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Welcome to The Drum's US Creative Works in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, April 26.
McGarryBowen: Oscar Mayer 'Bacon Message Generator'
Agency: McGarryBowen
Client: Oscar Mayer
Date: April 2017
McGarryBowen has created a bacon message generator for Oscar Mayer that lets users use the "first-ever bacon font" to send messages to friends. The generator is part of the brand's ‘Baconfidence’ effort, which aims to show consumers that even unskilled cooks can feel confident that Oscar Mayer's bacon will cook perfectly every time. In a video that shows how the font came to be, food and lifestyle photographer Kelly Allison explains why Oscar's Mayer's bacon lends itself well to font-making.
Credits:
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MullenLowe: JetBlue 'Tax Return Return Flight'
Agency: MullenLowe
Client: JetBlue
Date: April 2017
To make Tax Day a little bit brighter for the percentage of Americans who owe the IRS money, JetBlue is offering them the chance to win a Tax Return Return Flight. Those who fill out the form on JetBlueTaxReturnFlight.com before April 25 will be entered to a win a one-way flight.
Credits:
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Wieden + Kennedy: Chobani 'Believe in Food'
Agency: Wieden + Kennedy
Client: Chobani
Date: April 2017
After winning Chobani's creative account last fall, Wieden + Kennedy has rolled out its first big brand campaign for the yogurt brand. Called 'Believe in Food,' the crux of the campaign is a television spot called 'Fruit Symphony' that features a band of musicians playing the song 'What The World Needs Now' using instruments made of fruit. The spot, which was directed by Michel Gondry, also features six Chobani employees. According to the brand, its latest campaign "builds on Chobani’s founding mission to provide better food to more people, rooted in the belief that access to delicious, nutritious, natural and affordable food is a right, not a privilege."
Credits:
Creative Directors: Chris Groom / Antony Goldstein
Copywriter: Antony Goldstein
Art Director: Chris Groom
Integrated Production Director: Matt Hunnicutt
Producer: Erin Goodsell
Production Assistant: Candice Harbour
Account Director: Trish Adams
Account Supervisor: Kimmy Cunningham
Account Executive: Lindsey Warner
Business Affairs Manager: Teresa Lutz
Project Manager: Carolyn Domme
Production Company: Partizan
Director: Michel Gondry
Executive Producer: Lisa Tauscher
Line Producer: Raffi Adlan
Director of Photography: Shawn Kim
Editorial Company: Final Cut LA
Editor: Jeff Buchanan
Post Producer: Sarita D'Avignon
Post Executive Producer: Suzy Ramirez
Color / Finish Company: The Mill
Flame Lead: James Allen
Nuke: Jason Bergman
Associate Producer: Chris Lewis
Senior Producer: Chris Harlowe
Colorist: Adam Scott
Telecine Producer: Diane Valera
Titles/Graphics: Wieden+Kennedy
Music+Sound Company: N/A
Composer: Jon Brion
Engineer: Eric Cadieux / Greg Koller
Song: “What the World Needs Now”
Producer: Raffi Adlan
Mix Company: Eleven
Mixer: Jeff Payne
Copywriter: Antony Goldstein
Art Director: Chris Groom
Integrated Production Director: Matt Hunnicutt
Producer: Erin Goodsell
Production Assistant: Candice Harbour
Account Director: Trish Adams
Account Supervisor: Kimmy Cunningham
Account Executive: Lindsey Warner
Business Affairs Manager: Teresa Lutz
Project Manager: Carolyn Domme
Production Company: Partizan
Director: Michel Gondry
Executive Producer: Lisa Tauscher
Line Producer: Raffi Adlan
Director of Photography: Shawn Kim
Editorial Company: Final Cut LA
Editor: Jeff Buchanan
Post Producer: Sarita D'Avignon
Post Executive Producer: Suzy Ramirez
Color / Finish Company: The Mill
Flame Lead: James Allen
Nuke: Jason Bergman
Associate Producer: Chris Lewis
Senior Producer: Chris Harlowe
Colorist: Adam Scott
Telecine Producer: Diane Valera
Titles/Graphics: Wieden+Kennedy
Music+Sound Company: N/A
Composer: Jon Brion
Engineer: Eric Cadieux / Greg Koller
Song: “What the World Needs Now”
Producer: Raffi Adlan
Mix Company: Eleven
Mixer: Jeff Payne
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Havas New York: Dos Equis 'Cinco Peppers'
Agency: Havas New York
Client: Dos Equis
Date: April 2017
Ahead of Cinco de Mayo, Dos Equis has rolled out a campaign that stars The Most Interesting Man in the World competing in a ghost pepper eating contest. The spot is part of the Dos Equis' 'Spice Up Your Cinco' campaign, which the brand said is encouraging beer drinkers to "embrace the adventurous side of the holiday." Aside from the ad, Dos Equis is also hosting a Cinco de Mayo party in NYC on April 27 where DJ Questlove will perform.
Credits:
Chief Creative Officer of the Americas: Toygar Bazarkaya
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
President of New York: Laura Maness
Managing Director, Chief Performance Marketing Officer: Jon Dupuis
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Elaine Purcell: Group Planning Director
Senior Social Strategist: Rachel Korenstein
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Rattling Stick
Directors: Traktor
Executive Producer / Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Senior Producer: Emily Smith
Production Consultant: APR
Senior Broadcast SME: David Quartararo
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
President of New York: Laura Maness
Managing Director, Chief Performance Marketing Officer: Jon Dupuis
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Elaine Purcell: Group Planning Director
Senior Social Strategist: Rachel Korenstein
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Rattling Stick
Directors: Traktor
Executive Producer / Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Senior Producer: Emily Smith
Production Consultant: APR
Senior Broadcast SME: David Quartararo
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Mono: Propel 'Let's Get Ugly'
Agency: Mono
Client: Propel
Date: April 2017
Mono has unveiled a new campaign for PepsiCo-owned flavored water brand Propel that's focused around uniting fitness enthusiasts. Whether you're a yogi or an avid cyclist, the brand is encouraging anyone who is passionate about fitness to 'Get Ugly' during their next workout and work up a sweat. The spot, which will run on channels including Bravo, Comedy Central, E!, Food Network and MTV, features an original song by Jessie J.
Credits:
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Marc USA: Éclair Naturals 'Never Any'
Agency: Marc USA
Client:Éclair Naturals
Date: April 2017
Body care brand Éclair Naturals has launched its first-ever national campaign to promote its line of natural products that the company says are free of things like parabens, soy, petroleum, and synthetic colors. Created by Marc USA, the print and digital campaign features models whose bodies are covered in phrases like “Never any GMOs," Never any sulfates" and "Never anything you can’t trust.” Called 'Never Any,' the campaign aims to illustrate that Éclair Naturals will never use any ingredients that are not pure and natural. The photos were taken by fashion photographer Ruven Afanador ad make-up artist/body painter Joann Gair painted the phrases on the models' bodies using plant-based ink. The ads are running in magazines including Marie Claire, In-Style, Harper’s Bazaar, Cosmopolitan, Elle and Gluten Free Living.
Credits:
Chief Creative Officer: Bryan Hadlock
Creative Director: Dena Mosti
Copywriter: Tanya Wasyluk
UX Specialist: Renee Thomas
Sr. Account Supervisor: Heather Kratsas
Photographer: Ruven Afanador
Body Painting Artist: Joanne Gair
Retouchers: Michal Kicior & John Blumen
Cinematographer: Peter Fackler
Video Editing & Post-Production: Outside the Frame (Joe Turner Lin & Jason Wood)
Creative Director: Dena Mosti
Copywriter: Tanya Wasyluk
UX Specialist: Renee Thomas
Sr. Account Supervisor: Heather Kratsas
Photographer: Ruven Afanador
Body Painting Artist: Joanne Gair
Retouchers: Michal Kicior & John Blumen
Cinematographer: Peter Fackler
Video Editing & Post-Production: Outside the Frame (Joe Turner Lin & Jason Wood)
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Discover Los Angeles’ in-house creative agency: Discover Los Angeles '#EveryoneisWelcome'
Agency: Discover Los Angeles’ in-house creative agency
Client: Discover Los Angeles
Date: April 2017
Discover Los Angeles' in-house creative agency has unveiled a global tourism campaign called '#EveryoneisWelcome' to remind tourists that people of all backgrounds are welcome in LA. The campaign, which comes in light of President Trump's travel ban, includes a 90-second video that shows a diverse group of people skateboarding, running, dancing and hanging out at different LA spots. The ad, set to Father John Misty's 'Real Love Baby,' also stars Layla Shaikley, founder of the #mipsterz movement, as well as Madonna’s choreographer Megan Lawson and dancer Jo’Artis Ratti (Big Mijo).
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Credits:
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Deutsch: Trulia 'The House is Only Half of It'
Agency: Deutsch
Client: Trulia
Date: April 2017
Real estate site Trulia has rolled out a campaign called 'The House is Only Half of It' to show potential homebuyers and renters that the neighborhood where you live is just as important as your actual dwelling. In two 30-second spots, people who believe they've finally found their dream home start to second guess themselves when they realize that the neighborhood where their house is isn't up to par. Created by Deutsch LA, the campaign promotes Trulia's map overlaps, which let users look at things like neighborhood demographics, schools, playgrounds and more when searching for a place to live.
Credits:
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Edible: Kind Foundation 'Pop Your Bubble'
Agency: Edible
Client: Kind Foundation
Date: April 2017
The Kind Foundation, the charitable arm of Kind Snacks, has rolled out an initiative called 'Pop Your Bubble' in hopes of getting people out of their "social media bubbles" so they can connect with people who have different backgrounds and viewpoints. At PopYourBubble.com, a custom algorithm will analyze a person's Facebook profile before matching them with people from different hometowns, jobs, religious beliefs, and political affiliations. Users will then be prompted to follow at least ten of these matches in order to successfully "pop" their bubble.
Credits:
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Carhartt Creative Department: Carhartt '92 Unpredictable Days of Spring'
Agency: Carhartt Creative Department
Client: Carhartt
Date: April 2017
Actor Jason Momoa and his production company Pride of Gypsies recently collaborated with Carhartt to create the company's spring campaign. Called '92 Unpredictable Days of Spring,' the one-minute spot honors Carhartt's history by showing that the brand has been creating durable clothing for hardworking men and women for more than 100 years.
Credits:
Creative Director: Brian Bennett
Art Director: Ron Harper / Travis Yarrington
Copywriters: Brian Bennett / Dan Catterson
Producers: Chris Robinson / Matt Cleary / Tye Alexander / James Mendoza
Production Company: Pride of Gypsies
Director: Jason Momoa
Director of Photography: Brian Mendoza / Thomas Scott Statton
Editor: Chris Murphy / Brian Mendoza
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