Premium:
From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
Wieden+Kennedy: Procter & Gamble 'Thank You Mom - Strong'
Agency: Wieden+Kennedy
Client: Procter & Gamble
Date: August 2016
P&G realeased its 'Thank You, Mom' ad 100 days ahead of the first starting pistol to celebrate athletes' mothers and hone in on their strength.
Credits:
Creative Director: Karl Lieberman, Eric Baldwin
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Additional Credits: Integrated Executive Producer: Erika Madison
Account Team: Jordan Cappadocia, Ebony Francis, Eric Gabrielson
Production Company: Rattling Stick
Director: Jeff Nichols
Executive Producer: Joe Biggins
Line Producer: Sally Humphries
Director of Photography: Adam Stone
Editorial Company: Joint
Editor : Peter Wiedensmith
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX Company: The Mill
Executive Creative Director: Phil Crowe
2D Lead Artist: Glyn Tebbutt
3D Lead Artist: Nick Lines
Executive Producer: Enca Kaul
Senior Producer: Chris Harlowe
Production Coordinator: Mary Hayden
Company: Company 3
Colorist: Tom Poole
Producer: Rochelle Brown
Music Supervision: Walker
President/Founder: Sara Matarazzo
Music Track: "Experience" by Ludovico Einaudi
Sound Design: Brian Emrich
Additional Sound Design/Mix: Noah Woodburn @ Joint
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Suzanne Hollingshead
Art Director: Lawrence Melilli
Copywriter: Matt Mulvey
Additional Credits: Integrated Executive Producer: Erika Madison
Account Team: Jordan Cappadocia, Ebony Francis, Eric Gabrielson
Production Company: Rattling Stick
Director: Jeff Nichols
Executive Producer: Joe Biggins
Line Producer: Sally Humphries
Director of Photography: Adam Stone
Editorial Company: Joint
Editor : Peter Wiedensmith
Assistant Editor: Dylan Sylwester
Post Producer: Jen Milano
Post Executive Producer: Leslie Carthy
VFX Company: The Mill
Executive Creative Director: Phil Crowe
2D Lead Artist: Glyn Tebbutt
3D Lead Artist: Nick Lines
Executive Producer: Enca Kaul
Senior Producer: Chris Harlowe
Production Coordinator: Mary Hayden
Company: Company 3
Colorist: Tom Poole
Producer: Rochelle Brown
Music Supervision: Walker
President/Founder: Sara Matarazzo
Music Track: "Experience" by Ludovico Einaudi
Sound Design: Brian Emrich
Additional Sound Design/Mix: Noah Woodburn @ Joint
Mix Company: Eleven
Mixer: Jeff Payne
Producer: Suzanne Hollingshead
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4Creative: Channel 4 'We're the Superhumans'
Agency: 4Creative
Client: Channel 4
Date: July 2016
The new ad launches as part of Channel 4’s 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.
Credits:
Creative Director: Alice Tonge
Creative: Alice Tonge, Dougal Wilson, Jolyon White, Richard Briggs
Additional Credits: Head of Production: Clare Brown
Executive Producer: Shananne Lane
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DOP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Media Agency: OMD UK
Creative: Alice Tonge, Dougal Wilson, Jolyon White, Richard Briggs
Additional Credits: Head of Production: Clare Brown
Executive Producer: Shananne Lane
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DOP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
Media Agency: OMD UK
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Colle + McVoy: USA Swimming 'Olympic Swimmers when they were just beginners'
Agency: Colle + McVoy
Client: USA Swimming
Date: July 2016
Ahead of the 2016 Rio Olympics, Colle + McVoy has created a video for USA Swimming that features footage of Olympian swimmers Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky when they were kids. The home videos show each athlete when they were just beginning to swim as children. According to the agency, the spot shows that "every world class athlete got their start the same way, as regular kids having fun in a pool." The one-minute film is part of a larger campaign called #SwimUnited.
Credits:
Editing: Ditch Edit/Aaron Nelson
Music: Marmoset Music
Music: Marmoset Music
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McCann Worldgroup: Coca-Cola 'Coca-Cola Olympic Campaign China'
Agency: McCann Worldgroup
Client: Coca-Cola
Date: May 2016
To chime in with Coca-Cola global activity around the Rio Olympics, McCann Worldgroup looked at how to execute the idea in China.
According to McCann, the campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.”
The campaign debuts with two films that will run on both on TV and on digital platforms. The first POV spot reveals a vulnerable side to China’s Olympics heroes while also honoring their greatness. The second Anthem spot features ordinary people from different ages and backgrounds experiencing gold moments with their supporters.
Credits:
McCann Worldgroup
Coca-Cola Asia Pacific Account Heads: Prasoon Joshi, Cia Hatzi
Executive Creative Director: Prasoon Joshi
Creative Directors: Akshay Kapnadak, Tomaz Mok, Jeremy Guo, Hesky Lu, Kris Yang, Lucky Yu
Account Management: Star Zhou, Sophia Guo
Creative Planning: Jitender Dabas, Jay Caplan
Agency Producer: Alison Lin
Music Composing and Piano Playing: Lang Lang
Orchestrating: Yilin Zhang
POV Film Director: Augusto Fraga
Cinematography: Sergi Gallardo
Production House: Cases Films
POV Anthem Film Director: Yujie Shen
Cinematography: Liang Zi, Shiping Su, Yunfeng Zhang
Production House: Mili Films, 16:9 Films
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ITV Creative , ITV AdVentures, ITN Productions, Art & Graft: Camelot UK Lotteries 'I Am Team GB'
Agency: ITV Creative , ITV AdVentures, ITN Productions, Art & Graft
Client: Camelot UK Lotteries
Date: July 2016
Camelot, operator of The National Lottery, announced the launch of its ‘I Am Team GB’ campaign. The 40’ ad – of which there is also a 20’ edit – sees National Lottery tickets and Scratchcards unearthing themselves from a trouser pocket and fridge magnet in a home to join other tickets from across the UK, forming a flock that travels the length of the nation.
Credits:
Executive Creative Director: Tony Pipes (ITV)
Creative Director: Mike Moloney (Art&Graft), Anton Ezer (ITV)
Art Director: Stephen Middleton
Additional Credits: Head of Animation: Clement Bolla
Head of 3D: Martin Salfity
Producer: Tom Bromwich
Illustration: Coline Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler
Character Animation: Clement Bolla, Ricardo David, Ellie Dunpont, Sunil Kumar, Florian Mounie, Vincent Techer
Animation: Clement Bolla, Nicolas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler
Print Art Worker: Stephen Everett
Music: Nothing but Love, James
Sound Design: Grand Central Studion
Executive Producer: Jemma Cassey
Campaign Producer: Jennifer Collins
Campaign Manager: Heena Jivan
Marketing Manager Natasha Reddy
Creative Director: Mike Moloney (Art&Graft), Anton Ezer (ITV)
Art Director: Stephen Middleton
Additional Credits: Head of Animation: Clement Bolla
Head of 3D: Martin Salfity
Producer: Tom Bromwich
Illustration: Coline Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler
Character Animation: Clement Bolla, Ricardo David, Ellie Dunpont, Sunil Kumar, Florian Mounie, Vincent Techer
Animation: Clement Bolla, Nicolas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler
Print Art Worker: Stephen Everett
Music: Nothing but Love, James
Sound Design: Grand Central Studion
Executive Producer: Jemma Cassey
Campaign Producer: Jennifer Collins
Campaign Manager: Heena Jivan
Marketing Manager Natasha Reddy
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Wieden+Kennedy Amsterdam: Nike 'Just Do It Greece'
Agency: Wieden+Kennedy Amsterdam
Client: Nike
Date: April 2016
Looking ahead to a big summer of sport, Nike has unveiled Just Do It Greece – a national campaign that honors top Greek athletes and inspires the next generation to improve their lives through sports.
A new generation of Greek sportspeople are emerging onto the international stage with their world class performances. These athletes represent a new generation of Greeks who are triumphing over their circumstances. Including, medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou, NBA star, the Greek Freak, Giannis Antetokounmpo, and Paralympian runner Michalis Seitis, who will also compete at Rio this summer.
To celebrate this unique spirit and Greece’s strong sporting heritage, Nike Greece and Wieden+Kennedy Amsterdam created the campaign, which aims to inspire all Greek sportspeople – regardless of their level– and to show young people how sport can motivate them to improve their everyday lives, and help them to beat the odds and take ownership of their future.
Credits:
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: David Smith, Craig Williams
Art Director: John Filipe
Copywriter: Bern Hunter
Additional Credits: Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Communications Planner: Josh Chang
Planner: Stephane Missier
Group Account Director: Kathryn Addo
Account Director: Amber Martin
Account Manager: Luke Purdy
Studio Artist: Cindy Kouwenoord
Project Manager: Janna Harrington, Loes Poot
Business Affairs: Niels Hagels
Director: John Filipe
Editor: Robin Pijpers
Producer: Stijn Wikkerink
Production Company: Stefi&Lynx Productions
Director of Photography: Leandro Ferrao
Executive Producer: Fay Katsari
Audio Post Production: Ambassadors
Sound Designer/Mixer: Rens Pluym, Joep Meijburg
Music: Sanjiv Sen, Makers of Fate
Music Company: Schmooze
Post Production: Ambassadors
Flame: Bas Moonen
VFX: Stephen Pepper, Bas Moonen
Telecine: Brian Krijgsman
Producer: Wiarda Postma, Daphne Litjens
Creative Director: David Smith, Craig Williams
Art Director: John Filipe
Copywriter: Bern Hunter
Additional Credits: Head of Broadcast Production: Joe Togneri
Broadcast Producer: Stijn Wikkerink
Communications Planner: Josh Chang
Planner: Stephane Missier
Group Account Director: Kathryn Addo
Account Director: Amber Martin
Account Manager: Luke Purdy
Studio Artist: Cindy Kouwenoord
Project Manager: Janna Harrington, Loes Poot
Business Affairs: Niels Hagels
Director: John Filipe
Editor: Robin Pijpers
Producer: Stijn Wikkerink
Production Company: Stefi&Lynx Productions
Director of Photography: Leandro Ferrao
Executive Producer: Fay Katsari
Audio Post Production: Ambassadors
Sound Designer/Mixer: Rens Pluym, Joep Meijburg
Music: Sanjiv Sen, Makers of Fate
Music Company: Schmooze
Post Production: Ambassadors
Flame: Bas Moonen
VFX: Stephen Pepper, Bas Moonen
Telecine: Brian Krijgsman
Producer: Wiarda Postma, Daphne Litjens
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TBWA\Chiat\Day LA: Gatorade 'The Boy Who Learned to Fly '
Agency: TBWA\Chiat\Day LA
Client: Gatorade
Date: August 2016
Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man.
Credits:
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Copywriter: Cyrus Coulter
Senior Art Director: Paulo Cruz
Additional Credits: Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Cristina Martinez
Print Producer: Gabriella Nourse
Art Producer: Gabrielle Sirkin
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Erika Buder
Associate Brand Manager: Theo KirkhamLewitt
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Business Affairs Managers: Stefanie McCall, Mimi Hirsch
Senior Traffic Operations Manager: Judy Brill
Animation Company: Moonbot Studios
Directors: Limbert Fabian, Jake Wyatt
Producer: Wendell Riley
Executive Producers: Lampton Enochs, Brandon Oldenburg, Trish FarnsworthSmith
Editor: Calvin O'Neal Jr.
Art Supervisor: Kenny Callicutt
CG Supervisor: Megan Deane
Animation Supervisor: John Durbin
Rigging Supervisor: Rick Silliker
Pipeline Supervisor: Brennan Chapman
Music: South
Sound Design & Mix: 740 Sound
Mixer: Larry Winer
Sound Designers: Chris Pinkston, A Josh Reinhardt, Rob Marshall
Executive Producer: Scott Ganary
Producer: Jeff Martin
Associate Producer of Mix: Geena Richard
Executive Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Copywriter: Cyrus Coulter
Senior Art Director: Paulo Cruz
Additional Credits: Director of Production: Brian O'Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Cristina Martinez
Print Producer: Gabriella Nourse
Art Producer: Gabrielle Sirkin
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Erika Buder
Associate Brand Manager: Theo KirkhamLewitt
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Business Affairs Managers: Stefanie McCall, Mimi Hirsch
Senior Traffic Operations Manager: Judy Brill
Animation Company: Moonbot Studios
Directors: Limbert Fabian, Jake Wyatt
Producer: Wendell Riley
Executive Producers: Lampton Enochs, Brandon Oldenburg, Trish FarnsworthSmith
Editor: Calvin O'Neal Jr.
Art Supervisor: Kenny Callicutt
CG Supervisor: Megan Deane
Animation Supervisor: John Durbin
Rigging Supervisor: Rick Silliker
Pipeline Supervisor: Brennan Chapman
Music: South
Sound Design & Mix: 740 Sound
Mixer: Larry Winer
Sound Designers: Chris Pinkston, A Josh Reinhardt, Rob Marshall
Executive Producer: Scott Ganary
Producer: Jeff Martin
Associate Producer of Mix: Geena Richard
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Leo Burnett: Samsung 'The Anthem '
Agency: Leo Burnett
Client: Samsung
Date: August 2016
Leo Burnett Chicago and Leo Burnett Sydney have brought the world's national anthems together to create a song of international unity for Samsung's Olympics spot.
Credits:
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Grey New York: Gillette 'Perfect isn't Pretty'
Agency: Grey New York
Client: Gillette
Date: August 2016
With the Rio Olympics almost upon us top partner Procter & Gamble has stepped up its Olympic marketing push with the launch of a new campaign featuring its global roster of athletes including Brazilian superstar Neymar Jr.
Credits:
Chief Creative Officer:Andreas Dahlqvist
Creative Director: Jeff Stamp, Leonard Savage
Senior Creative Director: Asan Aslam, Noah Will
Additional Credits: Project Management: Hank Romero, Kelsey Longo
Agency Producer: Bennett McCarroll, James McPherson, Katy Hill
Agency Music Producer: Zachary Pollakof
Production Company: Caviar Content, Los Angeles, CA
Director: Karim Huu Do
Director of Photography: Daniel Bouquet
Editor: Cut & Run, Gary Knight, Stacy Peterson
Post Production: The Mill NY
Music/Sound Design:Phil Loeb, Josh Kessler
Creative Director: Jeff Stamp, Leonard Savage
Senior Creative Director: Asan Aslam, Noah Will
Additional Credits: Project Management: Hank Romero, Kelsey Longo
Agency Producer: Bennett McCarroll, James McPherson, Katy Hill
Agency Music Producer: Zachary Pollakof
Production Company: Caviar Content, Los Angeles, CA
Director: Karim Huu Do
Director of Photography: Daniel Bouquet
Editor: Cut & Run, Gary Knight, Stacy Peterson
Post Production: The Mill NY
Music/Sound Design:Phil Loeb, Josh Kessler
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Opperman Weiss : Chobani '#NoBadStuff'
Agency: Opperman Weiss
Client: Chobani
Date: August 2016
Chobani's multifaceted Olympics campaign shows how athletes need to eliminate all the bad stuff in order to win.
Credits:
Creative Director: Paul Opperman, Jeff Weiss, Antonio Navas
Design & Integration Director: Benjamin Bailey
Additional Credits:Executive Producer: Mark Johnston
Managing Director: Julian Shiff
Account Supervisor: Alexa Beck
Production Company: Superprime
Director: Laurence Dunmore
Executive Producer: Rebecca Skinner
Executive Producer: Roger Zorovich
Managing Director: Michelle Ross
Producer: Michele Abbott
DP: Jeff Cronenweth
Editorial Co.: Bug Editorial
Editor: Andre Betz
Executive Producer: Caitlin Grady
Color: The Mill NY
Colorist: Fergus McCall
Senior Color Producer: Natalie Westerfield
VFX: Blacksmith
Flame Artist: Danny Morris
Executive Producer: Charlotte Arnold
Producer: Bomyee Hwang
Music: Duotone
Music By: Jack Livesey
Executive Producer: David Leinheardt
Producer: Gio Loboto
Mix: Heard City
Mixer: Cory Melious
Managing Director: Gloria Pitagorsky
Producer: Sasha Awn
Strategic Partnerships: DDCD
PR Agency: Weber Shandwick
Media Agency: OMD
Shopper Agency: Momentum
Digital Agency: RGA
Design & Integration Director: Benjamin Bailey
Additional Credits:Executive Producer: Mark Johnston
Managing Director: Julian Shiff
Account Supervisor: Alexa Beck
Production Company: Superprime
Director: Laurence Dunmore
Executive Producer: Rebecca Skinner
Executive Producer: Roger Zorovich
Managing Director: Michelle Ross
Producer: Michele Abbott
DP: Jeff Cronenweth
Editorial Co.: Bug Editorial
Editor: Andre Betz
Executive Producer: Caitlin Grady
Color: The Mill NY
Colorist: Fergus McCall
Senior Color Producer: Natalie Westerfield
VFX: Blacksmith
Flame Artist: Danny Morris
Executive Producer: Charlotte Arnold
Producer: Bomyee Hwang
Music: Duotone
Music By: Jack Livesey
Executive Producer: David Leinheardt
Producer: Gio Loboto
Mix: Heard City
Mixer: Cory Melious
Managing Director: Gloria Pitagorsky
Producer: Sasha Awn
Strategic Partnerships: DDCD
PR Agency: Weber Shandwick
Media Agency: OMD
Shopper Agency: Momentum
Digital Agency: RGA
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Leo Burnett: Always '#LikeAGirl - Keep Playing'
Agency: Leo Burnett
Client: Always
Date: August 2016
P&G-owned brand Always' latest iteration of its wildly popular #LikeAGirl ads looks to motivate young girls to take up sports.
Credits:
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Judy John
Executive Creative Director: Nancy Hannon
VP Creative Director: Isabela Ferreira, Natalie Taylor
Associate Creative Director: Amanda Mearsheimer, Gloria Dusenberry
Senior Art Director: Jillian Lamb, Luis Marques
Senior Copywriter:Anthony Brooks
Copywriter:Garrett Vernon, Pete Kellen
Additional Credits: Creative Resource Manager: Darlene White
Production: EVP Executive Director of Production: Vincent Geraghty
SVP Group Executive Producer: Mary Cheney
VP Executive Producer: Tony Wallace
Senior Producer: Adine Becker
Director of Music: Chris Clark
Assistant Music Producer: Alex Stern
Senior Talent Manager: Linda Yuen
Production Manager: Julie Lewandowski
Hungryman/Director: Nanette Burnstein
Hungryman/EP Head of Production: Kevin Byrne
Hungryman/Producer: Julianne Maloney
Director of Photography: Tami Rieker
Whitehouse Post/Editor: Nikki Vapenski
Mill/Colorist: Luke Morrison
Another Country/Audio Mix Planning: John Binder/ David Gerbosi/ Peter Erazmus
VP Participation Strategy Director: Kristin Hayward
Chief Creative Officer: Judy John
Executive Creative Director: Nancy Hannon
VP Creative Director: Isabela Ferreira, Natalie Taylor
Associate Creative Director: Amanda Mearsheimer, Gloria Dusenberry
Senior Art Director: Jillian Lamb, Luis Marques
Senior Copywriter:Anthony Brooks
Copywriter:Garrett Vernon, Pete Kellen
Additional Credits: Creative Resource Manager: Darlene White
Production: EVP Executive Director of Production: Vincent Geraghty
SVP Group Executive Producer: Mary Cheney
VP Executive Producer: Tony Wallace
Senior Producer: Adine Becker
Director of Music: Chris Clark
Assistant Music Producer: Alex Stern
Senior Talent Manager: Linda Yuen
Production Manager: Julie Lewandowski
Hungryman/Director: Nanette Burnstein
Hungryman/EP Head of Production: Kevin Byrne
Hungryman/Producer: Julianne Maloney
Director of Photography: Tami Rieker
Whitehouse Post/Editor: Nikki Vapenski
Mill/Colorist: Luke Morrison
Another Country/Audio Mix Planning: John Binder/ David Gerbosi/ Peter Erazmus
VP Participation Strategy Director: Kristin Hayward
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Doner: Minute Maid '#DoinGood'
Agency: Doner
Client: Minute Maid
Date: August 2016
Minute Maid gave four-time gold medalist Missy Franklin the stage to share her story, but instead she used the Olympic spot to put the spotlight on her parents. Created by Doner the ad showcases the unique challenges and triumphs that come with parenting a sporting superstar.
Credits:
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Leo Burnett: Samsung 'The Chant'
Agency: Leo Burnett
Client: Samsung
Date: August 2016
'The Chant' focuses on South Sudan, the newest country to be recognized by the IOC, which will have its first-ever Olympic team competing this year in Rio.
Credits:
Global Chief Creative Officer: Mark Tutssel
US Chief Creative Officer: Britt Nolan
SVP Creative Director: Brian Siedband, Gordy Sang
Additional Credits: VP Executive Producer: Matt Blitz
Senior Producer: Brian Behling
SVP Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
Account Executive: Emily Smith
SVP Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
VP Director of Celebrity Services: Peggy Walter
Production Company: EPOCH
Director: Martin de Thurah
Director of Photography: Mátyás Erdély
Executive Producer: Melissa Culligan
Line Producer: Anura Idupuganti
Editorial House: Work Editorial
Editor: Stewart Reeves
Executive Producer: Marlo Baird
Post Production: The Mill - NY
Executive Producer: Sean Costelloe
Senior Producer: Eliana Carranza-Pitcher, Nick Strange Thye
Production Coordinator: Casey Sincic
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Nathan Kane
3D Lead Artist: Wyatt Caprese
2D Artists: Andrew Vidal, Ben Kwok, Caio Sorrentino
3D Artists: Cole T. Clark, Timothy Kim, Weichieh Yu, Jung In Wang
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer
Colorist: Fergus McCall
Music Production: Pivot Audio
Composer: Guy Amitai
Audio Studio: Another Country
Mixer: Peter Erazmus
US Chief Creative Officer: Britt Nolan
SVP Creative Director: Brian Siedband, Gordy Sang
Additional Credits: VP Executive Producer: Matt Blitz
Senior Producer: Brian Behling
SVP Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
Account Executive: Emily Smith
SVP Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
VP Director of Celebrity Services: Peggy Walter
Production Company: EPOCH
Director: Martin de Thurah
Director of Photography: Mátyás Erdély
Executive Producer: Melissa Culligan
Line Producer: Anura Idupuganti
Editorial House: Work Editorial
Editor: Stewart Reeves
Executive Producer: Marlo Baird
Post Production: The Mill - NY
Executive Producer: Sean Costelloe
Senior Producer: Eliana Carranza-Pitcher, Nick Strange Thye
Production Coordinator: Casey Sincic
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Nathan Kane
3D Lead Artist: Wyatt Caprese
2D Artists: Andrew Vidal, Ben Kwok, Caio Sorrentino
3D Artists: Cole T. Clark, Timothy Kim, Weichieh Yu, Jung In Wang
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer
Colorist: Fergus McCall
Music Production: Pivot Audio
Composer: Guy Amitai
Audio Studio: Another Country
Mixer: Peter Erazmus
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BBDO: Visa 'Carpool to Rio'
Agency: BBDO
Client: Visa
Date: August 2016
Visa's 2016 Olympic effort depicts a star-studded morning commute, imploring fans to "ride along" with the likes of Valerie Adams, Ashton Eaton and Alison Cerutti as they show off the payment options available to fans.
Credits:
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Melinda Kanipe, Levi Slavin
Art Director: Mike Lomanto
Copywriter: Fred Kovey
Additional Credits: Group Executive Producer: Diane Hill
Senior Producer: Sofia Doktori
Post Producer: Leelee Groome
Global Account Director: Olivia Farr
Account Director: Becca Valle
Account Executive: Blake Maraoui
Account Manager: Sigourney Hudson-Clemons
Assistant Account Executive: Tucker Glenn
Production Company: Park Pictures
Executive Producer: Dinah Rodrigues
Director: A.G. Rojas
Directors of Photography: Greig Fraser, Tim Hudson
Editorial: Mackcut
Editors: Ian McKenzie, Nick Divers
Post Production: Method Studios
Producer: Heather Saunders
Telecine: Tom Poole
Mix: Heard City
Engineer: Evan Mangiamele
Music: Edwin Starr "25 Miles"
Talent Management: IMG
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Melinda Kanipe, Levi Slavin
Art Director: Mike Lomanto
Copywriter: Fred Kovey
Additional Credits: Group Executive Producer: Diane Hill
Senior Producer: Sofia Doktori
Post Producer: Leelee Groome
Global Account Director: Olivia Farr
Account Director: Becca Valle
Account Executive: Blake Maraoui
Account Manager: Sigourney Hudson-Clemons
Assistant Account Executive: Tucker Glenn
Production Company: Park Pictures
Executive Producer: Dinah Rodrigues
Director: A.G. Rojas
Directors of Photography: Greig Fraser, Tim Hudson
Editorial: Mackcut
Editors: Ian McKenzie, Nick Divers
Post Production: Method Studios
Producer: Heather Saunders
Telecine: Tom Poole
Mix: Heard City
Engineer: Evan Mangiamele
Music: Edwin Starr "25 Miles"
Talent Management: IMG
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krow communications: Team GB 'Bring on the Great'
Agency: krow communications
Client: Team GB
Date: August 2016
With 100 days to go until the Rio Olympics Team GB called on the nation to support its athletes with its campaign ‘Bring on the Great’.
Credits:
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PSONA Films: BP 'Energy Within '
Agency: PSONA Films
Client: BP
Date: August 2016
In the latest two spots for BP’s ‘Energy Within’ campaign by PSONA Films, ‘Mother’ focuses on Olympic Champion Heptathlete, Jessica Ennis-Hill, while ‘Breakaway’ showcases 2015 World Champion Cyclist Lizzie Armitstead.
‘Mother’ features Ennis-Hill’s life as both a mother and a world champion athlete and is the first time a film has been produced that explores a more contemplative side of the Olympian. Her momentary self-doubt after just a year into motherhood and the realisation that it was motherhood itself that gave her a new, more powerful drive, creates an inspiring message for any mother who is faced with being at a similar crossroads in life.
‘Breakaway’ takes us to Armitstead’s Yorkshire roots and along a journey that revealed her biggest hurdle. Conquering her self-doubt gave her the freedom to become World Champion and provided a rejuvenated drive in her competitive career.
Credits:
Executive Producer: Katy Eyre
Writers: Katy Eyre, Charles Preece, Tom Boden
Director: Stewart Sugg
Camera: Stuart Luck
Producer: Vicky Steele
Associate Producer: Tom Boden
Editor: David Freemantle
Writers: Katy Eyre, Charles Preece, Tom Boden
Director: Stewart Sugg
Camera: Stuart Luck
Producer: Vicky Steele
Associate Producer: Tom Boden
Editor: David Freemantle
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krow communications: DFS 'Great Brits'
Agency: krow communications
Client: DFS
Date: August 2016
Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game.
Credits:
Executive Creative Director: Nick Hastings
Creative Director: Darryl George & Jon Mitchell
Additional Credits: Planning Director: Aileen Ross
Business Director: Blake Armstrong
Account Director: Felicity Pelly
Senior Account Executive: Camilla Renny-Smith
Head of TV: Emma Rookledge
TV Producer: Davina Hickson
Film Production: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
D.O.P: Tat Radcliffe and Ray Coates
Editor: Sam Bould @ Big Buoy
Post Production: The Mill
Post Producer: Richard Hawkins
Colourist: James Bamford
Smoke: Richard Payne
Sound Design: Owen Griffiths @ Jungle
Music: Chris @ Finger Music
Thanks to: Kate Bailey, TV Producer
Creative Director: Darryl George & Jon Mitchell
Additional Credits: Planning Director: Aileen Ross
Business Director: Blake Armstrong
Account Director: Felicity Pelly
Senior Account Executive: Camilla Renny-Smith
Head of TV: Emma Rookledge
TV Producer: Davina Hickson
Film Production: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
D.O.P: Tat Radcliffe and Ray Coates
Editor: Sam Bould @ Big Buoy
Post Production: The Mill
Post Producer: Richard Hawkins
Colourist: James Bamford
Smoke: Richard Payne
Sound Design: Owen Griffiths @ Jungle
Music: Chris @ Finger Music
Thanks to: Kate Bailey, TV Producer
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Grey London, Just So: UNHCR '#WithRefugees'
Agency: Grey London, Just So
Client: UNHCR
Date: August 2016
Four months ago, when the IOC announced the formation of the team, Just So sought out refugee athletes around the world to make a long form documentary to change perceptions. Co-produced by creative agency Grey London, the documentary tells the story of 65 million people forced from their homes, distilled into the experience of a few. A human perspective on the biggest crisis of our generation, the film is about determination and dignity.
Credits:
Creative Director: Jonny Madderson, Jono Stevens, Andy Lockley, Peter Gatley
Art Director: Emily Churches
Copywriter: Stevie Rowing-Parker
Additional Credits: Directors: J&J
Executive Producer: Richard Ascott
Producer: Matt Diegan
Editor: Simon Hargood @ The Assembly Rooms [add pat]
DoP: Charlie Goodger, Luke Bryant, Daniel Venosa, Dominic Bartels
Score: Freddie Webb & Joe Farley @ Father
Sound Design: Iain Grant @ Father
Grade: Oisin O’Driscoll @ The Mill
Online: Brad Wood @ The Mill
Assistant Producer: Liv Proctor
Researchers: Sophie Perrins, Gideon Berends, Flora Hamilton, Gretha Viana, Lucy Chapman
Head of Content Production/ Exec Producer: Jessica Ringshall
Assistant Producer: Talia Shear
Account Director: Justine Deighan
CMO: Sarah Jenkins
Head of PR & Communication: Veronique Rhys Evans
Additional Footage Courtesy of: BBC, The Guardian, Journeyman TV, Associated Press, CNN, Christian Broadcast Network, Discover The Journey, Marc Silver, Nick Francis, Amnesty International, Lior Sperandeo, ITN Source, Samaritans Purse, Invisible Children, Jonathan Darby, Human Rights Watch.
Jessica Ringshall
Art Director: Emily Churches
Copywriter: Stevie Rowing-Parker
Additional Credits: Directors: J&J
Executive Producer: Richard Ascott
Producer: Matt Diegan
Editor: Simon Hargood @ The Assembly Rooms [add pat]
DoP: Charlie Goodger, Luke Bryant, Daniel Venosa, Dominic Bartels
Score: Freddie Webb & Joe Farley @ Father
Sound Design: Iain Grant @ Father
Grade: Oisin O’Driscoll @ The Mill
Online: Brad Wood @ The Mill
Assistant Producer: Liv Proctor
Researchers: Sophie Perrins, Gideon Berends, Flora Hamilton, Gretha Viana, Lucy Chapman
Head of Content Production/ Exec Producer: Jessica Ringshall
Assistant Producer: Talia Shear
Account Director: Justine Deighan
CMO: Sarah Jenkins
Head of PR & Communication: Veronique Rhys Evans
Additional Footage Courtesy of: BBC, The Guardian, Journeyman TV, Associated Press, CNN, Christian Broadcast Network, Discover The Journey, Marc Silver, Nick Francis, Amnesty International, Lior Sperandeo, ITN Source, Samaritans Purse, Invisible Children, Jonathan Darby, Human Rights Watch.
Jessica Ringshall
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AMV BBDO: National Lottery '#PleaseNotThem - Olympics '
Agency: AMV BBDO
Client: National Lottery
Date: August 2016
The next piece The National Lottery's activity for its ‘I Am Team GB’ campaign sees Katie Price back on the starting block, as she reprises her role in the Lotto #PleaseNotThem campaign.
This time it’s a Rio-themed appearance as Katie tries out several Olympic sports – with varying degrees of success.
Credits:
Creative Director: Clark Edwards, Andre Hull
Agency Producer: Miles Nathan
Production Co: Biscuit Filmworks UK
Director: Jeff Low
Lighting Cameraman: Mattias Nyberg
Agency Producer: Miles Nathan
Production Co: Biscuit Filmworks UK
Director: Jeff Low
Lighting Cameraman: Mattias Nyberg
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To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.
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