Creative Works: featuring Y&R Russia, 101 London, Ogilvy Paris, Carter Wong and more

Central Film’s award-winning director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Bardzo. The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realises that it was she that her daughter was idolizing all along.

Milka reminds us that Easter Tastes Better Together in the brand’s first pan-European Easter campaign.

The campaign launches with ‘All For One’, a new fable set in the alpine hills around Lilaberg - the idyllic fictional town at the heart of the brand’s global ‘Tenderness is inside’ brand platform.

‘All For One’ follows three kids as they go head-to-head to see who will go home with a basket full of chocolate goodness. Relentlessly seeking, sliding and nabbing every multicolored egg in their sight. But their selfishness results in the loss of one highly prized Milka Easter Bunny. It’s in this moment when they realize what Easter is truly about.

Created by Wieden+Kennedy Amsterdam, the 90-second film is at the heart of Milka’s ‘Easter Tastes Better Together’ campaign, which also includes digital and social content and OOH executions. The campaign rolls out from today and in the lead up to Easter will air in over 10 markets across Central and Eastern Europe including Germany, France, Austria and Poland.

 

Samsung is preparing for the biggest flagship phone launch in UK company history following record pre-orders for the new Galaxy S8 and S8+ following their unpacked event in March. The tech giant are marking the launch of the groundbreaking new smartphone by touring a giant 7x3 metre scale model of the phone throughout the UK in April and May.

Each of the installation sites have been selected following a public poll to find the 20 UK views that give Brits infinite pleasure. The S8 models are being specially positioned at many of the winning locations to showcase the views via the new Infinity Display screen and bezel-less design, which form a continuous surface with no buttons or harsh angles.

The unique creative out of home builds feature an entirely see through screen with an invisibly suspended ‘Play’ button to create the illusion of the Infinity Display.  Locations visited to date include St Ives, Stonehenge, Bournemouth and London.

 

Our brief was to design the cover for the English Heritage Members’ Handbook for 2017/18. The solution needed to be iconic, inspire and appeal to English Heritage’s Member community as well as a wider audience.

Having chosen Deal Castle in Kent as the property English Heritage would like to represent, we went onto create a design that would speak for the whole area’s history.

We developed a concept using the unusual architectural shape of the castle to become the top of a key. With a map of the surrounding area that illustrated the interesting historical facts and tales.

We took inspiration from designs own heritage and commissioned renowned printmaker Hugh Ribbans to craft and painstakingly cut the piece, constructing a beautiful linocut print.

The printed design is finished with a high gloss varnish on the key, creating it to pop off the page. This reinforces the discovery of England’s history and the handbook being the key to unlocking many of them.

No7 believes that beauty is about much more than looking pretty. When a woman feels in control of her own beauty she has the energy and confidence to go out and do anything. 

Few epitomise this notion more than the remarkable duo behind the latest No7 advertising campaign; No7’s new protagonist, stuntwoman Amanda Foster,  who defies the conventions of age every day and Susanne Bier, director of the multi-award winning series The Night Manager and the first woman to win an Oscar, Emmy AND a Golden Globe.

The third chapter in the No7 READY story follows a woman walking through the penthouse of a tall building. As an alarm sounds, she breaks into a sprint, before smashing through a window. Tension rises as she falls through the night sky, before expertly landing on a giant airbag.  It’s revealed that the leading lady is in fact age-defying Amanda Foster, a 50-year-old stuntwoman, performing a daring stunt in place of a much younger actress. 

TBWA\Manchester brings a lawn to life for Westland Safe Lawn:

Westland Safe Lawn is the safer and natural way to feed your lawn. It’s made for families with children and pets, who want a healthy looking lawn, without using chemicals.

The campaign introduces Lawn Man. A big, lovable character made entirely from grass. He embodies everything the family lawn should be. Fun, friendly and safe for kids and pets. In the campaign we show that the family lawn puts up with a lot, leaving it tired and worn out. But after being treated to Westland Safe Lawn, Lawn Man comes back to life, revived and ready to play again with the family.

The work was created by Ben Phillips and Gary Hulme, and directed by Fredrik Falck and Gabe Hordos from Milford Film and Animation.

Lloyds Bank has launched a new brand campaign to demonstrate the bank’s support for the people, businesses and communities of Britain.

The campaign shows how Lloyds Bank has been by the side of their customers through changes of every kind over the last 250 years: changes in the way British people live, changes in the way British people work, and upheavals like the Industrial Revolution which changed our place in the world.

It’s 30 feet tall and the neighbors are supposed to pay for it, but it’s not the wall you think it is, in Swedish hardware store K-rauta’s latest social media stunt. The Trump looking for help is actually Karolin Trump who’s building her own wall in a suburb of Stockholm, Sweden. And by the end of the day, she realizes that it’s a pretty bad idea.

“No construction project is more in the news right now than the Trump wall, so we thought it was a relevant context to tap into and a great way of talking about K-rauta’s range of bricks and helpful staff,” says Louise Sallander PR-strategist at TBWA Stockholm, the ad agency behind the film. She continues: “Early April is the month when you start tending to your garden – and the deadline for the contractors for the real wall – so the timing couldn’t be better”. 

The ad was released on social media on Wednesday and is part of K-rauta’s and TBWA Stockholm’s “always on”-strategy that is currently taking shape. It spearheads the store’s big spring campaign for bricks, tools and services concerning the garden. 

 

B&Q has launched its latest TV advert, as part of its fully integrated Spring campaign, in conjunction with WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution, and that B&Q colleagues are enthusiastic problem solvers – always on hand to help them achieve their projects.

Beloved for their orange aprons and DIY expertise, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Last summer, colleagues returned to star in B&Q’s TV advert, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand.

The latest TV ad in the new Spring series launches on Thursday 6th April and peak spots include ITV1’s Broadchurch and C4’s Formula 1. The ad is fronted by a team of B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronised moves. Filmed in real time with no camera trickery used, everything from the shearing through of a wire to create a domino effect of flowers sinking into the soil, to decking clicking into place with a real barbeque popping up, to a shed falling from the sky – with the end result revealing a perfectly formed garden, ready for the family to enjoy. As well as the Garden ad, WCRS has created a Kitchen ad using similar production techniques and demonstrating that whatever the size or shape of your kitchen, B&Q always has a brilliant solution.

In addition to TV with heavyweight media support, the fully-integrated Spring campaign goes across paid, owned and earned channels. New elements include consumer experiential, Facebook Live and digital OOH.

Former Brookside actress Claire Sweeney features in a satire commissioned by Unison highlighting the indignity suffered by thousands of elderly people because of 15-minute care visits.

The spirit of Stimorol chewing gum, “Dare to Open Your Mouth”, now let’s you get your message across on its gum pack.

The brand is the icon of confidence. So, when Ogilvy, Paris proposed an idea that assumed a design relaunch for a limited-edition process of the packs as well as choosing the right lines to put on them… Stimorol put its message where its mouth is.

Universal messages for universal situations that when put into situ....are quite bold.  We'll leave it to your own imagination.  For instance... 

In the work place...  The Stimorol gum pack reads "You nailed it"
A little seduction... The Stimorol pack reads "You're cute.  Can I keep you?"
In bed at the house of your good friend... The Stimorol pack reads “ Best Mom Ever”.

With the bold attitude and signature strong taste of Stimorol, you can bet something incredible, strange, funny or cool is going to happen. It's always too good to be true, too awesome or too bizarre to be believed. 

 

 

Short rationale: Wine bottles that display healthy drinking advice only as the wine is decanted feature in ‘Don’t Reach the Bottom’ - a striking new campaign by Y&R Russia backed by Russia’s biggest wine distributor, Simple Wine.

The agency has designed a series of 1,000 special wine bottles each featuring on its glass one of three different cartoon designs that can only be seen as the wine is poured out. In one execution, a series of images start with a young couple who appear to be enjoying themselves sensibly then progress through depictions of increasingly wild behaviour before culminating in a drink driving-related accident only visible when the bottle is empty. Other designs deal with different negative effects of irresponsible drinking.

Aimed at middle class wine drinkers, the ‘Don’t Reach the Bottom’ campaign is intended to promote responsible drinking at a time of increased concern in Russia about excessive alcohol consumption.

 

 

Property website Zoopla with creative agency 101 is launching a new above-the-line campaign this month, which shows how Zoopla can help simplify the process of moving home, as told through the eyes of hermit crabs – the world’s most prolific movers.

The work, which includes a series of 60”, 30” and 10” TV ads as well as cinema, outdoor and digital, demonstrates how Zoopla can help equip those looking for their next property - and those in the midst of moving - with all the knowledge and tools they need to make the process as straightforward as possible.