Creative Works: including Bloom & Wild, Google and NHS

Bloom & Wild, the inventor of the letterbox flowers and Europe’s leading and fastest growing DTC flower scale-up, picked Other to help position their challenger brand as they continue to expand.

Together, Bloom & Wild and Other have developed a new brand platform called ‘Care Wildly’, celebrating the raw, honest and unbridled care that sits behind the flowers we send to the people we love.

In the category care is traditionally shown as something soft, clichéd and passive. But when you sidestep the cheesy, cringeworthy and all too perfect image of care that’s been packaged up to us, it’s not actually like that at all.

In 2020 we’re seeing that care is actionable and strong. And it doesn’t just look sweet. It can be brave, vulnerable, creative and fierce. In fact, there’s an entire army of Care Warriors out there.

Greenpeace has launched a campaign, created by Mother London, to shed light on the global consequences of industrial meat production. Through an animated film, produced by four time Oscar-nominated Cartoon Saloon - the studio behind WolfWalkers film, the campaign takes aim at deforestation across South America, bringing it to life through the experience of a displaced jaguar called Jag-wah.

In a child-friendly and bite-sized film Jag-wah, displaced from Brazil’s once lush and diverse forests, guides the audience through the horrors of deforestation.

Narrated by Brazilian actor Wagner Moura (Pablo Escobar in NARCOS) in the style of a nursery rhyme, There’s a Monster in my Kitchen shows us all the brutal consequences of industrial meat production. It aims to stimulate individual actions, like switching to plant-based alternatives, and encourage collective activism - highlighted with a scene featuring Paul McCartney - to help influence companies and governments to save the forests. 

Last year’s Amazon fires caught the media’s attention but the 2020 fire season has seen new records set across the board. The film release comes as a new analysis by Greenpeace of the latest fire data from Brazil’s National Institute for Space Research shows an area almost equivalent to the UK has burned across Brazil so far this year. 

 

Non-profit organisation the Tech Talent Charter (TTC has launched a campaign to tackle gender inequality in the UK tech sector, in partnership with PwC, HP, the Institute for Coding and Rankin creative agency.

The  campaign, entitled ‘Doing It Anyway’ aims to encourage working-age women to consider a career in tech, and features images of women from a variety of backgrounds who have found careers in technology through inspiring, non-traditional paths. 

The UK tech sector suffers from significant gender inequality, with only around 17% of tech roles being held by women. Research by HP and the Fawcett Society has shown that 45% of women in other roles would be interested in retraining into a tech role but 32% did not believe they had the right qualifications. Doing It Anyway aims to combat this bias in the sector. 

NHS England and NHS Improvement and Public Health England are launching a campaign to encourage people who have spotted initial signs of cancer to visit their GP. The push was created in partnership with M&C Saatchi.

Covid-19 has dramatically changed the way that people access NHS services. A new survey conducted for NHS England has found that almost half (48%) of the public would delay or not seek medical advice. A fifth (22%) said this was because they did not want to burden the NHS. A similar proportion said that fear of getting coronavirus or passing it onto others was a major reason for not getting help.

 

Impero, the creative agency for impatient brands, has created a brand positioning, strategy, visual identity and campaign for the launch of Mike’s Hard Seltzer in the UK.

The lighthearted and playful work includes 2 DOOH and OOH executions, a series of 14 on-line films, in-store activations and social media content, including a number of humorous memes, all emphasising the refreshing nature of the drink.

The work is centred around the ‘Don’t Overthink It’ philosophy, developed for Mike’s Hard Seltzer by Impero; an attitude to worry less and do more, let loose, have fun and never be held back by life’s ever growing nonsense. Targeting 18-35 year olds, ‘Don’t Overthink It’ reflects that Mike’s Hard Seltzer is a no-nonsense alcoholic drink that’s light, refreshing and easy to drink.

PayActiv released a short ad campaign titled 'We Heard You', detailing the essential worker struggling to provide for their family during Covid-19. 

The animated advertisement is a tribute to the humanity of workers and PayActiv's ability to help people relieve the financial stress of the earned wage gap.

 

​The​ ​Economist has launched a new digital marketing initiative, 'Word Play' designed to drive audiences to the high-quality journalism they can expect from​ The Economist’s​ coverage of the US 2020 elections.

Tapping into the collective frustration with mass media and acknowledging the emotionally-charged presidential election, 'Word Play' was devised to promote ​The Economist’s​ US 2020 elections coverage, raise awareness of ​The Economist​ among US audiences and present the brand as a refreshingly fair-minded,​ rigorous a​nd data-driven alternative source of journalism.

A departure from The Economist​ traditional 'white out of red' creative, this campaign instead leverages the secondary colour palette with striking blues. Each creative makes use of kangaroo words found within ​The Economist​ name to boldly alert audiences to what they can expect (evidence-based, refreshingly fair) and cannot expect (no hype, no clickbait) from The Economist​.

This global digital campaign, aimed primarily at US audiences, will run across social media (including Facebook, Instagram and Twitter) as well as T​he Economist's owned channels and a myriad of digital media properties including ​Wired, The Wall Street Journal, The Washington Post, Huffington Post and Quartz​. It will also be featured as host-read advertisements on a range of prominent politics and current affairs podcasts​.

Black Queer Town Hall, a platform committed to celebrating excellence by cultivating community, sharing knowledge, and uplifting voices in culture, rhas eleased its latest effort; a voting campaign aimed at educating and driving US citizens to vote, specifically targeting those in Pennsylvania, one of the most important swing states in the 2020 Presidential Election.

Created in partnership with Virtue, the agency born from Vice, and voting rights organization, And Still I Vote, The Most Office, is a musical tutorial starring LGBTQ icons, Bob the Drag Queen, Peppermint, and Virtue’s own Head of Creative, Americas, Genie Gurnani, while directed by Jake Wilson. 

The music video opens up with a cameo from Wanda Sykes playing your everyday talking head as she discusses voter suppression on TV with Bob the Drag Queen and Peppermint watching from a living room. This inspires the two to educate voters on their options in fulfilling their civic duty. Cue The Most Office. The song begins and the two sing through the importance of voting, emphasizing the safety in Vote by Mail, with their words supported by graphic animations. Virtue’s Head of Creative, Americas, Genie Gurnani also plays a cameo throughout the video as the glittery mailbox. The second verse calls out Pennsylvania voters in their various counties, emphasizing their significance in this election, while reminding voters of key dates and their voter rights in showing up to polls or voting by mail. 

"We're all just trying our best" - that is the tagline and theme for The Adulthood, an animated content series created by Google Chromebook that features real conversations about real topics surrounding the idea of growing up.

The newest episode in the recently launched series features Rico Nasty, a singer, songwriter and record producer who has been vocal about mental health. She talks about her journey into adulthood, likening it to the purchase of her brand new pink car and having to deal with all the problems that ensue with it.

She touches on her personal struggles with body dysmorphia and mental wellness, while offering tips and strategies to viewers: from normalizing talking to yourself, to taking walks, to getting yourself ready for “pretty bitch time” by tuning out the negative thoughts and diving into some good new fashioned self care.

With their presence in schools, Chromebook has been a part of helping Gen Z navigate their education and saw the opportunity to expand on that already-built relationship by providing a resource to help make the transition out of school and into adulthood easier.

The Adulthood aims to help the next generation bridge the gap into adulthood by offering new ways to consider the journey. The storytelling series will feature Gen Z thought leaders speaking about topics such as finance, identity, dating, entrepreneurship, mental health and environmentalism. Each episode includes an interactive component for viewers to take a deeper dive into the topics.

Establishing the Himalayan Parka as streetwear's essential oversized insulation of the season, and beyond.

From protecting alpinists and adventurers to warming the backs of urban explorers and city commuters, the Retro Himalayan Jacket truly is a jacket full of stories.

Already an established mountaineer's essential, The North Face challenged Baked to create a piece of content that introduced the jacket as a streetwear staple for this season and beyond.

Using a mixture of live-action production, 3D animation and visual effects, the production combined the modern technology of Futurelight and 700 Fill Down with heritage expedition content and an urban studio environment.

Using advanced visual effect techniques such as data-moshing, the piece seamlessly tells the story of The North Face's signature jacket from its routes in mountaineering heritage through to the present day.

A community poster campaign has been launched by two freelance creatives, Ed and Martin. And it’s goal is to give confidence and spread community spirit to the people and businesses of Peckham.

The colourful campaign tells the stories of the struggles of local businesses while celebrating their diversity and spreading uplifting messages on the high street. The work covers OOH poster executions placed within shop windows and flyposters outside. An Instagram account supports the campaign, introducing the shopkeepers’ stories and providing positive messages.

Women have constantly been given less. From our rights to our paychecks, we’ve been shortchanged in many key ways. But in 2020, we are demanding more in every aspect of life: in the office, in politics, in pay equity, in the bedroom. Why should our health be any different?

Women’s wellness and personal care brand, Love Wellness, believes more is more, which is why they created vitamins that are made of more nutrients, to address more needs and concerns, delivered to be more effective.

To launch Daily Love, a daily multivitamin made for all women, Mekanism created an unapologetic spot that leans into the insight that women want more for themselves in all aspects of life - their health being no exception.