Creative Works: including HSBC, Betty Crocker and Playboy

Verizon and Apple have joined forces to create a spot featuring Chris Rock highlighting the next generation of the mobile experience - made possible through Verizon's 5G network on iPhone 12.

Jack Daniel’s has launched its first truly global creative campaign, 'Make it Count'. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it.

Launching in the UK on Monday 12 October, the new ‘First Timers’ ad celebrates the brand’s global audience and showcasing the Jack Daniel’s fans who choose to live boldly and try something they’ve always wanted to do. You can watch the video here. 

The 20-second film was created by creative agency Energy BBDO and is part of a cross-channel campaign including TV, social, digital, and out of home, both within the UK, and throughout over 100 countries worldwide. 

Betty Crocker has aired its first TVC in the UK for almost 7 years. In this spot Betty Crocker and Virtue aim to reflect the diversity of modern family life and go beyond the portrayal of the stereotypical female 'homemaker'.

This is the first brand work for Betty Crocker since it appointed Virtue, the creative agency by Vice, as its lead agency for brand communications for Europe-Australasia.

Betty Crocker is an iconic brand from General Mills that has been leading in the cake mix category and helping homemakers for almost 100 years. As the idea of a homemaker evolved since 1921, the TVC aims to reposition the Betty Crocker brand by representing the modern-day homemaker in the present day building on the idea that baking is about togetherness and ‘Magic happens when we work together.’

 

 

The year 2020 will go down as one of unprecedented challenges and change for many people across the UK and beyond. 

HSBC UK’s latest campaign, The New Different, aims to spark conversation about what long-term, positive change can look like, and encourages audiences to stop waiting for normal to return and to use this opportunity to build a better world instead. To realise the new different.

The campaign was created by Wunderman Thompson UK, and premiered with a tv spot on 3 October featuring comedian Richard Ayoade. It is supported by a national outdoor and print campaign, including striking messages that quite literally turn the message on its head.

In partnership with the oldest national conservation organization in the United States, American Forests, Clif Bar has dedicated their resources towards planting trees across the country. Clif Bar and American Forests have been restoring landscapes together since 2004 and now, every purchase of Clif Bar will go towards us their goal of planting one million trees by 2025.

The light-hearted spot features a woman hiking and eventually taking a break to grab a Clif Bar. In a stand-off style showdown, the women bites into the Clif Bar while a man reacts with planting a tree. The iconic product has been reimagined to highlight the brands sustainability goal of planting one million trees.

In a time of environment uncertainty, this spot is more relevant than ever and Clif stands at the forefront of taking action towards environmental sustainability.

To coincide with World Mental Health Day 2020, Asics EMEA is sharing inspiring stories from people who have discovered the benefits of sport and movement on their mental wellbeing.

The ‘In My Shoes’ audio stories are designed to be listened to on the move, so people can literally experience what it’s like to put themselves in the shoes of the storyteller.
 

The running shoe company is organising a virtual run to mark the day of awareness which supports mental and physical wellness, especially in the midst of a global pandemic.

With four run categories—3km/ 5km/ 10km/ 20km—to choose from, the virtual run takes place across Singapore, Thailand, Philippines, Cambodia, Vietnam and Indonesia.

Asics is inviting participants "to run in solidarity" and raise awareness of mental health issues, as well as how to take care of ourselves and each other.

Sid Lee's vibrant, off-beat film highlights a modern attitude, with a retro feel, and shows that in today's world, there are no stereotypes. A celebration of uniqueness, the new campaign shows that anyone can "Make the Cover".

WeTransfer, the company that makes tools to move ideas was chosen by the Royal Academy of Arts, esteemed London art institution, as the exclusive digital partner for its annual Summer Exhibition 2020, its biggest exhibition of the year.

The unique collaboration was conceived by Uncommon Creative Studio, that had the idea to bring together WeTransfer’s platform and the Royal Academy’s Summer Exhibition for millions to view the artworks in this new digitised format online, marking the first digital partnership of its kind for both parties.

Home has teamed up with grassroots organisation Nurses United to raise awareness of NHS pay rises, with an emotive film featuring Hannah Grace’s cover of the Fatboy Slim classic ‘Praise You’.

The idea behind the one-minute video stemmed from the Thursday night #ClapForOurCarers. While the country was keen to show its appreciation for key workers, the team at Home felt there would come a point where that praise would need to turn into a more serious conversation – of getting key workers the pay rise they deserve.

Home approached Nurses United, who do crucial work for healthcare professionals and their causes, with the concept of (P)RAISE. The powerful film features photos from the pandemic alongside selfies from Nurses United members.

The film will be used across Nurses United social channels from Tuesday 13 October.

As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”

Timed to coincide with the International Day of the Girl on Oct. 11, the social media campaign from FCB Canada is an evolution of “Jane’s Story”—an initiative timed for International Women’s Day in March that illustrated the subtle but pervasive obstacles women face when it comes to establishing financial independence.

BMO is urging consumers to take action through a Change.org petition aimed at eliminating gender bias in dictionary definitions that undermine women’s financial confidence and independence.

Introducing Oda, a set of home speakers that create an unconventional live music experience in your home. With seasonal programming from more than 20 artists per season, Oda was made with the goal of creating a sustainable economy for performing artists and musicians. Members will experience original commissions, collaborations and experiments by some of the world’s most compelling creatives and storytellers. All Oda performances are a one-time unique live event, accessible only through the speakers, and will challenge what a performance can be.

Oda speakers act as the instrumental partner to communicate the artists works and bring them into your home as guests. Today marks the pre-sale of the speakers alongside the lineup and membership sale of the Season One “Winter” and Season Two “Spring” which will feature Don Bryant & Ann Peebles, Arca, Madlib, Beverly Glenn-Copeland, Jessica Pratt, Pastor T.L. Barrett, Terry Riley, Standing on the Corner and more