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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 2 May.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Benjamin Cher. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
jones knowles ritchie: Tiger Beer 'Tiger Beer redesign'
Agency: jones knowles ritchie
Client: Tiger Beer
Date: April 2017
Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.
Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.
Credits:
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JWT Sydney: Parkinson's NSW 'The Hold'
Agency: JWT Sydney
Client: Parkinson's NSW
Date: April 2017
J. Walter Thompson Sydney launched a film ‘The Hold’ to challenge perceptions around Parkinson’s disease on World Parkinson’s Day for Parkinson’s New South Wales.
While uncontrollable shaking is the most commonly recognised symptom of Parkinson’s, a little known fact is that the disease affects many young people as well.
The film features an elderly man and his daughter holding hands, to subdue the father’s shaking as it seems. But a twist awaits when it is revealed that the young woman’s hands are shaking instead.
The campaign comprises of TV commercials and an online film, followed by a second phase of ‘Parkinson’s makes simple hard’ print executions, to highlight the challenges of those living with Parkinson’s face every day.
Credits:
Executive Creative Director: Simon Langley
CD / Copywriter: Paul Coghlan
CD / Art Director: John Lam
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BBDO Malaysia: Anlene 'Grow Young Together'
Agency: BBDO Malaysia
Client: Anlene
Date: April 2017
BBDO Malaysia and Anlene rolled out a campaign to launch the new Anlene Heart-Plus by turning the adage growing old together on its head and setting a standard for love and commitment among couples.
The "Grow Young Together" campaign seeks to ignite conversations around ageing, debunking the myth that it leads to restricted mobility and lifestyle choices, and is fronted by local jazz singer, Sheila Majid and her husband Acis as living embodiments of the Grow Young Together proposition. With the right nutrition, Anlene proposes people can live as young as they feel inside.
Based on the insight that women are usually pushing their partners to stay healthy, the campaign looks to middle-aged married women to look to Anlene Heart-Plus for both them and their partners, while inspiring them to engage in activities they can do together as they age.
Credits:
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Cheil Worldwide: Uniqulo 'HEAT TECH WINDOW'
Agency: Cheil Worldwide
Client: Uniqulo
Date: April 2017
Cheil Worldwide and Uniqlo launched the HEAT TECH WINDOW campaign to promote Uniqlo's heat-generating thermal wear, and keep people warm in cold weather.
HEAT TECH WINDOW uses bubble wrap, with its layer of air insulation blocking heat conduction between the outdoor and indoor, raising the room temperature by 2-3 degrees Celsius on average.
The HEATTECH logo was printed on each window, which was sized for the average Korean window, 500,000 were handed out to customers at Uniqlo stores in Korea, turning their windows into out of home ads for Uniqlo.
Credits:
Chief Creative Officer: Wain Choi
Creative Director, Art Director: Sungphil Hwang
Creative Director, Art Director: Hyungkyun Oh
Junior Art Director: Taeyul Ko
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BMF: BPAY 'Fall in like'
Agency: BMF
Client: BPAY
Date: April 2017
BMF and BPAY launches a campaign with a play on the words falling in love, instead 'falling in like' with bills.
Bills are one of the few certainties in life, which we will likely have a lifelong relationship with. This key insight drives BPAY's campaign, while you're likely not to fall in love with paying the bills, with BPAY's benefits, you might be 'falling in like' with them
Credits:
Executive Creative Director: Cam Blackley
Creative Director: Jen Speirs
Associate Creative Director: Tim Bishop
Copywriters: Chris Berents and Millicent Malcolm
Head of Design: Lincoln Grice
Designers: Matthew Hughes and Caro Gilroy
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GTB Melbourne: Ford Motor Company Limited 'Love every minute'
Agency: GTB Melbourne
Client: Ford Motor Company Limited
Date: April 2017
GTB Melbounre and Ford launched 'love every minute' campaign showcasing the Ford Everest 4WD proving its mettle for the mantle of Drive's "4WD of the year."
The campaign was shot over inhospitable locations around Alice Springs, Australia, with Cinema and TV spots supported by outdoor, online and social, including media in airports.
Credits:
Executive Creative Director: Jon-Paul Jacques
Copywriter: Stephen Sheldon
Art Director: John Pantzopoulos
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Y&R Shanghai: Mizone 'Flying Start'
Agency: Y&R Shanghai
Client: Mizone
Date: April 2017
Mizone and Y&R Shanghai has moved its message from restoration to propulsion, wih the isotonic drink's iconic 'tilt-man' device replaces by hundreds of flying college students.
Mizone aims to create deeper engagment with younger people, encouraging them to be active. As the TVC's characters find excuses to procrastinate, they are literally propelled by a giant Mizone bottle.
Credits:
Creative: Eric Shang, Hank, Yvonne, Na Yiqi
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Grey Melbourne: Missing Persons Advocacy Network 'The Unmissables'
Agency: Grey Melbourne
Client: Missing Persons Advocacy Network
Date: April 2017
Over 38,000 Australians are reported missing every year and many remain missing, the Missing Persons Advocacy Network and Grey Melbourne launched 'The Unmissables' campaign to get storytellers and artists to highlight these important untold stories.
The campaign aims to match artists and authors with the family of a long term missing person to create an art piece to highlight the missing person as an individual, and not just a statistic.
Credits:
Associate Creative Director / Writer: Sally Richmond
Associate Creative Director / Art Director: Lauren Doolan
Executive Creative Director, Melbourne: Anthony Moss
Chief Creative Officer: Michael Knox
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TBWA Auckland: Boundary Road Brewery 'Chocolate Moose Porter'
Agency: TBWA Auckland
Client: Boundary Road Brewery
Date: April 2017
New Zealand’s Boundary Road Brewery has launched a haunting campaign to promote the return of the Chocolate Moose Chocolate Porter beer.
The campaign is spearheaded by an enigmatic film which follows a moose, which is dressed as a porter, as he emerges from a forest and makes his way into the city. The campaign heralds the arrival of the beer in stores after public demand for the product.
Credits:
Executive Creative Director: Christy Peacock - Executive Creative Director
Creative Director: Julian Andrews - Creative Director
Senior Art Director: Watchara Tansrikeat - Senior Art Director
Executive Creative Director: Christy Peacock - Executive Creative Director
Creative Director: Julian Andrews - Creative Director
Senior Art Director: Watchara Tansrikeat - Senior Art Director
Executive Creative Director: Christy Peacock
Creative Director: Julian Andrews
Senior Art Director: Watchara Tansrikeat
Creative Director: Julian Andrews
Senior Art Director: Watchara Tansrikeat
Production Company: Robber’s Dog
Director: Daniel Borgman
Producer: Anna Stuart
Sound Design: Liquid Studios
Composer: Pete van de Fluit
Post Production: Blockhead
Director: Daniel Borgman
Producer: Anna Stuart
Sound Design: Liquid Studios
Composer: Pete van de Fluit
Post Production: Blockhead
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J. Walter Thompson Shanghai: Creative Technology 'Plug In'
Agency: J. Walter Thompson Shanghai
Client: Creative Technology
Date: April 2017
Creative Technology and J. Walter Thompson Shanghai has launched a campaign to illustrate how the company's Aurvana headphones' audio quality are akin to being plugged into the live performance directly.
The campaign has three executions, "Rock", "Rap" and "Reggae" to increae awareness of the range and drive trial and sales.
Credits:
chief creative officer: Norman Tan
executive creative director / Art Director & Copywriter: Carlos Camacho
creative director/Art Director: Supparat Thepparat
assistant creative director: Selwyn Low, Justin Leung
executive creative director / Art Director & Copywriter: Carlos Camacho
creative director/Art Director: Supparat Thepparat
assistant creative director: Selwyn Low, Justin Leung
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