Premium:
Welcome to The Drum's US Creative Works in partnership with Workfront.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 10.
Brunner: 84 Lumber 'Mars'
Agency: Brunner
Client: 84 Lumber
Date: April 2017
“Mars” opens on an astronaut tethered to his spacecraft. The voice over states: “In preparation for man’s journey to Mars, NASA requested applications for space travel candidates. It takes ambition, a can-do attitude, and a lot of moxie...” The view turns earthward. It is before dawn, outside an 84 Lumber store. The voice over then delivers the call-to-action: “Runners-up, we invite you to apply to our management trainee program.”
Credits:
Chief Creative Officer: Rob Schapiro - Chief Creative Officer
Chief Creative Officer: Rob Schapiro - Chief Creative Officer
ACDs: Derek Julin, Kevin Corfield
Chief Client Officer: Jeff Maggs
Account Planner: Lauren Tedesco
Sr Account Managers: Dana Lucas, Jessica Buehner
Agency Production: FIXER Partners, New York
Exec Agency Producers: John Noble, Brad Powell
Animation/Prod. co.: Method Studios, New York
Director: Doug Luka
Music: Ring the Alarm, Brooklyn, N.Y.
Composer: Dylan Marder
Audio Post: Heard City, New York
Sound Mixer: Mike Vitacco
Chief Client Officer: Jeff Maggs
Account Planner: Lauren Tedesco
Sr Account Managers: Dana Lucas, Jessica Buehner
Agency Production: FIXER Partners, New York
Exec Agency Producers: John Noble, Brad Powell
Animation/Prod. co.: Method Studios, New York
Director: Doug Luka
Music: Ring the Alarm, Brooklyn, N.Y.
Composer: Dylan Marder
Audio Post: Heard City, New York
Sound Mixer: Mike Vitacco
Loading...
DDB Argentina: (FATH) Argentinian Foundation of Liver Transplant '#StopTrashPlant'
Agency: DDB Argentina
Client: (FATH) Argentinian Foundation of Liver Transplant
Date: April 2017
The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created an awareness campaign to empower people become organ donors.
With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.”
People quickly started taking action by sharing the message on social networks – using #STOPTRASHPLANT and showing their friends and family their willingness to become donors.
Credits:
Creative VP: Hernán Jauregui - Creative VP
Creative VP: Hernán Jauregui - Creative VP
Creative General Directors: Adrián Piattoni / Facundo Varela
Creative Directors: Ignacio Ruarte / Santiago Salas
Plastic Artist: Melina Villellas
Photo: Ignacio Cángelo
Graphic Production: Dante Rodríguez
Retouch: Walter Becker
Plastic Artist: Melina Villellas
Photo: Ignacio Cángelo
Graphic Production: Dante Rodríguez
Retouch: Walter Becker
Lungs Trashplant
Liver Trashplant
Heart Trashplant
Loading...
FRED & FARID New York: Hewlett-Packard 'Reinvent Mindsets'
Agency: FRED & FARID New York
Client: Hewlett-Packard
Date: April 2017
HP is launching Reinvent Mindsets, a video series designed to show exactly what unconscious bias looks like and how it comes to pass. The first in the series goes live today and offers a glimpse into the hiring challenges faced by African Americans. Future scenarios will look at other under-represented groups such as women and LGBTQ groups. The message is is simple: HP is hiring and talent is the only criteria.
Credits:
Chief Creative Officer: FRED & FARID - Chief Creative Officer
Chief Creative Officer: FRED & FARID - Chief Creative Officer
Creative Director: Laurent Leccia
Brand supervisors: Antonio Lucio, Karen Kahn, Lesley Slaton Brown, Tom Suiter
Agency Supervisors: Fred & Farid, Francois Grouiller, Lisa Rosario, Amanda Hellman
Art Director: Jessie Bowers, Jon Barco
Executive Producers (agency): Erik Iversen, Damon Webster
Production company: The Devil You Know
Producer: Don Block
Director: NAN
DOPs: Matt Batchelor
Editor: Micah Scarpelli/ Uppercut NYC
Music: Storefront/APM
Post-production: Uppercut NYC
Mix: Heard City
Brand supervisors: Antonio Lucio, Karen Kahn, Lesley Slaton Brown, Tom Suiter
Agency Supervisors: Fred & Farid, Francois Grouiller, Lisa Rosario, Amanda Hellman
Art Director: Jessie Bowers, Jon Barco
Executive Producers (agency): Erik Iversen, Damon Webster
Production company: The Devil You Know
Producer: Don Block
Director: NAN
DOPs: Matt Batchelor
Editor: Micah Scarpelli/ Uppercut NYC
Music: Storefront/APM
Post-production: Uppercut NYC
Mix: Heard City
Loading...
Arnold Worldwide: Kaplan University 'Education Working'
Agency: Arnold Worldwide
Client: Kaplan University
Date: April 2017
When an unexpected situation arises, are you ready to take it on headfirst to quickly solve the problem? Kaplan University’s new campaign – “Education Working” – aims to demonstrate that graduating from KU arms you with the confidence and skills necessary to take on any challenge, no matter how challenging or unexpected. Developed in partnership with creative agency Arnold Worldwide, the campaign showcases (unsuspecting) Kaplan University graduates’ immediate readiness for the real world and whatever it throws their way.
“Education Working” uses a brand activation with hidden cameras to see how Kaplan University graduates fare when put to the test, unbeknownst to them. In our TV "teaser" spot – “Nurse Ready” – Terri Miller (Class of ‘15, Master of Science in Nursing), is walking down a sidewalk having a casual conversation with an interviewer about her education background when suddenly, they witness a cyclist hit by a car. The women rush to the accident scene. This same scenario then plays out for several other nurses, putting each to the test, one after the next. The teaser spot ends as a cliffhanger, begging the question: will the nurses perform or not? Are they ready to make real difference in the real world?
The spot drives you online to a long-form video, where we can find out the answer. Terri and the other nurses immediately spring to action – checking the cyclist’s injuries and providing care until EMTs arrive. The interviewer then reveals she and the cyclist are actually actors and Terri and the other nurses have just passed their “test” with flying colors. The nurses’ abilities and action all clearly prove our point: Kaplan University truly prepares you for the real world.
In addition to nursing, the “Education Working” campaign also comes to life across another key vertical: IT. Using the same “teaser” TV spot + long-form online video combination, Kaplan University shows how three different IT professionals respond to a sudden IT crisis. When a company’s network goes down, the pros from Kaplan University get it up and running. It wasn’t their job or responsibility, but they proved nonetheless that because of their Kaplan University education they could make an immediate impact when a situation arose.
Credits:
David Register – EVP, Executive Creative Director – Arnold Worldwide
Dylan Bernd – SVP, Group Creative Director – Arnold Worldwide
Larry Fahey – Associate Creative Director – Arnold Worldwide
Kristine Andrews – Associate Creative Director – Arnold Worldwide
Julianna Rose – Art Director – Arnold Worldwide
Adia Betts – Copywriter – Arnold Worldwide
Bill Goodell – EVP, Director of Content Production – Arnold Worldwide
Spring Clinton – SVP, Associate Director – Arnold Worldwide
Emily LaPierre – Assistant Broadcast Producer – Arnold Worldwide
Andrew Butler – SVP, Brand Strategy Director – Arnold Worldwide
Barbara Reilly – EVP/Managing Director – Arnold Worldwide
Sarah Taylor – SVP, Marketing Director – Arnold Worldwide
Emily Kohlbeck – Senior Marketing Manager – Arnold Worldwide
Dylan Bernd – SVP, Group Creative Director – Arnold Worldwide
Larry Fahey – Associate Creative Director – Arnold Worldwide
Kristine Andrews – Associate Creative Director – Arnold Worldwide
Julianna Rose – Art Director – Arnold Worldwide
Adia Betts – Copywriter – Arnold Worldwide
Bill Goodell – EVP, Director of Content Production – Arnold Worldwide
Spring Clinton – SVP, Associate Director – Arnold Worldwide
Emily LaPierre – Assistant Broadcast Producer – Arnold Worldwide
Andrew Butler – SVP, Brand Strategy Director – Arnold Worldwide
Barbara Reilly – EVP/Managing Director – Arnold Worldwide
Sarah Taylor – SVP, Marketing Director – Arnold Worldwide
Emily Kohlbeck – Senior Marketing Manager – Arnold Worldwide
Loading...
BBDO Minneapolis: Hormel 'Love Your Dog'
Agency: BBDO Minneapolis
Client: Hormel
Date: April 2017
Over seven billion dogs are eaten every summer in the U.S. according to the North American Meat Institute’s National Hot Dog and Sausage Council. That’s 818 dogs consumed every second. Sadly, only about 1.4 billion of these dogs are eaten covered with delicious chili.
On May 1, HORMEL® Chili is launching an online video campaign to encourage people to “Love Your Dog” — by eating it — smothered with delicious HORMEL® Chili, of course.
Credits:
Noel Haan - Executive Creative Director - BBDO Minneapolis
Tim Brunelle - Creative Director - BBDO Minneapolis
David Alm - Associate Creative Director - BBDO Minneapolis
Diana Albrecht - Art Director - BBDO Minneapolis
Deb Lustig - Agency Producer - BBDO Minneapolis
Kim Walsh - Agency Producer - BBDO Minneapolis
Alison Siviter - Group Account Director - BBDO Minneapolis
Gian Hill - Account Supervisor - BBDO Minneapolis
Margaret Biebel - Assistant Account Executive - BBDO Minneapolis
Jake Nyberg - Producer - THREEVOLTS
Sean McGrath - Director - THREEVOLTS
Mike Turner - Editor - THREEVOLTS
Scott Weisenbeck - Marketing Director - Hormel Foods
Mark Beierle - Brand Manager - Hormel Foods
Corrine L. Hjelmen - Brand Manager - Hormel Foods
Tim Brunelle - Creative Director - BBDO Minneapolis
David Alm - Associate Creative Director - BBDO Minneapolis
Diana Albrecht - Art Director - BBDO Minneapolis
Deb Lustig - Agency Producer - BBDO Minneapolis
Kim Walsh - Agency Producer - BBDO Minneapolis
Alison Siviter - Group Account Director - BBDO Minneapolis
Gian Hill - Account Supervisor - BBDO Minneapolis
Margaret Biebel - Assistant Account Executive - BBDO Minneapolis
Jake Nyberg - Producer - THREEVOLTS
Sean McGrath - Director - THREEVOLTS
Mike Turner - Editor - THREEVOLTS
Scott Weisenbeck - Marketing Director - Hormel Foods
Mark Beierle - Brand Manager - Hormel Foods
Corrine L. Hjelmen - Brand Manager - Hormel Foods
Loading...
The Escape Pod: The a2 Milk Company 'Love Milk Again'
Agency: The Escape Pod
Client: The a2 Milk Company
Date: April 2017
75 million Americans think they are lactose intolerant. 1 in 4 Americans say that they have issues digesting milk.
The problem is that a significant portion of people who think they are lactose intolerant are actually misdiagnosing themselves.
According to research, cows’ milk contains two kinds of proteins: A1 and A2. Only the A1 beta-casein protein has been proven to cause indigestion. a2 Milk produces milk made exclusively by a2 cows, providing a real milk alternative that is naturally easy to digest.
Targeting consumers who believe they may be lactose intolerant, "Love Milk Again" showcases real people who are finally able to drink real milk again thanks to absence of the A1 protein.
Credits:
Agency: The Escape Pod
Managing Director: Norm Bilow
Executive Creative Director: Vinny Warren
SVP, Director of Strategy: Leah Hattendorf
Executive Director of Production: Kent Kwiatt
Agency Producer: Adina Hilton
Creative Director: Jared Creason
Director of Accounts: Matthew Johnson
Account Supervisor: Allegra Sunday
Managing Director: Norm Bilow
Executive Creative Director: Vinny Warren
SVP, Director of Strategy: Leah Hattendorf
Executive Director of Production: Kent Kwiatt
Agency Producer: Adina Hilton
Creative Director: Jared Creason
Director of Accounts: Matthew Johnson
Account Supervisor: Allegra Sunday
Production Company: Yard Dog, EP Beth Pearson
Director: Stuart Douglas
DP: Magni Agustsson
Music: Asche & Spencer
VO Record & Final Audio Mix: Noisefloor
Color: Cinema Light Co, Paul Galati
Editorial: Colin Santangelo
VFX & Online Finishing: Rebellion VFX, Jake Maymudes
Director: Stuart Douglas
DP: Magni Agustsson
Music: Asche & Spencer
VO Record & Final Audio Mix: Noisefloor
Color: Cinema Light Co, Paul Galati
Editorial: Colin Santangelo
VFX & Online Finishing: Rebellion VFX, Jake Maymudes
Loading...
McCann Erickson New York: Lysol 'Protect Like a Mom'
Agency: McCann Erickson New York
Client: Lysol
Date: May 2017
For generations, Lysol has been famous for killing germs. The brand now launches a new campaign, in time for Mother's Day to make it famous for protection. The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe. It all begins with a :60 launch film called “Protect like a mother” that replaces human mothers with animal counterparts to make a very simple point about the fierce strength of moms.
Credits:
Chief Creative Officer: Tom Murphy - Chief Creative Officer
Chief Creative Officer: Sean Bryan - Chief Creative Officer
Chief Creative Officer: Tom Murphy - Chief Creative Officer
Chief Creative Officer: Sean Bryan - Chief Creative Officer
AGENCY: McCann NY
Creative:
John Mescall, Global Executive Creative Director
Priti Kapoor, Executive Creative Director
Erin Wendel, Creative Director
Lauren McCrindle, Creative Director
Susan Young, Copywriter
Daniel Colburn, Copywriter
Jesse Yowell, Art Director
Production:
Nathy Aviram, Chief Production Officer
Christine Lane, Executive Producer, Innovation
Winslow Dennis, Executive Producer
Andrea Kaye, Executive Art Producer
Matthew Arrow, Senior Producer - Innovation
Phoebe Chao, Producer - Innovation
Eric Johnson, Executive Music Director
Dan Gross, Music Producer
Strategy
Erica Yahr, Executive Strategy Director
Sarah Watson, Global Strategy Director
Amanda Shapiro, Strategy Director
Account
Volker Ast, Global Business Lead
Chioma Aduba, Group Account Director
Amber Trimble, Account Supervisor
Nicole Pressman, Account Executive
Arielle Kroloff, Global Account Executive
Leia Brown, Assistant Account Executive
Project Management
Renata Bankowski, Senior Project Manager
PRODUCTION PARTNERS
Film
Production Company/VFX: Framestore
Director: Tom Routson
Editorial: Jon Grover, Cut and Run
Exhibit
Production Company: Tool
Protect Like a Mother Lion
Protect Like a Mother Animals
Loading...
GSD&M: Fiat Chrysler 'The Brotherhood of Muscle'
Agency: GSD&M
Client: Fiat Chrysler
Date: April 2017
Dodge is celebrating its partnership with global superstar, Vin Diesel. Best known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, the actor is expanding his passion for muscle cars beyond the big screen and partnering with the brand to form “The Brotherhood of Muscle.” Created in partnership with Austin-based creative agency, GSD&M, the campaign demonstrates Dodge’s fearless attitude and introduces consumers to “The Brotherhood of Muscle” lifestyle of forging ones’ own path. Three ads show Diesel driving a Dodge Challenger SRT Hellcat, Charger SRT Hellcat or Durango R/T.
Credits:
Chief Creative Officer: Jay Russell - Chief Creative Officer
Chief Creative Officer: Jay Russell - Chief Creative Officer
CLIENT
Fiat-Chrysler Automobiles
Chief Marketing Officer, FCA Global: Olivier Francois
Director of FCA Global Advertising: Marissa Hunter
Head of Dodge and Chrysler Advertising: Randy Ortiz
Dodge Brand Advertising Manager: Jodi Bucciarelli
AGENCY
Agency: GSD&M
Spot Title: Brotherhood of Muscle, “Rally Cry” (:60), “Shepherds” (:30) & “Monsters” (:30)
Group Creative Directors: Tim Eger and Tom Hamling
ACD/Art Director: Greg Wyatt
ACD/Writer: Barrett Michael
Senior Art Director: Verenice Lopez
Senior Writer: Nick Garza
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Dylan Heimbrock
Account Leadership: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn
Strategy: Dan Drullinger
Business Affairs Managers: Nancy Espinal
Project Manager: Venus Soto
PRODUCTION COMPANY
Production Company: Tool of North America
Director: Marc Forster
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Brad Johns
Producer: Lee Trask
DP: Adam Richards
EDITORIAL COMPANY
Editorial Company: Union Editorial
Executive Producer: Rob McCool
Editor: Einar
Editor: Matt Chesse
Assist Editor: Dana Maddox
Assist Editor: Rennie Elliott
Assist Editor: Skylar Moran
Assist Editor: Ryan Khoury
Assist Editor: Hunter Lurie
MUSIC and FX:
FX: Framestore
VFX Supervisor: Michael Ralla
Flame Artist: Ryland Bowen-Johnson
EP: James Razzall
Producer: Tom Baker
Music: Woodkid “Run Boy Run”
Mix: Eleven/Jeff Payne
Sound Design: Stimmung/Gus Koven
Loading...
Grey New York: Southern Poverty Law Center 'Vets Fight Hate'
Agency: Grey New York
Client: Southern Poverty Law Center
Date: April 2017
Anti-immigrant sentiment, often based in racist and hateful ideology, is on the rise in our country, but few of the “haters” realize that approximately 11% of all US veterans come from an immigrant background. Veterans have made real sacrifices for our country and are among the most respected and honored Americans, which is why Southern Poverty Law Center is partnering on Vets Fight Hate, a campaign to urge Americans to think twice before judging people who are different than they are and whose stories they don’t know or understand.
Through Vets Fight Hate, immigrant veterans are responding to hateful tweets by sending an inclusive message of peace and unity to positively impact our fractured society and fight back against those spreading hatred.
Through Vets Fight Hate, immigrant veterans are responding to hateful tweets by sending an inclusive message of peace and unity to positively impact our fractured society and fight back against those spreading hatred.
Credits:
Chief Creative Officer: Pepe Aguilar - Chief Creative Officer
Chief Creative Officer: Pepe Aguilar - Chief Creative Officer
Advertiser: Southern Poverty Law
Spot Title: Vets Fight Hate
Agency: Wing/Grey Group
Creative Director: Facundo Paglia
Associate Creative Director: Marc Duran
Designer: Isabella Escalon, Luis Guerra, Julieth Monsalve
Copywriter: Tomas Salazar, Martín De Ferrari
Agency Producers: Yesenia Velez, Nadina Steimberg
Production Company (location): Townhouse (New York)
Loading...
Opperman Weiss : Jägermeister 'Be the Meister'
Agency: Opperman Weiss
Client: Jägermeister
Date: May 2017
Jägermeister has unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live by your own rules. The spot takes viewers on a journey into a whimsical German nightclub where the crowd is led in a toast by the ‘Meister of Cold’, played by supermodel, Nadja Auermann. Together they celebrate the herbal spirit, chilled to perfection at -18 degrees Celsius, before proceeding with a night of irreverent perfection.
Credits:
Director: Ralf Schmerberg - Director
Director: Ralf Schmerberg - Director
Jagermeister
Michael Volke Global CEO
Wolfgang Moeller VP, Global Brand Marketing
Tim Jerg Head of Global Brand & Comms
Jeff Popkin CEO
Chris Peddy CMO
Chris Dunn Brand Manager
Opperman Weiss
Jeff Weiss Executive Creative Director
Paul Opperman Executive Creative Director
Mark Johnston Executive Producer
Julian Shiff Managing Director
Jamie Daigle Account Director
Matt Poveromo Account Manager
Production Company
Director, Radical Media - Ralf Schmerberg
Executive Producer, Radical Media - Gregg Carlesimo
Head of Production, Radical Media - Frank Dituri
Service Production EP, Trigger Happy - Nani Meimeth
Producer, Trigger Happy - Birgit Damen
Director of Photography - Frank Griebe
1st AD - Alan Finlay
Production Designer - Marco Bittner-Rosser
Editorial Company: Bug Editorial
Andre Betz: Editor
Jessica Mann: Producer
Clay Doggett: Assistant Editor
Post Production Company: TWELVE
Lez Rudge : Colorist
John Shea: VFX Artist
Ed Rilli: Managing Director
Music Company: Duotone Audio Group
Managing Director: David Leinheardt
Executive Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Producer: Gio Lobato
Sound Company: Heard City
Mixer: Cory Melious
Assistant Mixer: Nicholas Scarcella
Executive Producer: Jackie James
Managing Partner: Gloria Pitagorsky
Loading...
Goodby Silverstein & Partners: Xfinity 'Hot and 100'
Agency: Goodby Silverstein & Partners
Client: Xfinity
Date: May 2017
On Sunday, May 21, the Billboard Music Awards (BBMAs) return to honor some of the hottest names in the industry today. As fans anticipate the show, Comcast’s Xfinity brand has partnered with The Muppets’ Statler and Waldorf to show viewers how they can interact with the BBMAs, as only the cantankerous pair could. In the ad spot, Statler and Waldorf model how Xfinity X1 subscribers can learn more about past Billboard winners and access other content simply by using their voices.
Credits:
Chief Creative Officer: Margaret Johnson - Chief Creative Officer
Chief Creative Officer: Margaret Johnson - Chief Creative Officer
Creative Director: Jens Waernes and Jon Wolanske
Associate Creative Directors: Mike Costello and Kurt Mills
Brand supervisors: Dustin Hayes, Nader AliHassen, Kristen Greco, Kate Nicol
Account Management: Michael Crain, Rachel Fagin, Georgia Newton, Perry Fox, Greta Hughes, Valentina Baraldi
Director of Business Affairs: Judy Ybarra
Executive Producers (agency): John Dutton
Production company: Soapbox Films
Agency Producer: Frank Brooks
Producer: Josh Mulry
Director: Crash Davenport
Editor: Graham Wilcox
Post-production: eLevel
Associate Creative Directors: Mike Costello and Kurt Mills
Brand supervisors: Dustin Hayes, Nader AliHassen, Kristen Greco, Kate Nicol
Account Management: Michael Crain, Rachel Fagin, Georgia Newton, Perry Fox, Greta Hughes, Valentina Baraldi
Director of Business Affairs: Judy Ybarra
Executive Producers (agency): John Dutton
Production company: Soapbox Films
Agency Producer: Frank Brooks
Producer: Josh Mulry
Director: Crash Davenport
Editor: Graham Wilcox
Post-production: eLevel
Loading...
To keep up to date with the latest creative, advertising and design projects from around the globe visit The Drum's Creative Works homepage.
Location:
Main Image:
Sector:
Article Type:
Sponsored Content:
Sponsored Content
Sponsored by:
Choose Featured Video:
Random Featured Video
Badge Text:
Badge Color:
Article Layout:
Section:
Brand