Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 3 April.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
BBH London: Virgin Media 'Fibre'
Agency: BBH London
Client: Virgin Media
Date: March 2017
Virgin Media has launched a major new campaign that brings to life the unparalleled entertainment that its customers enjoy through superior, ultrafast connectivity.
Credits:
Client name and title: Kerris Bright (Chief Marketing Officer), Lloyd Page (Director of Brand Communications), Ellie Tory-Norman (Head of Advertising and Sponsorship)
BBH Creative Team: Felipe & Lambros
BBH Creative Director: Carl Broadhurst
BBH Strategist: Alana King
BBH Strategy Director: Elle Graham-Dixon
BBH Business Lead: Zoe Verrion
BBH Account Director: Andrew Connolly / Brooke Hannan
BBH Account Manager: Matt Sims / Lauren Thacker / Alice Brooksbank
Film Credits
BBH Producer: Georgina Kent
BBH Assistant Producer: Sophie Hughes
Production Company: Rogue
Director: Sam Brown
Executive Producer: Charlie Crompton
Producer: James Howland
DoP: Tom Townsend
Post Production: The Mill
Editor/Editing House: Final Cut
Sound: Factory
Print Credits
BBH Producer: Aileen Grebovic / Lauren Daniels / Jasmine Jones
Photographer: Paul Plews
Illustrator: Chris Labrooy
Loading...
The Full Service: Samsonite 'The serious traveller'
Agency: The Full Service
Client: Samsonite
Date: March 2017
Creative agency The Full Service, along with photographer and director Rankin, are set to inject some fun into the luggage industry with their new campaign for Samsonite Travel.
A 360° global campaign titled “The Serious Traveller”, the tongue-in-cheek visuals crank up the irony with a series of influencers (from dancers, fashion-bloggers, and DJs to actresses, barbers and entrepreneurs) larking about with their Samsonite product. It establishes the brand as a loyal and trusty ally on the long slog of travel that we all know and love so well.
Credits:
Creative director: Vicky Lawton
Creative: Julia Salotti, Ursula Underhill
Photographer and director: Rankin
Managing director: Maruska Mason
Producer: Emma Turpin
Hair: Nick Irwin
Make up: Marco Antonio
Styling: Anna Hughes-Chamberlin
Loading...
Mother London: moneysupermarket 'Epic Skeletor'
Agency: Mother London
Client: moneysupermarket
Date: March 2017
Following the success of Epic Dance Off and Epic Squads last year, MoneySuperMarket has enlisted the services of iconic Master of the Universe, Skeletor, to demonstrate that even the most eternally disappointed individuals can still feel epic by saving money on their car insurance.
The new ad shows Skeletor, who has moved from Snake Mountain to a suburban cul-desac, startling his cat by waking up with unusual vigour and positive energy, before exploding onto his local High Street to dance the morning away. The voiceover reassures us that he’s simply celebrating feeling epic after saving money on his car insurance.
To the contagious beat of Irene Cara’s Oscar-winning ‘80s feelgood track, Fame!, Skeletor picks up a band of dancing followers on his journey through a typical High Street. Among them is a new schoolboy sidekick who is trusted with the Havoc Staff - usually inseparable from the super villain. True to Skeletor’s sidekicks from the past, he accidentally lets off a bolt of mystic force.
He-Man, Skeletor’s arch-nemesis, who is stocking up on bananas at the local supermarket, looks on in amazement as the epic scene unfolds in front of him on the High Street. He concludes the ad by summoning the Power of Grayskull and declaring “Skeletor, you’re so MoneySuperMarket”.
Credits:
Director: Fredrik Bond
Production company: Sonny
Producer: Alicia Richards
Production manager: Nicola Dempsey
DOP: Ben Seresin
Editor: Patric Ryan at White House
Post: MPC
Sound: 750 Sound
Music supervisor: We are Theodore
Choreographer: Natricia Bernard
Licensing: Born Licensing
Loading...
Cheil Ukraine: Samsung Electronics UK 'Teddy Bears'
Agency: Cheil Ukraine
Client: Samsung Electronics UK
Date: March 2017
Cheil Ukraine has created a groundbreaking new cinema commercial for Samsung Electronics to raise awareness of the new AddWash feature on its range of washing machines.
The 60-second film, which runs in cinemas in Ukraine from late March and on YouTube and Facebook in the same country, aims to tell a human story to appeal to people’s emotions.
It brings to life Samsung’s new AddWash feature, which makes it easy to add washing to the machine mid-cycle, in an emotionally engaging way, building personality for the brand.
Positioning Samsung’s unique AddWash door as a small miracle maker, the film features a young girl, her parents, and a family of toy bears that need constant cleaning.
The film breaks through expectations by showing how Samsung’s AddWash feature allows you to add those small forgotten things during the wash cycle, resulting in a little more appreciation for all the machine can do.
Credits:
Creative director: Vladyslava Denys
Art director: Eugene Ovchar
Copywriter: Pavel Pastushenko, Olexander Korzh
Additional credits: Account director: Olexiy Polishchuk
President: Irina Solovyova
Photographer: Vladimir Tochanenko
Director/production company: Maxim Ksyonda (director), Esse House (production company)
Producer: Vitaliy Sheremetyev
Sound design: Alexey Omelchuk (composer), Dmitriy Snizhko (vocal)
DOP: Elena Chekhovskaya
Media planning/buying: Starcom
Loading...
101 London: Dole 'Big Bang'
Agency: 101 London
Client: Dole
Date: March 2017
101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.
Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.
For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.
In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness.
Credits:
Executive creative director: Mark Elmwood, Augusto Solo
Creative: Misha Newby
Art director: Gordon Allen
Additional credits: Agency producer: Rachel Bishop, Luke Judlin
Account director: Maurice Pfister
Account manager: Annie Chisholm
Planner: Clare Hutchinson
Production company: Blinkink
Director: Noah Harris
Executive producer: Bart Yates
Producer: Ben Lole
Post production producer: Matt Marsh
Production assistant: Alli Albion
DOP: Toby Howell
Gaffer: Aldo Camilleri
Camera assistant: Ed Tucker, Ahmet Husseyin
Stop frame animator: Gary Cureton, Dan Ojari, Tony Farquhar-Smith
Animation rigger: Tim Warren
VFX supervisor: Duncan Malcolm
Pre-vis and post production: Glassworks
Head of production: Duncan Buxton
Post production producer: Rebecca Wilford
Lead 2D: Duncan Malcolm
2D assistant: Will Evans, Sacha Danjou
Lead 3D: Matthew Fletcher
3D artist: Julian Johnson, Alessandro Vastalegna
Colourist: Daniel De Vue
Music composition: Keaton Henson
Sound: Tony Rapaccioli, Wave Studios
Production company: Another Productions
Print producer: Tanja Adams, Helen Parker
Photographer: Jonathan Knowles
Retoucher: Gareth Pritchard
Head of design: Dave Allen
Designer: Harry Ingrams
Strategist: Clare Hutchinson
Creative producer: Luke Judlin
Loading...
LOLA MullenLowe: MAGNUM 'The ceremony'
Agency: LOLA MullenLowe
Client: MAGNUM
Date: March 2017
The Ceremony is a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance. This film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life.
The Ceremony was made by Magnum’s creative agency, LOLA MullenLowe and was shot in Madrid, Spain by Martin Werner for Proppa. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
Credits:
Chief creative officer: Chacho Puebla
Executive creative director: Pancho Cassis
Global creative director: Tomas Ostiglia
Art director: Lucas Reis, Peter Grant, Panho Chamorro
Copywriter: Tomas Ostiglia, Andre Toledo, Hetu Negri
Additional credits: Global business director: Tom O’Brien
Global account director: Carlos Solchaga
Head of strategic planning: Amaya Coronado
Senior planner: Elena Puerta
Account manager: Marie Lee
Agency producer: Florencia Caputo, Elizabeth Crego
Production house: Proppa&Bacon
Director: Martin Werner
Executive producer: Pablo Martinez
DOP: Nicolaj Bruel
Editor: Filip Malasek, Robota
Wardrobe: Melanie Buchave, Lucia Lopez Spinola
Music supervisor: Jesper Gadeberg
Copyright title(s): Is this love
Artist: Corinne Bailey Rae
Writer: Bob Marley
Post production/colourist: BaconX
Media agency: PHD
Loading...
TBWA\Manchester: Heide Park 'Be a Ghostbuster'
Agency: TBWA\Manchester
Client: Heide Park
Date: March 2017
Short rationale: This year Heide Park Resort, the largest theme park in Northern Germany, is inviting its guests to answer the call and become a Ghostbuster in its new 5D attraction. TBWA\Manchester has created the campaign to launch this fully immersive and interactive 5D ride where guests get to strap on their very own proton pack and ride the Ecto-X through a ghostriddled warehouse.
The ultimate ghost hunt doesn’t end there. Themed Ghostbusters rooms have also been built in Heide Park Resort’s Adventure Hotel. The campaign features a series of spots that promote the Ghostbusters ride and themed rooms along with content films that showcase the resort’s accommodation and the volume of family rides.
Credits:
Executive creative director: Gary Fawcett, Lisa Nichols
Art director: Gary Hulme
Copywriter: Ben Phillips
Additional credits: Business director: Mark Bostock
Account director: Heather Nickerson
TV producer: Rose Bulow
Director: Niko Tziopanos
Producer: Boris Miller
Production: Millertime
Post production: Flink
Post producer: Andreas Coutsoumbelis
Media agency: Mediacom
Loading...
Robot Food: Good Grain 'Branding'
Agency: Robot Food
Client: Good Grain
Date: March 2017
Good Grain and Robot Food have gone against the grain to create bright new branding that gives healthy breakfast cereals vibrant credibility, by the spoonful.
Recently purchased by specialist cereal manufacturer Brecks, it was time to inject the Good Grain identity with more life and purpose. Brecks asked Robot Food to undertake a full brand reposition. The team embarked on a study of consumer trends, followed by a collaborative brand workshop to establish Good Grain’s positioning, mission and values. After this came new product development workshops to develop a pipeline of launches for the brand. The original SKU of puffed wheat is now joined by new ‘Multi Grains’ and a ‘Plus Cherry’ for launch, with more exciting products to follow.
Next came the design. Drawing from the new brand blueprint, Robot Food developed the strapline ‘Good Grain, Good You’, and created an identity with a challenger brand feel that radiates on front of pack against a vibrant colour palette. Being 100% natural wheat and nothing else, Good Grain makes an ideal basis for a personalised breakfast, so the creative team positioned the cereal as ‘just the start and the rest is up to you’.
Sumptuous serving suggestions are shown on front of pack, including fresh yoghurt, fruit and other delicious ingredients and ‘combs’, with a call-out linking to further ‘grainspiration’ on back of pack under the title ‘5 days, 5 ways’. Encouraging personalisation is just the start of what’s set to take of on Instagram and other social channels.
Credits:
Creative director: Simon Forster
Loading...
Publicis Russia: IEFGC (Independent Enthusiasts for Gun Control) 'Support gun control'
Agency: Publicis Russia
Client: IEFGC (Independent Enthusiasts for Gun Control)
Date: March 2017
The unthinkable website webrifle.org was created by a group of enthusiasts to learn if Internet users can kill people online. A social experiment had a goal to understand if people are responsible enough to own guns without any gun control. They simply gave out guns to everyone. After a fast registration process a visitor was given a number in a line and after a queuing could control a robotized rifle with his mouse or arrow keys and shoot by pressing a space button. Activists closed a small city square for a day and brought actors to make it as real as possible. When a person was at the gunpoint an operator enabled a trigger button. If someone pressed it the operator told the person at the gun point to fall. After a few rehearsals they could fall very convincingly.
From the technical side authors of the experiment used a motorized camera head which could be controlled from the site with a special script. Also, to make it even more believable they used blood SFX that was attached to the actor’s bodies using a contrast tracking API. It didn’t work perfectly, but, when you don’t know it’s all staged, you just see blood and don't pay attention to details.
Most of shooter were gun owners. There was also a live chat where experimenters could see people’s reaction. Shooters were shocked since they were thinking they had killed someone for real. Thank God it was staged. Most of them wrote that now they would think twice before taking a gun in their hands. Out of 254 shooters almost every 27 took the shot. The project turned into a campaign against gun violence.
Credits:
Executive creative director: Anton Zimin
Creative group head: Andrey Yarynich
Art director: German Kapitonov
Copywriter: Nikita Bochharov, Alexandra Zaitseva
Junior copywriter: Anton Fedoseev
Loading...
BETC Shopper: Leroy Merlin 'Life’s adventure'
Agency: BETC Shopper
Client: Leroy Merlin
Date: March 2017
BETC Shopper are proud to release its newest spectacular commercial for home improvement store Leroy Merlin. We’ve put a freaking house on water. Talk about a feat.
The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home.
The poetic ad is brought to life by a rendition of ‘Sailing’, originally sung by Rod Stewart.
The poetic ad is brought to life by a rendition of ‘Sailing’, originally sung by Rod Stewart.
The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions.
Credits:
Chief creative officer: Stephane Xiberras
Executive creative director: Olivier Apers
Art director: Viken Guzel
Copywriter: Jean-Marie Gateau
Additional credits: Traffic manager: Stephanie Renoir-Mousli, Christine Eon
Strategic planning: Etienne Delaharpe
Music supervisor: Christophe Caurret
Agency producer: David Green
Production company: La Pac
Director: Reynald Gresset
Director of Photography: Matias Boucard
Sound company: Chut On Vous Ecoute
VFX: Eight VFX LA
Editor: Stephane Pereira @ Editors
Grading artist: Bertrand Duval
Flame artists: Bertrand Duval, Alexis Bailla
Motion design: Marie Baillot, Clement Hedouin
Media agency: Havas Media
Loading...
Y&R Group: JD Williams 'Spring into summer'
Agency: Y&R Group
Client: JD Williams
Date: March 2017
Online fashion store JD Williams ‘Spring into Summer’ new campaign created by Y&R creative duo Pip Bishop and Chris Hodgkiss is directed by Great Gun’s newly signed Sam Faulkner.
The campaign is delivered in two parts: Spring and Summer. The first film to be released presents the JD Williams spring 2017 collection. The second film will be released later in the year.
“Spring” sees various models, including current brand ambassador Lorraine Kelly, jumping into shot in slow motion. Set against three variations of flower wall backdrops, the film brings beauty, style and energy to the brand, setting up for the seasonal change that’s just around the corner.
Credits:
Head of creative: Pip Bishop
Head of art: Chris Hodgkiss
Additional credits: Senior producer: Rachel Amess, Fiona Renfrew
Assistant producer: Megan O’Hagan
Production company: Great Guns
Director: Sam Faulkner
Executive producer: Kate Phillips
Producer: Attilio Gianfrancesco
Edit company: Stitch Editing
Editor: Max Windows
Post production: MPC
Loading...
BBH London: Refuge 'Grow'
Agency: BBH London
Client: Refuge
Date: March 2017
BBH London has launched a ground-breaking new music video for critically acclaimed singer-songwriter Frances, which seeks to raise awareness of domestic violence and the support available to victims from national domestic violence charity, Refuge.
The campaign launches as new research reveals that two women are killed by their partner or ex-partner every week in England and Wales alone. One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support.
Made with the support of Globe, Universal Music UK’s Creative & Commercial Partnerships division, the film is a major prevention initiative that enables Refuge, without any media spend, to use an unexpected channel to let young women know they’re not alone. The animated film was created by award-winning animation studio Le Cube and directed by Brazilian director Ralph Karam, through International production firm Not To Scale.
It was released on 20 March as the official music video to France’s single ‘Grow’, which is a moving ballad about supporting a friend. World-Famous Hollywood Animation Director Clay Kaytis worked as a Creative Consultant on the project. Kaytis, who directed The Angry Birds Movie, is a former Head of Animation at Disney who worked on hit films including Frozen and Tangled.
The aim of the music video is to ensure women who experience domestic violence realise they are not alone and that Refuge can support them. The film depicts a woman going about her daily life; except that due to the abuse she is experiencing, she becomes visibly more isolated and alone. One day, she meets a character representing Refuge, who recognises and understands what she is going through and supports her to escape the abuse and rebuild her life.
Credits:
Deputy executive creative director: Ian Heartfield
Creative director: Jack Smedley, George Hackforth-Jones
Creative team: Joe Seller, Lance Boreham
Additional credits: Business lead: Holly Maguire
Account director: Lauren Thacker
Communications director: Isobel Thomas
Creative consultant: Clay Kaytis
Executive producer: Natalie Paris, George Hackforth-Jones
Producer: Sarah Finnigan-Walsh
Production company: Not to Scale
Director: Ralph Karam – Le Cube
Production company executive producer: Dan O’Rourke, Gustavo Karam, Juan Manuel Freire
Production company producer: Francesca Di Muro, Mechi Serrano, Fernanda Soma
Animation director: Sergio Slepczuk
DOP: Juan Maglione
Post production: Sergio Pickelny, MPC
Music: Frances ‘Grow’
Music sync: TMR Black Sheep Music
Head of music: Ayla Master
Department head of music: Julz Baldwin
Data strategy: Saskia Jones
Loading...
JDO: The Chapel 'Brand identity'
Agency: JDO
Client: The Chapel
Date: March 2017
JDO Brand & Design has designed a new fragrance collection for high-end and award winning hair salon, The Chapel. JDO previously worked with The Chapel to create its highly successful visual identity. The new collection is inspired by the philosophy that lies at the heart of The Chapel brand – a belief that everyone should take more time to pause, making the most of a moment. The driving force behind this is The Chapel’s founder, Amanda Dicker.
The range comprises three fragrances captured within a range of sublimely scented candles, soothing hand creams and pulse point perfumes. JDO’s brief was to develop and tell the brand’s story on pack and to genuinely disrupt category conventions. The resulting design is intended to be a fusion of styles inspiring curiosity and a moment to pause through crafted details and a quirky elegance.
Credits:
Design director: Sara Faulkner
Loading...
St Luke's: Pol Roger 'A duty to delight'
Agency: St Luke's
Client: Pol Roger
Date: March 2017
Pol Roger, one of the most respected Champagne houses, has appointed St Luke’s to their advertising account. Pol Roger held a number of chemistry meetings in 2016 and awarded St Luke’s the account without a pitch. The review was handled directly.
Work will begin on the account immediately, with St Luke’s creating an integrated campaign, as Pol Roger looks to revitalise their comms and appeal to a younger audience. Pol Roger, the most British of Champagnes, has its history firmly formed within the UK. Pol Roger is one of the few Champagne houses to hold the Royal Warrant, it was the Champagne served at the royal wedding for the Duke and Duchess of Cambridge and has its foundations steeped in British military and sporting history. Being an independent Champagne house, and Winston Churchill’s tipple of choice, Pol Roger has a deep history to share.
The new strapline, A Duty to Delight, expresses the time and dedication Pol Roger takes in making each bottle of champagne, and references its long association with Britain’s duty-bound military, political and royal classes.
The campaign will launch the latest 2008 Vintage, marking Winston Churchill’s first order of the Pol Roger cuvée.
Credits:
Chief executive officer: Neil Henderson
Additional credits: Business development director: Paul Graham (Pol Roger)
Loading...
Music: U+I 'Manchester Sprawling'
Agency: Music
Client: U+I
Date: March 2017
Branding and communication Music today announced they are working with property regeneration specialists U+I to brand, promote and communicate the vision for Manchester’s Mayfield site. U+I’s vision was revealed at MIPIM with a film and presentation created by Music.
Central to the film is a poem, commissioned by Music, entitled ‘Manchester’s Sprawling’ written by David Scott AKA ‘Argh Kid’. The poem is read over film footage from the derelict Mayfield site and images from the City’s past and present.
The film and poem celebrate the city’s innovation, inclusivity and assertiveness, as well as presenting a vision for U+I’s approach to the regeneration of the landmark Mayfield site next to Piccadilly Station.
Credits:
Client services director: Sue Strange
Additional credits: Deputy chief executive: Richard Upton (U+I)
Loading...
Lucky Generals: Bulmers '100% Irish Cider'
Agency: Lucky Generals
Client: Bulmers
Date: March 2017
C&C’s Bulmers Irish Cider is launching a new campaign to celebrate the fact that the brand is 100% made and sold in the Republic of Ireland.
The "100% Irish Cider" campaign is part of a multi-million investment in the brand. The campaign was created by Lucky Generals and launches on St Patrick’s Day. Made from Irish apples and produced in Clonmel, Co Tipperary, the campaign celebrates the fact that Bulmers is Irish through and through, and does so with a humorous take on statistics.
In the 60 second TV spot, the camera scans the scene in a Dublin house party, full of party-goers. It shows that while the DJ might only have an 8% clue of what all the knobs on his decks actually do and one clubber is 53% worried that she’s left her hair straighteners on whilst an older bloke having an enthusiastic boogie is 99% sure he’s at the wrong party, you can always rely on the fact that Bulmers is "100% Irish Cider".
Credits:
Media agency: Vizeum
Director: Neil Gorringe
Casting: Ali Coffey Casting
Production company: Moxie Pictures
Production company producer: Doochy Moult
Editing house/editor: Tenthree
Post production: Smoke and Mirrors
Sound design: Sam Ashwell
Audio post production: 750mph
Loading...
To keep up to date with the latest advertising, creative and design projects from around the globe visit The Drum's Creative Works homepage.
Location:
Secondary categories:
Main Image:
Sector:
Article Type:
Sponsored Content:
Sponsored Content
Sponsored by:
Choose Featured Video:
Random Featured Video
Badge Text:
Badge Color:
Article Layout:
Section:
Other