Premium:
Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 17.
To submit work for future publication, contact Minda Smiley.
Wieden + Kennedy Portland: Nike 'Unlimited You'
Agency: Wieden + Kennedy Portland
Client: Nike
Date: August 2016
Nike rolled out a playful spot during the Olympics opening ceremony last week called 'Unlimited You.' Created by Wieden + Kennedy Portland, the spot features a number of athletes, including tennis star Serena Williams and distance runner Mo Farah. The ad tells the story of "a narrator who motivates athletes to achieve amazing things they never dreamed they could," according to the agency, but ends with a surprising twist.
Credits:
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production/Design: Tori Herbst/Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: PRETTYBIRD
Director: The Daniels
Executive Producer: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
VFX Company: Mill LA
Creative Director: John Leonti
2D Lead Artist: James Allen
2D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Senior VFX Producer: Will Lemmon
VFX Producer: Anastasia von Rahl
VFX Supervisor: John Shirley
Company: Mill LA
Colorist: Greg Reese, Adam Scott
Color Producer: Thatcher Peterson
Artist : FNDTY
Track Name: Never Die
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young, Jeff Malen
Audio Assistant: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan
Interactive Director: Dan Viens
Copywriter: Edward Harrison
Art Director: Susan Land
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Post Producer: Shelley Eisner
Agency Production Assistant: Emily Knight
Digital Producer: Keith Rice
Art Production: Amy Berriochoa, Krystle Mortimore, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Edgar Morales
Retoucher: Frazer Goodbody
Motion Production/Design: Tori Herbst/Carlos Enciso
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: PRETTYBIRD
Director: The Daniels
Executive Producer: Ali Brown, Suzanne Hargrove
Line Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Production Designer: Mark Snelgrove
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editor: Lauren Dellara
Post Producer: Chris Noviello
Executive Post Producer: Helena Lee
VFX Company: Mill LA
Creative Director: John Leonti
2D Lead Artist: James Allen
2D Artists: Brad Scott, Alex Candish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thurreson, Glyn Tebbutt, Greg VanZyl, Tim Bird, Jake Albers, Sam Evenson, Don Kim, Jake Albers, Adam Lambert
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Senior VFX Producer: Will Lemmon
VFX Producer: Anastasia von Rahl
VFX Supervisor: John Shirley
Company: Mill LA
Colorist: Greg Reese, Adam Scott
Color Producer: Thatcher Peterson
Artist : FNDTY
Track Name: Never Die
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young, Jeff Malen
Audio Assistant: Ben Tomastik, Lisa Mermelstein
Executive Producer: Susie Boyajan
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Yamamoto: Xcel Energy 'Always Delivering'
Agency: Yamamoto
Client: Xcel Energy
Date: August 2016
In partnership with its new agency of record Yamamoto, Xcel Energy has released an integrated campaign called 'Always Delivering' that puts a spotlight on the company's customer service efforts as well as its commitment to producing & delivering energy in "responsible, clean and cutting-edge ways." Based off of the insight that "energy is on customers’ minds an average of just seven minutes a year, usually when they are having the occasional service issue or paying their bill,” the spots characterize "energy" as a red box that is delivered to each day to homes & businesses, giving viewers a better sense of just how important energy is. 'Always Delivering' will run across television, print, radio, digital, social and video in eight Western and Midwestern states.
Credits:
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Zambezi: The Venetian 'Come As You Are'
Agency: Zambezi
Client: The Venetian
Date: August 2016
The Venetian, one of Las Vegas’s premier resorts, has rolled out a quirky TV spot called ‘Come As You Are’ that plays up the anticipation of travelers before they embark on a vacation. According to The Venetian, this is the first time the hotel has aired a commercial since it was founded 17 years ago. The spot is part of a larger campaign that includes social media & print elements and aims to differentiate the hotel from other Vegas resorts by showing off the unique attributes of its guests rather than its amenities. The campaign was created by LA-based agency Zambezi and was directed by Autumn De Wilde.
Credits:
Founder, Chief Executive Officer: Chris Raih
Executive Creative Director: Josh DiMarcantonio
Creative Director: Gavin Lester
Art Director: Max Pollack
Copywriter: Brian Hallisey
Junior Art Director: Paula Coral
Junior Copywriter: Erin Meulbroek
Designer: Anthony Crawford
Head of Content: Alex Cohn
Producer: Cindy Chapman
Managing Director: Pete Brown
Account Director: Kevin O’Brien
Account Executive: Carly Ayres
Project Manager: Conrad Cunningham
Chief Strategy Officer: Kristina Jenkins
Strategist: Keely Galgano
Production Company: Anonymous Content
Director/Photographer: Autumn de Wilde
Director of Photography: Matthew Lloyd
Executive Producer: Eric Stern
Line Producer: Saul Germaine
Editorial: Exile Edit
Editor: Shane Reid
Assistant Editors: Zaldy Lopez
Executive Producer: CL Weaver
Producer: Michael Miller
Audio: Lime Studios
Mixer: Rohan Young
Sound Design: Rohan Young
Executive Producer: Susie Boyajan
Color Correction: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Valera
VFX: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Arielle Davis
Music Supervision: Rachael Kruk
Downtown Music Publishing
Song: Tintarella di Luna
Composed [and Performed by]: Mina Mazzini
Executive Creative Director: Josh DiMarcantonio
Creative Director: Gavin Lester
Art Director: Max Pollack
Copywriter: Brian Hallisey
Junior Art Director: Paula Coral
Junior Copywriter: Erin Meulbroek
Designer: Anthony Crawford
Head of Content: Alex Cohn
Producer: Cindy Chapman
Managing Director: Pete Brown
Account Director: Kevin O’Brien
Account Executive: Carly Ayres
Project Manager: Conrad Cunningham
Chief Strategy Officer: Kristina Jenkins
Strategist: Keely Galgano
Production Company: Anonymous Content
Director/Photographer: Autumn de Wilde
Director of Photography: Matthew Lloyd
Executive Producer: Eric Stern
Line Producer: Saul Germaine
Editorial: Exile Edit
Editor: Shane Reid
Assistant Editors: Zaldy Lopez
Executive Producer: CL Weaver
Producer: Michael Miller
Audio: Lime Studios
Mixer: Rohan Young
Sound Design: Rohan Young
Executive Producer: Susie Boyajan
Color Correction: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Valera
VFX: Saint
Flame Artist: Rob Trent
Executive Producer: Helen Park
Producer: Arielle Davis
Music Supervision: Rachael Kruk
Downtown Music Publishing
Song: Tintarella di Luna
Composed [and Performed by]: Mina Mazzini
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RPA: Honda 'Meow is the Moment'
Agency: RPA
Client: Honda
Date: August 2016
While a number of brands sent out a tweet or two to celebrate International Cat Day, Honda went all out for the holiday this year with a “catvertising” campaign complete with a short video, GIFs and memes. Created by RPA, the campaign includes a 30-second video called ‘Meow is the Moment’ that features a number of cats who begin to sing a rendition of The Go-Go’s 1984 hit ‘Head over Heels’ when they lay eyes on the 2016 Honda CR-V. The social campaign is an extension of Honda’s summer clearance campaign, which is called ‘Now is the Moment.'
Credits:
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
Associate Creative Director/Art: Scott McDonald
Copywriter: Joshua Hepburn
Art Director: Craig Nelson
Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Faye Armstrong
VP, Director of Business Affairs: Maria Del Homme
Executive Digital Producer: Linda Kim
Digital Producer: Connor Gomez
Digital Production Coordinator: Jackie Fuhrman
VP, Associate Director, Digital Marketing: Aaron Dodez
Manager, Digital Strategy: Mike Dossett
Sr. Specialist, Digital Content Strategy: Tyler Sweeney
Specialist, Digital Content Strategy: Joe Cole
EVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Management Supervisor: Adam Levitt
Account Supervisor: Lauren Ellis
Account Executive: Kira Sullivan
Account Coordinator: Ashley Hartwell
Product Information Manager: Marco Fantone
Product Information Coordinator: Marius Stelly
Production Company: Partizan
Director: Jared Eberhardt
Executive Producer: Lisa Tauscher
Head of Production: Molly Griffin
Line Producer: Bridget Blake-Wilson
Director of Photography: Simon Thirlaway
Editorial/Post FX: Bo’s House of Visual Arts
Editor: Will Gabriel
Post Producer: Eddie Granado
Post Producer: Alex Johnson
Visual Effects Artist: Christopher Doulgeris
Colorist: Robert Curreri
Music: HUM
Executive Producer: Debbi Landon
Producer: Caroline O’Sullivan
Executive Creative Director: Jeff Koz
Creative Director: Scott Glenn
Arranger: Gabe Sokoloff
Arranger: Josh Loucka
Engineer: Daniel Hart
Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Assistant Re-Recording Mixer: Adam Primack
Executive Producer: Susie Boyajan
SVP, ECD: Jason Sperling
Associate Creative Director/Art: Scott McDonald
Copywriter: Joshua Hepburn
Art Director: Craig Nelson
Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Faye Armstrong
VP, Director of Business Affairs: Maria Del Homme
Executive Digital Producer: Linda Kim
Digital Producer: Connor Gomez
Digital Production Coordinator: Jackie Fuhrman
VP, Associate Director, Digital Marketing: Aaron Dodez
Manager, Digital Strategy: Mike Dossett
Sr. Specialist, Digital Content Strategy: Tyler Sweeney
Specialist, Digital Content Strategy: Joe Cole
EVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Management Supervisor: Adam Levitt
Account Supervisor: Lauren Ellis
Account Executive: Kira Sullivan
Account Coordinator: Ashley Hartwell
Product Information Manager: Marco Fantone
Product Information Coordinator: Marius Stelly
Production Company: Partizan
Director: Jared Eberhardt
Executive Producer: Lisa Tauscher
Head of Production: Molly Griffin
Line Producer: Bridget Blake-Wilson
Director of Photography: Simon Thirlaway
Editorial/Post FX: Bo’s House of Visual Arts
Editor: Will Gabriel
Post Producer: Eddie Granado
Post Producer: Alex Johnson
Visual Effects Artist: Christopher Doulgeris
Colorist: Robert Curreri
Music: HUM
Executive Producer: Debbi Landon
Producer: Caroline O’Sullivan
Executive Creative Director: Jeff Koz
Creative Director: Scott Glenn
Arranger: Gabe Sokoloff
Arranger: Josh Loucka
Engineer: Daniel Hart
Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Assistant Re-Recording Mixer: Adam Primack
Executive Producer: Susie Boyajan
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Haberman: Waterhill Naturals + Organics 'Updated Branding, Packaging, & Website'
Agency: Haberman
Client: Waterhill Naturals + Organics
Date: August 2016
Marketing agency Haberman was recently tasked with giving Waterhill Naturals & Organics a new brand identity and package redesign. In a statement, Haberman said: "In creating the new look, we challenged their assumptions about what organic branding should look like—rolling farmland and sunshine are overdone, we suggested—and encouraged them to tell their own authentic story in a way that stands out from the competition."
Credits:
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Leo Burnett Chicago: McDonald's 'A Better Chicken McNugget'
Agency: Leo Burnett Chicago
Client: McDonald's
Date: August 2016
To promote its new Chicken McNuggets which have no artificial flavors, colors or preservatives, McDonald's has rolled out a sentimental one-minute spot that tells the story of two young children who have both grown up eating the brand's nuggets. Featuring a rendition of Cyndi Lauper's song 'Time After Time,' the short film has a surprising twist at the end.
Credits:
Chief Creative Officer: Britt Nolan
Executive Vice President Creative Director: John Hansa
Creative Director: Rob Calabro
Creative Director: Ben Steward
Senior Vice President Executive Producer: Denis Giroux
Senior Producer: Beth Dolnick
Senior Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Executive Vice President, Planning Director: Lance Koenig
EVP, Account Director: Catherine Davis
SVP, Account Director: Josh Raper
Account Director: Amber Stanze
Account Supervisor: Richard Henderson
Production company: Story Films
Director: Blair Hayes
Post production: Cutters
Editor: Jacob Kuehl
Finish: Flavor
Audio production: Matt Miller @ Lime
Colorist: Shane Reed @ Apache
Media: OMD
Executive Vice President Creative Director: John Hansa
Creative Director: Rob Calabro
Creative Director: Ben Steward
Senior Vice President Executive Producer: Denis Giroux
Senior Producer: Beth Dolnick
Senior Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Executive Vice President, Planning Director: Lance Koenig
EVP, Account Director: Catherine Davis
SVP, Account Director: Josh Raper
Account Director: Amber Stanze
Account Supervisor: Richard Henderson
Production company: Story Films
Director: Blair Hayes
Post production: Cutters
Editor: Jacob Kuehl
Finish: Flavor
Audio production: Matt Miller @ Lime
Colorist: Shane Reed @ Apache
Media: OMD
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Grey New York: NFL 'One Team'
Agency: Grey New York
Client: NFL
Date: August 2016
For the Olympics this year, the NFL has debuted its first-ever Olympic spot. Created by Grey New York, the film begins with the statement "America has 32 Favorite NFL Teams" before footage is shown of groundskeepers preparing for football season by painting stadium end zones with team mascots and colors. Yet at the end, a bird's-eye view of each stadium is shown, revealing that the words "TEAM USA" have been painted in each end zone. Shorter versions of the film are running across NBC properties, including Bravo, CNBC and MSNBC, until the Olympics ends.
Credits:
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto
Creative Director/Art Director: Mike Cicale
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Production: NFL Films
Directors: Rob Gehring, Bob Angelo, Shannon Furman, Brian Rosenfeld and Samantha Kordelski
Line Producer: Liz Leafey
Production Coordinator: Jeff Stupak
Camera: Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner
Executive Production: Townhouse
Executive Producer: Alison Horn
VP, Producer: Bruce McDonald
Assistant Producer: Alex Litke
VP, Music Producer: Zach Pollakoff
Editorial: Final Cut
Editors: Ashley Kreamer and Chris Rizzo
Original Rendition of “The Star-Spangled Banner” performed by St. Vincent
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto
Creative Director/Art Director: Mike Cicale
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Production: NFL Films
Directors: Rob Gehring, Bob Angelo, Shannon Furman, Brian Rosenfeld and Samantha Kordelski
Line Producer: Liz Leafey
Production Coordinator: Jeff Stupak
Camera: Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner
Executive Production: Townhouse
Executive Producer: Alison Horn
VP, Producer: Bruce McDonald
Assistant Producer: Alex Litke
VP, Music Producer: Zach Pollakoff
Editorial: Final Cut
Editors: Ashley Kreamer and Chris Rizzo
Original Rendition of “The Star-Spangled Banner” performed by St. Vincent
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BBDO New York: Visa 'The Swim'
Agency: BBDO New York
Client: Visa
Date: August 2016
Visa, the official payments partner of the Rio Olympic Games, has debuted a powerful spot that chronicles the journey of Olympic swimmer and Syrian refugee Yusura Mardini, who lives and trains in Berlin, Germany. Mardini is part of the International Olympic Committee’s first-ever team of refugee Olympic athletes, known as the Refugee Olympic Team (ROT).
Credits:
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Melinda Kanipe
Creative Director: Levi Slavin
CD Art Director: Daniel Burke
CD Writer: Josh Parschauer
Group Executive Producer: Diane Hill
Music Producer: Rani Vaz
Project Manager: Erica Watts
EVP, Global Account Director: Olivia Farr
SVP, Account Director: Emily Morris
Account Manager: Stephanie Repins
Account Executive: Cam Cullman
Assistant Account Executive: Danielle Minch
SVP Group Director, Behavioral Planning: Matt Riley
Production Company: Knucklehead
Knucklehead EP: Matthew Brown
Production Company Berlin: Cobblestone FilmProduktion
Cobblestone EP :Juri Wiesner
Director: Siri Bunford
Line Producer: Matthew Brown
Director of Photography: Ben Smithard
Edit House: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
Editor: Russell Icke
Assistant Editor: Tim Quackenbush
Assistant Editor: Theo Mercado
Audio House: Heard City
Engineer: Evan Mangiamele
Producer: Sasha Awn
Telecine Company: Company 3
Telecine Artist: Tom Poole
Producer: Clare Movshon
VFX Finish Company: MPC
Executive Producer: Camilla De Biaggi
Producer: Elissa Norman
VFX Flame Supervisor: Seif Boutella
Flame Artist: Amanda Amalfi
VFX Supervisor: Bill McNamara
Music Company: Barking Owl Sound
Creative Director: Kelly Bayett
Composer: Houston Fry
Producer: KC Dossett
Track Name: “Celebrate” :30
Sound Designer: Aaron Glascock
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Melinda Kanipe
Creative Director: Levi Slavin
CD Art Director: Daniel Burke
CD Writer: Josh Parschauer
Group Executive Producer: Diane Hill
Music Producer: Rani Vaz
Project Manager: Erica Watts
EVP, Global Account Director: Olivia Farr
SVP, Account Director: Emily Morris
Account Manager: Stephanie Repins
Account Executive: Cam Cullman
Assistant Account Executive: Danielle Minch
SVP Group Director, Behavioral Planning: Matt Riley
Production Company: Knucklehead
Knucklehead EP: Matthew Brown
Production Company Berlin: Cobblestone FilmProduktion
Cobblestone EP :Juri Wiesner
Director: Siri Bunford
Line Producer: Matthew Brown
Director of Photography: Ben Smithard
Edit House: Whitehouse Post
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
Editor: Russell Icke
Assistant Editor: Tim Quackenbush
Assistant Editor: Theo Mercado
Audio House: Heard City
Engineer: Evan Mangiamele
Producer: Sasha Awn
Telecine Company: Company 3
Telecine Artist: Tom Poole
Producer: Clare Movshon
VFX Finish Company: MPC
Executive Producer: Camilla De Biaggi
Producer: Elissa Norman
VFX Flame Supervisor: Seif Boutella
Flame Artist: Amanda Amalfi
VFX Supervisor: Bill McNamara
Music Company: Barking Owl Sound
Creative Director: Kelly Bayett
Composer: Houston Fry
Producer: KC Dossett
Track Name: “Celebrate” :30
Sound Designer: Aaron Glascock
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Wieden + Kennedy Portland: Powerade 'The Corner'
Agency: Wieden + Kennedy Portland
Client: Powerade
Date: August 2016
Wieden + Kennedy Portland has created a powerful spot for Powerade called 'The Corner,' featuring US Olympian boxer Shakur Stevenson. The film is part of Powerade's 'Just a Kid' campaign, which aims to highlight the fact that every Olympian athlete has a hometown and a history.
Credits:
Creative Directors: Max Stinson / Erik Fahrenkopf
Copywriter:Wayne Kasserman
Art Director: Cameron Soane
Producer: Jennifer Fiske
Production Company: Iconoclast
Director: Romain Gavras
Executive Producer: Charles-Marie Anthonioz
Line Producer: Julien Lemaitre
Director of Photography: Rodrigo Prieto
Editorial Company: PS 260
Editor: Walter Mauriot
Post Producer: Laura Lamb Patterson
Assistant Editor: Tyler Hurst
VFX Company: The Mill
Managing Director: Rani Melendez
VFX Producer: Daniel Midgley
Production Coordinator: Courtney Prather, Chris Lewis, Alex Benavente
Shoot Supervisor/Creative Dir. John Leonti
2D Lead Artist: Bill Higgins
3D Lead Artist: Matt Longwell
Matte Painting: Itai Muller
Colorist: Yvan Lucas / Shed LA
Music+Sound Design: Marco Casanova
Mix Company: Lime Studios
Mixer: Loren Silber
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FCB Chicago: Michelob Ultra 'Golf Returns to the Games'
Agency: FCB Chicago
Client: Michelob Ultra
Date: August 2016
To celebrate the fact that golf is now once again an Olympic sport, Michelob Ultra has rolled out a funny spot that features Brazilian sports announcer Nilson César giving a play-by-play of pro golfer Scott Langley's moves on the course. According to FCB Chicago, the agency behind the spot, César narrates the spot "in a way that only he could - conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way."
Credits:
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