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APAC Creative Work of the Week: McDonalds and Leo Burnett Manila’s ‘Good Morning Teacher’

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Leo Burnett Manila and McDonald's has won the Ad of the Week with its ‘Good Morning Teacher’ campaign for National Breakfast Day.

The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present, have gathered to surprise her and thank her for her care and concern for them.

Leo Burnett Manila: McDonalds 'Good Morning, Teacher!'

Agency: Leo Burnett Manila
Client: McDonalds
Date: April 2017
Leo Burnett Manila and Mcdonalds Philippines launched the campaign "Good Morning, Teacher!" to celebrate hardworking early risers on National Breakfast Day.
The film follows Luzminda Santiago, a teacher who has spent 30 years waking up at 4 a.m. to commute by jeepney, bus and tricycle to Makati High School. Throughout her career, she has devoted herself to her students and is now sad about her upcoming mandatory retirement. Her students, past and present has gathered to surprise her and thank her for her care and concern for them.
Credits:
 
 
 
Creative Team: Raoul Panes, Dante Dizon, Ryan Giron, LA Yamsuan, Martin Flordeliza
Tags: Philippines, McDonald’s
 
 
 
 
 
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