Creative Works: Featuring Mother London, VCCP, Aesop and more

The campaign, entitled ‘You are here’ will run throughout July and August 2016 and aims to bridge the gap between paper and digital and shift the perception of audiences who currently think that Ordnance Survey is only associated with paper maps.

 

 

Crowdcube, the UK’s fastest-growing crowdfunding platform, intends to capitalise on its success by attracting more investors to the site with an outdoor campaign that’s set to hit London this week.

Illustrated by artist Andy Smith, the campaign which leads with the headline Something Incrowdible is Happening, aims to highlight Crowdcube’s incredible achievements to date – including raising nearly £4m for goHenry and making E-Car Club and Camden Town Brewery the UK’s first crowdfunding exits. 

Capturing the comical and slightly awkward kitchen pairing of a grandfather and granddaughter preparing lunch together, the new campaign aims to show that cooking together is about making more than just food.   

‘Cooks’ features a grandfather left to his own devices with one job for the day: to feed his granddaughter, Jo. Viewers are challenged to think about how the process of cooking a meal together fosters a human bond and connection.

 

 

Cancer Research UK has displayed a virtual reality garden at RHS Hampton Court Palace Flower Show. The VR experience has been created by advertising agency Atomic London and realised by creative studio Rushes, to celebrate and thank over 100,000 people who have left a gift in their Will to the charity.

The ‘Life Garden’, a physical installation at the flower show, which ran from 5 to 10 July, transported people to a seemingly endless field of flowers after donning an Oculus Rift headset. The immersive experience featured more than 100,000 flowers bearing the names of supporters who have remembered the charity by leaving a legacy gift.

Sky Cinema launches with a visually dazzling TV campaign created by WCRS in collaboration with Sky and directed by award-winning director, Patrick Clair who was responsible for the title sequences of The Night Manager and True Detective.  It features quotes from some of cinema’s best films, from Forrest Gump to E.T., The Martian to Star Wars: The Force Awakens.  The images have been animated by Elastic, the LA studio responsible for the Game of Thrones title sequence.

The campaign will be spearheaded by a 60” commercial which opens with the click and whirl of a cinema projector, its flickering light illuminating the swirling dust of the dark cinema chamber. As emotive music starts to play, the lit dust particles swirl to form the unmistakeable head and shoulders of E.T. who utters the famous line, “E.T. phone home”. The ad then takes in several more iconic characters delivering yet more iconic quotes, the dust shifting and rendering from one film to another, before the ad ends on the legendary voice of Harrison Ford from Star Wars: The Force Awakens saying, “Chewie, we’re home”.

Home Alone star joins Aleksandr and Sergei in fun-filled roadtrip for new comparethemarket.com advert.

Following in the footsteps of Hollywood giants Nicole Kidman and Arnold Schwarzenegger, Aleksandr decides Macaulay Culkin would be the perfect fit to complete their family-friendly day out. As the meerkats are seen pulling up to greet Macaulay, they are surprised to find he is no longer the 8-year-old child star they were expecting. “He’s a lot bigger in real life!” whispers an awkward Sergei to Aleksandr as they peer out of the RV to find road-trip-ready Macaulay eagerly awaiting their arrival.

Not put off by the now 35-year-old’s demeanour, the meerkats are seen taking a less than impressed Macaulay to the fairground. Their adventure comes complete with roller coasters, a bouncy castle, Ferris wheels, and the parent-like dab of a hanky when Macaulay is enjoying an ice cream. The family fun culminates in a trip to the cinema as Aleksandr puts his 2 for 1 Meerkat Movies cinema ticket to good use.

 

Southpaw are pleased to present the new brand design for Charlie Wells Triple Hopped IPA – the second product launch from Charles Wells Brewery’s new range of contemporary beers.

The creative communications agency has extended the branding of the first, innovative range of Charlie Wells beers under their compelling brand proposition, which celebrates the spirited pioneers character and preserves the heritage of the brand, through immersive stories about Charlie’s adventures.

Charlie Wells Triple Hopped IPA is the second instalment of Charlie’s adventure, telling the story of his adventures at sea.

Southpaw have captured this second chapter through a range of different assets, namely, beer bottles, carriers, story books, coasters and t-shirts. All products show the strong links back to Charlie’s experience and travels.

Danepak’s latest promotion for the Serious Bacon Club promotes a new spook dating app for bacon fanatics called Rindr.

 

 

Pablo developed a clever new strategy and campaign for San Miguel using a new San Miguel Rich List to show that ‘experiences are the new riches’. Developed in partnership with The Guardian as an antidote to the unashamed materialism of the Sunday Times Rich List, San Miguel’s list features 20 people who have become rich through experience, not money. The resulting documentary-style campaign features the real, inspiring human stories that underpin the San Miguel Rich List to give insight into how the new social status isn’t about having and showing, but experiencing and sharing. Pablo also worked with media agency OMD and PR agency Clifford French to build a supporting broadcast partnership with Discovery.

Creative agency 23red has unveiled a new campaign for NHS Blood and Transplant to promote the importance of joining the NHS Organ Donor Register.

This campaign asks the simple question – will you ‘waste or save’ your vital organs when you die. Appealing to young adults, 23red has created a series of animations called “The Vitals” which sees illustrated vital organs characterised, talking frankly about organ donation.

 

Following up on an award-winning collaboration, Paris agency Rosapark and its client, water sports brand Tribord, recently launched “Easybreath”, to celebrate the launch of the brand's revolutionary full-face underwater breathing mask.

The film opens with a snorkeler, floating, gazing at his surroundings, and continues with interchanging, often indistinguishable, images of sky and water. Just over halfway through, the camera flips 180° and we see the swimmer from below, realising his whole immersive experience was provided by the Easybreath mask.

The new brand was created in partnership with the London office of Prophet, the strategic brand and marketing consultancy. Prophet took the lead in working with the bank to identify its customers’ preference for simple, practical processes and services.  This insight led to Addiko’s strategic positioning as a bank that offers a transparent service, focused on ‘straightforward banking’.

Heineken is on the hunt for the spokesperson that has it all to help promote Heineken Light, the light beer that has it all...

 

 

 

 

 

 

Aesop Agency has created a print, digital and outdoor campaign for Freixenet ICE –the newly launched Cava designed to be enjoyed over ice. Prompted by Freixenet’s Spanish heritage and the artist Pablo Picasso – Aesop has created a striking campaign inspired by the visual style of the Cubist movement.

Produced out of Not To Scale Amsterdam, directors Hello Savants teamed up with communications agency Bray Leino to create a series of fun and colourful TVC’S for spot skincare brand Freederm. The brief was to take the audience through a bright and colourful world transforming you through a pair of eyes, Hello Savants focused on simple shapes, linear forms and graphic elements to bring freedom and wild imagination to life in these three individual spots for Freederm and Bray Leino.

Using Freederm’s tagline “there’s nothing like feeling free”, Hello Savants applied free-forming transitions throughout the animation to introduce seamless visual surprises: an ice cream becomes a comet; a cannonball becomes a leaf; a bowling pin becomes a rainbow. A wide-angle camera also adds to the dynamic feel, while a mixture of cel, 2D and 3D styles gives the story an energetic flow and brings to life the illustrative elements.