Premium:
Welcome to The Drum's US Creative Works in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, March 29.
FCB Chicago: Radio Flyer 'Adventure Travel'
Agency: FCB Chicago
Client: Radio Flyer
Date: March 2017
Radio Flyer, maker of wagons, bicycles and tricycles, commemorated its 100th birthday over the weekend with a pop-up "travel agency for kids" in Chicago. Created in partnership with FCB Chicago, the pop-up agency was staffed with agents that helped kids plan their ultimate dream vacation to places like "Dragon Butt Kingdom" and "Flipping Pancake Island." At the agency, agents also helped kids decide which Red Flyer vehicle would be the best to take on their imaginary trip. Kids who attended also received "passports, itineraries and travel essentials" to take with them on their adventure.
Credits:
Chief Creative Officer: Liz Taylor
Global EVP, Content & Creative Development: Todd Tilford
SVP, Creative Director: Myra Nussbaum
Associate Creative Director: Nok Sangdee
Associate Creative Director: Alice Crippa
SVP, Executive Creative Director: Kevin Grady
Designer: Mo Hy
Copywriter: Sue Salvi
Copywriter: Cayne Collier
EVP, Management Director of Integrated Production Services: Kerry Hill
SVP, Director of Production Operations: Julie Regimand
VP, Management Director: Kiska Howell
Account Executive: Katie Hernandez
Senior Producer: Chris Wickman
Senior Art Buyer: Laura Laube
Senior Print Producer: Kathy Jaworsky
Traffic Manager: Jennifer Baur
Production Company: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Josh Greenberg
Executive Producer: Katie Roach
Producer: Brooke Gaston Herstein
Editorial: Lord + Thomas
Editor: Seamus Hehir
Senior Producer: Celena Mossell
Global EVP, Content & Creative Development: Todd Tilford
SVP, Creative Director: Myra Nussbaum
Associate Creative Director: Nok Sangdee
Associate Creative Director: Alice Crippa
SVP, Executive Creative Director: Kevin Grady
Designer: Mo Hy
Copywriter: Sue Salvi
Copywriter: Cayne Collier
EVP, Management Director of Integrated Production Services: Kerry Hill
SVP, Director of Production Operations: Julie Regimand
VP, Management Director: Kiska Howell
Account Executive: Katie Hernandez
Senior Producer: Chris Wickman
Senior Art Buyer: Laura Laube
Senior Print Producer: Kathy Jaworsky
Traffic Manager: Jennifer Baur
Production Company: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Josh Greenberg
Executive Producer: Katie Roach
Producer: Brooke Gaston Herstein
Editorial: Lord + Thomas
Editor: Seamus Hehir
Senior Producer: Celena Mossell
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Fallon: Horizon Organic 'We’re all for weird. Just not in food.'
Agency: Fallon
Client: Horizon Organic
Date: March 2017
Horizon Organic, maker of organic milk, cheese and snacks, has released its first-ever promotional spot. Created by Fallon, the 30-second spot shows kids goofing around in outlandish costumes while snacking on Horizon's products. The video, which is running under the tagline "We're all for weird. Just not in food," is part of Horizon's plan to move past product-specific print ads.
Credits:
Chief Creative Officer: Jeff Kling, Fallon
Creative Director: Rick Utzinger, Fallon
Creative Director: Jason Bottenus, Fallon
Copy Writer: Megan Winterhalter, Fallon
Art Director: Steph Hayden, Fallon
Director of Production: Andrew Koningen, Fallon
Group Account Director: Julie Hagemann, Fallon
Account Supervisor: Brittany Travis, Fallon
Account Manager: Jarad Watts, Fallon
Director: Ayse Altinok, Biscuit
Managing Director: Shawn Lacy, Biscuit
Executive Producer: Holly Vega, Biscuit
Producer: Marie Dunaway
Director of Photography: Greg Schmitt
Editor: Paul Martinez, Arcade
Producer: Adam Parker, Arcade
Assistant Editor: Fernando Raigoza, Arcade
Executive Producer: Crissy DeSimone, Arcade
Head of Production: Kirsten Thon-Webb, Arcade
Managing Partner: Damian Stevens, Arcade
Sound Designer/Mixer: Rommel Molina, Beacon Street
Mix Assistant: Vivi Rojas, Beacon Street
Mix Producer: Kate Vadnais, Beacon Street
Colorist: Mark Gethin, MPC
VFX Supervisor and Compositing Lead: Cynthia Lee, MPC
Compositor: Sandra Ross, MPC
VFX EP: Karen Anderson, MPC
Color EP: Meghan Lang, MPC
VFX Producer: Sarah S Laborde, MPC
Color Producer: Rebecca Boorsma, MPC
VFX Coordinator: Alex Ramos, MPC
Creative Director: Rick Utzinger, Fallon
Creative Director: Jason Bottenus, Fallon
Copy Writer: Megan Winterhalter, Fallon
Art Director: Steph Hayden, Fallon
Director of Production: Andrew Koningen, Fallon
Group Account Director: Julie Hagemann, Fallon
Account Supervisor: Brittany Travis, Fallon
Account Manager: Jarad Watts, Fallon
Director: Ayse Altinok, Biscuit
Managing Director: Shawn Lacy, Biscuit
Executive Producer: Holly Vega, Biscuit
Producer: Marie Dunaway
Director of Photography: Greg Schmitt
Editor: Paul Martinez, Arcade
Producer: Adam Parker, Arcade
Assistant Editor: Fernando Raigoza, Arcade
Executive Producer: Crissy DeSimone, Arcade
Head of Production: Kirsten Thon-Webb, Arcade
Managing Partner: Damian Stevens, Arcade
Sound Designer/Mixer: Rommel Molina, Beacon Street
Mix Assistant: Vivi Rojas, Beacon Street
Mix Producer: Kate Vadnais, Beacon Street
Colorist: Mark Gethin, MPC
VFX Supervisor and Compositing Lead: Cynthia Lee, MPC
Compositor: Sandra Ross, MPC
VFX EP: Karen Anderson, MPC
Color EP: Meghan Lang, MPC
VFX Producer: Sarah S Laborde, MPC
Color Producer: Rebecca Boorsma, MPC
VFX Coordinator: Alex Ramos, MPC
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Terri & Sandy: Phonak Lyric 'Life is On'
Agency: Terri & Sandy
Client: Phonak Lyric
Date: March 2017
NYC agency Terri & Sandy has created a print and online campaign for Phonak Lyric, a brand that makes "100% invisible" hearing aids that can be worn 24/7. According to Terri & Sandy, the campaign leverages "the unique benefit of invisibility" via images of older couples who refuse to let their hearing problems get in the way of having fun. For example, one ad shows a man and woman standing next to a convertible with copy that reads: "My midlife crisis is obvious. My hearing aid is not."
Credits:
Executive Creative Directors: Terri Meyer, Sandy Greenberg
Creative Director: Jillian Watkins, Scott Rosenblit
Art Director(s): Ariana Ross, Jenna Lowy
Copywriter: Sasha Bleiec
Integrated Account Director: Drew Schwartz
Account Supervisor: Dani Blevins
Account Executive: Pauline Zilch
Assistant Account Executive: Peggy Kanterman
Print Producer: Karen Meenaghan
Photographer: Todd Selby
Executive Producer: Elle Sullivan Wilson
Producer: Camilla Ferenczi
Creative Director: Jillian Watkins, Scott Rosenblit
Art Director(s): Ariana Ross, Jenna Lowy
Copywriter: Sasha Bleiec
Integrated Account Director: Drew Schwartz
Account Supervisor: Dani Blevins
Account Executive: Pauline Zilch
Assistant Account Executive: Peggy Kanterman
Print Producer: Karen Meenaghan
Photographer: Todd Selby
Executive Producer: Elle Sullivan Wilson
Producer: Camilla Ferenczi
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Deutsch: Angel Soft 'Happy National Single Parent's Day'
Agency: Deutsch
Client: Angel Soft
Date: March 2017
Despite the fact that there are millions of single moms and dads raising children across the country, National Single Parent’s Day isn’t a day that’s widely celebrated or even known about. In fact, in Angel Soft’s latest ad, a group of single parents admit that even they’ve never heard of the March 21 holiday.
To try and change that, the Georgia-Pacific toilet paper brand has rolled out a short film that features single parents talking about both the hardships and joys that come along with raising a child alone. At one point, a single dad says that he thinks his son is the “coolest kid ever” even though he’s had to deal with teething, crying and “unexplainable rashes” all on his own while paying for both rent and childcare. One of the single moms in the film discusses how she’s proud of her daughter for doing well in school and staying focused even though there have been times where the two have had to live paycheck to paycheck.
At the end of the film, which was created by Deutsch, each parent that was interviewed finds out that Angel Soft is rewarding their hard work by giving them a monetary gift to help out with the costs of raising a child. One of the women in the film received a year’s worth of rent, while another was given a free year of preschool for her daughter.
The ad is the latest iteration of the brand’s “Be Soft, Be Strong” campaign, which celebrates unconventional families. The campaign launched in 2015 with a video called “Happy Father’s Day, Mom” that featured real people sharing their stories of being raised by a single mother. Other videos in the campaign have featured an immigrant dad who works three jobs to support his nine children and two grandparents who are raising their imprisoned son’s daughter.
Credits:
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Publicis New York: CoorDown 'Not Special Needs'
Agency: Publicis New York
Client: CoorDown
Date: March 2017
Ahead of World Down Syndrome Day on March 21, Italian nonprofit CoorDown has released a PSA that humorously explains why the expression “special needs” doesn’t make much sense.
The two-minute PSA, which already has nearly five million views on Facebook, stars “Glee” actress Lauren Potter. In the video, Potter uses humor to illustrate the point that the needs of people with Down syndome aren’t particularly special - for example, they don’t “need” to eat dinosaur eggs or “need” to be woken up by a celebrity every morning.
Called 'Not Special Needs,' the PSA aims to shine a light on the fact that people with Down syndrome have the same needs as everyone. While they may require extra assistance or help, they still strive to have the same opportunities and experiences as everybody else.
Created by Publicis New York and directed by Wayne McClammy, the PSA will be presented at the 6th World Down Syndrome Day Conference at the United Nations headquarters in New York on March 21.
“The term ‘special needs’ is a euphemistic way to speak about persons with disabilities and their needs,” said Andy Bird, chief creative officer of Publicis New York, in a statement. “The reality is people with Down syndrome do not have different or special needs, although they may sometimes meet those needs in different ways, they have the same needs as all of us… jobs, friends, love and simply the need to be seen and treated equally. We are so proud of this work for our incredible partner CoorDown who does so much great work courageously challenging preconceptions, and we hope our film maybe goes a little way to changing how people view those with Down Syndrome.”
Last year, Saatchi & Saatchi created a PSA for World Down Syndrome Day called “How do you see me?” that starred actress Olivia Wilde.
Credits:
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: David Green
Art Director: Jen Wang
Director of Integrated Production Operations: Tim Ayers
Senior Integrated Producer: Jakub Popadiuk
Lead AD Tech Developer: Scott Jones
Interactive Developer: Dara Mao
Art Director: Jen Wang
Group Account Director: Kathryn Harvey
Account Director: Jakub Popadiuk, Shari Letterman
Chief Production Officer: Lisa Bifulco
Agency Producer: Chris Muldoon
Agency Editor: Marc Legana
Production Company: Hungryman Productions
Director: Wayne McClammy
Executive Producer/Managing Partner: Kevin Byrne
Puppet and Puppeteering: Legacy Effects
Editorial Company: Rock Paper Scissors
EP: Rana Martin and Eve Kornblum
Editor: Christjan Jordan
AE: Pieter Viljoen
Producer: Dani DuHadway
VFX/POST: Shed
Color: Billy Hobson
VFX: Paul O'Shea, Miles Essmiller, Phil Man
Puppet and Puppeteering: Legacy Effects
Music Producer: Rachel Rauch
Music, Mix and Sound Design by: Record & Mix: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Senior Producer: Kate Vadnais
Mixer/Sound Designer: Rommel Molina
Mix Assistant: Vivi Rojas
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Copywriter: David Green
Art Director: Jen Wang
Director of Integrated Production Operations: Tim Ayers
Senior Integrated Producer: Jakub Popadiuk
Lead AD Tech Developer: Scott Jones
Interactive Developer: Dara Mao
Art Director: Jen Wang
Group Account Director: Kathryn Harvey
Account Director: Jakub Popadiuk, Shari Letterman
Chief Production Officer: Lisa Bifulco
Agency Producer: Chris Muldoon
Agency Editor: Marc Legana
Production Company: Hungryman Productions
Director: Wayne McClammy
Executive Producer/Managing Partner: Kevin Byrne
Puppet and Puppeteering: Legacy Effects
Editorial Company: Rock Paper Scissors
EP: Rana Martin and Eve Kornblum
Editor: Christjan Jordan
AE: Pieter Viljoen
Producer: Dani DuHadway
VFX/POST: Shed
Color: Billy Hobson
VFX: Paul O'Shea, Miles Essmiller, Phil Man
Puppet and Puppeteering: Legacy Effects
Music Producer: Rachel Rauch
Music, Mix and Sound Design by: Record & Mix: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Senior Producer: Kate Vadnais
Mixer/Sound Designer: Rommel Molina
Mix Assistant: Vivi Rojas
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Goodby Silverstein & Partners: Adobe 'The Heist'
Agency: Goodby Silverstein & Partners
Client: Adobe
Date: March 2017
Adobe has released a humorous video called "The Heist" to introduce its new Experience Cloud, which the company says provides businesses with tools that help them "deliver personal and relevant experiences across every channel." In the ad, a group of bank robbers are stopped in their tracks when one of the bank tellers provides them with great customer service.
Credits:
Co-Chairman, Partner: Rich Silverstein
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry
Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy
Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky
Music
Company Name: Woodwork Music
Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi
Mix
Company Name: Lime
Mixer: Rohan Young
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Dan Berenson
Production
Director of Production: Tod Puckett
Executive Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Lexie Hartnett
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Jr. Communication Strategists: Catherine Kim, Nicole Bruno
Research & Analytics Director: Cassi Husain
Business Affairs
Business Affairs Manager: Heidi Killeen
Production Company
Company Name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Director of Photography: Alwin Kuchler
Production Designer: Paul Austerberry
Editorial Company
Company Name: Final Cut LA
Editor: Rick Russell
Assistant Editor: Dillon Stoneburner
EPs: Suzy Ramirez, Eric McCasline
Producer: Barbara Healy
Telecine
Company Name: The Mill NYC
Colorist: Fergus McCall
VFX/Finishing
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Associate Producer: Karina Slater
VFX Supervisor/CD: Tim Davies
2-D Lead Artist: Adam Lambert
2-D Artist: Brett Lopinsky
Music
Company Name: Woodwork Music
Sound Design
Company Name: Lime
Sound Designer: Michael Anastasi
Mix
Company Name: Lime
Mixer: Rohan Young
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TDA Boulder: FirstBank 'Mannequins'
Agency: TDA Boulder
Client: FirstBank
Date: March 2017
FirstBank, a bank that serves customers in California, Colorado and Arizona, has rolled out a new tagline and campaign. Called "Banking for Good," the new tagline aims to position FirstBank as a bank that treats its customers as individuals who each have different needs and goals. To kick off the campaign, TDA Boulder has created a spot for the bank that features a city full of motionless mannequins. Set to dull elevator music, the spot ends when a voiceover asks, "if this is how your bank sees the world, how do they see you?" The campaign includes TV, digital and out-of-home ads that will be rolling out over the next few weeks.
Credits:
Associate Creative Director, Art Director: Barrett Brynestad
Creative Director, Copywriter: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Executive Creative Director: Thomas Dooley
Producer: Lindsey Ritter
Account Supervisor: Colleen Callaham
Director of Client Services: Christi Tucay Clark
Director of Strategy: Constance DeCherney
Media Director: Samantha Johnson
Production Company: Reset
Director: Vesa Manninen
Executive Producer: Jeff McDougall
Producer: Ahnee Boyce
DOP: Peter Suschitzky
Production Designer: Ninon de Klerk
Editorial: Cosmo Street
Editor: Katz
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
VFX: Electric Theatre Collective
VFX Supervisor: Adam Watson
On Set VFX Supervisor: Pete Smith
2D Artists: Adam Watson, Eric Mason, Dave Damant, Gretchen Capatan
CG Artists: Corinne DeOsay
Matte Painter: Mark Sullivan
Executive Producer: Kate Hitchings
Producer: Scott Boyajan
Color Correction: Electric Theatre Collective
Colorist: Jason Wallis
Color Assist: Kaitlyn Battistelli
Audio Mix: Lime Studios
Mixer/Sound Design: Zac Fischer
Producer: Susie Boyajan
Music: Muzak Archives
Creative Director, Copywriter: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Executive Creative Director: Thomas Dooley
Producer: Lindsey Ritter
Account Supervisor: Colleen Callaham
Director of Client Services: Christi Tucay Clark
Director of Strategy: Constance DeCherney
Media Director: Samantha Johnson
Production Company: Reset
Director: Vesa Manninen
Executive Producer: Jeff McDougall
Producer: Ahnee Boyce
DOP: Peter Suschitzky
Production Designer: Ninon de Klerk
Editorial: Cosmo Street
Editor: Katz
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
VFX: Electric Theatre Collective
VFX Supervisor: Adam Watson
On Set VFX Supervisor: Pete Smith
2D Artists: Adam Watson, Eric Mason, Dave Damant, Gretchen Capatan
CG Artists: Corinne DeOsay
Matte Painter: Mark Sullivan
Executive Producer: Kate Hitchings
Producer: Scott Boyajan
Color Correction: Electric Theatre Collective
Colorist: Jason Wallis
Color Assist: Kaitlyn Battistelli
Audio Mix: Lime Studios
Mixer/Sound Design: Zac Fischer
Producer: Susie Boyajan
Music: Muzak Archives
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FCB New York: Food & Drug Administration Center for Tobacco Products 'Little Lungs'
Agency: FCB New York
Client: Food & Drug Administration Center for Tobacco Products
Date: March 2017
FCB New York has created a digital campaign for the Food & Drug Administration Center for Tobacco Products to warn teenagers about the dangers of smoking. To bring attention to the fact that smoking causes stunted lung growth, the videos feature a stop-motion character named "Little Lungs" who has trouble doing things like swimming, snowboarding and blowing out birthday candles since he smokes.
Credits:
Chief Creative Officer, EVP: Ari Halper
Executive Creative Director, EVP: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Executive Producer: Stacy Flaum
Business Manager: Pamela MacGillivray
Group Management Director, EVP: Jeff Tarakajian
Group Management Director, SVP: Suzanne Santiago
Account Director, VP: Dimas Adiwiyoto
Account Director: Earl Adams
Account Supervisor: Mallika Rao
Account Supervisor: Jared Shell
FCB Strategy: Mark Hall, Strategy Director, VP
Production Company: Hornet
Production Company City: New York
Director: Peter Sluszka
Editing: Hornet
Music: We Are Walker
Executive Creative Director, EVP: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Executive Producer: Stacy Flaum
Business Manager: Pamela MacGillivray
Group Management Director, EVP: Jeff Tarakajian
Group Management Director, SVP: Suzanne Santiago
Account Director, VP: Dimas Adiwiyoto
Account Director: Earl Adams
Account Supervisor: Mallika Rao
Account Supervisor: Jared Shell
FCB Strategy: Mark Hall, Strategy Director, VP
Production Company: Hornet
Production Company City: New York
Director: Peter Sluszka
Editing: Hornet
Music: We Are Walker
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Humanaut: Blowfish 'Toilethead' and 'Octohead'
Agency: Humanaut
Client: Blowfish
Date: March 2017
Tennessee agency Humanaut recently rolled out a new campaign, website and packaging for Blowfish, a hangover pill that claims that its "specific formulation of aspirin, caffeine and effervescence" is the perfect hangover remedy. In an online ad called 'Toilethead,' a woman who literally has a toilet on her head struggles to get through the workday because of her intense hangover. Another ad, dubbed 'Octohead,' features a hungover man who tries to get some work done even though he has an octopus wrapped around his head. Both ads end with the message: "Hangovers are the worst. That's why there's Blowfish. For when you feel like dying, but also have to do stuff."
Credits:
Chief Creative Director: David Littlejohn
Chief Strategy Officer: Andrew Clark
Account Supervisor: Michelle Sturgis
Creative Directors in Residence: Liza Behles, Andy Pearson
Design Director: Stephanie Gelabert
Designer: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie Warren
Illustrator: Bethany Maxfield
Art Director: Greg Dalbey
Production Company: Humanaut Productions
Producer: Tommy Wilson
Animator: Min Liu, Bethany Maxfield
Media: Redwood
Chief Strategy Officer: Andrew Clark
Account Supervisor: Michelle Sturgis
Creative Directors in Residence: Liza Behles, Andy Pearson
Design Director: Stephanie Gelabert
Designer: Guillermo Casanova, Coleson Amon, Bethany Maxfield, Carrie Warren
Illustrator: Bethany Maxfield
Art Director: Greg Dalbey
Production Company: Humanaut Productions
Producer: Tommy Wilson
Animator: Min Liu, Bethany Maxfield
Media: Redwood
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CP+B Boulder: 'The Most Epic Soft Story Ever Told'
Agency: CP+B Boulder
Client:
Date: March 2017
Fruit of the Loom has rolled out a 30-second TV ad to promote its EverSoft Tee, which the brand says is a "tough shirt with a soft side." To prove that even the manliest of men can still wear a soft and comfy t-shirt, the tongue-in-cheek spot - which was created by CP+B - features a man who touts the benefits of the EverSoft tee while doing things like riding a grizzly bear and getting a neck tattoo.
Credits:
VP/CHIEF CREATIVE OFFICER: Ralph Watson
CREATIVE DIRECTOR: KT Thayer
SR. ART DIRECTOR: Donny Brunner
SR. COPYWRITER: Ryan Contillo
VP/EXECUTIVE PRODUCER, VIDEO: Ramon Nuñez
MUSIC SUPERVISOR: Andy Hamm
PRODUCTION COMPANY & CITY: Smuggler, LA
EXECUTIVE PRODUCER - PRODUCTION COMPANY: Drew Santisero
DIRECTOR: Benjamin Weinstein
PRODUCER: Jason Manz
EDITORIAL COMPANY & CITY: Plus Productions, Boulder
EDITOR: Kevin Zimmerman
EDITOR: Ryan Simpson
EXECUTIVE PRODUCER (EDITORIAL CO.): Lennon Barnica
VFX COMPANY & CITY: Method Studios, Santa Monica
VFX CREATIVE DIRECTOR: Vernon Wilbert
VFX PRODUCER: Karena Ajamian
MUSIC COMPANY & CITY: KVB Music, New York City
COMPOSER: Anthony Verderosa
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios
MIX ENGINEER: Matt Miller
MIX ENGINEER ASSIST: Lisa Mermelstein
EXECUTIVE PRODUCER (MIX): Susie Boyajan
EVP/MANAGING DIRECTOR: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette
CONTENT SUPERVISOR: Madison Morris
CONTENT MANAGER: Tracy Sarli
SOCIAL MEDIA SUPERVISOR: Jillian Hart
ASSOCIATE MEDIA DIRECTOR: Craig McDowell
GROUP STRATEGY DIRECTOR: Ethan Decker
STRATEGIST: Fabiana Brown
SR. BUSINESS AFFAIRS MANAGER: Daphne Papadopulos
SR. PROJECT MANAGER: Courtney Pollard
JR. PROJECT MANAGER: Courtney Jepson
CREATIVE DIRECTOR: KT Thayer
SR. ART DIRECTOR: Donny Brunner
SR. COPYWRITER: Ryan Contillo
VP/EXECUTIVE PRODUCER, VIDEO: Ramon Nuñez
MUSIC SUPERVISOR: Andy Hamm
PRODUCTION COMPANY & CITY: Smuggler, LA
EXECUTIVE PRODUCER - PRODUCTION COMPANY: Drew Santisero
DIRECTOR: Benjamin Weinstein
PRODUCER: Jason Manz
EDITORIAL COMPANY & CITY: Plus Productions, Boulder
EDITOR: Kevin Zimmerman
EDITOR: Ryan Simpson
EXECUTIVE PRODUCER (EDITORIAL CO.): Lennon Barnica
VFX COMPANY & CITY: Method Studios, Santa Monica
VFX CREATIVE DIRECTOR: Vernon Wilbert
VFX PRODUCER: Karena Ajamian
MUSIC COMPANY & CITY: KVB Music, New York City
COMPOSER: Anthony Verderosa
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios
MIX ENGINEER: Matt Miller
MIX ENGINEER ASSIST: Lisa Mermelstein
EXECUTIVE PRODUCER (MIX): Susie Boyajan
EVP/MANAGING DIRECTOR: Danielle Whalen
VP/ACCOUNT DIRECTOR: Kristi Kirkeide Boutiette
CONTENT SUPERVISOR: Madison Morris
CONTENT MANAGER: Tracy Sarli
SOCIAL MEDIA SUPERVISOR: Jillian Hart
ASSOCIATE MEDIA DIRECTOR: Craig McDowell
GROUP STRATEGY DIRECTOR: Ethan Decker
STRATEGIST: Fabiana Brown
SR. BUSINESS AFFAIRS MANAGER: Daphne Papadopulos
SR. PROJECT MANAGER: Courtney Pollard
JR. PROJECT MANAGER: Courtney Jepson
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