Brave has won over The Drum readers with its ‘humorous and playful’ TV ad for online sex toy retailer Lovehoney, scooping Creative Work of the Week.
Debuted in late July, the ad features bonking furry bunnies and cheeky spanking with a fly swatter but no sex toys thanks to broadcasting restrictions.
Cleared to run after 9pm, the creative follows previous Lovehoney campaigns which featured couples talking about their positive experiences shopping with Lovehoney. With the new ad the Bath-based brand hopes to convert those considering buying sex toys into Lovehoney customers.
“We’ve had fantastic feedback through research on the ad from people who say it is exciting, humorous and playful. Everyone who has seen it ends up with a big smile on their face,” said Lovehoney’s brand and marketing director, Helen Balmer.
“We work hard with regulators to create ads appropriate for post-watershed schedules. No sex toys are featured in the new ad, and instead we have lots of innuendo – a staple of British humour.”
Brave: Lovehoney 'Fuzzy Buzzy Slinky Kinky'
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