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US Creative Works: Featuring Chandelier, BSSP, Zimmerman & more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 10.

To submit work for future publication, contact Minda Smiley.

Chandelier: Old Navy 'Back to School starring Amy Schumer'

Agency: Chandelier
Client: Old Navy
Date: August 2016
Comedian and actress Amy Schumer is the latest celeb to star in an Old Navy campaign. In the brand's latest ad, Schumer plays a clueless babysitter who isn't sure where to take her niece and nephew back-to-school shopping. Other female actresses who have appeared in Old Navy campaigns include Elizabeth Banks, Amy Poehler, and Julia Louis-Dreyfus. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Dion Beebe
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Helena Lee
Telecine: Color Collective
Colorist: Alex Bickel
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn
Tags: United States, Chandelier, Old Navy
 
 
 
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Zimmerman: Hhgregg 'FOBO'

Agency: Zimmerman
Client: Hhgregg
Date: August 2016
Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Strategy Officer: Michael Angelovich
EVP/Chief Creative Officer: David Nathanson
VP Lead Creative Director: Jesse Potack
VP Creative Director: Chad Garcia
VP Creative Director: Dan Gitlitz
Sr. Copywriter: Scott Katz
Sr. Editor/Designer: Drew Umland
EVP Director of Broadcast Production: Richard Nez
JSM Music
Tags: United States, hhgregg, zimmerman
 
 
 
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RXM Creative: Ray-Ban 'Do You'

Agency: RXM Creative
Client: Ray-Ban
Date: August 2016
To promote Ray-Ban's customization feature, New York-based RXM Creative created a campaign for the sunglasses brand called 'Do You' that "spotlights rule-breakers from the worlds of fashion and society." Shot by fashion and fine art photographer Chadwick Tyler, the campaign features a short film and a series of images for Ray-Ban's digital and social media channels.
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Creative Director, RXM Creative: Raul Mandru
Creative Director, RXM Creative: Mihai Botarel
Art Director, RXM Creative: Luana Suciu
Art Director Intern, RXM Creative: Adam Papanestpr
Account Manager, RXM Creative: Shelby Eastman
Production Company: Cartel & Co
Photographer: Chadwick Tyler
Stylist: Zara Mirkin
Casting Director: Sydney Bowen
Video Editor: Mihai Codleanu
Post-Production: Kworq
3D Animation: Dorks Creative Studio
Tags: United States, Ray-Ban, RXM Creative
 
 
 
 
 
 
 
 
 
 
 
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TBWA\Chiat\Day New York: Michelin 'The Send Off'

Agency: TBWA\Chiat\Day New York
Client: Michelin
Date: August 2016
TBWA\Chiat\Day New York has created a short film for Michelin called 'The Send Off' that shows footage of teens packing up their cars and saying goodbye to their parents before they head back to college. According to the agency, this video is "the second installation of a new, real-life style of advertising for the tire brand," the first being a short film called 'My First Car' that debuted last year. 
Credits:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CEO: Rob Schwartz
Chief Creative Officer: Chris Garbutt
Global Creative Director: Josh Tavlin
Senior Art Director: Liz Agans
Senior Copywriter: Mike Schneberg
Head of Integrated Production: Jason Souter
Producer: Olivia Whyte
Business Affairs Director: Debra Horvath
Associate Business Affairs Manager: Kiersten Bergstrom
Talent Manager: Charisse Astacio
Talent Manager: Amelia Banchs
Group Account Director: Ben Muldrew
Account Director: Kristina Fraites
Account Executive: Will Brzozowski
Project Manager: Dani Winston
Editors: Edwin Clavijo, Martin Henson
Post Producers: Nida Vohra, Rachel Kamrasch
Mix: Corey Bauman
Music Supervision: Good Ear Music Supervision
Track: Who You Are – Inland Sky
Animation: In Efecto
Tags: United States, TBWA\Chiat\Day New York, michelin
 
 
 
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Butler, Shine, Stern & Partners (BSSP) : Mini '#DefyLabels'

Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Mini
Date: August 2016
Following the launch of its star-studded ‘Defy Labels’ campaign during Super Bowl 50 earlier this year, BMW’s Mini is now taking on the Olympics with a spot that features eight US Olympic athletes who have had to overcome labels to get to where they are today. Created by Butler, Shine, Stern & Partners (BSSP), the campaign features athletes including Serena Williams, two-time cancer survivor & pro beach volleyball player Jake Gibb, and Muslim fencer Ibtihaj Muhammad. The 30-second TV spot highlights the various obstacles and stereotypes each athlete has dealt with throughout their life, everything from growing up in foster care to being placed in special ed classes as a child. The '#DefyLabels' Olympic campaign is part of Mini's effort to reposition the brand as one that embraces and overcomes its own various labels, like being called a “chick’s car,” “short man’s car” or a “slow car.” 
Credits:
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: John Butler
Creative Director: Mark Krajan
Senior Art Director: Sinan Dagli
Senior Copywriter: Luke Zehner
Senior Producer: Lori Pisani
Head of Integrated Production: Adrienne Cummins
Account Director: Danny Peters
Account Supervisor: Michelle Finelli
Business Manager: Nihad Peavler
Director @ All Day Every Day: Matt Baron
Editors @ Cut + Run San Francisco: Pete Koob, Christopher Malcom Kasper & Andy Berner (Pete Koob on the TV. Christopher & Andy on all other elements)
Music: Human
Mix: Joaby Deal @ One Union
Color Grading: Shane Reed @ Apache
Finish: Jogger
Tags: United States, MINI USA, BSSP
 
 
 
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DigitasLBi: Whirlpool 'Care Counts'

Agency: DigitasLBi
Client: Whirlpool
Date: August 2016
Home appliance company Whirlpool is providing schools across the country with washers and dryers in hopes of making it easier for students to clean their clothes. Based off of the insight that students who don’t have access to clean clothing are more likely to skip school, according to Whirlpool, the goal of the initiative is to improve attendance rates. Called ‘Care Counts’ and created in partnership with DigitasLBi & Ketchum, Whirlpool recently wrapped up a pilot version of the program across 17 schools and found that “after examining the correlation between student attendance and loads of laundry washed and dried, over 90% of tracked students in the first year of the program improved their attendance, averaging 6.1 more days in school than the previous year.” The initiative is expected to expand to more than 30 schools in its second year while 300 other schools have expressed an interest in the program, according to Whirlpool.
Credits:
 
 
 
 
 
 
 
 
 
 
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP, Creative Director: Louie Calvano
Associated Creative Director: Chris Jansma
Sr. Art Director: Bryan Haupt, James Collins
Sr. Copywriter: Samantha Bordignon,
Lead Experience Designer: David Plant
VP, Executive Producer: Greg Lederer
VP, Account Director: Kristine Kobe
Account Manager: Julie Wisniewski
VP, Group Director, Creative Strategy: Brian Sherwell
Associate Director, Social Strategy: Rachael Datz
VP, Account Director – Media: Caitlin Finn
Media Supervisor: Ryanne Donnellon
Media Planner: Samantha Harvey
Production Company: C41 Media
Director: Mai Iskander
Director of Photography: Mai Iskander
Executive producer: Carla Tate
Line Producer: Carla Tate
Editing House: Cutters, Inc
Editor: Kathryn Hempel/Emily Tolan
Producer: Patrick Casey
Audio Mix: Another Country
Mixer: David Gerbowsi
​Ketchum
Vice President/General Manager: Sarah Gates
Vice President: Alison Bruder
Account Supervisor: Shane Arman
Senior Account Executive: Rachel Carlisle
Account Executive: Kelsey McGovern
Assistant Account Executive: Stefani Duhon
Tags: United States, DigitasLBi, whirlpool
 
 
 
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Carmichael Lynch: Subaru 'Boxcar'

Agency: Carmichael Lynch
Client: Subaru
Date: August 2016
Minneapolis-based Carmichael Lynch recently created a spot called 'Boxcar' for the Subaru Outback. The spot, which was filmed by The Cornershop’s Peter Thwaites, shows a young woman who "daydreams of hopping a train as she and her husband set off to parts unknown in their Subaru Outback," the agency said. The song featured in the ad is 'Land Of Dreams' by American singer-songwriter Langhorne Slim.
Credits:
 
 
 
 
 
 
 
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams, Adam Craw, Erin Zunich
Product Information Team: Robert Ar, Jonathan Bush
Senior Project Manager: Allison Sadeghi
Production Company: The Corner Shop
Director: Pete Thwaites
Managing Partner/Executive Producer: Anna Hashmi
Line Producer: Donald Taylor
Director of Photography: Joost Van Gelder
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Louise Robinson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House: Electric Theatre Collective
VFX Lead: Ant Walsham
VFX Artist: Mark Youngren
VFX Executive Producer: Kate Hitchings
VFX Post Producer: Sumer Zuberi
Telecine: Adam Scott, The Mill
Audio Mix: Carl White, SisterBoss
Sound Design: Carl White, SisterBoss
Post Production Audio Producer: Annie Sparrows, SisterBoss
Music: "Land of Dreams"
Performed By: Langhorne Slim
Written By: Langhorne Slim
Music Supervisor: Jonathan Hecht, Venn Arts
Tags: United States, Carmichael Lynch, subaru
 
 
 
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Saatchi & Saatchi New York: Reese's Puffs 'You Either Love Them or You're Wrong'

Agency: Saatchi & Saatchi New York
Client: Reese's Puffs
Date: August 2016
Saatchi & Saatchi New York has rolled out two short videos for Reese's Puffs that are running under the strapline 'You Either Love Them or You're Wrong.' According to the agency, the films target an adult & millennial audience instead of kids. 
Credits:
 
Tags: United States, saatchi & saatchi new york, Reese's Puffs
 
 
 
 
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BBDO New York: Foot Locker 'James Harden's Inner Voice'

Agency: BBDO New York
Client: Foot Locker
Date: August 2016
BBDO New York has created an off-the-wall spot featuring NBA star James Harden for Foot Locker's back-to-school campaign. In the ad, fans greet Harden to compliment his Adidas Ultra Boosts. He responds by giving them a bit of advice: "always trust that little voice in your head" - for Harden, that voice happens to be Colin Farrell's for some odd reason. 
Credits:
 
 
 
 
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Dan Lucey
Executive Creative Director: Chris Beresford-Hill
Executive Producer: Anthony Curti
Producer: Gillian Burkley
Project Manager: Amy Orgel
Director: Janelle Van Wonderen
Account Executive: Sam Henderson
Production Company: Caviar
Director: Neil Brennan
Executive Producer: Michael Sagol
Executive Producer: Jasper Tomlinson
Executive Producer: Kim Dellara
Head of Production: Kelly Bowen
Producer: Omar Bustos
Editorial Company: NO6
Executive Producer: Corina Dennison
Producer: Malia Rose
Editor: Jason McDonald
Assistant Editor: Ling Chua
Telecine Company: Company 3
Telecine Artist: Tim Masick
Producer: Rochelle Brown
Conform / Finish Company: NO6
Conform Artist: Ed Skupeen
Assistant Flame Artist: Marc Rayes
Mix & Record Company: Heard City
Engineer: Evan Mangiamele
Producer: Sasha Awn
Tags: United States, foot locker, Adidas, BBDO New York
 
 
 
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RPA: Honda 'The Power of the Ridgeline'

Agency: RPA
Client: Honda
Date: August 2016
To promote the 2017 Honda Ridgeline, RPA has created a campaign for the brand that's set to launch just in time for the Olympics. While the official spot will air during the Opening Games on August 5, viewers can check out a sneak peak of the spot online. The film was directed by stop-motion artist PES, who also directed the brand's Paper video.
Credits:
 
 
 
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
Creative Director: Sarah May Bates
Creative Director: Rahul Panchal
Sr. Art Director: Suzie Yeranosyan
Copywriter: Ramiro Ramirez
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Joshua Herbstman
VP, Director of Business Affairs: Maria Del'Homme
EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
VP, Management Supervisor: Cathy O'Gorman
Management Supervisor: Jacob Gentry
Account Executive: Chris Varela
Product Information Manager: Marco Fantone
Production Company: RESET
Director: PES
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Executive Producer/Bidding: Jen Beitler
Line Producer: Greg Schultz
Director of Photography: Eric Adkins
Production Designer: Damon Fortier
Assistant Art Director: Josh McQueen
Animation Supervisor: Eileen Kohlhepp
Animators: David Braun, Javan Ivey, Brandon Lake, Dillon Markey
Animation Assistant: Ponch “Chino” Arellano
Dragonframe Operators: Calvin Frederick, Matthew Philip Hazelrig
VTR: Andrew Rozendal
Wardrobe: Cris Aruajo
Editorial: Union Editorial
Editor: Jim Haygood
Assistant Editor: Ramon DeSouza
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
VFX Studio: A52
VFX Supervisor: Andy Barrios
Lead Flame Artist: Andy Barrios
Flame support: Andy Davis
CG Supervisor: Adam Newman / Andrew Romatz
CG Support: Andy Wilkoff, Ken Bishop, Jon Balcome, Wendy Klein, Richard Daniels, Junyoung Kim, Caleb Ollivant, Lindsey Butterworth, Abel Salazar, Josh Dyer, Michael Relth.
PreVis Supervisor: Dan Gutierrez
PreVis Editor: Gladys Bernadac
Color: Paul Yacono
Executive Producer: Patrick Nugent
Head of Production: Kim Christensen
Producer: Zach Wakefield
Color Producer: Jenny Bright
Audio/Final Mix: Lime Studios
Mixer/Engineer: Dave Wagg
Asst Mixer: Adam Primack
EP: Susie Boyajan
Sound Design: Factory
Sound Designer: Jon Clarke @ Factory
Audio Producer: Lou Allen
Tags: United States, honda, RPA
 
 
 
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