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Creative Works APAC: featuring The Monkeys, J. Walter Thompson Melbourne, DDB and more

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Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 19 July.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

DDB China: Skittles 'You Are How You Eat'

Agency: DDB China
Client: Skittles
Date: July 2016
Starring Chinese singer and actor Jing Boran, this campaign by DDB China marks a bold and exclusively ‘social’ media strategy for Skittles.
The ‘you are how you eat’ campaign aims to bring out the fun factor of Skittles. 
Three videos starring Jing Boran were released online, inviting consumers to
submit their videos of how they consume Skittles. Ten days after launch, a oneminute
video of user submitted content came alive with animations on Bilibili.
The online videos are set to the beat of a Skittles song and accompanying
dance steps, which aims to add to the brand’s youthful appeal.
 
Credits:
 
 
DDB China
Tags: Asia, china, skittles
 
 
 
 
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DDB Singapore: Singapore Ministry of Communications and Information 'What's Your Plan?'

Agency: DDB Singapore
Client: Singapore Ministry of Communications and Information
Date: July 2016
Shot in a documentary-style with a David Attenborough-like narrative, DDB aims to breathe new life to the age-old topic of retirement planning in a Singapore government campaign for the Ministry of Communications and Information (MCI).
With reports suggesting that Singaporeans are spending less time thinking – let alone planning – for retirement, more needed to be done. The campaign by DDB Group goes back to primal instincts, using animal metaphors to make the case for planning and retiring well. 
Credits:
 
 
DDB Group Singapore
Tags: Asia, Singapore
 
 
 
 
 
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J. Walter Thompson Melbourne: Lindeman's 'Smile Stories'

Agency: J. Walter Thompson Melbourne
Client: Lindeman's
Date: July 2016
Lindeman’s and J Walter Thompson Melbourne have created an integrated campaign that shows it has searched the world to discover what makes people smile. The idea is to show universally relatable stories of friendship and positivity.
The campaign also aims to show off Lindeman’s global popularity in over 100 countries, sitting across digital, still and video/TVC, in-store activation and limited edition bottles.
The campaign provides a snapshot of people from all walks of life, capturing candid interactions and the moments that make them smile. 
 
Credits:
 
 
Creative Director: Tim Holmes
Senior Writer: Michael Mulcahy
Senior Designer: Chris Lewis
Designer: Monica Placella
Agency producer: Lauren Napthine
Planning: Simon McCrudden
Account Management: Peter Randeria, Paulina Embart, Rose Dwyer
 
Tags: Asia, Lindeman's, australia
 
 
 
 
 
 
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The Monkeys: Telstra 'The Magic of Technology'

Agency: The Monkeys
Client: Telstra
Date: July 2016
Telstra has unveiled a new brand campaign that aims to bring to life the magic that can be created on Telstra Networks.
The fully integrated campaign created by The Monkeys, highlights how Telstra enables people to thrive in a connected world and aims to position Telstra from "a telco to a techco". 
The launch ad features a quote from renowned science fiction writer and futurist Arthur C. Clark: “Any sufficiently advanced technology is indistinguishable from magic” which introduces the campaign's theme of magic.
Credits:
 
 
Client: Telstra
Agency: The Monkeys
Production Company: Revolver
Director: Simon McQuoid
Post Production: Fin
Photography: Toby Burrows
Media: OMD
Design: Interbrand
Tags: Asia, Telstra, australia
 
 
 
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month. 

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