Alliance Française de Singapour has launched an online film in which Hollywood cinema industry leaders are duped into rejecting the synopses of a French film that’s already a success.
The film, which industry heavyweights such as Andrew Licht who produced Cable Guy and Water World, sees ideas for films that are critically acclaimed being turned away for being too sad or not making sense.
Alliance Française de Singapour, part of a global network promoting French language and culture, hopes that the film highlights the commitment that French cinema makes to non-commercial themes and plots.
“We are very excited by this campaign as we feel it conveys French cinema’s depth of scriptwriting in a fresh and humorous way. The intention is not to be, obviously, in competition with Hollywood but to broaden audience’s horizons. We’re eager to see how this film will help to promote French cinema in Singapore and abroad and attract larger, more diverse audiences,” said, Anne-Garance Primel, executive director of Alliance Française deSingapour.
The campaign, by Ogilvy & Mather Singapore, is directly promoting events and activities for people and children in Singapore, such as Ciné-Club.
Ogilvy & Mather Singapore: Alliance Française de Singapour 'Pitching French Films To Hollywood'
big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn’t go well. Unbeknownst to them, the scripts he describes have already been created and released to critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film Festival.
Creative Agency: Ogilvy & Mather Singapore
Production House: Joinery, Los Angeles
Exposure: Cinema Digital and Social
