Jay Versace to vintage streetwear re-worker Sara Gourlay of Frankie Collective, each of the six partners were asked to personally custom design 90s Reebok gear that they sourced themselves, to explore how each of them was influenced by the jazzy culture. 

The looks were then shot 'off-road' and on film, in typical 90s fashion, to create unique “one-of-one” capsule collections that customers can enter to win on Reebok.com.

Fashionably shot across America, the campaign visits upstate New York's national parks, captured Utah's sublime slot canyons and even pays a visit to Death Valley's Joshua Tree landscape, reinforcing the trainer's cross-country performance and its later adoption as a 90s style symbol. 

Credits:
 

Tags: World, Ads We Like, creative works

 

Aztrek: 90's Re-Run

 

Aztrek: 90's Re-Run

 

Aztrek: 90's Re-Run

 

 

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Singapore Tourism Board (STB) has partnered with music channel Vh1 India to launch a music video titled ‘Unstoppable’ to attract Indian millennials.

The music video features artists from both India and Singapore like Raja Kumari, Midival Punditz and B-boying crew Radikal Forze. Midival Punditz was responsible for all the musical arrangements, incorporating sounds of daily life, like trains and tea-lady, recorded in Singapore.

Unstoppable is directed by Shai and also features Tan Wei Tian who is the youngest opera singer in Singapore and Mark Ong, a Singaporean sneaker designer.

According to STB, India was the third largest visitor-arrival contributor in 2017. The campaign further builds on STB's brand identity – Passion Made Possible.

Ferzad Palia, head - Youth, Music & English Entertainment, Viacom18 Media said: “Our association with Singapore Tourism Board reflects the essence and vibrance of Singapore as a destination. We are happy to have on-board Raja Kumari, and Midival Punditz and Radikal Forze who have weaved in their creative finesse into Unstoppable.

"Vh1 India taps into the changing entertainment preferences of the millennials and MTV has always been at the core of all things music, this music video reinstates both the brands' belief in the transcending power of music and how getting the right people to co-create can fuel it to the best.”
 
The Drum spoke earlier with G.B Srithar, regional director, SAMEA, Singapore Tourism Board, who highlighted how Bollywood movies have entrenched Singapore as a must-visit destination among Indian travellers.

Emirates has teamed up with Channel 4 to create two ‘Off the Grid’ 15-minute destination guides, designed to coincide with both the Singapore and Tokyo Formula 1 Grand Prix events, of which the airline is a global partner.

The All 4 Originals series sees Welsh F1 anchor Steve Jones get on board, along with two sporting MBEs: footballer Kelly Smith and F1's very own David Coulthard. 

In the first episode, which is timed to dovetail with the 2018 Singapore Grand Prix, Steve Jones leads Smith, an ex-England and Arsenal player, on a journey through Singapore's hidden gems.  

Exploring the lesser known areas of the metropolis, Jones and Smith visit a Hawkers market and try out Chinese Martial Arts, before zip-lining on Sentosa Island.

The second episode will be released on 7 October at the same time as the 2018 Japanese Grand Prix. This time, Jones is off to explore the hidden riches in Tokyo’s culture, along with F1 pal Coulthard. Together they experience some of Tokyo's delicacies, including thinly sliced deep-fried Tofu and pick a fight with some Sumo Wrestlers.

The partnership was brokered by Arena Media with Channel 4 Sales and Whisper Films. Execution was overseen by Emirates' creative agency, Geometry and the push further extends Emirates’ sponsorship of All 4 this year.

The content is being promoted via two 30-second co-branded ads in key Channel 4 programming including the Grand Prix’s themselves, plus Gogglebox and First Dates.

Jori Bindels, vice-president of corporate communications, marketing and brand at Emirates said: "The ‘Off The Grid’ series is a great platform to bring life to destinations in our extensive Far East network and inspire people to travel. In addition, partnering with Channel 4 allows us to connect even more with Formula 1 fans across the UK by taking them off the beaten path with Steve Jones in this special travel series.

Former Australian cricketer Ricky Ponting is urging punters everywhere to raise their game in BetEasy's latest campaign.

The film titled 'Raise Your Game', directed by Paul Middleditch of Plaza Film and conceptualised by The Monkeys features Ponting playing different sports from NFL to soccer, ice hockey and chess.

The campaign will be launched during Spring Carnival across broadcast, out of home advertising, digital, retail, press and social channels.

BetEasy chief marketing officer, Ed Owens said: “With the coming together of William Hill and CrownBet we have more to offer than ever before, it’s also re-affirmed our commitment to being a cut above the rest.Our emergence as BetEasy gives us a chance to demonstrate what our new entity is all about, a genuine love of competition and the thrill of live sports.”

The Monkeys Melbourne executive creative director, Grant Rutherford, said: “Getting to work with Ricky again was a real pleasure. And he's the perfect embodiment of the Raise Your Game platform - the man's literally bloody good at everything.” 

Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it's bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous, fast-paced nature of modern society and inspiring people it to make time for life’s simple pleasures.

The definition of Joie de Bière is the joyful feeling one gets when they drink a chalice of Stella Artois, savoured over food, with good company. 

With an impressive aim to reach 82% of the population, Stella Artois hopes to slow down the on-the-go conveyor belt and motivate people to partake in things they feel they are ‘too busy’ for. To drive the point, the brand is targeting those who burn the candle at both ends, with a secretly filmed social experiment that reinvents the takeaway coffee cup; a vessel that ensures people can grab and go, without even stopping to think.

Though rather than offering a caffeine pumped flat white, the Stella Artois van pours 'beers-on-the-go' in handy, fake, paper chalices.

Paper and beer don’t mix well together it seems, and quickly the fake glasses soggily begin to disintegrate, highlighting why some things aren’t meant to be rushed.

Instead of this anti-social method of enjoying the beer, the Stella bartender points the drinkers towards the pub; a space to sit down and relax with pals. 

The 360-degree campaign will be amplified via a range of activity, encompassing cinema, TV, print, PR, social and digital and out-of-home. 

Alexis Berger, marketing director – Europe at Stella Artois, said: "We all know modern life is incredibly busy but we’re calling time on our constant ‘on the go’ attitude and reminding everyone to make time for what they truly enjoy.” 

Honda is encouraging drivers to take a break from the norm to see ‘Where Different Takes You’ in a campaign to showcase the Civic range.

The 60-second film, directed by Mike Skrgatic and James Allen, sees the sporty Civic swerve arbitrarily from one road to the next while a voiceover from London based rapper, poet, visual artist and storyteller Kojey Radical gives the film a cool edge. 

Dynamic typography accompanies the car throughout, and the written words are accentuated by the spoken word that created an unexpected path, through which the car zooms by. 

An ode to those who dare to take the road less travelled, the campaign from Wieden+Kennedy London, aims to convey that the Sporty Civic is distinctively in a league of its own compared to other options in the compact car sector.

The UK is one of the first markets where the pan-European campaign will go live. It will debut in the UK on 6 October in cinemas, and 7 October on TV and is supported by a national print and out-of-home campaign. 

Carlos Alija and Laura Sampedro, creative directors, Wieden+Kennedy London, said: “The compact car sector is full of look-a-likes with all too similar characteristics. The Civic stands out from the crowd, with strong design and a sportier drive, made for those who don’t follow the herd. ‘Where Different Takes You’ connects with that sentiment and encourages drivers to trust their instincts, avoid well-trodden paths and dare to be different.”

Burger King unveiled its new crispy chicken burger as a permanent menu item with a quirky and funny campaign.

The spot, conceptualised by BBH and directed by Brad Lubin, features Jim from Wanstead, a regular "bloke" who takes a bite from the burger while everyone watches him and he declares at the end, "That's alright to be fair...tastes like a proper bit of chicken."

Jim won the #BK20Kbite competition and was awarded a cash prize of £20k.

Burger King earlier revealed its first work after surprise appointment of BBH London as creative agency.

Malaysian Mental Health Association (MMHA) aims to raise awareness about mental health issues with its 2018 Mind Run and Carnival.

MMHA has collaborated with Universal McCann, IPG Mediabrands’ media agency and creative agency Ensemble Worldwide to unveil the six-week long campaign which first began as a CSR event under UM Impact Day.

The campaign will run across electronic programming guide advertisement, radio spots, TV capsules and interviews with specialists to make mental health conversations more mainstream. 

According to  Chan Woei Hern, executive creative director of Ensemble Worldwide by commemorating celebrities who lost their lives from mental health issues, and highlighting its prevalence, we aim to educate the public to differentiate the myths from facts, and encourage them to open up to their mental health, gain tips to self-diagnose and seek crucial early intervention. 

Chan further added: “Mental health is still a taboo topic amongst Malaysians. It’s hard to describe. It’s even harder to reach out. The most important thing to tell a person is, ‘you are not alone’.

"The collaboration between Ensemble, UM and Astro meant we could deploy an impactful campaign using whatever resources we had in hand. This is a true demonstration of a marketing hack.”

Jen Cheong, executive secretary of MMHA said: “UM and Astro were committed to supporting us right from the start. They came in with an open mind, understood the issues at hand being faced by MMHA and the community at large, and dedicated the necessary resources towards bringing it all to fruition for the 2018 Mind Run & Carnival. This campaign certainly would not have taken off without their support.”

Manchester United footballer Marouane Fellaini, TV personality Ollie Locke and rapper Big Shaq are fronting Lynx's campaign to urge people to ditch labels and bullying.

As part of the campaign, 'Ditch Labels, Ditch Bullying' launched to commemorate Anti-Bullying week in the UK, Lynx has collaborated with charity 'Ditch the Label' and has removed its own label to condemn bullying.

Lynx will further unveil an online activation in the form of a YouTube episode featuring YouTube publisher Kyra TV, who shot its ‘Unlabelled’ episode with the boys at PAQ. The episode also includes a guest appearance from England player, Dele Alli.

Recent research by Ditch the Label and Promundo highlights that in the UK, 22% of young adults have been the subject of bullying, with over 57% believing they were bullied due to their appearance and 40%, due to their interests or hobbies.

Meanwhile, in the US, 50% of guys often think about changing their appearance to avoid bullying, One in three guys admit to bullying their peers, and three in four have been the victims of those bullies themselves.

Lynx's global vice president, Rik Strubel, said: “We are incredibly proud to take a stand on the issues that matter to our guys, and bullying is one of the most important. Through this campaign, we are spotlighting the impact that harmful masculine labels can have on guys and wider society and helping them overcome these for good.”

AMC’s The Walking Dead is promoting its season premier with a 72-feet digital media boat on the Hudson River.

The boat concept by Ballyhoo II is equipped with a 60 foot high definition screens and will be seen from the Javits Center in celebration of New York Comic Con and to publicize The Walking Dead premiere on Sunday, October 7. 

Adam Shapiro, founder, Ballyhoo Media said: “The boat is equipped with massive LED screens, comparable to those used in today’s sports stadiums, arenas, theaters and even Times Square, so it was no surprise to us that our first New York partner is in the entertainment category.

“The waterproof screens emit a beautiful picture any time of the day. Combined with advanced digital signage technology, our screens can display virtually anything from a simple advertisement to live television.”

Australian actors Rebel Wilson and Ruby Rose are fronting an Uber Eats campaign to highlight how people like to share meals with their loved ones.

According to Uber Eats, one-in-three meals ordered via online food delivery are shared by friends. The campaign, created by Special Group Sydney and directed by Sweetshop's Nick Kelly,  features Rebel and Ruby ordering the food such as tacos, pizza and salad and elaborating on the ingredients.

The other spot features news personalities Lee Lin Chin and Ray Martin ordering their food in style of a news report.

The campaign is a continuation of Uber Eats campaign from last year, 'Tonight, I'll be eating', which was based on the insight that one-third of Australians still do not know what they're having for dinner between 4-7pm. 

The campaign will include a series of 15-second TV spots, each featuring a different celebrity declaring their local dinner choices like Nandos, Guzman y Gomez and I Love Pizza.

The campaign will also run across OOH, radio, digital, direct and PR, as well as live social media activations, media partnerships and traffic-read integrations. 

Steve Brennen, marketing director, Australia and New Zealand, Uber said: "We're excited to bring the campaign back in market with fresh, new personalities and partners. We know that the way food is being consumed is rapidly changing, we're time poor and looking for convenient and affordable ways to make our lives easier."

Tom Martin, executive creative director, partner, Special Group said: "We're especially excited about the second year of the 'Tonight, I'll be eating' campaign. Not only because they are great to make but because this is a campaign that taps into popular culture to inspire Aussies to decide what they'll be eating for dinner - and we think this could go on for many many years.”

Nick Kelly, director at Sweetshop said: “I loved the idea of pairing these celebrities and playing around with that chemistry. It’s always interesting to see how self-deprecating they’re willing to be. Telling Ray Martin to say ‘peach bubble tea’ over and over was also oddly satisfyingly." 

Welcome to The Drum Creative Works, supported by Workfront.

A hologram elephant will be roaming the streets of London this week, as the World Wide Fund for Nature (WWF) attempts to raise awareness about animal trafficking and encourage the public to sign a petition to bring an end to illegal wildlife.

The campaign aims to surpass 100,000 signatures on its petition that calls on the British government to end illegal wildlife trafficking.

Despite growing awareness and concern over wildlife endangerment, wildlife trafficking is still a lucrative criminal global activity that continues to grow year-on-year. 

In recent months several legislative moves have hindered the animal emancipation cause. After doubling its annual quote of lion bones exported for traditional Chinese medicine, South Africa caused a stir just last month by granting early release for a rhino trade kingpin; a worrying sign that there is still so much work to be done before animal trafficking is brought to an end. 

In an attempt to overcome an ‘out of sight, out of mind' mentality, the WWF decided to bring endangered wildlife directly to London, in order to get the public to come face to face with reality.

Supported by players of People’s Postcode Lottery, the WWF is releasing a majestic five-metre elephant hologram onto the streets of London this week. 

Although a non-native elephant may seem out of place in the heart of London, the WWF wants the elephant to act as a stark reminder that this iconic species may become an even rarer sight around the world.

In addition to the hologram elephant, the WWF is designing a number of pedestrian crossings with prints of animals most affected by the trade, including marine turtles, snow leopards and tigers.

Each ‘animal’ crossing will confront pedestrians with a hard-hitting fact relevant to the featured endangered animal, in an attempt to educate the public on the unfortunate truths behind the plight of these particular species.

Other than London locations Battersea and Shoreditch, the animal crossing will also travel to the centre of Edinburgh, with more regional locations to be announced. The elephant will be roaming St Paul’s and the House of Parliament today, Abbey Road on Tuesday, the evening of 8 October, before heading over to the Truman Brewery in Shoreditch on Wednesday (10 October).

Tanya Steele, chief executive officer at WWF-UK said: “Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them.

“The illegal wildlife trade is a serious organised crime and one of the biggest threats to wildlife like elephants, tigers and marine turtles. It also hurts communities that live alongside them. We hope the UK public will join us in our call for an end to this brutal trade by signing our petition demanding world leaders in London this week help us stop wildlife trafficking by cracking down on corruption, providing better support for rangers and closing all ivory markets."

: 'Stop Wildlife Trafficking '

Agency:

Client:

Date: October 2018

A hologram elephant will be roaming the streets of London this week, as the World Wide Fund for Nature (WWF) attempts to raise awareness about animal trafficking and encourage the public to sign a petition to bring an end to illegal wildlife.

The campaign aims to surpass 100,000 signatures on its petition that calls on the British government to end illegal wildlife trafficking.

Despite growing awareness and concern over wildlife endangerment, wildlife trafficking is still a lucrative criminal global activity that continues to grow year-on-year. 

In recent months several legislative moves have hindered the animal emancipation cause. After doubling its annual quote of lion bones exported for traditional Chinese medicine, South Africa caused a stir just last month by granting early release for a rhino trade kingpin; a worrying sign that there is still so much work to be done before animal trafficking is brought to an end. 

In an attempt to overcome an ‘out of sight, out of mind' mentality, the WWF decided to bring endangered wildlife directly to London, in order to get the public to come face to face with reality.

Supported by players of People’s Postcode Lottery, the WWF is releasing a majestic 5-metre elephant hologram onto the streets of London this week. 

Although a non-native elephant may seem out of place in the heart of London, the WWF wants the elephant to act as a stark reminder that this iconic species may become an even rarer sight around the world.

In addition to the hologram elephant, the WWF is designing a number of pedestrian crossings with prints of animals most affected by the trade, including marine turtles, snow leopards and tigers.

Each ‘animal’ crossing will confront pedestrians with a hard-hitting fact relevant to the featured endangered animal, in an attempt to educate the public on the unfortunate truths behind the plight of these particular species.

Other than London locations Battersea and Shoreditch, the animal crossing will also travel to the centre of Edinburgh, with more regional locations to be announced. The elephant will be roaming St Paul’s and the House of Parliament today, Abbey Road on Tuesday, the evening of 8 October, before heading over to the Truman Brewery in Shoreditch on Wednesday.

Tanya Steele, chief executive officer at WWF-UK said: “Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them.”

“The illegal wildlife trade is a serious organised crime and one of the biggest threats to wildlife like elephants, tigers and marine turtles. It also hurts communities that live alongside them. We hope the UK public will join us in our call for an end to this brutal trade by signing our petition demanding world leaders in London this week help us stop wildlife trafficking by cracking down on corruption, providing better support for rangers and closing all ivory markets.

: 'Stop Wildlife Trafficking '

 

 

superdry infographic

Stop Animal Trafficking hologram elephant

Stop Animal Trafficking animal crossing

Stop Animal Trafficking hologram elephant

 

Project information

Agency:

Client:

Date: October 2018

A hologram elephant will be roaming the streets of London this week, as the World Wide Fund for Nature (WWF) attempts to raise awareness about animal trafficking and encourage the public to sign a petition to bring an end to illegal wildlife.

The campaign aims to surpass 100,000 signatures on its petition that calls on the British government to end illegal wildlife trafficking.

Despite growing awareness and concern over wildlife endangerment, wildlife trafficking is still a lucrative criminal global activity that continues to grow year-on-year. 

In recent months several legislative moves have hindered the animal emancipation cause. After doubling its annual quote of lion bones exported for traditional Chinese medicine, South Africa caused a stir just last month by granting early release for a rhino trade kingpin; a worrying sign that there is still so much work to be done before animal trafficking is brought to an end. 

In an attempt to overcome an ‘out of sight, out of mind' mentality, the WWF decided to bring endangered wildlife directly to London, in order to get the public to come face to face with reality.

Supported by players of People’s Postcode Lottery, the WWF is releasing a majestic 5-metre elephant hologram onto the streets of London this week. 

Although a non-native elephant may seem out of place in the heart of London, the WWF wants the elephant to act as a stark reminder that this iconic species may become an even rarer sight around the world.

In addition to the hologram elephant, the WWF is designing a number of pedestrian crossings with prints of animals most affected by the trade, including marine turtles, snow leopards and tigers.

Each ‘animal’ crossing will confront pedestrians with a hard-hitting fact relevant to the featured endangered animal, in an attempt to educate the public on the unfortunate truths behind the plight of these particular species.

Other than London locations Battersea and Shoreditch, the animal crossing will also travel to the centre of Edinburgh, with more regional locations to be announced. The elephant will be roaming St Paul’s and the House of Parliament today, Abbey Road on Tuesday, the evening of 8 October, before heading over to the Truman Brewery in Shoreditch on Wednesday.

Tanya Steele, chief executive officer at WWF-UK said: “Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them.”

“The illegal wildlife trade is a serious organised crime and one of the biggest threats to wildlife like elephants, tigers and marine turtles. It also hurts communities that live alongside them. We hope the UK public will join us in our call for an end to this brutal trade by signing our petition demanding world leaders in London this week help us stop wildlife trafficking by cracking down on corruption, providing better support for rangers and closing all ivory markets.

: 'Stop Wildlife Trafficking '

Agency:

Client:

Date: October 2018

A hologram elephant will be roaming the streets of London this week, as the World Wide Fund for Nature (WWF) attempts to raise awareness about animal trafficking and encourage the public to sign a petition to bring an end to the illegal wildlife trade.

The campaign aims to surpass 100,000 signatures on its petition that calls on the British government to end illegal wildlife trafficking.

Despite growing awareness and concern over wildlife endangerment, wildlife trafficking is still a lucrative criminal global activity that continues to grow year-on-year. 

In recent months several legislative moves have hindered the animal emancipation cause. After doubling its annual quote of lion bones exported for traditional Chinese medicine, South Africa caused a stir just last month by granting early release for a rhino trade kingpin; a worrying sign that there is still so much work to be done before animal trafficking is brought to an end. 

In an attempt to overcome an ‘out of sight, out of mind' mentality, the WWF decided to bring endangered wildlife directly to London, in order to get the public to come face to face with reality.

Supported by players of People’s Postcode Lottery, the WWF decided that it was time to address the elephant on the road.

Although a non-native elephant may seem out of place in the heart of London, the WWF wants the elephant to act as a stark reminder that this iconic species may become an even rarer sight around the world.

In addition to the 5-foot hologram elephant, the WWF is designing a number of pedestrian crossings with prints of animals most affected by the trade, including marine turtles, snow leopards and tigers.

Each ‘animal’ crossing will confront pedestrians with a hard-hitting fact relevant to the featured endangered animal, in an attempt to educate the public on the unfortunate truths behind the plight of these particular species.

Other than London locations Battersea and Shoreditch, the animal crossing will also travel to the centre of Edinburgh, with more regional locations to be announced. The elephant will be roaming St Paul’s and the House of Parliament today, Abbey Road on Tuesday, the evening of 8 October, before heading over to the Truman Brewery in Shoreditch on Wednesday.

Tanya Steele, chief executive officer at WWF-UK said: “Every day, around 55 elephants are slaughtered for their ivory. We brought this incredible elephant hologram to London to remind people of the beauty and majesty of these animals and highlight the urgency of the need to protect them.”

“The illegal wildlife trade is a serious organised crime and one of the biggest threats to wildlife like elephants, tigers and marine turtles. It also hurts communities that live alongside them. We hope the UK public will join us in our call for an end to this brutal trade by signing our petition demanding world leaders in London this week help us stop wildlife trafficking by cracking down on corruption, providing better support for rangers and closing all ivory markets.

Credits:
 

Tags: UK, Ads We Like, creative works

 

 superdry infographic

Stop Animal Trafficking hologram elephant

 

Stop Animal Trafficking animal crossing

 

Stop Animal Trafficking hologram elephant

 

 

 

Credits:

 

Tags:

UK, Ads We Like, creative works

 

superdry infographic

 

 

 

 

 

Credits:
 

Tags: UK, Ads We Like, creative works

 

superdry infographic

Stop Animal Trafficking hologram elephant

 

Stop Animal Trafficking animal crossing

 

Stop Animal Trafficking hologram elephant

 

 

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