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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
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For project information, credits and more hover over the 'i' icon or expand to full screen.
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WCRS: NOW TV '#NOWyoucan'
Agency: WCRS
Client: NOW TV
Date: August 2016
NOW TV has launched its #NOWyoucan social media campaign to celebrate the arrival of the NOW TV Combo. Running alongside the brand’s above-the-line activity, the campaign created by WCRS will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’.
The NOW TV Combo Hunt will give players the chance to discover New York like never before, as they explore the largest 360º gigapixel image of the city ever made to find hidden tickets scattered across Manhattan. Players are challenged to discover and collect all three NOW TV Combo tickets featuring broadband, TV and NOW TV Smart Box icons to be in with a chance to win a trip of a lifetime to the Big Apple itself plus £1,000 spending money.
Credits:
Creative Director: Charlie Johnson
Creative: Sidonie Chaffer-Melly, Howard de Smet
Design: Seb Chaloner
Additional Credits: Creative Technology: David Gordon, Lee Barrows
Account Handling: Daniel Britton
Planning: Matt Rhodes
Digital Project Manager: Tri Van Huynh
Media Agency: Mediacom
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Karmarama: Confused.com 'Winning Streak'
Agency: Karmarama
Client: Confused.com
Date: August 2016
The new campaign, created by advertising agency Karmarama, sees James Corden enjoy a miraculous run of luck, with every set of traffic lights turning green. Through this appreciation of the uncelebrated wins of driving, Confused.com is setting its stall out to be the ultimate destination for every driver looking for a win on all aspects of buying, selling and running a car.
Credits:
Chief Creative Officer: Nik Studzinski
Creative Team: Paul Pearson, Laila Milborrow
Additional Credits: Planner: Will Hodge
Agency Producer: James Faupel
Production Assistant: Samuel Topley
Managing Partner: James Denton-Clark
Account Director: Eilidh McGregor
Account Executive: Abigal Sands
Production Company: Sonny London
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
Production Manager: Catriona Irving
Director of Photography: Crille Forsberg
Production Designer: Sam Tidma
1st AD: Chris Kelly
Offline Editor: Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Matthew Pochettino
VFX Post House: MPC
Creative Team: Paul Pearson, Laila Milborrow
Additional Credits: Planner: Will Hodge
Agency Producer: James Faupel
Production Assistant: Samuel Topley
Managing Partner: James Denton-Clark
Account Director: Eilidh McGregor
Account Executive: Abigal Sands
Production Company: Sonny London
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
Production Manager: Catriona Irving
Director of Photography: Crille Forsberg
Production Designer: Sam Tidma
1st AD: Chris Kelly
Offline Editor: Marshall Street Editors
Editor: Patric Ryan
Assistant Editor: Matthew Pochettino
VFX Post House: MPC
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OLIVER: Northern 'We are Northern'
Agency: OLIVER
Client: Northern
Date: August 2016
Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential.
The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create. No other single transport provider can take you as far and wide across the North as Northern can.
Credits:
Chief Executive Officer: Sharon Whale
Additional Credits: Media Planning and Buying: Mediacom
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bmb: Seti Institute 'Branding'
Agency: bmb
Client: Seti Institute
Date: August 2016
Founder and Chairman of BMB, Trevor Beattie has teamed up with designer Dan Forde to create a new logo and corporate ID for the US-based research organisation, The Seti Institute. Seti’s mission is to search for, and understand life beyond Earth. Beattie, a renowned space enthusiast (and fully paid-up customer for Richard Branson’s Virgin Galactic spaceflight trip) admits that the project was as much a privilege as a challenge.
Beattie spent several weeks working alongside former BMB designer, Dan Forde to produce an almost infinitely adaptable logo icon. BMB’s social media team will produce a roll-out campaign where the new SETI question mark logo will be used to highlight a series of probing questions about Saturn, Mars and the wider Universe.
The new logo made its debut public appearance via a cryptic billboard placed above a busy freeway in San Francisco. As online buzz built around the mysterious Question Mark on an image of the solar system, the hashtag islifeeverywhere? Was added, before a final reveal.
Credits:
Creative Director: Trevor Beattie
Designer: Dan Forde
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AMV BBDO: SCA-Bodyform 'Trapeze'
Agency: AMV BBDO
Client: SCA-Bodyform
Date: August 2016
Titled ‘Trapeze’, the ad juxtaposes a ‘stereotypical’ white leotard with the daring acrobatics of a real Trapeze artist. Shot from a first-person perspective, the creative builds on Bodyform’s Live Fearless brand positioning by following the gritty determination of a circus performer who doesn’t let her period hold her back. The ad also features another ‘first’ for the category – an in situ product demonstration of a real sanitary pad being placed on underwear.
Credits:
Art Director: Nathalie Turton
Copywriter: Lorelei Mathias
Additional Credits: Agency Producer: Polly Lowles
Production Company: Moxie Pictures
Director: MJ Delaney
Lighting/Cameraman: Benamino Baresse
Production Company Producer: Claire Jones
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Saatchi & Saatchi London: George at Asda 'Oh, the Places You’ll Go'
Agency: Saatchi & Saatchi London
Client: George at Asda
Date: August 2016
The campaign concentrates on the shared human truths about kids and all the places they go and things they do that demand quality and durable school clothing to stand up to the wear and tear of everyday life.
Set to the narration of the book ‘Oh, the Places You’ll Go!’ (HarperCollins Children’s Books) from the much-loved children’s author Dr. Seuss, the ad captures the emotion of a little girl’s first day at school. From her attempts to put on her school uniform for the first time, through to the rigour her clothing is put through even before she reaches the school gates, it clearly showcases George’s confidence in its well-established 100-day satisfaction guarantee. On a wider level it taps into the emotions around the hopes and ambitions we have for our children and the potential they all hold to fulfil their dreams and really go places in life.
Credits:
Additional Credits: Director: Mark Albiston
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ACNE: IKEA 'Let's Relax'
Agency: ACNE
Client: IKEA
Date: August 2016
In the new film 'Let’s relax', Ikea wants to start a conversation about the expectations that make our lives unnecessarily demanding and help people say "goodbye" to stress and "hello" to the joy of cooking, eating and being together.
Credits:
Creative Director: Johan Holmgren
Art Director: Cecilia Dufils
Copywriter: Markus Bjurman
Additional Credits: Executive Producer: David Olsson
Creative IKEA: Fredrik Preisler
Creative IKEA: Katie Copeland
Creative Director IKEA: Morten Kjaer
Head of planning IKEA: Morten Lundholm
Project manager IKEA: Mia Malmström
Producer: Fredrik Skoglund
Director: Tompa & Rondo
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Production Company: ACNE
Art Director: Cecilia Dufils
Copywriter: Markus Bjurman
Additional Credits: Executive Producer: David Olsson
Creative IKEA: Fredrik Preisler
Creative IKEA: Katie Copeland
Creative Director IKEA: Morten Kjaer
Head of planning IKEA: Morten Lundholm
Project manager IKEA: Mia Malmström
Producer: Fredrik Skoglund
Director: Tompa & Rondo
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Production Company: ACNE
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WCRS: Royal Air Force 'No Ordinary Job'
Agency: WCRS
Client: Royal Air Force
Date: August 2016
Rhe Royal Air Force’s new content campaign aims to reveal what life is like in the RAF, as both Regulars and Reserves, through online and social content.
The ‘No Ordinary Job’ campaign, created by WCRS (Engine), shows why a job in the Royal Air Force is unlike any other. Told through the stories of five existing RAF personnel, the content highlights how in the RAF one can travel the world, work with the latest technology, achieve rapid career progression and experience unique opportunities. The content also showcases the diversity of opportunities in the RAF for people from all walks of life.
Primarily targeted at 16 – 24-year-olds, but not ignoring those suitable for Reserves, the films will be seen on VOD and across social media channels. Each ‘story’ has a high energy, rhythmic style, using quick cuts and sound design to create content that complements social media viewing habits.
Credits:
Executive Creative Director: Ross Neil
Creative Director: Ben Long
Creative: Jason Keet, James Hodson
Additional Credits: Agency Producer: Alex Honnor
Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt
Planning: Olivia Stubbings
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Park Village
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father Sound Design
Director: Jack Driscoll
Producer: Joe Walker
Editor: Sam Jones & Chris Roebuck @ Cut & Run
Post Production: Grade: Paul Harrison @ Finish & Houmam @ ETC
Audio: Father Sound Design
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krow communications: DFS 'Great Brits'
Agency: krow communications
Client: DFS
Date: August 2016
The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
Throughout the 30-second ‘Great Brits’ ad, the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and crafts people’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
Credits:
Executive Creative Director: Nick Hastings
Creative Director: Darryl George, Jon Mitchell
Additional Credits: Planning Director: Aileen Ross
Business Director: Blake Armstrong
Account Director: Felicity Pelly
Senior Account Executive: Camilla Renny-Smith
Head of TV: Emma Rookledge
TV Producer: Davina Hickson
Film Production: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
D.O.P: Tat Radcliffe and Ray Coates
Editor: Sam Bould @ Big Buoy
Post Production: The Mill
Post Producer: Richard Hawkins
Colourist: James Bamford
Smoke: Richard Payne
Sound Design: Owen Griffiths @ Jungle
Music: Chris @ Finger Music
Thanks to: Kate Bailey, TV Producer
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Five By Five: Bibendum Wine Ltd 'Plonk app'
Agency: Five By Five
Client: Bibendum Wine Ltd
Date: August 2016
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five.
Aimed at educating and introducing new audiences to wine, as well as foster a community of wine lovers, the app also incorporates a photo-sharing element where users can share their perfect wine moment.
Credits:
Creative Director: Martin Flavin
Additional Credits: Digital Production: Adam Thomas, Jack Gardner
Client Director: Carly Vrettos
Senior Project Manager: Catherine Loynes
Digital Design: Gareth Wheeler
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OMD UK, Aardman: NSPCC 'Pantosaurus '
Agency: OMD UK, Aardman
Client: NSPCC
Date: July 2016
The NSPCC has teamed up with Aardman and OMD UK to launch a brand new animation ‘Pantosaurus’ in cinemas across the UK to get parents talking to their children about sexual abuse.
Credits:
Executive Producer: Heather Wright
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JDO Brand & Design: Franklin 'Redesign'
Agency: JDO Brand & Design
Client: Franklin
Date: August 2016
JDO Brand & Design has redesigned premium Belgian ice cream brand Franklin. The team at Franklin wanted to reposition the brand as a ‘mass-tige’ everyday premium product. JDO researched the more advanced UK market in order to ‘pre-empt’ possible trends and positioning in the ice cream category, to help lead concept direction and creative development.
JDO established a relevant positioning and personality for the brand that would resonate with consumers. The teams were also briefed to develop a new brand identity and branded packaging establishing Franklin as a delicious, indulgent premium ice cream whilst also communicating the ‘no added sugar’ benefit. In addition, the agency was tasked with considering how the new brand identity could translate across all touch points to help deliver a consistent look and feel.
The new design ‘a spoonful of happiness’ aims to deliver just that with a simple ‘homely’ feel evoking images of mixing bowls and gingham tablecloths. The design reflects back to a simpler time with tasty spoonfuls of uncomplicated, delicious quality ice cream.
Credits:
Creative Director: Ray Smith
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Grabarz & Partner, Hamburg: DEVK Insurance 'The Lion Sleeps Tonight'
Agency: Grabarz & Partner, Hamburg
Client: DEVK Insurance
Date: August 2016
DEVK Insurance has launched a new campaign in Germany assuring customers whatever the problem, DEVK can solve it.
Credits:
Additional Credits: Production: Cobblestone
Director: Justin Reardon
Music supervision: Tracks & Fields
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AMV BBDO: National Lottery '#PleaseNotThem - Olympics '
Agency: AMV BBDO
Client: National Lottery
Date: August 2016
The next piece The National Lottery's activity for its ‘I Am Team GB’ campaign sees Katie Price back on the starting block, as she reprises her role in the Lotto #PleaseNotThem campaign.
This time it’s a Rio-themed appearance as Katie tries out several Olympic sports – with varying degrees of success.
Credits:
Creative Director: Clark Edwards, Andre Hull
Agency Producer: Miles Nathan
Production Co: Biscuit Filmworks UK
Director: Jeff Low
Lighting Cameraman: Mattias Nyberg
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