At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.
With Earth Day just around the corner, we saw several brands including Levi’s and Patagonia highlight the importance of combating climate change in the years to come. Levi’s ’Buy Better, Wear Longer’ is the brand’s first global campaign in three years and serves as a call-to-action for gen Zers, urging them to reuse, repurpose and reduce their consumer footprint. You can see what other brands have been up to for Earth Day on April 22 when we will be highlighting our top green picks.
In other news, as much of the world starts to come out of hibernation following winter in quarantine, Not on the High Street released its latest campaign the ’Extraordinary Awaits’, which reflects the UK’s mixed feelings of excitement, anticipation and trepidation as Covid-19 lockdown restrictions lift.
Also celebrating the return to normality is Heineken with its campaign ’We'll Meet Again’, which celebrates people’s resilience and creativity over the last year and looks at how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes.
That’s just for starters. Scroll down to see the best work from our Creative Works section. And don’t forget to vote!
Are you a creative with work that deserves recognition, a PR working on a great brand campaign, or an ad junkie with really good taste? If so, please email nominations to imogen.watson@thedrum.com to be considered for next week’s round-up.
Bhima Jewellery: Pure as Love by Animal
Marking a departure from traditional wedding narratives of a bride-to-be shopping with her parents, or being gifted jewelry by her in-laws, Bhima Jewellery has introduced ‘Pure As Love’ – a film that depicts the journey of a trans woman.
Conceptualized by advertising agency Animal and produced by Ransom Film, it portrays the story of a trans woman and her story of acceptance into an otherwise heteronormative role and social construct of a young woman growing up and getting married.
Vote for the work here.
Heineken: We’ll Meet Again by Publicis Italy
‘We’ll Meet Again’ celebrates people’s resilience and creativity over the last year and looks at how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes.
The creative showcases different ways people have made the mundane, everyday moments of lockdown something unexpected and fun in relatable ways – from dressing to impress when taking the garbage out, through to turning a dog walk into a dance party for one.
Vote for the work here.
Not on the High Street: Extraordinary Awaits by Friendly Giants
Not on the Highstreet‘s latest campaign the ‘Extraordinary Awaits’ reflects the UK‘s mixed feelings of excitement, anticipation and trepidation as Covid-19 lockdown restrictions lift.
Inspired by the classic Dr Seuss poem Oh, the Places You’ll Go, the minute-long ad puts a spotlight on fast-growing lifestyle categories such as homeware, gardenware and food and drink, while encouraging people to ‘find their extraordinary’ as they venture out to reconnect with family and friends.
Vote for the work here.
Expedia: All By Myself
Expedia is switching up its strategy as consumers around the world start to plan trips again, and has launched a major ad campaign to spread the word.
The new brand positioning includes the tagline of “It matters who you travel with” to illustrate Expedia’s desire to be more of a companion that can support travelers get more out of their trips.
Vote for the work here.
H&M: One/Second/Suit by Uncommon
H&M’s latest ad ‘One/Second/Suit‘ was built on the insight that not every man going for a job interview owns a suit, nor has the money to invest in one.
First impressions in a job interview are everything, so H&M has highlighted this in the campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.
Vote for the work here.
B&Q: We Will Grow Again by Uncommon
Following on from B&Q’s campaign film ‘We Will Grow Again’, Uncommon has also launched a series of OOH and print executions for the brand. The vibrant artwork supports the message of celebrating the resilience and re-emergence of the UK as a grinding winter in lockdown comes to an end as spring blooms.
Vote for the work here.
Levi’s: Buy Better, Wear Longer by AKQA
Levi’s first global campaign in three years, the ’Buy Better, Wear Longer’ initiative serves as a call-to-action for gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.
The campaign stars six young influential faces shaping the future of activism and sustainability. These are rapper Jaden Smith, Manchester United star Marcus Rashford, YouTuber Emma Chamberlain, climate activist Xiye Bastida, entrepreneur Melati Wijsen and hip-hop artist Xiuhtezcatl Martinez.
Vote for the work here.
Patagonia: We the Power
Patagonia launched ‘We the Power’ to encourage citizens to imagine a new energy system that is local, community-owned, renewable and rooted in bringing social and economic benefits to local communities.
Community Energy is a system of energy production in which groups of citizens produce their own renewable power and share the economic benefits among the local community.
The goal of Patagonia’s We the Power campaign is to galvanize citizens to switch their electricity provider to one who sources from community-owned renewable energy schemes, to join or invest in a community energy group – thereby supporting local jobs, communities and those in energy poverty – or to start their own.
Vote for the work here.
Operation Black Vote: All For Nothing by Saatchi & Saatchi
Operation Black Vote (OBV) has released an awareness campaign, created by Saatchi & Saatchi, as part of an urgent appeal to encourage underrepresented communities to register to vote.
In the UK, May 6 sees the first major vote since George Floyd’s death nearly one year ago. However, minority ethnic groups still show worryingly low levels of registration compared to the national average.
OBV is urging underrepresented people – not just Black, Asian and minority ethnic individuals, but also young people too – not to underestimate the power of their vote to help create real change.
Vote for the work here.
Julie’s Bakeshop: Stop Tita Shaming by Gigil
To celebrate local bakery chain Julie’s Bakeshop turning 40, independent agency Gigil has created a spot that serves as a warning to anyone who would ‘auntie shame’ at the gym.
The spot also features pandesal, a popular bread roll in the Philippines, and pays homage to Julie’s Bakeshop founder Julie Gandionco and other women who accomplish great things in the years after their 20s and 30s.
Vote for the work here.
That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.
