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Creative Works: including EasyJet, Oatly and Leica
Premium: Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.Scroll through the latest work from the likes of...
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Beats by Dre’s Nian Hua-influenced illustrations flex tradition for Chinese...
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Singtel’s 2021 Chinese New Year ad brings back funny family in ‘My...
Premium: You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at...
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Creative Works: including The Guardian, Just Eat and Hovis
Premium: Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.Scroll through the latest work from the likes of The...
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Adidas flips a coin between online and offline for Chinese New Year 2021...
Premium: Adidas has launched a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin that users can redeem on or offline.The campaign...
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Apple enlists director Lulu Wang to remotely create ‘Nian’ film for Chinese...
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Chinese New Year 2021: brands look for the light in the dark
Premium: For many, Chinese New Year 2021 will be very different from any other that has come before. But will brands be taking a different turn too? As marketers tread into new territory with their ads...
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Creative Works: including Apple, Bud Light & Cadbury
Premium: Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.Scroll through the latest work from the likes of Apple,...
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Creative Works, featuring Marmite, McDonald’s and The Office for National...
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Google Australia taps into parental emotions to tell Women’s AFL story
Premium: You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative that should be on your radar. Today, Google Australia takes its...
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Creative Works: 10 of the best ads of the week, from Mint Mobile to Miracle Gro
Premium: At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of...
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Ad of the Day: Patagonia wants to start a community-led energy revolution in...
Premium: Outdoor brand Patagonia is continuing its mission to keep its customers eco-conscious through its latest environmental campaign, ‘We the Power’, which encourages citizens to imagine a new...
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Ad of the day: viral Bhima Jewellery ad offers honest depiction of...
Premium: In India, parents traditionally collect jewellery for their child’s wedding, beginning early in life. This is why an ad by Bhima Jewellery has gone viral in India because, instead of following...
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Creative Works: 10 of the best ads of the week, from Levi’s to Heineken
Premium: At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of...
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Ad of the Day: Dove reverses selfie edits to highlight dangers of social media
Premium: In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty.Today young girls face the same...
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Ad of the Day: Rankin and Relate’s ode to joy of later life sex
Premium: Two-thirds of over 65s say sex and intimacy for their age group is rarely represented in media, while the majority of people (60%) aren’t comfortable talking openly to anyone about sex and...
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Ad of the day: Burger King uses dark humor to deal with these ‘Confusing Times’
Premium: Before anyone could really prepare, the pandemic arrived and upended life as we knew it. After 12 long months living in ‘Confusing Times’, Burger King has wonderfully imagined the state of...
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Ad of the day: British Airways welcomes back customers after turbulent year
Premium: 2020 was fight or (no) flight for the travel industry, with the pandemic disrupting airlines like never before. With trepidation, the UK is slowly opening back up, but with cases in India...
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Ad of the Day: BBC’s Euro 2020 cartoon makes an animated debut
Premium: Although 2020 promised a summer of sports, fans were left disappointed when the pandemic got in the way, with the Euros and the Tokyo Olympic Games being postponed to 2021. Five years since...
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Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than...
Premium: Pepsi has been making itself very clear lately as it claims its fizzy drink goes better with burgers than rival Coca-Cola. And much like Burger King, the challenger brand has shown it knows...
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