US Creative Works: Featuring FCB West, Swift, BBDO Toronto & more

Premium:

Welcome to The Drum's US Creative Works, in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, Feb. 22.

BBDO Toronto: Take Note 'Notes'

Agency: BBDO Toronto

Client: Take Note

Date: February 2017

The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting pen to paper.

The short film, created by BBDO Toronto, tells the story of one couple’s relationship through the handwritten notes that they’ve written to one another. The notes span from the night they first met all the way through their marriage, first child and the eventual death of one of the spouses, all of which make for an emotional story that showcases both the high and low points of their relationship.

At the beginning of the film, the notes predictably strike a cheerful tone as the young couple experience many “firsts” together – at one point, the wife leaves her husband a note on the counter that simply reads “!!!” next to a positive pregnancy test. As the film progresses, the notes become more curt as the two try to juggle work and parenting responsibilities, but the two ultimately resolve their marital issues and continue writing notes to each other until the wife passes away.

Credits:

V.P. / Associate Creative Director: Chris Booth
V.P. / Associate Creative Director: Joel Pylypiw
SVP, Executive Creative Director: Denise Rossetto
SVP, Executive Creative Director: Todd Mackie
V.P Group Account Director: Rebecca Flaman
Agency Producer: Beatrice Bodogh
Production Company: Skin & Bones
Dirctors: Chris Booth / Joel Pylypiw
Producer: Chelsea Strachan
Director of Photography: Kris Belchevski
Editorial: Saints
Transfer & Online: Alter Ego
Online Editor: David Whiteson
Off Line Editor: Brian Williams
Colorist: Tricia Hagoriles
Music & Sound Design: Fraser MacDougall & Tim White, Imprint Music

Tags: Canada, bbdo

Wieden + Kennedy New York: Spotify 'Global warming is real...let's dance,''Rap Caviar' and 'play this at my funeral'

Agency: Wieden + Kennedy New York

Client: Spotify

Date: February 2017

Spotify bid adieu to 2016 with a campaign that cleverly used its troves of listener data to poke a little fun at some of its users (like the person who played Justin Bieber’s Sorry 42 times on Valentine’s Day). The music streaming service is at it again with a similar campaign for 2017, except this time it’s having fun with some of the bizarre playlists that its users have made.

Created by Wieden + Kennedy New York, the campaign includes three online videos that feature musicians who are confused as to why their songs have been chosen for certain playlists. For example, in one video, DNCE’s Joe Jonas wonders aloud why his band’s pop hit Body Moves was added to a playlist called Play this at my Funeral. Another video features a polar bear dancing on an iceberg to Alessia Cara’s Wild Things – a nod to the fact that someone added that song to a playlist called Global warming is real … let’s dance.

“I wish dancing would fix global warming,” Cara says in the video. The third ad features rapper D.R.A.M. dreaming of a giant can of caviar after he realizes that one of his songs has been added to the popular playlist “Rap Caviar.”

Credits:

Executive Creative Director: Karl Lieberman
Creative Directors: Erwin Federizo & Brandon Henderson
Art Director: NJ Placentra
Copywriter: Alex Ledford
Head of Strategic Planning: Dan Hill
Head of Integrated Production: Nick Setounski
Senior Content Producer: Jessica Griffeth
Associate Content Producer: Alexey Novikov
Interactive Producer: Sabrina Rahrovi
Account Team: Casey Jennings, Molly Friedman, Sydney Gayner
Head of Art Buying: Deb Rosen
Senior Art Buyer: Ali Berk
Head of Project Management: Yann Samuels
Social Director: Jessica Breslin
Junior Social Strategist: Carlos Tovar
Group Media Director: Ryan Haskins
Associate Media Director: Neil Sawhney
Business Affairs: Sara Jagielski, Justine Lowe, Lindsey Timko, Patrick O'Donoghue
Broadcast Traffic Supervisor: Sonia Bisono
Traffic Coordinator: Andy Hume
Creative Services Director: Chris Whalley
Studio Manager: Jill Kearton
Studio: Tara Kennedy, Kristen Althoff, Nathan Dalessandro
Production Company: O Positive
Director: Jim Jenkins
EP/Producer: Ken Licata
Director of Photography: Claudio Miranda
Editorial Company: Final Cut
Editor: Jeff Buchanan
Assistant Editor: Brandon Iben
Post Producer: Penny Ensley
Post Executive Producer: Sarah Roebuck
VFX Company: The Mill
Senior Producer: Bugs Russell
Producer: Adriana Wong
Lead Flame Artist/Creative Director: Jimmy Bullard/Jade Kim
Mix Company: Heard City
Mixer: Phil Loeb
Executive Producer: Sasha Awn
Producer: Andi Lewis
Photographer: Michael Schmelling
Producer: Pat Dougherty
Retouching: 150 Proof

Tags: United States, Spotify, Wieden + Kennedy New York

R/GA: Ad Council 'Fans of Love'

Agency: R/GA

Client: Ad Council

Date: February 2017

The Ad Council’s groundbreaking “Love Has No Labels” campaign is back for a third year with a video that puts an American pastime front and center: the kiss cam.

Called “Fans of Love,” the video - which was filmed during the NFL Pro Bowl at Orlando’s Camping World Stadium last month - features a kiss cam scanning the crowd to find couples to feature on the jumbotron. The camera initially lands on a man and a woman, but surprises the crowd when it quickly readjusts to feature two men who embrace and kiss.

Throughout the rest of the film, the kiss cam goes on to feature other real couples, families and friendships that embody the mantra “Love Has No Labels.” Some of the real people featured in the video are two Special Olympians who are best friends, an Orlando Pulse shooting survivor and her girlfriend, and a multiracial family.

The film, which was created in partnership with R/GA, is set to the song “Show Me Love” (Skrillex Remix) featuring Chance the Rapper, Moses Sumney, Robin Hannibal by Hundred Waters.

Credits:

Tags: United States, Ad Council

Brownstein Group: Philadelphia Museum of Art 'A Surprise at Every Turn'

Agency: Brownstein Group

Client: Philadelphia Museum of Art

Date: February 2017

Brownstein Group has created a campaign for the Philadelphia Museum of Art to help it attract visitors who don't consider themselves to be art enthusiasts. The campaign, which includes television, digital, and out-of-home elements, was designed "to reinforce the idea that the meaning of art is in the eye of the beholder and that the Philadelphia Museum of Art is a place that allows everyone to discover their unique spirit and exercise their imagination," according to Brownstein Group.

Credits:

Tags: United States

Rokkan: Hallmark 'No Ordinary Love Stories'

Agency: Rokkan

Client: Hallmark

Date: February 2017

For Valentine's Day, Hallmark has rolled out a video called "No Ordinary Love Stories." The ad features the voice of a man describing the love he has for his wife of 78 years paired with clips of real-life couples. Created by Rokkan, the video is part of Hallmark's "No Ordinary Card" campaign.

Credits:

Chief Creative Officer: Brian Carley
Chief Delivery Officer: Joe Tao
SVP, Executive Creative Director: Laura Mulloy
Senior Copywriter: Amanda Caldari
Art Director: Rachel Sheeran
SVP, Client Partnership: Matthew Garcia
Account Director: Kim Svarney
Account Supervisor: Stephanie Tudor
SVP, Media & Analytics: Lindsay Williams
Director, Strategy: Emily Garvey
Business Manager: Bryeanna Murphy
Executive Producer: Bruce Andreini
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
Production Company: The Famous Group
Director: Giovanni Messner
Director of Photography: Colin Arndt
Managing Director: David Kwan
Supervising Producer: Bobby Marsden
Producer: Gabe Reiter
Production Supervisor: Carolyn Bratkowski
Production Coordinator: Adrianne Victory
Found Footage: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Editorial: Nomad Editorial
Editor: Jim Ulbrich
Assistant Editor: George Dodsworth
Executive Producer: Jennifer Lederman
Senior Producer: Weston Ver Steeg
Online: Alexander Chizhov
Music: Nylon Studios
Executive Producer: Christina Carlo
Senior Producer: Halle Petro

Tags: United States, Rokkan, hallmark

Swift: Stouffer's 'It's What's on the Inside that Counts'

Agency: Swift

Client: Stouffer's

Date: February 2017

Stouffer's has rolled out a campaign called "It's What's on the Inside that Counts" that aims to show viewers why its new "simplified" recipes made with "trusted, recognizable ingredients" are perfect for bringing family and friends together for a meal that tastes homemade. Created by Swift, the three videos feature real families and friends as they share what dinnertime means to them and why they like the brand's lasagna.

Credits:

Chief Creative Officer: Alicia McVey
Executive Creative Director: Rick Albano
Group Creative Director: Cat Hyland
Creative Directors: Tian Mullholland, Otis Rubottom
Director/Editor: Karen Fisher
Strategy: Josie Goldberg, Emily Smith
Account Management: Jaime Komitor, Michelle Borgese, Randi Roth
Production: Bailey Phillips, Bre Maris, BreAnna Wilson
Food Stylist: Maki Katsumoto
Multicultural Agency: Casanova
Production House: Bunker

Tags: United States, swift

Anomaly: Sonos 'Wake Up The Silent Home'

Agency: Anomaly

Client: Sonos

Date: February 2017

Sonos is plugging its home sound system in a 90-second ad that debuted during the Grammy Awards. The spot explores the "silent home" epidemic that's been caused by everyone's obsession with cell phones, a problem that Sonos argues has led to eerily quiet households where nobody enjoy's one another's company. The speaker brand is positioning its products as cures for the "silent home" since music brings people together.

Credits:

Tags: United States, Sonos, Anomaly

FCB West: Levi's 'Sea of Blue'

Agency: FCB West

Client: Levi's

Date: February 2017

Levi's has released a spot that pokes a little bit of fun at our society's obsession with cell phones. In the spot, two party-goers catch each other's eyes when they realize that they're the only ones at the pool party who aren't staring down at their phones. They then begin to mock their peers by having a fake phone conversation before walking towards one another. They then decide to make a splash - literally and figuratively - when they jump into the pool together fully clothed. The ad, created by FCB West, debuted during the Grammy Awards.

Credits:

Tags: United States, FCB, Levi's

McCann New York: Chick-fil-A 'CowzVR'

Agency: McCann New York

Client: Chick-fil-A

Date: February 2017

Chick-fil-A's famous cows are jumping on the VR bandwagon in the fast food chain's latest campaign. Fans of the brand can check out a 360-degree video at cowzvr.com.

Credits:

Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Global Executive Creative Director: James Dawson-Hollis
Executive Creative Director: Grant Smith
Sr. Art Director: Jesse Yowell
Sr. Copywriter: Dan Colburn
Sr. Art Director: Ricky Anolik
Art director: Kelsey Deharb
Writer: James Fees
Senior Producer: Kristen Ettinger
Executive Integrated Producer: Christine Lane
Group Account Director: Olivia Heeren
Account Supervisor: Kelley Cox
Account Executive: Gillian DeRario
Sr. Project Manager: Alexandra Goldklang
Digital Strategist: Stephanie Fuller
Director of Talent Payment: Terry Marcello
Director of Business Affairs: Wilmien Blake
Executive Integrated Music Producer: Eric Johnson
Music Producer: Dan Gross
Music Coordinator: Sam Belkin
Framestore Pictures
Director: David Mellor
Director: Murray Butler
Executive Producer: Jennifer Siegal
Senior Producer: Milena Milicevic
Producer: Pat Harris
DP: Eric Treml
Finishing (TV): Framestore VFX
Sarah Hiddlestone – Executive Producer
Producer: Sophie Harris
Colourist: Beau Leon
VFX Supervisor: Matthew Pascuzzi
Compositing Supervisor: Gigi Ng
Compositing: Corrina Wilson
Compositing: Liz Yang
Compsiting: ChihCheng Peng
Framestore VR Studios
Director: David Mellor
Director: Murray Butler
Sr Producer: Pete Jones
Producer: Sophie Harris
VR VFX Supervisor: Matthew Pascuzzi
VFX Producer: Laura Penta
CG Lead: Jay Khan
Animation Lead: Steve Townrow
Animation: Sabrina Lecordier
Modeling: Adam Smith
Modeling/Look Dev/TD: Alex Doyle
Rigging: Greg Martin
Nuke: Jack Fisher
Nuke: Steph Joy
Nuke: Leonardo Costa
Nuke: Vanessa DuQuesnay
Nuke: Pedro Sabrosa
CG Light & Render: Taekyu Yang
Hiero: Lawrence Glew
TV & VR: Cut + Run Editorial
Editor: Jon Grover
Assistant Editor: Nicole Berg
Producer: Ellese Jobin
Executive Producer: Lauren Hetzberg
Sonic Union
Engineer: Mike Marinelli
Engineer: Paul Weiss
Q Department® in association with Mach1
Sound design and VR Mix
Majestyk
President & Technical Director: Sean O'Shea
Creative Director: Mark Garcia
Lead Developer: Ievgen Borodin
UX/UI Designer: Jade Ng
Producer: Benjamin Hoopes

Tags: United States, mccann new york, Chick-Fil-A