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Creative Works 22 February winners including McCann, BBR Saatchi & Saatchi, Publicis New York and 180LA

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The winners of the latest Creative Works have been revealed in the 22 February issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Sean Faden, group creative director, Bailey Lauerman. 

Creative Director's Choice 

McCann: Verizon Fios 'Half House'

Agency: McCann
Client: Verizon Fios
Date: January 2017
Fios's latest spot tells the story of a family who, despite living in a "half house," enjoy the perks of "full internet." Created by McCann, the quirky spot spans TV and digital. 
Credits:
 
 
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: Chris Mitton
Executive Creative Director: Caprice Yu
Group Creative Director: Sherrod Melvin
Group Creative Director: Jeremy Pippenger
Senior Art Director: Rick Cohen
Copywriter: Peter Sherer
Director of Verizon Broadcast Production: Michele Ferone
Integrated Producer: Lauren Bauder
Group Account Director: Dina Hovanessian
Account Director: Dave Ashley
Account Supervisor: Chris Chew
Production Company: Thomas Thomas Films
Director: Kevin Thomas
Editorial: Mackcut
Editor: Dave Koza
Graphics: Method
VFX Supervisor: Marko Forker
Music: Song Of The Nairobi Trio (Solfeggio) by Robert Maxwell (1953)
Color: Co3
Colorist: Tim Masick
Sound: Sonic
Sound Engineer: Paul Weiss
Media Agency: VM1/Zenith
Tags: United States, McCann, verizon, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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The premise of 'Half House' reminds me of the half-floor scene from Being John Malkovich, one of my favourite movies. Its quirky storyline is an effective way to introduce a simple product benefit - equal upload and download speeds for full internet. The many twists and turns of exploring this half-house oddity makes it interesting and filled with little jokes that provide comic relief without stepping on the message. The announcer effortlessly weaves the sales pitch into the story of the Wilsons. In the end, the spot is an unpretentious offering of a better internet solution served up in a lighthearted manner. 

- Sean Faden, group creative director, Bailey Lauerman

UK Readers' Favourite

BBR Saatchi & Saatchi: Or Yarok (The Association for Safer Driving in Israel) 'Live Kill'

Agency: BBR Saatchi & Saatchi
Client: Or Yarok (The Association for Safer Driving in Israel)
Date: February 2017
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they're ads.
So we decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER.
By getting them to watch someone they love die.
LIVE.
 
Credits:
 
 
Chief creative officer: Yossi Lubaton
Chief creative officer: Jonathan Lang
Vice president creative director: Idan Regev, Idan Levy
Social and digital creative director: Idan Kilgerman
Creative team: Niv Herzberg, Evgeniy Utkin
Vice president client services: Maya Salomon
Account executive: Shirley Konka
Vice president content & production: Dorit Gvili
Production manager: Maya Palmon
Creative coordinator: Eva Hasson
Video editor: Dan Deutsch
Traffic director: Ronit Doanis
Studio manager: Yaron Keinan
Graphic designer: Yulia Zak
Tags: Europe
 
 
 
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Texting while driving, and even live broadcasting while driving, has become an international plague, with over 80% of accidents caused by people using their phones. But regular communication campaigns aren't deterring youngsters because they're just ads, no matter how gruesome. In its new campaign, BBR Saatchi & Saatchi utilised YouTube's live broadcast feature, broadcasting video of a popular vlogger getting into a crash as if it were live.

US Readers' Favourite

Publicis New York: Heineken 'Hypnotize'

Agency: Publicis New York
Client: Heineken
Date: January 2017
Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The spot kicks off a series of three spots this year, which are all part of the brand's "Best Tasting Light Beer" campaign that showcases "Heineken Light’s one-of-a-kind delectable flavor through Neil’s signature wit and light hearted humor." The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms. 
Credits:
 
 
Global Chief Creative Officer, Publicis Worldwide: Bruno Bertelli
Chief Creative Officer, Publicis New York: Andy Bird
EVP, Executive Creative Director, Publicis New York: Joe Johnson
VP, Creative Director, Publicis New York: Jason Gorman
VP, Creative Director, Publicis New York: Einav Jacubovich
VP, Creative Director, Publicis New York: Jeremy Filgate
Associate Creative Director, Publicis New York: Lindsay Cliett
Associate Creative Director, Publicis New York: John-Paul Cannucciari
Copywriter, Publicis New York: Patrick Merritt
VP, Executive Producer, Publicis New York: Tim LeGallo
Associate Producer, Publicis New York: Rachel Tierney
EVP, Group Account Director, Publicis New York: Kathryn Harvey
Worldwide Account Director, Publicis Italy: David Pagnoni
VP, Group Account Director, Publicis New York: Shari Lederman
Production Company: Park Pictures
Director: Terri Timely
Line Producer: Dave Lambert
Editorial Company: Prodigious
Editor: Terence Ziegler
Executive Producer: Beth Fitzpatrick
Visual Effects Company: Art Jail
Executive Producer: John Skeffington
Producer: Adriana Wong
Tags: United States, Heineken, Publicis Groupe, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
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 Actor Neil Patrick Harris is once again shilling for Heineken Light in the brand's first TV commercial of 2017. The ad kicks off a series of three spots this year, which are all part of the brand's 'Best Tasting Light Beer' campaign that showcases Heineken Light's flavour through Harris' light hearted humour. The spot is running on channels including AMC, ESPN, FX, Comedy Central and Univision. It will also be distributed digitally via YouTube, Hulu, Roku and other video platforms. 

Sponsor's Choice

180LA: Expedia 'Train'

Agency: 180LA
Client: Expedia
Date: January 2017
During President Donald Trump's inauguration, Expedia aired an called "Train" that chronicles the journeys and adventures of a woman who has spent her life traveling, immersing herself in other cultures and meeting new people. 
Credits:
 
 
Chief Creative Officer: William Gelner
Creative Director: Pierre Janneau
Creative Director: Dan Kroeger
Associate Creative Director: Cary Ruby
Associate Creative Director: Florian Bodet
Head of Integrated Production: Natasha Wellesley
Executive Producer: Craig Keppler
Group Account Director: Rachel Gilmour
Brand Director: Brooke Stites
Brand Manager: Allison Landrum
Brand Manager: Jens Bracht
Planner: Becca Taylor
Planning Director: Anne Heuer
Director of Business Affairs: Loretta Zolliecoffer
Production Co: Stink LA
Director: John Hillcoat
DP: Robert Elswit
Managing Director: Jeff Baron
Executive Producer: James Cunningham
Producer: Scott Craig
Shoot Locations: Uruguay & Malaysia
Editorial Company: Exile LA
Editor: Elliot Graham
Assistant Editor: Brandon Lawrence
Executive Producer: Carol Lynn Weaver
Producers: Brittany Carson, Ashley Bartell, Toby Louie
Completion/Special Effects
VFX house: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Mary O’Gara
Producer: Kristin Thoegersen
Recording Studio: Lime
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
Music: We Are Walker
Composer: Robert Miller
Founder/Executive Producer: Sara Matarazzo
Sound Design: Formosa
Composer: Per Hallberg
Producer: Lauren Cascio
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Tags: United States, 180LA, Expedia
 
 
 
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As humans we crave new experiences and travel is one of the top adventures to fill that craving. I chose this ad as I loved the way it tapped into our desire to explore life, to understand different cultures and to develop ourselves. The ad takes you on a journey of a little girl growing up through a life of travel, with carefully adapted scenes linking to the different experiences you can obtain through travel. I particularly likes the concept of 'your' impact on the wider world with references to helping people while travelling, and 'narrowing influences of narrow minds'. The final scene resonated with me, as the ad returns to an old lady on the train who reveals the key to life. This thought-provoking ad showcases not only what Expedia can offer in terms of travel but also your own individual impact on the wider world.

- Jada Balster, marketing director, EMEA, Workfront. 

The 22 February issue of The Drum also features work from Saffron and TBWA\Manchester in the Creative Works. You can subscribe to the magazine here

To keep up to date with the latest design, creative and advertising projects from across the globe, visit The Drum's Creative Works homepage

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