Creative Works: including Spotify, Pizza Hut and WaterAid

WaterAid has launched a campaign to get young people talking about periods, after finding that a shocking two-thirds of girls and young women aged 14 to 21 knew very little or nothing at all about periods before their own periods started, while 34% of boys and young men admit they are very much in the dark on the subject.

The international charity has teamed up with Jaqueline Wilson and Jodie Whittaker, launching a new animation, written by Wilson, to get children, teachers and parents having more open conversations about periods to help tackle the taboo that is having a damaging effect on women and girls across the world. This campaign comes as the UK Government introduces new guidance for children to now be taught about health, sex and relationships – including periods – by the time they finish primary school.

WaterAid’s new animation, P.E.riod Excuses is written by award-winning children’s author Jacqueline Wilson, narrated by actress and first female Doctor Who, Jodie Whittaker, and illustrated by Wilson’s longtime illustrator, Nick Sharratt. It features three girls discussing their own periods and the very real issues that surround them, as well as how girls and women around the world deal with their periods.

The 1980s delivered many icons, but none more memorable or cheesier than the oft-intimated Pizza Hut Original Pan Pizza. The menu item forever changed the pizza-eating experience, and at 40, it continues to exceed expectations as the most satisfying and most indulgent pizza around.

In honor of the icon, Pizza Hut, with the help of Iris, has launched its first global campaign in 20 years, hosting a celebration across 55 of its global markets, declaring October ‘Global Pizza Month’ and serving up specials for fans around the world.

The celebration will mark the first time the brand platform, ‘Now That’s Delivering’, is used globally by Pizza Hut. The platform was originally created for the UK market by Iris in 2018 and will now run across 55 markets. As part of the UK platform, Iris also introduced the character Parker, who proved so popular it was time to take him global for the 40th pan-iversary. The hero launch film features Parker, as he takes us on a journey of exploring a host of weird and wonderful things that seem satisfying, but don’t live up to the ultimate satisfaction that is Pizza Hut Original Pan Pizza.

Lonely Not Alone - a campaign devised and produced by young people with the support of industry professionals - is now in its second year and launches on Wednesday 7 October.

The campaign aims to beat the stigma of youth loneliness, after research from the Co-op Foundation finds that lockdown has made even more young people feel lonely. 7 in 10 young people are lonely at least occasionally but less than a quarter think society treats the problem seriously. 

Specialist co-production agency Effervescent collaborated with 57 young people to create this year’s campaign. A working group of 12-22 year olds collaborated over Zoom during lockdown to generate the overarching creative idea for the campaign, then talented young creatives were commissioned to produce a wide range of creative assets, including this stunning Outfit of the Day film.

The campaign asks people to wear yellow socks and share their own Outfit of the Day in social media with the hashtag #OOTDYellowSocks to show lonely young people everywhere that they might be lonely, but they’re not alone.

TENA has announced it will be the lead sponsor of the Women Over Fifty Film Festival (WOFFF) in 2021. WOFFF is an annual festival that spotlights women over 50, both on screen and behind the camera. The sponsorship supports TENA’s mission to challenge negative perceptions of female ageing and de-stigmatise the stereotypes around incontinence.

The WOFFF 2021 competition will launch in February 2021, and will have a specific TENA category briefing filmmakers to create films around the theme “Our bodies change, but why should we”, with the aim to help drive positive and real portrayals of older women on screen, as well as help support older women behind the camera.

In keeping with WOFFF rules of entry, all film entries must have a woman over 50 at its centre or be created by a female filmmaker over 50. The film can be animation, experimental, drama (including comedy) or documentary. Competition entries will close in July 2021 and WOFFF 2021 will take place in September 2021.

The collaboration follows TENA’s Ageless campaign which launched in March 2020 – with the first UK advertising campaign to feature women over 50 openly talking about their sexuality and incontinence, asking “Our bodies change. But why should we?”

Corta! (Cut!) – it’s a term frequently used in the audiovisual industry, and now, it’s the name of a powerful new campaign from Leo Burnett Brazil aiming to put an end to the sexual harassment plaguing the industry. 

The campaign is brand-new, having just launched at the end of September; however, its roots date back to 2017. Three years ago, the Brazilian Association of Production of Audiovisual Works (APRO) developed 'Corta!'– the Pact for Anti-Harassment in the Audiovisual Industry. Fast forward to today – with the help of Leo Burnett Tailor Made and in efforts with #MeTooBrazil, an independent arm of its namesake #MeToo movement in the U.S. – the Corta! campaign launched to shine a spotlight on this urgent need for a change in industry behavior.

Using real-life situations of abusive behavior in the industry, the agency created three realistic campaign videos – 'Apartment,''Hotel,' and 'Dressing Room.' A note before viewing: the work is very realistic and intense in nature. The driving message that’s threaded through each of these videos: 'This is not a script. This is a real story. This must come to an end. Cut! – a movement against harassment in the audiovisual industry.'

To build on these videos and engage with industry professionals – actors, directors, producers – the agency launched 'D Day,' on 23 September. Here, people were encouraged to post across social media channels, highlighting the work and urging their followers to help end abusive behavior.