Creative Works: including Greenpeace, Levi’s & Amazon

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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Greenpeace, Levi’s, Amazon and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'There's A Monster In My Kitchen'

Agency:

Client:

Date: October 2020

Greenpeace has launched a campaign, created by Mother London, to shed light on the global consequences of industrial meat production. Through an animated film, produced by four time Oscar-nominated Cartoon Saloon - the studio behind WolfWalkers film, the campaign takes aim at deforestation across South America, bringing it to life through the experience of a displaced jaguar called Jag-wah.

In a child-friendly and bite-sized film Jag-wah, displaced from Brazil’s once lush and diverse forests, guides the audience through the horrors of deforestation.

Narrated by Brazilian actor Wagner Moura (Pablo Escobar in NARCOS) in the style of a nursery rhyme, There’s a Monster in my Kitchen shows us all the brutal consequences of industrial meat production. It aims to stimulate individual actions, like switching to plant-based alternatives, and encourage collective activism - highlighted with a scene featuring Paul McCartney - to help influence companies and governments to save the forests.

Last year’s Amazon fires caught the media’s attention but the 2020 fire season has seen new records set across the board. The film release comes as a new analysis by Greenpeace of the latest fire data from Brazil’s National Institute for Space Research shows an area almost equivalent to the UK has burned across Brazil so far this year.

Credits:

Client: Greenpeace UK

Creative: Mother

Strategy: Mother

Animation: Cartoon Saloon

Directors: Tomm Moore and Fabian Erlinghäuser

Coordination: Nicole Storck

Art Direction : Maria Pareja

Storyboards: Iker Madigan

Design: Maria Pareja and Federico Pirovano

Backgrounds: Maria Pareja and Ludo Gavillet

Animation: Emmanuel Asquier Brassart, Laurent Kircher and Fabian Erlinghauser

Clean Animation: Herbie Cans, Darragh Herlihy, Marie Post Riggelsen, Alice Guzzo, Fraser Thomson and Gaia Ruggenini

Ink & Paint: Cal Mcloughlin and Helena Melin

Compositing: Serge Ume, Morgan Fontana and Benjamin Zurstassen

Edit: Alan Slattery at Cartoon Saloon

Post: Coffee & TV

Sound: 750mph

Score composer: Bruno Coulais

Score performed by: Bulgarian Symphony Orchestra

VO: Wagner Moura

Tags: Europe

: 'The True Price of Art '

Agency:

Client:

Date: October 2020

The biggest driver in cultural dispersion, the looting of archaeological objects has gone on for centuries, and it continues today. In 2018, trade in cultural goods represented more than $60bn, of which an estimated addition of nearly $10bn dollars was illicitly traded. Hoping to put an end to this industrial scale trafficking, Unesco worked with DDB Paris to show the real 'price' of art.

Framed like a feature in premium interior design mag, the series of ads work to reveal the works' dark backstories. Telling true stories of five different antiques stolen from all over the world, the ads make the viewer contemplate that while aesthetically pleasing, these works are not what they seem and have been used to finance terrorism, been illegally excavated or stolen from a museum destroyed by war.

Credits:

Advertising Agency: DDB PARIS, Paris, France
Executive Creative Director: Alexander Kalchev
Art Director: Mickaël Jacquemin
Copywriter: Benoît Oulhen
Agency Manager: Vincent Leorat
Agency Manager: Mathieu Bliguet
Agency Manager: Olivier Guillerot
Agency Manager: Maïté Pesche
Strategic Planner: Cédric Ledoux
Photographers: Idah Lindhag
Photographers: Matthew Williams
Photographers: Ambroise Tezenas
Art Buyer: Pia Schneider
Print Producer: Valérie Merceron
Director Of Press Relations: Anne-Marie Gibert
Advertiser Supervisors: Ernesto Ottone
Advertiser Supervisors: Lazare Eloundou
Advertiser Supervisors: Matthieu Guevel
Advertiser Supervisors: Daoud Bouledroua
Advertiser Supervisors: Fabiana Duarte de Paula

Tags: France

: 'Treasure Hunt'

Agency:

Client:

Date: October 2020

Lego has launched an Instagram page in France and celebrated the occasion with a hunt for rare bricks.

The brand worked with We Are Social on the launch, not with a simple post, but with 99 tricoloured Lego bricks that scroll across the entire Instagram page.

Blue, white and red bricks appear everywhere on the new feed but, hidden somewhere in this succession of bricks are three small yellow bricks that the Lego community is invited to find.

Brick hunters are guided by comments provided by Lego under the 99 bricks, with successful fans entered into a competition to win 9,000 bricks.

Credits:

Tags: France

: 'Unlabeled '

Agency:

Client:

Date: October 2020

A vocal advocate for the rights of LGBT+ people, Levi has brought out a genderless collection of its pieces, curated by its LGBT+ staff members and allies.

Levi’s 'Unlabeled' started as a community, an empowerment-focussed collective of LGBTQ+ Levi’s colleagues, and this new project is one which the brand hopes to inspire creativity, diversity and freedom of expression in both colleagues and consumers alike.

Credits:

Tags: UK

: 'A Voice Is All You Need'

Agency:

Client:

Date: October 2020

These spots from Droga5 London mark the launch of new global campaign for Alexa under ‘A voice is all you need’ and are aimed at the millions of people who have not yet experienced the benefits of using voice technology.

Alexa can help you do and achieve almost anything with your voice and this campaign playfully brings this to life by colliding two contrasting worlds, the everyday and the epic, together.

Credits:

CLIENT - Amazon

Global Chief Creative Officer- Simon Morris

Group Creative Director - Colin Gaul

AGENCY - Droga5 London

Chief Creative Officer - David Kolbusz

Executive Creative Director - Shelley Smoler

Copywriter - Jonathan Thake

Art Director - Ethan Bennett

Agency Producer - Peter Montgomery

Assistant Producer - Manon Rees

Joint Managing Director - Heather Cuss

Account Director - Anna Coulter

Account Manager - Danni Blakeslee

Strategy Director - Damien Le Castrec

PRODUCTION COMPANY - Biscuit Filmworks

Director - Andreas Nilsson

Managing Director / Executive Producer - Rupert Reynolds-Maclean

Producer - Lee Groombridge

Production Manager - Luke Thornton

DOP - Lasse Frank

Production Designer - David Lee

Costume Designer - Selila Wong

Production Service Company (Prague unit): Unit+Sofa

EDIT - Cut & Run

Editor - Ben Campbell

Assistant Editor - Chris Hutchings

Producer - Ruth Minkley

POST PRODUCTION - The Mill

Executive Producer - Misha Stanford- Harris

Producers - James Beck, Nicola Simmons

CD / Shoot Supervisor - Jonathan Westley

2D Lead Artist - Ben Turner

2D Artists - Peter Hodsman, Declan Andrews

3D Lead Artist - Dan Yargici

3D Artist - Finlay Crowther, Jiyoung Lee, Paul Donnellan, Biswajit Tarafder, Bethan Williams, Murali Krishna Reddy, Roman Vrbovsky

Colour - Seamus O’Kane

SOUND - String and Tins

Supervising sound editor - Lawrence Kendrick

Sound effects editor - Jim Stewart

Audio Post Producer - Eimear Ní Ghuaire

MUSIC (Opera edit only)

Music Supervision - String and Tins

Music Arrangement - Simon Whiteside, Lawrence Kendrick, Jim Stewart

Tags: Europe, Amazon Alexa, droga5 London

: 'Out of Focus'

Agency:

Client:

Date: October 2020

With creative, direction, and editing from Bafta-nominated director and cinematographer Mark Nunneley, RSA Films has produced ‘Focus on Life’ - a campaign for the College of Optometrists that captures idiosyncratic life memories from the perspective of those who struggle with blurred vision, featuring the little things that those with good eyesight may take for granted, from a walk along a beach to fishing from a boat.

The film was commissioned as part of a public awareness campaign, after research revealed that 66% of the population admit to having difficulty with blurred vision, with one in ten (11%) choosing to sit closer to the TV rather than having their eyes tested, and two fifths (35%) of Brits feeling that their eyesight has deteriorated over the past two years.

Credits:

Production Company: RSA Films

Director: Mark Nunneley

Producer: Debbie Garvey

DOP: Mark Nunneley

Edit: Mark Nunneley

Sound Design: Bark Soho

Sound Designer: James Benn

College of Optometrists: Daniel Hardiman-McCartney FCOptom

Tags: UK

: 'The Rap Map'

Agency:

Client:

Date: October 2020

To celebrate the upcoming release of the second series of BBC Three’s The Rap Game UK on BBC iPlayer, BBC Creative have created a new campaign designed to provoke local and regional pride in the hometowns of each contestant.

The show, fronted by UK rap icons Krept & Konan and Radio 1Xtra’s DJ Target, pits the best unsigned MCs from across the UK against each other in the hunt for a coveted single record deal.

The launch trailer and Out-of-home (OOH) promotional campaign teased fans about what to expect from the six new MCs competing for the grand prize.

The posters will have the tag-line ‘It’s a UK thing’ emblazoned across them but amended to fit each contestant’s home-town, including Hackney, Ilford, Bexley, Birmingham, Leeds and Paisley in Scotland, geeing up support for their local hero and excitement for the series.

Credits:

ECD, Helen Rhodes

Head of Planning, Mike Lean

Head of Production, James Wood

Creative Director, Lambros Charalambous

Creative Director, Stuart Gittings

Creative Director, Reuben Dangoor

Creative, Shannon Cripps

Creative, Beth Wood

Producer, Greg Marshall

Production Manager, Georgina Williams

Project Manager, Carly Mountford

Planner, Sam Pavey

Design, Veronica Law

Design, Giles Bartlett

Design, Johnny Ace

Design, Darren Wagstaff

Design, Geraint Williams

Audio, Kate Dinsdale

Pictures, Samantha Burnett

Marketing Manager, Jo Earthy

Marketing Executive, Scarlett Alexander

Marketing, Jahmel Coleman

Media Planning Lead, Marc Jones

Campaign Planner, Gemma Threlfall

Editor, Steve Partridge

Sound, Marcus Smith

Grade, Lee Wignall

Grade, Paul Callaghan

DOP, Simon Shergold

Design & Engineering, Simon Pitt

External Composer, Raf Riley

Tags: UK

: 'Puzzle'

Agency:

Client:

Date: October 2020

eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform.

The TV spot titled ‘Puzzle’, created by McCann and Craft London, begins as a young couple are in the midst of unpacking. It highlights how when you move in together, you’re piecing together two separate lives to create something unified. Some things from your old life still fit, while others no longer do… and eBay is there to help you sell those items and buy new pieces to start your new life together.

The film is accompanied by a broader integrated campaign, including topical radio scripts. Each spot in the series playfully heroes a different slice of life during lockdown, through the items we all ended up spontaneously acquiring – from exercise bikes, power drills and smoothie makers – that can now be sold to fund items to enjoy on a nice Autumn break. Once again showing how life comes together when you buy, sell eBay.

Credits:

McCann London

Business Leadership

Managing Partner - Sailesh Jani
Account Director - Tom Oliver

Snr Account Manager – Conor Lloyd
Account Manager - Katie Dumbrell

Creative

CCO – Laurence Thomson

CCO – Robert Doubal
ECD – Sanjiv Mistry

ECD – Jamie Mietz
Senior Creative Leads – Olly Wood
Senior Creative Leads – Matt Searle

Jr Copywriter – Twyla Liden
Jr Art Director – Holly Henderson

Planning
Strategy Director – Harrison Steinhart

Design

Head of Design – Lisa Carrana
Creative Director Studio – Jade Sheppard

Project Management

Project Manager – Georgia Wettenhall

Craft

Production Broadcast

Chief Production Officer – Sergio Lopez

Exec Producer – Jonathan Davis

Senior Producer – Tom Ayling

Production

Production Company – Outsider Director – Dom Hawley and Nic Goffey

Producer – John Madsen

Online Edit – Black Kite

Sound Engineer – Adam Smyth (Strings n Tins)

Audio

Audio Production Company– Strings & Tins

Sound Design – Adam Smyth
Additional Sound Design - Jim Stewart, Joe Wilkinson
Audio Producer - Alina Miroshnichenko

Radio Sound Design – Giselle Hall

Post Production

Post Production Company – Untold Studios

ECD: Neil Davies

VFX lead: Rebecca Clay, Matt Kavanagh

VFX Artists: George Rockliffe, Sebastian Caldwell, Thiago Villas Boas, Fred Heymans, Leandro Vasquez, Ashley Tyas

Executive Producer: Tom Igglesden

Music

Music Supervior - Chris Graves

Song - Come And Get Your Love

Composer - Lolly Vegas

Publisher - Sony/ATV Music Publishing Ltd

Artist - Redbone

Label - Sony Music Entertainment

Radio

McCann London: Creative

ECD – Sanjiv Mistry

ECD – Jamie Mietz
Senior Creative Leads – Olly Wood
Senior Creative Leads – Matt Searle

Senior Copywriter - Simon Lotze

Senior Art Director - Richard Holmes

Craft: Production

Exec Producer – Jonathan Davis

Senior Producer – Tom Ayling

Sound Engineer – Giselle Hall

Client Credits:

eBay UK CEO - Rob Hattrell

eBay UK Head of Brand - Rebecca McKee

eBay UK Senior Marketing Manager - Maria Betes

eBay UK Marketing Manager - Harley Ilott

Tags: UK

: 'Businesses We Love'

Agency:

Client:

Date: October 2020

Channel 4 today has revealed a unique partnership with Google starring Channel 4 presenters Mo Gilligan, Katie Piper and Jimmy Doherty.

The bespoke TV partnership comprises of three, 30-second ads in which Mo, Katie and Jimmy show off their favourite local businesses in support of their high-street communities, at a time that hasn’t been easy for them. Each spot demonstrates how we can all help local businesses by leaving a Google review because ‘the more reviews, the more people are encouraged to go.’

Launching during The Great British Bake Off, the campaign’s special introduction features the broadcaster’s iconic blocks inspired by Google’s instantly recognisable brand colours. In the ad series Mo gets a trim at his long-frequented barbershop, Katie enjoys her favourite garden centre whilst Jimmy seeks culinary tips from his local fishmonger.

The partnership runs until December 2020 and was brokered by 4Sales and OMD UK, whilst Faithful Hound are responsible for the creative.

Credits:

Campaign title: Businesses We Love

Creative & Production: Faithful Hound

Director: Chris Faith

Exec Producer: Barty Dearden

DoP: Olly Wiggins

Editor: Jamie Mac

Post Production: 73 East

Tags: UK

: 'Virtual Greenhouse'

Agency:

Client:

Date: October 2020

Launching during Dutch Design Week, (17 to 25 October) the 'Ikea Virtual Greenhouse'is an online platform of inspiring, nature-led virtual events, workshops, talks and activities presented by expert creatives from around the world. Anyone will be able to tune in to learn about and be inspired by a range of different content, from ‘Planting a Mini Terrarium’, to ‘Growing Flowers to Nourish Bees’; ‘How to Dye Textiles with Food Waste’, to ‘Foraging for and Making Park Juice’.

Based on insights gathered since the outbreak of Covid-19, Ikea has found that many people have experienced a significant shift in perspective, and that this has led to a strong desire to optimise their lives at home and bring nature into their spaces, both in order to live more sustainably, and to create a feeling of sanctuary at home.

With the release of its seventh Life at Home Report – titled ‘The Big Home Reboot’ – in mid-September, the brand has centred its research this year on life during the pandemic, and has uncovered the closer relationship with home that many have developed as a result.

The Ikea Virtual Greenhouse has been created in response to these findings.

Credits:

Tags: Netherlands

: 'Home Hope Song'

Agency:

Client:

Date: October 2020

This winter, housing and homelessness charity Shelter is aiming to host the UK’s biggest virtual carol concert. The concert will bring the nation together in song, as concert-goers show their support for people facing homelessness this winter.

The ‘Home Hope Song’ concert will be hosted in the candle-lit church of St Martin-in-the-Fields in London, where Shelter was founded in 1966. It will run for forty-five minutes, and be streamed via Shelter’s website. The service will be hosted by DJ and long-time Shelter supporter Edith Bowman.

Many Christmas traditions are unable to go ahead this year. But Shelter hopes that encouraging thousands of people and families to come together to create the UK’s biggest virtual carol concert can be a new moment of festive connection for the nation.

The service will feature the stories of people who have been supported by Shelter, as well as exclusive appearances from famous faces including Julie Walters, Stephen Fry and Robert Rinder. .

In England, hundreds of thousands of people - including families with young children - were already homeless when the pandemic first took hold - with a household becoming homeless every four minutes. The economic chaos of the pandemic means that many more people are facing homelessness for the first time this year; and some of them will be forced to sleep on the streets this winter.

The carol concert is an opportunity to sing together in solidarity with those experiencing or facing homelessness, as well as reflecting on the year gone by.

Credits:

Tags: UK

: 'Abuse is Not Love '

Agency:

Client:

Date: October 2020

According to the World Health Organisation, approximately 1 in 3 (35%) women will experience violence in their lifetime.

To help tackle this major public health problem in the UK, Yves Saint Laurent Beauty has partnered with Women’s Aid, a non-profit that aims to end domestic violence against women and children.

The global programme - Abuse is Not Love - aims to prevent and fight against intimate partner violence (IPV) which includes physical, sexual, emotional abuse as well as controlling behaviours by intimate partners.

Credits:

Tags: UK