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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
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Herezie Group: The David Lynch Foundation 'Sounds of trauma'
Agency: Herezie Group
Client: The David Lynch Foundation
Date: April 2017
Imagine for a moment, you are a veteran of war. Now back to civilization, from the battlefield. Can we assume life for our veteran returns back to normal – as it was – before he or she experienced what only a few of us can really identify with?
A daily sudden noise – a balloon pops – can be starling for any of us. Now try to put yourself in the shoes of our veteran who hears a daily sound such as this one? Startled? Or reminded immediately of the battlefield? An everyday sound is one of those strong senses that can trigger a difficult memory—especially for our veteran.
This is what Herezie works diligently to demonstrate in its Sounds of Trauma 360 experience created with The David Lynch Foundation: How easily a sound that seems insignificant to us, can be a war sound to our veteran. Created from the point-of-view of the veteran, in Sounds of Trauma, we are now experiencing daily sounds, the way our veteran may.
Herezie partnered with Canadian production companies Mile Inn (Images) and Apollo Studios (Sounds). Yan Dal Santo (co-founder of Apollo/Mille Inn) was chosen by Herezie to direct the film for his unique expertise integrating sound and film making at the same level of art. Some footage was shot in Montreal, and other parts in New York. The whole sound production process took place in Toronto. Everything was synchronized with Apollo Paris.
Credits:
Chief creative officer: Pierre Callegari
Executive creative director: Baptiste Clinet
Chief executive officer: Andrea Stillacci
Managing partners: Edouard De Pouzilhac, Thomas Couteau
Associate director: Arno Pons
Digital creative director: Aurélie de Villeneuve
Creative: Joseph Dubruque, Axel Didon, Raphael Stein
Agency producer: Barbara Vaira
Production: Morrison Films (a Mile Inn boutique)
Producteur: Leanne McLellan
Directeur de production: Mike Kirsh
Réalisateur: Yan Dal Santo
Chef operateur: Adam Crosby
Montage: Yan Dal Santo
Post production: Daniel J Kelly / The Faculty
Telecinema: Mike Kirsh / Mile Inn
Sound Design and mix: Pacal Desjardins, Yan Dal Santo / Apollo Studios
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CHI & Partners: Argos '80 days of Argos'
Agency: CHI & Partners
Client: Argos
Date: April 2017
The ‘80 Days of Argos’ campaign, developed by CHI&Partners, is made up of a series of unique, 10-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout Spring and Summer by using Fast Track delivery. The market-leading service offers four same-day delivery time slots, including evenings, seven days a week for just £3.95.
Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the Great British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.
The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.
Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, troll dolls having a blow-dry, a TV cinema drive in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.
Credits:
Executive creative director: Yan Elliott
Creative director: Laura Rogers
Creative: Liz Oakley, Duncan Brooks
Planner: Rebecca Munds, Rob Sandford
Producer: Rick Carter
Production assistant: Alfie Glover-Short
Business partner: Gary Simmons
Account director: Stephanie Leonard
Account manager: Ciara Burke
Production company: Friend London
Director: Tim Main and Joe Dixon
Production company producer: Richard Fenton
Director of photography: Denzil Armour Brown
Production designer: Mark Connell
Production manager: Duncan Bernard
Facility production company: Nordic Productions
Facility producer: Greta Kleinė
Editing: Cut and Run
Editor: Sam Jones
Post production: Big Buoy
Flame artist: Jim Allen
Post producer: Barny Wright
Sound studio: Jungle Studios
Sound design: Jim Griffin
Sound design assistant: Nathan Kiff
Sound design: Jim Griffin
Sound design assistant: Nathan Kiff
Voiceover: Miquita Oliver
Media agency: Mindshare
Media planner: Mark Baschnonga & Jenny Dolan
Social & content agency: AllTogetherNow
Managing director: Steve Parker
Associate director: Jason Andrews
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Bray Leinio: Comogesic 'OMGenius'
Agency: Bray Leinio
Client: Comogesic
Date: April 2017
Bending-over-in-pain ads for pain relief products (with big budgets behind them) are a familiar sight on TV. So when we tackled the Combogesic brief, we needed something ground-breakingly different.
And found it in the product truth.
Combogesic is an adult oral analgesic that cleverly combines two well-known ingredients, paracetamol and ibuprofen in one convenient tablet. This combination delivers over 30% more pain relief than taking either ingredient on their own.
This inspired a category-changing campaign idea.
The name Combogesic is a mixture of the words ‘combination’ and ‘analgesic’. Portmanteau words like this, from Brexit to labradoodle, are a cheeky, resurgent element in popular language.
Combined with simple, vivid animation and the unmistakable voice of actress and comedian Sally Phillips, we used new and existing word mash-ups to create a pain relief ad with extraordinary stand-out. Great news for confuddled consumers and potentially fantabulous for sales.
Credits:
Chief executive officer: Kate Cox
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BETC Paris: Canal+ 'Versailles'
Agency: BETC Paris
Client: Canal+
Date: April 2017
Versailles, the TV show (produced by French pay TV Canal+, starring George Blagden and shot in English) centered about the life of King Louis the 14th of France, made headlines last year when it premiered around the world (BBC 2, Ovation …).
For the launch of season 2, Canal + and its advertising agency, BETC Paris, created Versailles for Kids, a collection of toys and a mobile app meant to keep children from viewing explicit content. Each game is conceived to be played during 52 minutes, the run time of an episode of Versailles.
Credits:
Executive creative director: Stephane Xiberras
Creative director: Benjamin Le Breton, Arnaud Assouline
Copywriter: Remi Campet
Ad assistant: Jessy Kikabou
Strategic planning: Guillaume Martin, Julien Leveque
Traffic: Elodie Diana
Production: Kiblind Agency (Toys Production)
Producer: Jean-Luc Chirio
Art buying: Marion Brieux
Digital production (app) development: Lumini
BETC lead producer: Bao Tu-Ngoc
BETC producer: Josselin Bondoin
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Leo Burnett Italy: Moleskin 'Moleskin Avengers Limited Edition'
Agency: Leo Burnett Italy
Client: Moleskin
Date: April 2017
Heir to the legendary notebooks used by artists and thinkers for over two centuries, the Moleskine notebook is a canvas for personal expression - even when it mingles with the earth's mightiest heroes. The latest example is the Avengers Limited Edition collection: a personal homage to Marvel heroes with original metallic freehand designs debossed on the covers.
Released in Moleskine stores, with a little help from Leo Burnett Italy, the Moleskine Avengers Limited Edition is a tribute to the unlimited power of imagination. A small reminder that before becoming our favorite icons or movies, superheroes take their first steps as sketches on paper.
Credits:
Executive creative director: Francesco Bozza, Alessandro Antonini
Associate creative director: Diego Mendozza, Francesco Simonetti
Art director: Fabio Lista
Copywriter: Daniel Cantrell
Account director: Carlotta Piccaluga
Junior account executive: Maurizio Cambianica
Art buyer: Giada Cioffi
Photographer: Giovanni Panizza, Fabio Lista
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Hingston Studio: Rolls-Royce Motor Cars 'The house of Rolls-Royce Chapter 2: Goodwood'
Agency: Hingston Studio
Client: Rolls-Royce Motor Cars
Date: April 2017
The House of Rolls-Royce is a content platform developed by Rolls-Royce Motor Cars, to bring to life the stories, the icons and the legends that surround this most celebrated brand. Following the successful launch of Chapter One – The Spirit of Ecstasy, Hingston Studio was again commissioned to create the second Chapter in the series – “Goodwood – The Home of Rolls-Royce”.
Taking the themes of craft and innovation that lie at the heart of the brand’s story, Chapter Two explores the magic, the human endeavor and the exceptional attention to detail that take place in the making of every Rolls-Royce motor car. A place that draws on 113 years of design experience, where every Rolls-Royce motor car is meticulously and proudly crafted by hand. With one dedicated factory servicing a global industry, Rolls-Royce’s Goodwood home is world famous, yet remains unseen by most. Designed by Sir Nicholas Grimshaw, the plant at Goodwood is the first of its kind, it’s concept elegantly mirroring that of the car itself – a wealth of engineering achievements concealed in a building that disappears silently into its surrounding landscape.
Working directly with the Rolls-Royce brand team, the film was conceived, written and designed by Hingston Studio and directed by Tom Hingston, employing a mixture of live action, 3D scanning and animation, to create a compelling narrative, that plays out over 90 seconds. Celebrating the traditional, bespoke craft techniques that make each vehicle unique, the film captures the working hands of the Rolls-Royce craftsmen, coupling the beauty of their process, with the dynamic innovation that brings each car to life.
Credits:
Director: Tom Hingston
Narrator: Kate Winslet
Editor: Hingston Studio
Director of photography: Jan Richter-Friis
Graphics, animation and post production: Yusuke Murakami, Markus Lehtonen, Aislinn Clifford at Hingston Studio
3D car sequence: Nineteen-twenty
Hand sequence edited by: Owen Oppenheimer
Grading: Glassworks
Producer: RSA Films
Music score: Laurie Ross
Sound design: 750 MPH
Editor: Hingston Studio
Director of photography: Jan Richter-Friis
Graphics, animation and post production: Yusuke Murakami, Markus Lehtonen, Aislinn Clifford at Hingston Studio
3D car sequence: Nineteen-twenty
Hand sequence edited by: Owen Oppenheimer
Grading: Glassworks
Producer: RSA Films
Music score: Laurie Ross
Sound design: 750 MPH
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DDB Berlin: Terre des Femmes 'The photo booth against domestic violence'
Agency: DDB Berlin
Client: Terre des Femmes
Date: April 2017
Short rationale: The latest campaign for Terre des Femmes, a Berlin-based women’s rights NGO, draws attention to the shocking numbers of domestic violence in Germany: 1 in 4 women are affected at least once in their lifetime. And, unfortunately, it doesn't happen only in Germany. UK numbers are just as bad, and worldwide statistics point to 1 in 3.
But because people don’t care for statistics – they feel abstract and like something that only happens to others – DDB Berlin decided to draw attention to this problem in a powerful way, that anyone could relate to. With a little help from a Berlin icon: the photo booth. DDB Berlin customised a photo booth with facial recognition software that could recognise when a woman was about to take a picture, and then applied bruises to one of the four photos – thus clearly illustrating the one-in-four statistic.
Credits:
Chief creative officer: Myles Lord
Executive creative director: Gabriel Mattar
Creative director: Ricardo Wolff
Senior art director: Jose Gomes
Senior copywriter: Pedro Lourenco
Junior copywriter: Nicolas Holz
Account team: Andrea Razeto, Ben Maass-Stalp, Larissa Braun, Sanja Colli, Tim Jüngling
Production: Polyxo Studios
Editor: Matthias Grebin
Department of photography: Zhong To (CuBird)
Senior copywriter: Pedro Lourenco
Junior copywriter: Nicolas Holz
Account team: Andrea Razeto, Ben Maass-Stalp, Larissa Braun, Sanja Colli, Tim Jüngling
Production: Polyxo Studios
Editor: Matthias Grebin
Department of photography: Zhong To (CuBird)
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TBWA\RAAD Dubai: Amnesty International 'Skins of Peace'
Agency: TBWA\RAAD Dubai
Client: Amnesty International
Date: April 2017
Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International, we have come up with an idea that will turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.
The campaign wants to invite designers from around the world, no matter their background or religion, to participate. Over 50 designers have already donated their creations, which you can now appreciate at www.skinsofpeace.com, here you can also download the specs to create new designs and upload. Amnesty International with the support of TBWA\RAAD plans to select the best ones, produce and take them to major International Airports and online retailers across the region and eventually the world. All proceeds will benefit Amnesty International’s work to combat Islamophobia and fight for the rights of refugees to rebuild their lives safely.
Credits:
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Brave: Superdrug 'That Superdrug Feeling'
Agency: Brave
Client: Superdrug
Date: April 2017
'That Superdrug Feeling’, gives audiences a first taste of the high street brand’s new direction. The ambition is to reach a wider demographic through inclusive messaging, highlighting that everyone can get that feeling and save money along the way.
The new work comes on the back of the brand’s advertising review in November 2016, and the subsequent appointment of Brave. Upon winning the account, the agency was tasked with repositioning Superdrug’s advertising through a series of national TVC activations.
The TVC is an energetic, playful take on Superdrug’s core messaging, where key beauty looks, focusing on pinnacle in-store moments for the customer, are brought to life through a range of daring, bold, fun and fierce individuals.
The campaign gives an indication of what we can expect to see in the coming months as more work is unveiled around Father’s Day, Halloween and Christmas.
Credits:
Caroline Paris, Creative Director, Brave
Claire Knowles, Business Director, Brave
Amy Forster, Account Director, Brave
Emma Smalley, Senior TV Producer, Brave
Sophie Russell, Senior Planner, Brave
Claire Knowles, Business Director, Brave
Amy Forster, Account Director, Brave
Emma Smalley, Senior TV Producer, Brave
Sophie Russell, Senior Planner, Brave
Grant Spicer, Head of Customer Communications, Superdrug
Alina Ashforth, Marketing Manager, Superdrug
Marina Nicoli, Assistant Marketing Manager, Superdrug
Alina Ashforth, Marketing Manager, Superdrug
Marina Nicoli, Assistant Marketing Manager, Superdrug
Craig Moore, Director, Familia
Toby Walsham, Executive Producer, Familia
Toby Walsham, Executive Producer, Familia
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MassiveMusic: War Child 'Batman'
Agency: MassiveMusic
Client: War Child
Date: April 2017
International music agency MassiveMusic has teamed up with War Child, In Case of Fire, Sony and Universal to create a timely and powerful new film that highlights the plight of young refugees.
A young refugee boy strikes up an unlikely friendship with Batman in this charming film that also packs a pertinent punch. Set to Queen’s feel-good track, ‘You’re My Best Friend’, it follows the inseparable duo as they transform the refugee camp into their playground - playing football, arm-wrestling, and hide-and-seek. The heart-warming mood takes a surprising twist as the masked crusader is revealed to have been the boy’s father all along, and a result of the fantasy world constructed by the child as a coping mechanism to escape the grim reality of his life.
Credits:
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Brave, Framestore: Panasonic 'Hollywood to your Home'
Agency: Brave, Framestore
Client: Panasonic
Date: April 2017
Brave teams up with Framestore Pictures to present the latest global campaign from Panasonic, “Hollywood to your Home”. The concept takes the form of a trailer-esque film for the ‘greatest movie you’ll never see’.
Credits:
CREDITS
Brand: Panasonic Television
Agency: Brave
Business Director: Stefan Kann
Creative Director: Colin Jones
Creative Director: Liam Fenton
Production Director: Carl Gonsalves
Directors: The Directors Duo (Benjamin Kratzin and Christopher Schlierf)
Production Company: Framestore
Producer: Toby Walsham
Executive Producer: David Hay
VFX Producer: Chris Gray
Music: KLANG
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Everton Football Club: Everton Football Club '#One for All'
Agency: Everton Football Club
Client: Everton Football Club
Date: April 2017
The ‘One for All’ new season ticket campaign was created by Zut for Everton Football Club. This promo film, which was launched to fans before being released online, is the final piece in a trilogy of spine tingling short films where fans, first team players and Everton legends share their passion for the club.
The campaign was inspired by a well-known line in one of the team's most famous terrace chants, ‘Forever Everton'.
Each of the promo films in the ‘All for One’ season ticket campaign trilogy generated 100,000 online views in the first 24 hours of being released. The campaign trilogy has now achieved more than 750,000 views across all platforms.
Credits:
Matt Thompson - Creative Director / Post Production - Zut
Jon Clarke - Director of Photography - Zut
Jon Clarke - Director of Photography - Zut
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DDB Brussels: Alzheimer League Flanders 'I'm still here'
Agency: DDB Brussels
Client: Alzheimer League Flanders
Date: April 2017
The Flemish Alzheimer’s League breaks the taboo about early-onset dementia in a captivating new radio documentary. Six people with dementia immortalised their finest memories in the documentary.
“The disease is a great burden at an early age,” says the League. “People with early-onset dementia understand what awaits them. That’s why we gave them this opportunity to record messages for later, while they still can.”
The campaign is linked to a website, ikbenernog.be (I’m still here), on which anyone can leave a memory for their loved ones.
Credits:
Client : Alzheimer Liga Vlaanderen
Contact : Hilde Lamers, Laura Weyns
Agency : DDB Brussels
Contact : Hilde Lamers, Laura Weyns
Agency : DDB Brussels
CD: Peter Ampe, Odin Saille
Creation: Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Silvie Erzeel, Anneleen Vande Voorde
Creation: Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Silvie Erzeel, Anneleen Vande Voorde
Photographer: Dieter Hautman
PR: Kenn Van Lijsebeth
PR: Kenn Van Lijsebeth
Graphic designer: Wietse De Ridder
Development: Christophe Gesquière
Digital producer: Adeline Andre
Development: Christophe Gesquière
Digital producer: Adeline Andre
Radiostudio: Raygun
Music Composer: Peter Baert
Producer & Coach: Liesbeth Demolder, Toon Jansegers
Sound Engineer: Mathias Lewis
Music Composer: Peter Baert
Producer & Coach: Liesbeth Demolder, Toon Jansegers
Sound Engineer: Mathias Lewis
Production Company: Landvogel
DOP: Tiele Mulier
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Offline edit: Tom Syryn
Online edit: Glenn Renard
DOP: Tiele Mulier
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Offline edit: Tom Syryn
Online edit: Glenn Renard
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J Walter Thompson Group Ltd: Listerine 'Bring Out The Bold '
Agency: J Walter Thompson Group Ltd
Client: Listerine
Date: April 2017
Rodeo Show directing duo Mccoy | Meyer humorously prove that mouthwash is more than a hygienic practice, but rather a catalyst for a bold lifestyle in the new Listerine UK 'Bring Out The Bold' campaign out of The MRY Agency, J. Walter Thompson Worldwide and Tongal.
With a tongue-in-cheek approach, the campaign includes two spots that explore the less-than-ordinary daily routines of a professional breakdancer Dan Dewhirst and professional stuntwoman Christie Aaria Emby to unveil the rituals of a truly “bold” individual.
Credits:
Directed by: Mccoy | Meyer
Agencies: MRY, J. Walter Thompson Worldwide, Tongal
Executive Producer: Scott Killinger
Produced by: Joseph Ryan Martinez, Courtney Harmstone
Cinematography by: Ryan Wood
Edited by: David Andreini, Cutters LA
VFX Supervisor: Patrick Kujawski
Original Score: Adrian Walther
Agencies: MRY, J. Walter Thompson Worldwide, Tongal
Executive Producer: Scott Killinger
Produced by: Joseph Ryan Martinez, Courtney Harmstone
Cinematography by: Ryan Wood
Edited by: David Andreini, Cutters LA
VFX Supervisor: Patrick Kujawski
Original Score: Adrian Walther
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Adam & Eve: DREAMIES™ 'Dreams Impenetrable Pack '
Agency: Adam & Eve
Client: DREAMIES™
Date: April 2017
Cats love Dreamies treats. But their irresistibility has proved to be a big problem.
For years, cats all over the world have been ripping packs to shreds to get at the delicious treats.
So Dreamies brand decided to see if this problem could be addressed. Partnering with leading creative agency adam&eveDDB and a world renowned design institute at one of London’s leading universities, Dreamies set out to create the world’s first Impenetrable Pack of cat treats.
A team of design engineers developed the packaging using the latest in materials technology. The pack was then successfully subjected to a series of rigorous tests to prove that it was truly impenetrable not just to cats, but also to blowtorches, angle grinders, fireworks, bouncing cars and angry lumberjacks.
“We love creating moments of fun between cats and their owners, but the problem is cats find Dreamies treats so irresistible, they’ll go to any lengths to get them, with or without the owner.” said global brand director, Emily Dowling. “We wanted to see if this problem could be solved, and enlisted the help of some of the world’s best materials experts to help us do it.”
Dreamies brand launches an online film directed by Tom Willems on 10 April showing the product and its strength in action, accompanied by a two-minute ‘Making Of The Impenetrable Pack’ film.
“Cats won’t wait to be given a treat. They will go and get it themselves. They don’t care. This was our solution to protect packs from paws. Sorry cats.” said Rick Brim, adam&eveDDB chief creative officer.
Credits:
Project Name: Impenetrable Pack
Client: Mars Petcare
Brand: Dreamies
Global Brand Director: Emily Dowling
Marketing Portfolio Manager: Antje Liedtke
Brand Manager: Yuliya Toporynska
Chief Creative Officer: Richard Brim
Copywriter: Nick Sheppard
Art Director: Tom Webber
Agency Producer: Rebecca Holt
Planner: Stuart Harrison, Gail Anderson-Brown
Business Director: Jaimee Kerr
Account Director: Katie Baker
Account Manager: Annabel Barratt, Genevieve Edwards, Adam Patel
Designer/Typographer: Cris Jones
Media Agency: Mediacom
Production Company: Caviar
Producer: Scott O’Donnell
Director: Tom Willems
D.O.P: Kit Fraser
Editing Company: Whitehouse Post
Editor: James Forbes-Robertson
Post Production: Coffee + TV
Post Producer: Sarah Walsh
3D Artist: Nick John
Colourist: Dan Moran
Music Supervisor: Finger Music
Audio Post Production: 750 MPH
Soundtrack Name: FNG Dreamies Impenetrable Pack CB
Composer: Craig Brown
Client: Mars Petcare
Brand: Dreamies
Global Brand Director: Emily Dowling
Marketing Portfolio Manager: Antje Liedtke
Brand Manager: Yuliya Toporynska
Chief Creative Officer: Richard Brim
Copywriter: Nick Sheppard
Art Director: Tom Webber
Agency Producer: Rebecca Holt
Planner: Stuart Harrison, Gail Anderson-Brown
Business Director: Jaimee Kerr
Account Director: Katie Baker
Account Manager: Annabel Barratt, Genevieve Edwards, Adam Patel
Designer/Typographer: Cris Jones
Media Agency: Mediacom
Production Company: Caviar
Producer: Scott O’Donnell
Director: Tom Willems
D.O.P: Kit Fraser
Editing Company: Whitehouse Post
Editor: James Forbes-Robertson
Post Production: Coffee + TV
Post Producer: Sarah Walsh
3D Artist: Nick John
Colourist: Dan Moran
Music Supervisor: Finger Music
Audio Post Production: 750 MPH
Soundtrack Name: FNG Dreamies Impenetrable Pack CB
Composer: Craig Brown
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Beyond: Weight Watchers UK '#SayYes'
Agency: Beyond
Client: Weight Watchers UK
Date: April 2017
Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan.
The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight management through the stories of its real-life members. From nights out with the girls to baking at home with the family, their experiences prove that it is possible to lose weight without giving up the things you love.
The campaign kicks off with a TVC created by Beyond and directed by Richard Oliver, celebrating the successes of six of real Weight Watchers members from across the UK, who collectively lost over 36 stone (504lbs).
The 30” TVC ‘Say Yes’ highlights that people could lose seven times more weight with Weight Watchers than on their own, with Weight Watchers round-the-clock support network and the ethos that every food item is on the menu; offering members an effective and healthy way to lose weight – and keep it off.
Chris Stirk, Weight Watchers UK General Manager, comments: “Our latest advert has been inspired by our amazing members. It has been created as a celebration of the journeys and achievements of every single Weight Watchers member and we are proud to be able to bring a handful of the millions of success stories to TV screens across the country.
“We know that happy people make healthier choices, which is why we equip members with the skills they need to maintain a balanced and healthy approach to weight loss for good.”
Credits:
Paul Ringsell - Creative Director - Beyond
Richard Oliver - Director - Beyond
Heidi Snelgrove - Producer
Bent Ear - Music
Richard Oliver - Director - Beyond
Heidi Snelgrove - Producer
Bent Ear - Music
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Publicis Worldwide: Nescafé 'The Hello Bench'
Agency: Publicis Worldwide
Client: Nescafé
Date: April 2017
Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection.
Credits:
Global Chief Creative Officer Publicis WW & CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
Tv producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
Tv producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo
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Pablo London: San Miguel 'Rich List 2017'
Agency: Pablo London
Client: San Miguel
Date: April 2017
San Miguel, has announced the return of its 360-degree marketing campaign ‘The San Miguel Rich List’, following its debut year, which saw customers spending reach £470m, consuming over 180 million pints in the process.
As a result, the multi-channel campaign has returned with increased investment in cinema, print, VOD, sponsorship, with further partnership deals to be announced.
Award-winning author, explorer and photographer Levison Wood has also been recruited to support the activation below-the-line due to his shared passion for discovery, much like the brand’s forefathers.
The activation will return with ESI Media as the new publishing and lead partner for 2017 following a competitive pitch process. This year’s offering will provide multiple touchpoints for experience seeking consumers.
The brand will compile a new rich list of 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that reflect the values of the brand; the bespoke supplement will go live in Autumn with ESI Media. The new partnership will see the Rich List reach the hands of 500,000 people nationwide.
Credits:
Media agency: OMD UK
Comms and influencer agency: Clifford French
Comms and influencer agency: Clifford French
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