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APAC Creative Work of the Week: Tiger Beer redesign by Jones Knowles Ritchie

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Jones Knowles Ritchie and Tiger Beer have won the Ad of the Week with a redesign of the packaging of cans, bottles and multipacks.

The redesign strived to consolidate the brand’s position as ‘Asia’s Beer’ through a more heroic and premium identity.

jones knowles ritchie: Tiger Beer 'Tiger Beer redesign'

Agency: jones knowles ritchie
Client: Tiger Beer
Date: April 2017

Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.

Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity.

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Tags: Singapore
 
 
 
 
 
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