Creative works featuring ODD, Born + Raised, BETC Paris, B&B Studio and more

Midnight Oil & Bethesda launched a sweepstakes promotion for Bethesda’s latest title, PREY. The campaign
engages fans by encouraging them to take a Rorschach personality test to see if they are eligible to work aboard the
Talos I Space Station. The test goes through deep psychological questions as Rorschach-inspired Typhons
transform in front of users. At the end of the experience, users are able to connect their Facebook account and
create a custom profile video avatar that uses a moving Typhon-Rorschach overlay. The customized asset reinforces
the brand, and invites new audiences to discover PREY. Participating in the program and creating a video avatar
enters users into a grand prize sweepstakes where they can win out-of-this-world prizes, including a 4K home
entertainment system and a trip to Space (camp)! www.transtarawaits.com

An unorthodox approach to communicating the features and benefits of Polar's smart, sports watch, the M600.
Designed to stand out from the brand's competitors, the advert delivers a level of dry, Scandinavian humour to showcase some of the watch's features & benefits in an original way.
It's about living smart & training smarter.
With Polar's M600 watch, Now You Can.

Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygiene & against illness. Unfortunately, this old promise that made Tempo so successful gradually became part of the problem: the brand was still talking about allergies, colds and other unpleasant conditions. As a result, affection for the brand cooled. This campaign sought to reinvigorate the brand by making it relevant and by forging an emotional connection with consumers.
BBDO made Tempo stand not only for illness and unpleasant conditions, but also for happy moments too. And no event could be happier and more emotional than a pregnancy announcement.
They started by studying the emotional/behavioural patterns of the couples who go through this situation in life to understand that only 28% of women discover they’ll be moms in the presence of their partners. To ensure that the other 72% of them live that moment in a less solitary and impersonal way, BBDO switched the roles by creating a sharing pregnancy test that reveals the results to the man first, so he can let his woman know whether or not she is pregnant in a sweeter way.
This way, for the first time in history, on March 18 a man announced to his partner that they would become parents. As expected, conservatives and feminists attacked the man and the idea, clashing against thousands of people in favour of this alternative scenario. This national debate gave Tempo the opportunity to take a stand for consumers' right to choose how to live this emotional moment by activating celebrities, influencers, individuals and groups who got the first samples of our pregnancy test and started sharing their support of this innovation and the brand behind it.
In doing so, Tempo connected with audience in a manner no other brand has ever done and encouraged them to associate its hankies with the most emotional moments of life too.

Sir Richard Branson launched a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank” this week, a concept created and produced by Y&R London. Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help the world properly understand and support dyslexia.

Made by Dyslexia will campaign to change perceptions, so that dyslexia is seen as a different way of thinking rather than as a disadvantage. Working with experts and successful dyslexics, it will develop campaigns, tools and tests to explain dyslexic thinking. Many of the world’s most successful entrepreneurs, artists, and tech professionals are dyslexic, including Sir Richard Branson, demonstrating that dyslexic people can achieve great things when they focus on their strengths and get the right support in school.

The “sperm bank”, while not accepting actual donors, was chosen as a theme and setting for the launch because some sperm banks have not let dyslexics donate until very recently, and have even described dyslexia as a “neurological disease”, highlighting how far peoples’ understanding of dyslexia still needs to change. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom, so this is a major issue.

Y&R London CCO Jon Burley: “Made By Dyslexia is an extraordinary charity with an extraordinary point of view: dyslexia is not a disadvantage, but an advantage that has helped shape the modern world. We are extremely proud to have developed The Dyslexic Sperm Bank - a truly provocative, imaginative and culturally powerful idea that is worthy of their vision and ambition.”

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg.

"Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space.

Apple rivers, grass roads, giant cats made of apples, trees replacing streetlights...they say dreaming is for dreamers, but Strongbow Apple Cider dares to disagree. The cider company decided to instead believe in the imaginations of those who can still dream of a world where nature can be brought back into the city.

Created by Cloudfactory, Director Fredrik Bond of Sonny London, and The Mill, ‘A Nature Dream’ is the latest installment in the brand’s Nature Remix campaign. The creative team cast Mary Mattingly and Monsieur Plant to play the leads in the film, two real individuals who dedicate their lives and passion to living organically.

Topical ad to make it clear to the SME's of Britain that Close Brothers will support them no matter where Brexit takes us or how you feel about it. Timed to coincide with triggering of Article 50.

Nest Lancashire, a new victim support service, has been established to provide confidential advice and support for young people who have experienced crime either as a victim or as a witness.

http://nestlancashire.org/

We built the entire brand from the ground up, even down to the name. We wanted to steer clear of negative terminology in the first instance, as many victims either do not see themselves as victims, or simply don’t want to admit it. We also wanted to assure the public that the service can be used not just by victims themselves, but by witnesses surrounding crime.

Our main aim was to convey that the service was somewhere safe and familiar, where young people would feel secure in divulging sensitive information and beginning a path to recovery. We settled on the name Nest, as this is symbolic of the home—a place where you’re always able to go back to and where you feel you can be yourself.

Similarly, the intentional messiness of the logo is designed to indicated the sometimes scattered minds of those who have been victims of crime, and how with reassurance and support they can find peace and tranquility once again.

A Multi-Strand Campaign

We also created two video stories of people suffering through two very different kinds of victimisation. Danny is being physically and verbally bulled every day at school, while Emma is singled out due to sexting someone who she thought was close to her. In each story we see how abuse can take many different forms, and how Nest Lancashire is available to help.

The feet are almost always shot in a way that make the age, gender and race of the person ambiguous, enabling the viewer to easier empathise with this unfortunate situation.

Soreen launches new creative campaign, asking fans “Are you a squidgy bit Soreen?”

Soreen, the iconic British baker, has launched the new ‘Are you a squidgy bit Soreen?’ creative campaign across UK cinemas, bringing the deliciously quirky brand to life through playful animation.

The new cinema adverts, created by Red Brick Road, champion Soreen’s Original Malt Loaf, Malt Loaf bars and the Lunchbox Loaves range and their growing legion of fans.

The new campaign, which has three executions, is directed by Morgan Powell and Neil Kidney from Seed Animation, using playful conversational exchanges to give voice to the brand’s cult followers. Each will be shown across cinema and digital across the country highlighting the nutritional value of Soreen as a healthier treat for a range of different audiences, and will run alongside sampling initiatives.

As an extension of the campaign, Soreen are also taking part in a six-month summer sponsorship of ODEON’S Kids Club film screenings where the adverts will broadcast across the blockbuster season of films such as Disney’s Moana, Sing and Trolls.

The first advert will focus on Lunchbox Loaves as healthier treats that mums can finally say yes to. As they meet the nutritional guidelines set for schools by the Children’s Food Trust, Soreen’s delicious Lunchbox Loaves are the perfect snack mums can feel good about and that their children will enjoy.

The second and third films will launch in June, highlighting the nutritional credentials of Soreen’s family favourite, the Original Malt Loaf, and the new launch of the Malt Loaf Bar aimed at adults on the go.

Along with the Lunchbox Loaves ad which targets Mums with a lunchbox product, the second execution introduces Malt Loaf Bar as an impulsive purchase for busy adults and shows that Soreen is not just a tea-time snack but the perfect guilt-free treat for any time of the day. The third advert featuring the Original Malt Loaf celebrates the more traditional loaf that is ideal for an at home eating occasion.

The campaign will also feature online, across Google Preferred and Facebook, on ODEON’s website and run alongside sampling initiatives of Soreen’s Lunchbox Loaves product in over ten key Odeon sites such as Manchester Trafford Centre, Birmingham Broadway Plaza and Greenwich during the opening weekends of key family titles throughout the summer.

Bethan Brown, Marketing Director at Soreen, said: “We know that health conscious consumers are faced with a daily challenge of choosing snacks that are nutritious, tasty and genuinely filling. This is where Lunchbox Loaves, the Original Malt Loaf, and the Malt Loaf Bars each play a role as a healthier snack for a variety of occasions.

“Lunchbox Loaves are the snack that health conscious mums can feel good about giving to their children, whilst the new Malt Loaf bars are a convenient treat for busy adults on-the-go. The Original Malt Loaf, the firm family favourite, remains a healthier alternative to cakes and biscuits as a tea-time treat.”

“The new cinema campaign creates high impact for the brand, bringing Soreen to new and old audiences and communicating our nutritional credentials. We are confident that this campaign will deliver positive growth on household penetration and sales.”
CEO of Red Brick Road, David Miller said: “Each creative execution brings fresh insight and a unique appeal to the brand’s core audiences. Together they celebrate Soreen’s legion of fans and encapsulate the charming playfulness at the heart of the brand.”

“With a quirky humour running throughout, it is certain to stand-out in the category and drive real impact for the brand.”

McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.

The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.

The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.

The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.

Men's custom-made tailoring brand Clements & Church SS17 advertising campaign.

Glasgow branding agency Freytag Anderson has rebranded Inverlamond Brewery, one of the most successful and affectionately-regarded breweries in  the north of Scotland.

Based outside Perth, Inveralmond produce such winning beers as Ossian, their best-seller, Lia Fail as well as a range of new and changing seasonals. Their growing popularity reflects both the brewery team's expertise and their constant innovation.

The rebrand was intended to revitalise consumer perception and better represent the quality and origin of the brewery and products. The Inveralmond team felt that unification was needed across the core range and their annually-changing product and wanted to take the opportunity of a rebrand to project the authenticity of the brewery and its values.

Freytag Anderson approached the task with the intention of creating an identity system - first applying a rationale and design treatment to capture the company's spirit and products, projecting their unique qualities within their marketplace. Secondly, ensuring that the design elements could be applied across all future products, adapting to the seasonal range, bar equipment and merchandise as required.

The brand marque was recreated to respectfully update and modernise the logo without abandoning its origin, showing regard for the brewery's history and loyal followers.

The modern romantic style of artist Peter McDermott, based in Skye, was selected. The aim was to tap into the image and nostalgia that Scotland globally provokes; that of landscape, beauty and rich history.

He was commissioned to create bespoke illustrations for each of the core range, creating an immediately recognisable sense of place and old-world charm.

 

B&B studio worked to communicate LoneWolf’s rebellious approach to the spirits category in the design, as the brand seeks to challenge perceptions of what gin and vodka can be.

The production process at LoneWolf takes place on one site, from grain to bottle, as opposed to spirit and botanicals being bought in, then mixed together. Every part of the brand is created from scratch -including the bespoke bottle and a specially formulated silicone band.

LoneWolf seeks to hero the spirit before the brand, in a stance that goes against the grain in the craft industry. This anti-marketing approach, a clear strategy formed for the design, is reflective of both product purity and the brand’s deliberately defiant stance.

Shaun Bowen, Creative Partner at B&B studio, says: “LoneWolf goes against the pack and ignores the codes of the category, allowing us to tell their brand story in an eye catching and compelling way.”

Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.

‘My Future Self’ breaks on 2 May and runs for six months. It includes editorial and Video on Demand (VOD) elements, with the agency’s brief being to activate New Balance’s global campaign to increase brand consideration in the UK.

‘My Future Self’ promotes the values, convictions and experiences that have shaped world-class athletes and fitness professionals. It centres on the opportunities for self-improvement that both athletes and individuals face each day – when they can redefine personal ambitions and motivations and ensure a sense of purpose.

The campaign will run from May to September, with a series of long and short form films available on both on newbalance.co.uk and on the brand’s social channels, and which feature New Balance athletes and ambassadors.

Can an A.I. computer understand what tastes good?

Meet "Chef Watson"!

IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. 

People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.
 

Bullfighting, or corrida as the sport is called in Spain and the south of France, is a tradition that should be abolished.

This is the message conveyed by the latest production from BETC Paris for FLAC (Federation of Leagues Against Corridas) in which a dinosaur takes place into an arena to highlight our cruel this kind of entertainment really is.

 

Sheffield and London-based integrated creative agency We Are becomes Born + Raised. The rename and rebrand is a perfect reflection of the established agency and its team of up to 30 experts in design, copywriting, art direction, strategy, digital, motion and social.

Joint founders of We Are, Andy Weir, brand strategist and Bew Knox, creative, wanted a new name and brand that reflected the agency they had grown into and how they work. The previous name was also becoming increasingly difficult to protect, as many agencies were using it in their domain names. 

Tesco’s F&F is placing itself firmly on the fashion map with the launch of ‘Supermarket Woman’, the brand’s first global campaign created by ODD.

The campaign introduces the brand’s new ‘Supermarket Woman’ campaign platform, which celebrates the fact that F&F clothing is found in Tesco's shopping aisles.

The TV ad at the campaign’s heart takes the form of a fashion shoot for the brand’s Spring/Summer range, set against the backdrop of supermarket shelves blocked out with bright colours. Playful end lines such as: “I was only looking for ice cream” - highlight the value and convenience aspects of the F&F brand across a collection of ads.