At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.
Never failing to disappoint, this week Ryan Reynolds’s production company, Maximum Effort, brought back Satan in a mockumentary-style ad that sees him working for Mint Mobile competitor ’Big Wireless’.
M&S Food, meanwhile, is giving consumers an insight into how its products reach shelves, embarking on its biggest ever ’quality campaign’ in collab with ITV Creative.
At Miracle-Gro, the plant food brand is paying homage to plant lovers everywhere with a range of adorable plant-pot covers.
And Grab has gone out of this world to celebrate Ramadan with a spot inspired by sci-fi classics Star Trek and Star Wars, the adventure film seeing humans take on aliens. It has proved popular, racking up over a million views on YouTube since the video broke.
That’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!
Are you a creative with work that deserves recognition, a PR working on a great brand campaign, or an ad junkie with really good taste? If so, please email nominations to imogen.watson@thedrum.com to be considered for next week’s round-up.
Mint Mobile: Dream Job by Maximum Efforts Productions
Another hit from Ryan Reynolds’ production company, Maximum Effort, the mockumentary-style ad for Mint Mobile sees Satan wreaking havoc at the generic mobile provider. ”Finding love on Match inspired me to look for other ways to be happy,” he candidly tells the camera as he works at his desk decorated with a dead plant and a human skull.
Vote for the work here.
Miracle Gro: Pot-y Covers by Rethink
Many of us have extended our plant families during lockdown – particularly millennials, who are putting off raising children and buying homes, filling their hearts with plants instead.
To pay homage to plant lovers everywhere, Miracle-Gro Canada has brought out a range of hilarious and cute plant clothes. The line, called Pot-y Covers, taps into the trend for bringing nature and its therapeutic properties inside our homes.
Vote for the work here.
The Humane Society: Save Ralph
To shine a spotlight on the issue of animal testing, anti-animal cruelty charity Humane Society International (HSI) created a star-studded short film called ’Save Ralph’.
Voiced by Hollywood stars including Taika Waititi, Zac Efron, Ricky Gervais, Olivia Munn, Tricia Helfer and Pom Klementieff, the stop motion animation follows the routine of the working rabbit Ralph, voiced by Waititi. The self-contempt the fluffy rabbit shows is darkly funny in contrast to the real horrors he faces.
Vote for the work here.
M&S: Fresh Market Update by ITV Creative
Going back to its roots, Marks and Spencer (M&S) has put the British farmers, growers and producers who source its food at the front of its latest push.
Restarting its Fresh Market Update, for four months M&S Food will broadcast its commitment to its ’select farms’. The spot gives a behind-the-scenes look at how M&S cultivates the products that end up on the shop floor. It is fronted by ITV weather presenter Lucy Verasamy and foodie Chris Barber.
Vote for the work here.
Tesco: Pop to Your Local If You Can by BBH
After a long, arduous winter in lockdown,12 April marked the day that it all ended in England, with people descending on their local pubs.
It’s no secret that supermarkets have come out of the pandemic unscathed, so as pubs with beer gardens reopen for people in England, Tesco took a moment to remind its shoppers to support their local. ’Pop to your local if you can’, insists the print ad.
Vote for the work here.
Grab: Bisalah Ramadan Lancar Jaya Bareng Grab!
Each year, brands fall into the trap of celebrating Ramadan in a similar way, pushing tired cliches of a glamorous family gathering ready for Iftar or Suhoor.
Breaking away from such tropes this year, Grab Indonesia’s Ramadan ad is set on a space ship, with the sci-fi-inspired film seeing humans take on aliens.
Vote for the work here.
Lego: Rebuild the World by We Are Social
The Lego Group teamed up with three renowned creators from the fields of art, architecture and film as part of its ongoing ’Rebuild the World’ campaign.
The films feature US perspective artist Alexa Meade, actor Billy Porter and architect Sir David Adjaye. They follow the creators’ processes as they explore the unlimited creativity that can be unlocked through Lego play, inspired by the creativity of the children.
Vote for the work here.
Airbnb: I Got You Babe
Of the many things the pandemic took away, not being able to travel freely has been hard. As the UK opens back up after a long lockdown, Airbnb has marked the occasion with ’I Got You Babe’, part of its wider ’Made Possible by Hosts’ campaign.
For the series, Airbnb invited photographers to take a trip with their family and friends, shoot photos of their stays, then sending the photos back in return. ’I Got You Babe’ hones in on photographer Siân and her daughters, Alice and Martha.
Vote for the work here.
Graze: Chief Eating Officer
The star of snack-brand Graze’s latest ads is none other than its newly appointed ’Chief Eating Officer’.
With the ad marking the debut of the brand’s furry ‘CEO’ who is passionate about making snacks that help people enjoy healthy living every day and helps graze to not just deliver great ideas, but ‘graze ideas’.
Vote for the work here.
Converse: Forest City by Amplify
Converse has collaborated with All-Star member and Gumbaynggirr activist artist Aretha Brown in Melbourne to paint a mural that not only cleans the air but sparks conversation around Indigenous urban identity and the importance of elders within the community.
The mural, located at the Converse Fitzroy store, uses air-purifying paint that absorbs the equivalent air pollutant of 128 trees in inner-city Melbourne. Globally, Converse has activated these sustainable murals from Singapore to São Paulo and ‘planted’ the equivalent of 8,033 trees, which it hopes to continue.
Vote for the work here.
That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.
