Creative Works: featuring SomeOne, AMV BBDO, Saatchi & Saatchi London, Sedley Place and more

SomeOne has been working with Madame Tussauds to reposition the brand to reflect the new, exciting, more immersive and dynamic experiences being developed at attractions around the globe.

The new vision for Madame Tussauds is to be the world’s leading producer of extraordinary, immersive, engaging and interactive entertainment – competing with a much broader set of entertainment experiences including theme parks, museums, and immersive theatre. The work encompasses strategy and positioning, through identity to communications, advertising and experiences.

AMV BBDO and TENA Men’s new campaign teaser “Mr. Pant-tastic”, introduces a new male incontinence product that looks like regular underwear. The main campaign follows later when the product launches in the UK.

Under its 'Keep Control' brand campaign, TENA Men continues its mission to normalise the taboo subject of male incontinence, and increase awareness of the products specifically designed to help men deal with urine leakage.

Featuring its charismatic spokesperson Stirling Gravitas – the man who’s always in control - the new campaign pastiches the glossy fashion underwear advertising of brands like Armani, Dolce & Gabbana and Calvin Klein. In a series of OOH and print content, Stirling models TENA’s latest pants with as much, if not more swagger as the likes of Beckham, Wahlberg and Bieber before him. 

This is the first time that TENA is advertising this new underwear product, which is an updated design even more underwear-like than before. 

The iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz.  

 

BT’s latest TV ad once again stars Hollywood action and comedy star Ryan Reynolds, as he takes the viewers “behind the scenes” – demonstrating the power of BT Infinity’s Wi-Fi signal.

In this new ad titled “Manor House”, viewers see Ryan in his “second home”, looking every bit the part dressed as a country gent in full tweeds. He shows off his BT Smart Hub, “The UK’s most powerful Wi-Fi” and is seen in his British Manor House demonstrating how far his Wi-Fi reaches and how he can enjoy faster Wi-Fi in various rooms, stretching far and wide. 

 

Short rationale: 51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.

 

Galloping Gourmet, the specialist wedding event planners, managers and caterers, has recently launched its new brand identity, which was designed by Sedley Place following an extensive strategic review and brand re-definition exercise.

Working closely with Galloping Gourmet’s Senior Management Team and the design team at Country House Wedding Venues (CHWV), the company’s sister organisation, Sedley Place spent considerable time understanding the brand’s history, core proposition, target markets, customer journeys and mind-sets, competitors and brand touch-points before putting pen to paper and creating a new brand identity. Within this process it also held a workshop with staff from a number of the company’s venues and conducted telephone interviews with a sample of past wedding clients.

The new brand is now being rolled out across Galloping Gourmet’s marketing collateral by the CHWV Design Team and Sedley Place, using specially created brand implementation guidelines. As part of this exercise Sedley Place has designed Galloping Gourmet’s 2017 Menu, created a new piece of literature,

a Promise Brochure, which encapsulates the brand’s client-centric philosophy, and will shortly launch its redesigned website. All of these elements carry the agency’s new strapline ‘Your Dream Wedding Partner’.

Valenstein & Fatt (the creative agency formerly known as Grey London) has unveiled the latest film that builds on last year’s launch of Lucozade Sport’s new brand positioning called Made to Move. It features world championship boxer Anthony Joshua. The emotive 90-second short film highlights an attitude that has made Joshua the fighter he is today: Nobody moves forward by standing still. A chronicle of his life, it is a beautiful portrayal of how his innate desire to keep moving forward has put him at the top of his game, now competing in the hotly anticipated World Heavyweight unification blockbuster against Wladimir Klitschko.

 

Short rationale: Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.

Launching “United Against Dementia” on Monday 24 April from 20:55, this is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.

The campaign calls for people to unite in the urgent fight against dementia, which is set to be the 21st century’s biggest killer. Someone develops dementia every three minutes and there is currently no cure – but Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action.

Both ITV and Channel 4 will run teaser spots ahead of the campaign launch, showing two hands coming together to form the “A” in Alzheimer’s, with the broadcaster's logos shown under the words, “Uniting for Alzheimer's Society”.

 

 

 

The Credit Bank of Moscow has joined forces with 3Sba to encourage customers to follow their heart with a new advertising campaign. 

How would kids react to social inequality?  Watch what happens when kids play a well-known board game but with unfair society rules.

Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. 

 

Short rationale: Martin London provided one runner at this weekend’s London Marathon with extra motivation to get to the finish line.

Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ - that dangled a giant tempting donut just 18 inches from his face.

He also wore a Dunkin’ Donut’s branded outfit alongside the message ‘Just Donut’.

Dunkin’ Donuts provided Montgomery with £2000 towards his chosen charity, Children with Cancer UK.

About a week ago junior ad creatives Cullen and Ola heard that the much-loved Peckham plex, (Ola's local cinema that birthed his appreciation for film) is amidst plans of being removed by the council. It's another victim of gentrification. 

Unable to stand this, so Cullen and Ola latched onto a petition and created a trailer for a 'movie' called Save The Plex to raise awareness of the councils plans

 

Bulk Powders sell their sports nutrition supplements online, in bulk. Robot Food designed the iconic brand, website and packaging in 2013, and were asked back to unify and progress the brand to accommodate the growing product range.

Robot Food started by tweaking the pack architecture, then simplified the logo from multiple greens to a single distinct, energising green to strengthen the brand consistency. The team then modernised the font in the word-marque and changed the grey to a bold black for greater standout.

Active Foods, one of the four sub-ranges, was given a stronger singular identity and a foodier feel. Retaining the sub-brand’s keynote purple, the packs were re-designed on brown paper bags and other substrates with clearer flavour cues. The look is more natural, premium, appetising and tactile. The team also created and designed ‘Bulk Points’, a new customer reward system.

Bulk Powders now sports a cleaner, more progressive aesthetic. As well as millennials in general, the brand is also set to draw more female consumers and anyone who takes a serious, holistic lifestyle approach to looking and feeling their best. 

McCann London has created an innovative new tool that breathes new life in to one of the humblest of keyboard functions. EscEscape (pronounced ‘Escape Escape’), a new browser extension tool via its client the global flight search and travel deals website, Cheapflights, makes it even easier for desktop computer users to search for and find a range of short getaway options by simply double-tapping their Esc key.

Launching in the UK, US, Canada, Australia and New Zealand, and South Africa, EscEscape is a free-to-install extension for Google Chrome users. While consumers increasingly research holidays on their mobiles and tablets, more holidays are now booked on impulse and Mintel research shows that 74% of people still do so on a computer or laptop. Research from Cheapflights itself also shows that over 50% of people search flights when at work.

The new EscEscape extension means that when a user taps their keyboard ‘Esc’ key twice, a live flight search runs to find the cheapest, quickest and smartest return flights to nearby destinations. The flight results open in a new browser tab and will be the cheapest option for a weekend break in the next eight weeks. The user is then free to go ahead and book if they like the look of what they see – if not, another ‘double tap’ of the Esc key throws up a new option.

 

Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range.

Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to expand their offerings to better meet the needs of consumers. Agave syrup is a sugar alternative, harvested in Mexico from the organic Blue Webber agave plant and is much sweeter than traditional sugar. Silver Spoon’s new range of flavoured Agave Syrups will come in three variations – Vanilla, Maple and Plain – which not only taps into the liquid sweetening trend, but also delivers on taste.

Our brief was to differentiate Silver Spoon from the existing Agave offerings making it more approachable and maximise product understanding. Following the rebrand of the core range we again reframed Silver Spoon’s most recognisable asset; the spoon, into a reflection of the brand’s charismatic personality. We also took inspiration from the Agave plant itself to help generate strong plant cues and to aid product understanding.

The new range appeals to a combination of users who are seeking new alternatives but still want indulgent taste from their sweetening options to make every day brighter.

Amy Gingell, Senior Brand Manager, Silver Spoon says, “We wanted to launch a clearly differentiated range of Agave syrups to capitalise on current growth trends. We saw an opportunity to deliver products that only tap into recent trends in sweetening, but also deliver on taste in a way no other products are currently offering. BrandOpus helped us design the range to appeal to a broad range of users and maximise product understanding and usage through the pack design.”

Following from the success of last year’s Soho posters, creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store Day.

As the annual event celebrates a decade of supporting independent record stores, the team designed a campaign based around birthday celebrations.

Witty lines and record motifs were printed onto balloons and given to shops and vinyl fans to show their support for the big day. An official poster was also created using the balloons and sent to every record store taking part.

Throughout the process, the team created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise to raise money for the day.

Future Ready is a new concept from WSP | Parsons Brinckerhoff which challenges conventional thinking and looks at the future of our cities in regards to infrastructure, travel and living. They're one of the largest engineering and professional services companies in the world, notable for their work for The Shard and Bullring shopping centre.

AB developed a content marketing strategy by that used children to give their thoughts on the future of our cities and how design can create solutions to solve these challenges.

Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually.
In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool,
doing nothing. What do they have in common? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing.
About Volkswagen innovations, we could easily tell you everything: research and development, driver
assist systems, autonomous cars... But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun: nothing.
Nothing is the main topic of the new Volkswagen film from DDB Paris. At least, those who hate commercials won’t be disturbed.

The Royal Edinburgh Military Tattoo has unveiled its latest creative campaign: a mix of its iconic performers and ‘tartan paint’ splashes to pay homage to its theme this year, Splash of Tartan.

Fronted by two of the Tattoo’s most widely recognised performers; a beautiful Highland Dancer and a Senior Drum Major, who leads out the Massed Pipes and Drums each evening during the August showcase. The campaign captures the lively characteristics of the Tattoo in a bold way. Completing the trio is a Royal Marine Bugler, a sure reference to the Royal Navy’s leadership in the 2017 show.

Bearing the slogans ‘have a summer fling’, ‘never settle for humdrum’ and ‘break ranks with routine’, the campaign will look to encourage more visitors to book tickets for the yearly extravaganza at Edinburgh Castle and at the same time build on the Tattoo brand.

Produced by The Leith Agency and combining traditional photography with an intricate post-production process, real Tattoo performers were splashed with green paint which was then used to create a dynamic splash effect featuring the realistic Tattoo tartan pattern, displaced to match the flow and consistency of the paint. Shadows and highlights were then added, and a liquid effect was applied to create a slow motion reel, to emphasise the interaction between each performer and the ‘splash of tartan’.

The campaign, worth approximately £113,500, will appear on 19 outdoor spots across central London including Euston station’s media billboard, and a host of geotargeted digital spots in Germany, Norway, Switzerland and Australia. Above-the-line is supported by PR which has been led by Stripe Communications since 2016.

Today sees the launch of ‘The Abu Dhabi 48-Hour Stopover Challenge’, Etihad’s latest online film in which Kaiser Chiefs’ front man, Ricky Wilson, races against the clock to experience as much of Abu Dhabi as he can within 48 hours.

From dune buggy racing to falconeering to riding the fastest rollercoaster in the world to ordering takeaway black truffle pizza, the film, created by Cheil London in partnership with production company Firecracker, is a whirlwind showcase of Abu Dhabi as a multi-faceted, must-visit destination rather than simply a stopover.
The 3’30” film was filmed over the course of 48 hours by the team at Firecracker, making the challenge a reality.

“The brand and agency were really keen to do this challenge for real,” explains director Sam Wrench. “We wanted to pull from the natural energy that comes from a challenge and give the film the feel of a TV programme as opposed to a storyboarded commercial. This meant we used a limited script and the presenter was a key factor. Ricky ended up bringing so much to the table in terms of his energy and natural talent.”

With so many activities to cram into a tight time frame, the shoot required meticulous planning on behalf of the production team.
“Getting the whole crew between 24 locations in 48 hours was the biggest challenge of this project,” comments Executive Producer at Firecracker, Claire Finn, “so we spent a lot of time in pre-production ensuring everything would run as smoothly as possible given the open nature of the script. Given our experience in making TV shows as well as commercials, we are well used to fast-paced shoots and documentary filmmaking that follows the flow of events as they unfold.”

The campaign launches online on 24th April 2017