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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 4 April.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
TBWA\ Singapore: Standard Chartered 'Unlimited Joy'
Agency: TBWA\ Singapore
Client: Standard Chartered
Date: March 2017
For Standard Chartered's new unlimited cashback credit card, TBWA\Singapore created a 45 second film, out-of-home, digital and print campaign.
The campaign highlighted the key differences from other competitor cards through the use of a pinball machine where the pinball saw mechanical dioramas come alive as it journeyed through the machine.
Credits:
Executive Creative Director: Hagan de Villiers
Creative Director:John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw
Creative Director:John Sheterline, Warren Quan
Art Director: Alan Choong
Copywriter: Wendy Aw
Standard Chartered's Unlimited Joy
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Y&R Hong Kong: Dutch Lady 'Build active and happy families together'
Agency: Y&R Hong Kong
Client: Dutch Lady
Date: March 2017
Dutch Lady, a UHT milk brand, taps a local celebrity, Tsui Wing, and his family to encourage parents to put down their smartphones or work and enjoy quality time with their kids to build a happy and active family.
The campaign aims to remind viewers how active and happy family time is valued by children. The video, which shows the parents immersed with their smartphone and work at breakfast, ignore their son's request to head out for a bike ride. The son feels disappointed and recruits his sister's help in attracting their parent's attention, and a bike ride ensues.
Credits:
Dutch Lady Hong Kong
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Ogilvy Sydney: KFC 'The chicken you love, in a bun'
Agency: Ogilvy Sydney
Client: KFC
Date: March 2017
The new campaign for KFC Australia's Stacker Burger has two mates and a creepy cat eyeing the new burger.
In the film, two mates are eating their burgers in their living room when they notice the creepy cat from across the road get closer and closer until it ends up on one of their laps, watching them eat the burger. The campaign also features outdoor posters and digital placements
Credits:
Group Creative Director: Shaun Branagan
Copywriter: Joshua Parmenter
Art Director: Seamus Fagan
KFC's original recipe stacker burger
KFC's original recipe stacker burger
KFC's original recipe stacker burger
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Colenso BBDO: PEDIGREE 'PEDIGREE child replacement programme'
Agency: Colenso BBDO
Client: PEDIGREE
Date: March 2017
PEDIGREE and Colenso BBDO has taken a hilarious blunt approach to pet adoption by creating a campaign that pairs abandoned dogs with abandoned parents.
The PEDIGREE child replacement program aims to connect adoption dogs with parents who find themselves alone after their kids move out. The integrated campaign aims to drive parents to replacethem.co.nz where they can find the perfect canine substitute for their child. Parents who adopt can even send in their child’s old possessions and PEDIGREE® will turn them into new possessions for their dog.
Credits:
PEDIGREE child replacement program
PEDIGREE child replacement program
PEDIGREE child replacement program
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SapientRazorfish India: UltraTech Cement '#ColoursOfGrey'
Agency: SapientRazorfish India
Client: UltraTech Cement
Date: March 2017
UltraTech Cement, India's largest cement manufacturer, and SapientRazorfish India, leveraged the sentiment of Indian festival Holi through the eyes of a mason.
The campaign, endorsed a mason as the prime element in the film to embrace the message of happiness, celebration, and getting together to add colour to the lives of anyone who make our dreams beautiful.
Credits:
Senior Creative Director: Dinesh Swamy
Associate Creative Director - Sundeep Keramalu
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BBDO Thailand: Thai Health Promotion Foundation 'Speed blinds you'
Agency: BBDO Thailand
Client: Thai Health Promotion Foundation
Date: March 2017
BBDO and the Thai Health Promotion Foundation launched a new road safety campaign, "Speed Blinds You."
The campaign aims to create a public awareness campaign to encourage people to reduce their speed on the road. The campaign uses the Tunnel Vision Theory to explain how peripheral vision loss due to an increase in speed is how accidents can occur. This can be deadly to you, your passengers, incoming traffic and passersby.
Credits:
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nattawut Sittiwaraphan
Copywriter: Chayamon Bunnag
Art Director: Prasert Srivarin, Kroekkiat Chanthakitnukul
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dot by dot Inc: Daimaru 'Flower Mirror'
Agency: dot by dot Inc
Client: Daimaru
Date: March 2017
Daimaru, the department store in Japan, is celebrating its 300th anniversary with special installation exhibition, titled “Flower Mirror”, to describe an appreciation for past 300 years as well as for the next generation.
A person in front of the display window is reflected in the flower mirror with 3,000 flowers opening and closing. 800 movable motors in the oval-shaped device with a detecting sensor enable to deliver such a unique flower mirror experience to people. This mirror also can “reflect” a various type of shapes, patterns and texts by programing.
Credits:
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The Monkeys: IKEA 'Celebrate the Everyday'
Agency: The Monkeys
Client: IKEA
Date: March 2017
IKEA Australia has released its new Autumn campaign, ‘The Best Day is the Everyday’ to encourage customers into stores this season.
The video clips introduces colourful characters made of IKEA products to challenge viewers to celebrate the happiness to be had everyday and look at the familiar differently.
Credits:
Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Senior Copywriters: Tim Pashen & James Harvey
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