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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 27 February.
For project information, credits and more click on the project to expand to full screen for credits and more.
To submit work for future publication contact Gillian West.
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St Luke's: Mooncup 'Period Drama'
Agency: St Luke's
Client: Mooncup
Date: February 2017
This February, reusable sanitary protection pioneer Mooncup presents a ‘Period Drama’. With a touch of humour, the film shines a light on the drama of disposable sanitary products, inviting us to leave the past behind and choose another way.
The campaign and invitation to ‘Own your period’ celebrates independence and self-sufficiency. As one Mooncup lasts for years, those who choose Mooncup are freed from monthly trips to the feminine hygiene aisle and their long-term relationship with the san pro multinationals.
Credits:
Executive creative director: Al Young, Julian Vizard
Planner: Rose Van Orden
Business lead: Lara Poole
Account director: Sophia Lane
Account manager: Maeve Brissenden
Production company: Apostle
Director: Sye Allen
Producer: Elliot Tag
Agency producer: Caspar Redgrave
Grade: Houman, Electric Theatre Collective
Editor: Sye Allen
Post production: Russ Shaw, Nice Biscuits
Music track: Davey, Old Street Music
Audio post production: Aaron Taffel, Grand Central
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Droga5: Rustlers 'The Rustlers 2017, 360°, 1952 VR Experience'
Agency: Droga5
Client: Rustlers
Date: February 2017
Rustlers is giving people the opportunity to experience a Virtual Reality tour of London’s landmarks in 1952 – during the great smog.
The tour uses VR technology to painstakingly guide the viewer on a stereoscopic walking tour through famous sights such as St Paul’s Cathedral, Big Ben and HMS Belfast – which has just returned from service in Korea – all of which are obscured by the smog that blighted the city back in the early 50s. The only image that comes into focus is your feet when you look downward. The visuals are accompanied by a cheery walking tour voiceover, pointing out all the things you can’t see through the smog.
To add to the realism the team implemented a binaural 360 reactionary soundbed which emulates the workings of the human head. Users of the experience can therefore hear sounds from left and right ears at different times which creates the illusion of three-dimensional audio.
The point of all this, is to show the youth of today just how good they really have it in comparison to their predecessors. Because instead of ingesting dangerous smog, today they can have flame grilled burger in 90 seconds instead.
Credits:
Creative director: David Kolbusz, Rick Dodds, Steve Howell
Art director: Frazer Price, Charlene Chandrasekaran
Copywriter: Teddy Souter, Dan Morris
Account director: Alex Dousie
Agency producer: Chris Watling
Director/Production company: Christos Mavridis
Sound: String and Tins
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The Full Service: Dune 'A love affair with…'
Agency: The Full Service
Client: Dune
Date: February 2017
With 2017 firmly hitting its stride, photographer Rankin and his agency The Full Service are thrilled to announce a series of collaborations with actress Nathalie Emmanuel over the coming months.
Star of the biggest TV show on the planet, Game of Thrones, and the Fast & Furious franchise, British star Nathalie is rapidly becoming a household name.
The SS17 campaign for Dune is an on-set love story set against the backdrop of iconic London landmarks. Girl meets boy. Boy meets girl. As the roles they play “on-screen” start to merge with the “reality” off-screen, the blossoming romance moves through the gears.
Credits:
Creative director: Vicky Lawton
Copywriter: Ralph Mathers
Creative: Julia Saoltti, Ursula Underhill
Managing director: Maruska Mason
Producer: Emma Turpin
BTS: Musa Clarke, Evangelos Polychronopolous
Hair: Nick Irwin
Make up: Andrew Gallimore
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Appartment 103: Hennessy X.O 'Packaging design'
Agency: Appartment 103
Client: Hennessy X.O
Date: February 2017
Following a solid four-years partnership with Hennessy, the luxury packaging design agency Appartement 103 was asked to develop an innovative limited edition for the iconic Hennessy X.O. Since 2013, this invigorating collaboration has proved to be successful year on year and continues to support the brand in exceeding its commercial goals.
Credits:
Creative director/co-founder: Marc Savary, Julien Zylbermann
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BETC Paris: Paris 2024 'Made for sharing'
Agency: BETC Paris
Client: Paris 2024
Date: February 2017
Paris unveils campaign slogan and film for 2024 Olympics Games bid. Competing against Budapest (Hungary) and Los Angeles (USA) as candidate city for the Olympics Games 2024, Paris has revealed its slogan: Made For Sharing.
Through a manifesto video created by BETC Paris, the largest French ad agency, the City of Lights expresses its will to host the global sporting event. The ‘I Love You’ track by French artist Woodkid was chosen as the soundtrack of the film.
The host of the Summer Olympic Games is scheduled to be announced at the 130th International Olympic Committee Session in Lima, Peru, on 13 September 2017.
Credits:
Executive creative director: Remi Babinet
Creative director: Jerome Galinha
Art director: Ludovic Labayrade
Copywriter: Antonie Lenoble
Strategic planning: Antonie Pivard
Traffic: Morgane Tresal
Production company: Rita Films
Sound company: La-Bo
Agency managers: Mercedes Erra, Catherine Emprin, Julien Grimaldi, Benjamin Merllie
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SomeOne: Devonshire Quarter 'Brand identity'
Agency: SomeOne
Client: Devonshire Quarter
Date: February 2017
SomeOne won the opportunity to create the new strategy, name and branding for one of the most important projects currently in development in the south of England. The biggest scheme Eastbourne Borough Council has ever embarked on will significantly improve the Devonshire Park complex to create a thriving and nationally important and recognised cultural and tennis destination. SomeOne has created a new strategic visual operating system for the organisation to communicate within while the project is constructed and for use when completed.
Detailed illustrations by SomeOne’s lead designer, Vyara Zlatilova create a BrandWorld for the organisation — both depicting the outstanding architectural components and developing a signature set of communication platforms. The new name, The Devonshire Quarter was devised by SomeOne to better describe the district of Eastbourne that the site occupies. A bespoke monogram based on a D & Q also accompanies the flexible branding system that will be deployed across communications and signage.
Credits:
Founder/Executive strategic creative director: Simon Manchipp
Design director: Lee Davies
Lead designer: Vyara Zlatilova
Director of tourism and enterprise (Eastbourne Borough Council): Phil Evans
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Sell! Sell!: Racing Post 'You can bet on it'
Agency: Sell! Sell!
Client: Racing Post
Date: February 2017
The quirky spots highlight the formidable expertise behind the brand that is the UK's pre-eminent authority on horseracing and betting.
The adverts open to the seemingly normal scene of someone using the Racing Post app, before swiftly panning out to reveal they’re not alone… They’re surrounded by a seemingly absurd amount of racing experts, all clamouring to help their user make the most informed bet. In ‘Bedroom’, the dedicated team pops up in the protagonist’s bed and there’s even someone stuffed into the wardrobe. In ‘Bus’, the bewildered conductor finds the entire top deck of the vehicle crammed full of experts furiously making notes and calculating the best odds for their client. Even a cat and a horse get involved in ‘Living Room’. These visual manifestations serve as compelling visual gags whilst also leaving a memorable impression of the brand’s expansive resources and in-depth expertise.
Credits:
Production company: Gas&Electric
Director: Tom King
Producer: Douglas Pye
Production manager: Vanessa McDonnell
1st Ad: Kerry Green
DOP: Ray Coates
Art director: Damien Creagh
Stylist: Tess Loe
Music production company: Yellow Boat Music
Music composer: Philip Jewson
Music producer: Paul Cartledge
Sound design: Gramercy Park Studios
Editor: Joe McNally, Vee Pinot
Sound design: Toby Griffen
Producer: Annika Gustavsson
Post production house: Framestore
Grade: Steffan Perry
Online: Tri Do
Producer: Chris Anthony
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bmb: BATISTE 'Yes you can'
Agency: bmb
Client: BATISTE
Date: February 2017
Batiste, the hair care brand, has launched a new cinema, VOD, online and OOH campaign introducing its new 2in1 Invisible Dry Shampoo & Conditioner.
The ads are the latest in the brand’s “Yes You Can” brand campaign, created by BMB, encouraging women to grab life by the hair and style with confidence. The advert features a diverse range of hair types demonstrating how the new 2in1 product works beautifully on any hair, as well as being particularly effective on the dry, damaged or textured hair that most other dry shampoos don’t cater to, while fitting effortlessly into all of these women’s different lifestyles.
Along with the ad, the campaign will feature three ‘how to’ videos that will live online and on Batiste’s social channels, showing viewers how to style their hair using the Invisible Dry Shampoo & Conditioner.
Credits:
Creative director: Jay Pond-Jones
Art director: Jenny Piggott
Copywriter: Harry Boothman
Account director: Katherine Watson
Agency producer: Catharine Griffiths, Izzy Toft, Jade Evans
Photographer: Dan Medhurst
Director/Production company: Amy Watson, Studio 60 Billion
Producer: Miles Wilkes
Editor: Rob Featherstone
Post production: Absolute
Sound design: Tony Rapaccioli @ Wave
Typographer: Jess Ardizzone
Head of art: Louise Sloper
DOP: Shaun Atherton
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JDO: The Tauton Cider Company 'Branding'
Agency: JDO
Client: The Tauton Cider Company
Date: February 2017
JDO Brand & Design has developed the branding for the recently re-launched Taunton Cider Company, five years after the brand died off following a multimillion pound acquisition in the 1990s. The new Taunton Cider Company has been revived by a group of cider enthusiasts and is now based in Churchstanton in Somerset, UK just 10 miles away from where it was originally established in 1911.
The agency’s new branding appears on Taunton Cider Original Medium, the first cider to come off the press. The design draws on the extensive heritage of the brand, respecting the way Taunton Cider used to be made using traditional equipment.
With an opportunity to launch a new chapter in the history of the Taunton Cider Company, JDO looked to the archives and found the story of a millstone that was donated to the town of Taunton by the company in 1971. The large, round mill stone was the inspiration for the label shape which when married with crisp, typographic detailing gives the new Taunton Cider Company a premium, contemporary elegance.
Credits:
Creative director: Ray Smith
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Suprematika: Grut 'Logo, corporate identity and packaging'
Agency: Suprematika
Client: Grut
Date: February 2017
Branding agency Suprematika developed the logo, corporate identity and packaging design for its own brand of beer restaurant ‘Grut’, located in the south of Moscow.
The restaurant has a unique interior with an unusual usage of textures. Concrete, wood, metal constructions, unlined wall immersed in the green veranda. Almost all the parts and pieces are made by hand and of "living" materials.
Identity delicately based on minimalist logo design and philosophical illustrations, where tree cut's textures come alive and transform into a variety of landscapes.
Credits:
Creative director: Vladimir Lifanov
Project manager: Marina Lokteeva
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Don’t Panic : One campaign 'Poverty is sexist'
Agency: Don’t Panic
Client: One campaign
Date: February 2017
The One Campaign and Don’t Panic have released a powerful new video to make the point that there is nowhere on earth where women have the same opportunities as men, calling on viewers to take action for the women hardest hit by gender inequality – those living in extreme poverty.
The video highlights women at every stage in their lives being told: “No.” Whilst nodding to issues like gender roles and the treatment of women in the workplace, the video is a clarion call to activists to include issues like child marriage and girls’ access to education in the call for equality.
Credits:
Creative director: Meagan Bond
Creative: Saxony Goodwin, George McCallum, Sophie Rogers, Christopher Ross-Kellam
Chief marketing officer: Roxanne Philson
Managing director: Joe Wade
Account director/producer: Helen Jackson
Project assistant: Robyn Kasozi
Media strategy: Ellie Moore
Production house: Stink Films
Director: Chiara Grabmayr
Producer: Amalia Rosen-Rawlings
Production manager: Georgia Eyres
Head of production: Andrew Levene
DOP: Doro Goetz
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Pebble Studios: Grange Primary School 'Step inside the mind of a child'
Agency: Pebble Studios
Client: Grange Primary School
Date: February 2017
Virtual reality experts at top London VR and production company, Pebble Studios, have brought the imaginative worlds of children to life in virtual reality for the very first time.
A lucky group of seven and eight-year-olds from Grange Primary School, West London, were visited by the Pebble Studios team at the start of the year and asked to draw some of the wondrous and inventive characters, lands and stories they come up with during their creative play time.
The group drew colourful artworks of their imaginative worlds and the creatures in it, impressing the team with their descriptions of ‘candy land’ - home to giraffes in bow-ties and a multi-coloured disco-loving T-Rex! When asked why adults might not be so creative, their answer was that “they have jobs and things, so can’t keep their imaginations in their heads”.
Two weeks later, the studio surprised the children with a VR experience that allowed them to step inside their imaginations in virtual reality and explore the three-dimensional worlds inspired by their own wondrous sketches and made up characters.
Credits:
Co-founder/creative director: Matt Beveridge
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