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Welcome to The Drum's US Creative Works, in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 1.
Carmichael Lynch: Jack Link's 'Workin’ Out With Sasquatch'
Agency: Carmichael Lynch
Client: Jack Link's
Date: February 2017
Beef jerky maker Jack Link’s has released a series of ads that feature Minnesota Timberwolves player Karl-Anthony Towns working out alongside the brand’s longtime Sasquatch mascot.
Created by Minneapolis-based Carmichael Lynch, the ads are an extension of Jack Link’s “Workin’ Out With Sasquatch” campaign, which the brand launched last year in an effort to position itself as the go-to protein snack for athletes. Last year’s spots featured NFL stars Odell Beckham Jr. and Clay Matthews.
The latest round of ‘80s-esque ads star Towns as he jumps over a porcupine, deadlifts a log and fights off a swarm of bees. Another features the basketball player explaining whythe socks, moisturizer, “fully grown North American badger” and VHS version of “Workin’ Out With Sasquatch” are all essential parts of his workout routine.
“Building on the success we’ve seen with Workin’ Out With Sasquatch, we’re expanding the integrated campaign as Jack Link’s jerky continues to protein-power the lives of all types of athletes,” said TD Dixon, chief marketing officer at Jack Link’s, in a statement. “Featuring Karl-Anthony Towns alongside Sasquatch was an obvious choice for Jack Link’s. They’re both tall and share the same shoe size, so naturally we knew they’d get along great.”
The ads are slated to run on channels including TNT, Adult Swim and FX as well as YouTube, Hulu and Funny or Die.
Credits:
Public Relations: Carmichael Lynch Relate
President, Carmichael Lynch Relate: Julie Batliner
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Samantha Perry
Writer: Michelle Lippman
Account Director, Carmichael Lynch Relate: Alissa Ausan Anderson
Account Supervisor, Carmichael Lynch: Catherine Day
Production Company: Gifted Youth
Director: Fatal Farm
Managing Partner/Executive Producer: Dal Wolf
Head of Production: Anthony Ficalora
Producer: Alistair Walford
Director of Photography: Jeff Powers
Edit House: Drive Thru
Executive Producer: Beth Wilson
Sr. Creative Editor: Mick Uzendoski
Creative Editor: Nick Miller
Online/Flame/VFX: Derek Johnson
Color: Company 3
Telecine/Colorist: Billy Gabor
Producer: Soraia Callison
Music Production Company: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Audio Post: SisterBoss
Mixer: Carl White
Executive Producer: Annie Sparrows
Producer: Laurel Turek
Social Media: Carmichael Lynch/Carmichael Lynch Relate
In-store Promotions: Integer
President, Carmichael Lynch Relate: Julie Batliner
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Samantha Perry
Writer: Michelle Lippman
Account Director, Carmichael Lynch Relate: Alissa Ausan Anderson
Account Supervisor, Carmichael Lynch: Catherine Day
Production Company: Gifted Youth
Director: Fatal Farm
Managing Partner/Executive Producer: Dal Wolf
Head of Production: Anthony Ficalora
Producer: Alistair Walford
Director of Photography: Jeff Powers
Edit House: Drive Thru
Executive Producer: Beth Wilson
Sr. Creative Editor: Mick Uzendoski
Creative Editor: Nick Miller
Online/Flame/VFX: Derek Johnson
Color: Company 3
Telecine/Colorist: Billy Gabor
Producer: Soraia Callison
Music Production Company: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Audio Post: SisterBoss
Mixer: Carl White
Executive Producer: Annie Sparrows
Producer: Laurel Turek
Social Media: Carmichael Lynch/Carmichael Lynch Relate
In-store Promotions: Integer
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Droga5: MailChimp 'Did You Mean MailChimp?'
Agency: Droga5
Client: MailChimp
Date: February 2017
Despite having a name that's pretty easy to pronounce, MailChimp claims that the e-mail marketing platform has a history of people mispronouncing it (a claim that stems from an audio ad that ran in 2014 before the hit podcast "Serial" in which someone mispronounces the brand as "MailKimp").
The company's oddball name is now the basis of an elaborate marketing campaign that the brand recently launched in partnership with Droga5. Over the past few months, MailChimp has been creating all sorts products, events and videos that play off of its name but don't directly reference the brand in any significant way. For example, the brand recently created three eccentric short films called "JailBlimp,""MailShrimp" and "KaleLimp" that screened in select theaters in cities including New York, Los Angeles, Chicago, San Francisco and Atlanta. It also created a line of chips called "FailChips" and an anti-aging beauty treatment called "SnailPrimp."
One of the largest activations that MailChimp created for the campaign was a song called "Hymn" by Dev Hynes (aka Blood Orange) and Bryndon Cook. The collaboration between the two artists, dubbed "VeilHymn," features an interactive music video that fans can check out at a dedicated website. The song's release received media coverage in publications including Rolling Stone and Pitchfork.
While the eclectic activations spanned categories including food, film, fashion and beauty, the one thing that tied them all together was that they all directed people to MailChimp's website. When people typed in things like "MailShrimp" or "FailChips" into Google, the search engine would ask if they meant "MailChimp."
To commemorate the many activations that have made up "Did You Mean MailChimp?" over the past few months, the brand has released a short video that details why it created a "massive search campaign featuring nine mysterious projects" for its first major marketing effort.
"We used mispronunciation as a creative device to inspire all kinds of different executions, knowing that people would be curious about what they were seeing and search for more information," said Mark DiCristina, senior director of brand marketing at MailChimp, in a statement. “We have a history of not taking ourselves too seriously and having fun with our name, and this felt like a perfect way to introduce ourselves to potential new customers in a big and creative way.”
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Group Creative Director: Don Shelford
Senior Copywriter: Julie Matheny
Senior Art Director: Matt Rogers
Copywriter: Ryan Snyder
Art Director: Katie Willis
Design Director: Devin Croda
Senior Designer: Nate Moore
Experience Design Director: Daniel Perlin
Junior Experience Designer: James Garvey
Chief Creation Officer: Sally-Ann Dale
Director of Interactive Production: Niklas Lindstrom
Associate Director of Interactive Production: Justin Durazzo
Executive Producer, Experiential: Bo Djogo
Senior Producer, Interactive: Leo Seeley
Producers, Interactive: Grace Wang, Morgan Mendel
Integrated Producer: Riely Clough
Director of Art Production: Cliff Lewis
Executive Producer, Art: Julia Menassa
Producer, Art: Nichole Katsikas, Frannie Schultz
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Isabella Lebovitz
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Editor: Matt Badger
Audio Mixer: Jesse Peterson
Sr. Integrated Production Business Managers: Denise Klapp, Tom Vendittelli
Director of Print Services: Rob Lugo
Senior Producer, Print: Alyssa Dolman
Retouching Studio Manager: Michelle Leedy
Graphics Studio Manager: Virginia Vargas
Quality Control Manager: Lisa Bishai
Quality Control: Susanne Johansson
Retouching Coordinator: Michael Mockler
Retouchers: Pete Gibson, John Ciambriello, Mike Vorassi, Shari Alexander, Natasha Kaser, John Clendenen
Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Katie Coane
Senior Strategist: Justin Pak
Strategist: Midori McSwain
Senior Communications Strategist: Elsa Stahura
Senior Communications Strategist: Taylor Hines
Data Strategy Director: Lily Ng, Bethany Bengtson
Data Strategist: Kaveri Gautam
Chief Operating Officer: Susie Nam
Executive Group Director: Julian Cheevers
Group Account Director: Matt Ahumada
Account Director: Pat Rowley
Account Supervisor: Josh Freeland
Associate Account Manager: Camille Cheeks-Lomax
Global Head of PR: Marianne Stefanowicz
PR Manager: Danny Hernandez
PR Coordinator: Ahrim Nam
Head of Project Management: Katia Billings
Project Managers: Leslie Alexander
Counsel: Sarah Fox
Associate Counsel: Zach Werner
Media Agency: PHD
Strategy Director: Ji Kim
Director, Marketing Sciences: Phil D'Addio
Associate Strategy Director: Alex Arcuri
Associate Director Digital Investment: Tina Qu
Interactive Production Company: Resn
PR Agency: RSquared
PR Consultant: Alison Voetsch
Mood Films
Production Company: Riff Raff Films & The Directors Bureau
Director: The Sacred Egg
DOP: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Production Design: Petr Kunc
Production Service: Unit+Sofa
Editorial: Big Chop
Editor: Sam Bould
Movie Poster Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Post Production: MPC
VFX Supervisor: Alex Lovejoy
Producer: Louise Unwin
Music: Bimbi by Joy Boy.
Additional Arrangement by Found Objects
(JailBlimp)
Plantasia by Mort Garson (KaleLimp)
Ricall (MailShrimp)
Sound: Factory
Mixer: Jon Clarke
Interactive Production Company: Resn
VeilHymn (Song + Video)
Artists: Devonte Hynes, Bryndon Cook
Record Company: Domino Records
Music Video Production Company: Strangelove
DOP: Jackson Hunt
Executive Producer: Melinda Nugent
Executive Producer: Sara Greco
Line Producer: Laure Salgon
Conform/VFX: The Artery VFX
Colour: MPC London
Colourist: Houmam
Music Video Director: Malia James
Music Video Editor: Mandy Brown
Cover Art Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Interactive Production Company: Resn
FailChips
Interactive Production Company: Resn
Product Development: MADE
Photography: Paul McGeiver
SnailPrimp
Event Production Company: The Uprising Creative
Interactive Production Company: Resn
WhaleSynth
Interactive Production Company: Resn
NailChamp
Interactive Production Company: Resn
Promotional Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
MaleCrimp
Interactive Production Company: Resn
Photographer: Paul McGeiver
Inception Mural
Illustrator: Brosmind
Artist Representation: Liz Leavitt @ Levine/Leavitt
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Group Creative Director: Don Shelford
Senior Copywriter: Julie Matheny
Senior Art Director: Matt Rogers
Copywriter: Ryan Snyder
Art Director: Katie Willis
Design Director: Devin Croda
Senior Designer: Nate Moore
Experience Design Director: Daniel Perlin
Junior Experience Designer: James Garvey
Chief Creation Officer: Sally-Ann Dale
Director of Interactive Production: Niklas Lindstrom
Associate Director of Interactive Production: Justin Durazzo
Executive Producer, Experiential: Bo Djogo
Senior Producer, Interactive: Leo Seeley
Producers, Interactive: Grace Wang, Morgan Mendel
Integrated Producer: Riely Clough
Director of Art Production: Cliff Lewis
Executive Producer, Art: Julia Menassa
Producer, Art: Nichole Katsikas, Frannie Schultz
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Anders Hedberg
Associate Producer, Film: Isabella Lebovitz
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Editor: Matt Badger
Audio Mixer: Jesse Peterson
Sr. Integrated Production Business Managers: Denise Klapp, Tom Vendittelli
Director of Print Services: Rob Lugo
Senior Producer, Print: Alyssa Dolman
Retouching Studio Manager: Michelle Leedy
Graphics Studio Manager: Virginia Vargas
Quality Control Manager: Lisa Bishai
Quality Control: Susanne Johansson
Retouching Coordinator: Michael Mockler
Retouchers: Pete Gibson, John Ciambriello, Mike Vorassi, Shari Alexander, Natasha Kaser, John Clendenen
Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Katie Coane
Senior Strategist: Justin Pak
Strategist: Midori McSwain
Senior Communications Strategist: Elsa Stahura
Senior Communications Strategist: Taylor Hines
Data Strategy Director: Lily Ng, Bethany Bengtson
Data Strategist: Kaveri Gautam
Chief Operating Officer: Susie Nam
Executive Group Director: Julian Cheevers
Group Account Director: Matt Ahumada
Account Director: Pat Rowley
Account Supervisor: Josh Freeland
Associate Account Manager: Camille Cheeks-Lomax
Global Head of PR: Marianne Stefanowicz
PR Manager: Danny Hernandez
PR Coordinator: Ahrim Nam
Head of Project Management: Katia Billings
Project Managers: Leslie Alexander
Counsel: Sarah Fox
Associate Counsel: Zach Werner
Media Agency: PHD
Strategy Director: Ji Kim
Director, Marketing Sciences: Phil D'Addio
Associate Strategy Director: Alex Arcuri
Associate Director Digital Investment: Tina Qu
Interactive Production Company: Resn
PR Agency: RSquared
PR Consultant: Alison Voetsch
Mood Films
Production Company: Riff Raff Films & The Directors Bureau
Director: The Sacred Egg
DOP: Ben Todd
1st Assistant Director: Eric Kaskens
Producer: Jane Tredget
Production Design: Petr Kunc
Production Service: Unit+Sofa
Editorial: Big Chop
Editor: Sam Bould
Movie Poster Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Post Production: MPC
VFX Supervisor: Alex Lovejoy
Producer: Louise Unwin
Music: Bimbi by Joy Boy.
Additional Arrangement by Found Objects
(JailBlimp)
Plantasia by Mort Garson (KaleLimp)
Ricall (MailShrimp)
Sound: Factory
Mixer: Jon Clarke
Interactive Production Company: Resn
VeilHymn (Song + Video)
Artists: Devonte Hynes, Bryndon Cook
Record Company: Domino Records
Music Video Production Company: Strangelove
DOP: Jackson Hunt
Executive Producer: Melinda Nugent
Executive Producer: Sara Greco
Line Producer: Laure Salgon
Conform/VFX: The Artery VFX
Colour: MPC London
Colourist: Houmam
Music Video Director: Malia James
Music Video Editor: Mandy Brown
Cover Art Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
Interactive Production Company: Resn
FailChips
Interactive Production Company: Resn
Product Development: MADE
Photography: Paul McGeiver
SnailPrimp
Event Production Company: The Uprising Creative
Interactive Production Company: Resn
WhaleSynth
Interactive Production Company: Resn
NailChamp
Interactive Production Company: Resn
Promotional Photography: JUCO
Artist Representation: Billy Diesel @ Art & Motion
MaleCrimp
Interactive Production Company: Resn
Photographer: Paul McGeiver
Inception Mural
Illustrator: Brosmind
Artist Representation: Liz Leavitt @ Levine/Leavitt
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La Comunidad: Argentina’s Presidency of the Nation 'Jubilados' and 'Places'
Agency: La Comunidad
Client: Argentina’s Presidency of the Nation
Date: February 2017
Argentina's government has launched a fun campaign to promote the country's many beautiful locations and tourist destinations. Created by La Comunidad, the Buenos Aires office of Miami-based cross-cultural agency The Community, the campaign features couples as they explore what Argentina has to offer. In one spot, a young man and woman try to prove their love for one another by completing feats like mountain climbing, bareback horseback riding and crocodile hypnotizing. In another spot, an older man can't stop yelling "F^#%...it’s good to be alive" while on an adventurous trip with his wife in Argentina.
Credits:
Executive Creative Directors: Fernando Sosa, Ramiro Raposo
Creative Directors: Rodrigo Greco, Mariano Gamba
Producer: Ramiro Capisto
Account Director: Oriana San Martin
Account Executive: Rosario San Martín
General Account Director: Sebastian Diaz
Production Studio: Primo
Director: Luisa Kracht
Executive Producer: Caro Cordini, Sole Pérez Veiga
Producer: German Lentini
Director of Photography: Juliano Lopes Fortes
Post Producción Coordinador: Seba Lopez, Majo Moiron
Post Production: Reino
Color: Pentimento, Jorge Russo
Sound: Porta Estudio
Editing: German Cantor
Creative Directors: Rodrigo Greco, Mariano Gamba
Producer: Ramiro Capisto
Account Director: Oriana San Martin
Account Executive: Rosario San Martín
General Account Director: Sebastian Diaz
Production Studio: Primo
Director: Luisa Kracht
Executive Producer: Caro Cordini, Sole Pérez Veiga
Producer: German Lentini
Director of Photography: Juliano Lopes Fortes
Post Producción Coordinador: Seba Lopez, Majo Moiron
Post Production: Reino
Color: Pentimento, Jorge Russo
Sound: Porta Estudio
Editing: German Cantor
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Zambezi: Autotrader 'Save the Cars'
Agency: Zambezi
Client: Autotrader
Date: February 2017
Zambezi has created a cheeky, PSA-style spot for Autotrader, a platform for car sellers and buyers. Called "Save the Cars," the spot encourages people who are in the market for a new car to consider using Autotrader since every year, thousands of cars "go driverless, with no garages to call their own." The spot promotes Autotrader's "Save Car" tool on its app, which lets users bookmark cars they like so they can receive deal alerts.
Credits:
Founder + CEO: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Art Director: Sean Jackson
Copywriter: Jedd Levine
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Nat Bricker
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Blink Studios/Radical Media
Producer: Nat Bricker/Colin Moran
Director: Andrew Gage/Lucy Tcherniak
Director of Photography: Andrew Gage/Lawrence Scher
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Dustin Mulstay
Audio: Kill The Messenger
Audio Mixer/Designer: Sean McDonald
Color Grade: Apache
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Colorist: Shane Reed
Executive Creative Director: Josh DiMarcantonio
Creative Directors: Ben George & Nick Rodgers
Art Director: Sean Jackson
Copywriter: Jedd Levine
Managing Director: Pete Brown
Head of Content: Alex Cohn
Producer: Nat Bricker
Group Account Director: Chris Einhauser
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Assistant Account Executive: James Almazan
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Production Company: Blink Studios/Radical Media
Producer: Nat Bricker/Colin Moran
Director: Andrew Gage/Lucy Tcherniak
Director of Photography: Andrew Gage/Lawrence Scher
Post Production: Blink Studios
Editor: Ling Ly
Assistant Editors: Dustin Mulstay
Audio: Kill The Messenger
Audio Mixer/Designer: Sean McDonald
Color Grade: Apache
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest
Colorist: Shane Reed
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VMG Creative: Ripple 'Not Milk?'
Agency: VMG Creative
Client: Ripple
Date: February 2017
Pea-based milk brand Ripple has been on a mission to brand itself as the crème de la crème of the non-dairy milk category. To try and prove its superior status, the brand has created an 8-bit game that it hopes will give players a fun and retro way to learn about the health benefits of milk that is made from peas.
Created in partnership with agency VMG Creative, the game prompts players to answer questions like “Should milk shower you in sugar?” and “Should milk be a good source of protein?” After each question, the game serves up facts that explain why Ripple’s products are healthier than the likes of almond, coconut and cashew milk. Digital and social ads, seen below, are directing people to the game.
While the game is largely focused around cementing Ripple’s status as a flavorful and healthier alternative to other non-dairy milks, it also takes a swipe at dairy milk. In the game, Ripple says that its milk has “half the sugar” and “a whopping 50% more calcium” than dairy milk (a claim that’s substantiated when compared to Dean’s – one cup of Dean’s Whole Milk contains 11 grams of sugar and 30% calcium).
Ripple’s criticism of dairy milk is largely in response to a recently proposed bill called the “Dairy Pride Act” that some members of Congress are trying to pass. The lawmakers involved with the bill are arguing that plant-based beverages like coconut and almond milk shouldn’t be allowed to call themselves “milk” since the Food and Drug Administration defines the drink as a “lacteal secretion” that is “obtained by the complete milking of one or more healthy cows.”
Credits:
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BBDO New York: Snickers 'You're Not You When You're Hungry'
Agency: BBDO New York
Client: Snickers
Date: February 2017
Snickers has once again spoofed Sports Illustrated's swimsuit issue with a pair of ads that are part of the candy brand's "You're Not You When You're Hungry" campaign. The first ad, which is appearing on the back cover of this year's Sports Illustrated Swimsuit Issue, features a chest of drawers wearing a bikini on the cover of "American Antiques Magazine." A second, which is on the inside back cover, showcases a guinea pig clad in a bikini on the cover of "Small Pets Monthly."
Credits:
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360i: Oreo 'Space Dunk'
Agency: 360i
Client: Oreo
Date: February 2017
Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.
The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Players can then swing their phones to determine how far they want their Oreo to go; the faster the swing, the further the Oreo will “travel” before descending and dunking into a virtual glass of milk somewhere across the world.
After the swing, players can watch their digital Oreo’s travels on Google Earth via a short video. In an example video shared by the brand, an Oreo is seen traveling past an airplane and clouds as it ascends into space before falling into a glass of milk that’s situated in front of Stonehenge.
According to 360i, the agency behind the game, the “integration of motion detection technology and geo-location ensures a personalized dunk for each user.” The game, which is launching in the US today and will roll out internationally down the line, was also created in partnership with Google’s in-house agency The Zoo, Carat and Jam3.
The game is the latest installment of the brand’s “Oreo Dunk Challenge” campaign, which launched earlier this month. According to Oreo, the effort is a “global celebration of the brand’s iconic dunking ritual” and is slated to roll out in more than 50 countries. Christina Aguilera, Shaquille O’Neal and Neymar da Silva Santos Jr. are serving as spokespeople for the “Oreo Dunk Challenge," and are all appearing in TV spots for the brand in which they “put spectacular spins on the Oreo cookie dunking ritual.”
Credits:
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Erwin Penland: Strayer University 'Let’s Get It, America'
Agency: Erwin Penland
Client: Strayer University
Date: February 2017
Erwin Penland has created a campaign for Strayer University called "Let's Get It, America." The campaign, which according to Erwin Penland "aims to highlight the diversity of Strayer students, most of whom are 25+ years old, working full-time, likely to have children, and self-finance their education," consists of TV, radio and online advertising. In a one-minute anthem spot, Strayer illustrates how its tools and affordable degree programs can help students from all walks of life achieve their goals even when the going gets tough.
Credits:
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Hill Holliday: Bank of America 'Skier Chris O’Neil Prepares For Special Olympics World Winter Games 2017'
Agency: Hill Holliday
Client: Bank of America
Date: February 2017
Ahead of the Special Olympics World Winter Games that are taking place in Austria next month, Bank of America has rolled out a short film that profiles skier Chris O'Neil. The video kicks off the bank's "See The Ability" series of athlete profiles that are running under the tagline "#pickuphope."
Credits:
Chief Creative Officer: Lance Jensen
Executive Creative Directors: Spencer Deadrick, Will Uronis
Copywriter: Ian Catmur
Art Director: Micahel Langone
Executive Producer: Brian Gonsar
Producer: Heather Hoglund
Account Team: Meaghan Hinder, Meghan Finnerty, Eliza Hastings, Jaime Zozula
Project Manager: Sarah Marcellus, Casey Buss
Digital Strategy: Amanda Cuoco, Alexa Burrows
Production Company: Hill Holliday Bubble
Executive Producer: Gretchen Taipale
Cinematographer: Jeremy Ramirez
Cameraman: Mike Grasela
Edit House: Hill Holliday Bubble
Editor: Michael Quartulli
Producer: Rae Brady
Assistant Editor: James Dunoyer
Executive Producer: Gretchen Taipale
Licensed Music: Never Give Up (Extreme Music)
Sound Engineer: Mark Wong
Colorist: Mike Grasela
Online Editor: Kevin Boyle
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MEC Wavemaker: Campbell's 'Soup Meets Sandwich'
Agency: MEC Wavemaker
Client: Campbell's
Date: February 2017
Campbell's has launched a four-part video series in partnership with NowThis News called "Soup Meets Sandwich." The series, which launched on Valentine's Day, chronicles a matchmaking experiment conducted by the brand in which "real life singles" are paired with matches based upon their food preferences. The three remaining episodes in the series will go live over the next month.
Credits:
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