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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 22 May.
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Burberry: Burberry 'The Burberry Balloon'
Agency: Burberry
Client: Burberry
Date: May 2017
Burberry celebrates the magic of flight by installing a life-size hot air balloon and opening a pop-up store at Heathrow.
Standing over 15 metres tall, the Burberry Balloon is inspired by the real-life achievements of Air Commodore Edward Maitland, who, with fellow balloonists Auguste Gaudron and Charles Turner, travelled 1,117 miles from the Crystal Palace in London to Russia in 1908, and established the British long-distance, inflight record. Maitland wore Burberry gabardine suiting for his historic flight in the ‘Mammoth’ balloon, protecting him from the severe hardships of cold at high altitude.
Located in the departure lounge of Heathrow Terminal 2: The Queen’s Terminal, the installation features dedicated iPads and Burberry post boxes, allowing travellers to create and print their own Burberry postcards and send them to friends and family. The cards can be personalised with a passenger’s name and travel destination, and feature illustrations. An animated video of the Burberry Balloon and its journey from Heathrow to the chosen destination can be shared on the user’s social media account.
The Burberry Balloon will be accompanied by a pop-up store featuring bags from the British luxury brand’s DK88 collection, named after the house code for its signature honey-coloured gabardine. The DK88 comes in top handle, satchel and luggage-inspired styles for men and women, each featuring Burberry’s exclusive new Trench Leather.
Credits:
Additional credits: Retail and service director (Heathrow): Chris Annetts
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Anomaly : Cancer Research UK 'Walk All Over Cancer '
Agency: Anomaly
Client: Cancer Research UK
Date: May 2017
Acclaimed music video director Nez is the creative force behind Cancer Research UK and Anomaly’s new campaign to encourage people to walk 10,000 steps a day for the charity.
The campaign, which launched this week, asks people to get fit and feel amazing by taking on the ‘Walk All Over Cancer’ 10,000 steps a day challenge in June.
Directed by Nez of Pulse Films, who is well known for his award-winning music videos for Disclosure, Rudimental and Kid Cudi, the film clearly reflects Nez’s music credentials, focussing on people walking to the soundtrack of Nancy Sinatra’s ‘These boots are made for walking’.
The campaign will be seen across satellite channels, video on demand, radio, digital display and social media.
Anomaly has also worked with Cancer Research UK to develop the charity’s overall communications platform, ‘Right Now’, and Race for Life campaign, ‘This is Beating Cancer’.
To sign up and download motivational tools including a wall chart, leader board and sponsorship form visit www.cruk.org/walkallover
Credits:
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Wunderman UK: Childhood Eye Cancer Trust 'Look sharp'
Agency: Wunderman UK
Client: Childhood Eye Cancer Trust
Date: May 2017
Wunderman UK has launched a new social media campaign for its pro-bono charity of choice The Childhood Eye Cancer Trust (CHECT).The new campaign, called ‘Look Sharp’, uses the power of social influencers to raise awareness of retinoblastoma – a rare but aggressive and deadly eye cancer that affects babies and toddlers. 70% of cases result in one or both eyes being removed if the cancer is not detected early enough.
To support ‘Look Sharp’, Wunderman UK has lined up a host of influencers to take part. The influencers will upload blurry images to their Instagram feeds that will look like they’re loading, but actually reveal a message over the blur stating ‘Kids can’t see eye cancer, but you can.’ The blurred image will then load to reveal a picture of a young child affected by retinoblastoma, revealing a key sign and symptom of the horrific disease - a glowing white eye taken with a flash photograph. The copy will then encourage parents to #LookSharpForRb on social media, pushing the message that ‘checking eyes saves lives’.
In addition to the influencer campaign, Wunderman UK has created a suite of digital assets, which will be distributed across CHECT’s owned channels. Vision Express is also pushing out the message to #LookSharpForRb with an in-store competition asking customers and passers-by to snap a poster that recreates the white glow of Rb. Snappers will be invited to share their image with the hashtag on social media. A series of random winners will be identified throughout the week and given free eyewear frames.
Credits:
Nicola Morgan - Senior Account Director - Wunderman UK
Loren Hargreaves - Senior Account Manager - Wunderman UK
Mark Cheng - Account Executive - Wunderman UK
Jessica Ford - Account Executive - Wunderman Uk
Georgie McCarthy - Copywriter - Wunderman UK
Lucy Kaitcer - Art Director - Wunderman UK
Chelsea Sargautis - Content Producer - Wunderman UK
Alisa Maul - Senior Strategist - Wunderman UK
Oliver Woolf - Senior Content Strategist - Wunderman UK
Loren Hargreaves - Senior Account Manager - Wunderman UK
Mark Cheng - Account Executive - Wunderman UK
Jessica Ford - Account Executive - Wunderman Uk
Georgie McCarthy - Copywriter - Wunderman UK
Lucy Kaitcer - Art Director - Wunderman UK
Chelsea Sargautis - Content Producer - Wunderman UK
Alisa Maul - Senior Strategist - Wunderman UK
Oliver Woolf - Senior Content Strategist - Wunderman UK
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Design Bridge: Fortnum & Mason plc 'Extraordinary Teatimes'
Agency: Design Bridge
Client: Fortnum & Mason plc
Date: May 2017
Independent brand design agency Design Bridge is delighted to share details of their latest work for Fortnum & Mason: redesigning the packaging for their core range of biscuits. The new designs put a contemporary twist on the decorative ceramics and fine china traditionally used for a British teatime and reflects Fortnum & Mason’s ongoing focus on bold and beautiful design, as well as delicious product.
Design Bridge went to great lengths to ensure that each of the six designs felt as special and unique as possible while still feeling part of the same family. The team hand-drew the decorative plate design and carefully varied its pattern of flowers and flourishes to create six unique crops, one for each biscuit flavour. Each crop has been applied to the design at a different scale, introducing a refreshing pace, energy and variety across the range. Their plate design has also been treated to give it a slightly worn feel, rather than being pristine and crisp, as if it's been well-loved and well-used in many a teatime.
Credits:
Design director: Chloe Templeman
Additional credits: Customer experience director (Fortnum & Mason): Zia Zareen-Slade
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Rebecca Manley & Indy8: Earth Day 'Now You See It'
Agency: Rebecca Manley & Indy8
Client: Earth Day
Date: March 2017
Rebecca Manley’s important film “Now You See It” made the official selection for Earth Day Film Festival, held in the Mojave desert in California. The powerful short film is about the destruction of the planet and is voiced by Ewan McGregor.
Credits:
Written, Directed & Produced by Rebecca Manley
Voiceover - Ewan McGregor
Director of Photography - Peter Ellmore
Editor - Suga Suppiah
Original Score - Oliver Davis at We Write Music
VFX and Compositing - Rob Ward
Sound Producer - Tara Oliver at 750mph
Sound Mix - Jeff Smith at 750mph
Voice Record - Tim West at Margarita Mix
Colour - Brendan Buckingham at The Mill
Colour Producer - Lucy Mason at The Mill
Associate Producer for Indy8 - Rupert Reynolds-MacLean
Art Director & Model Maker - Rebecca Manley
Lighting and Grip courtesy of Clapham Road Studios
Voiceover - Ewan McGregor
Director of Photography - Peter Ellmore
Editor - Suga Suppiah
Original Score - Oliver Davis at We Write Music
VFX and Compositing - Rob Ward
Sound Producer - Tara Oliver at 750mph
Sound Mix - Jeff Smith at 750mph
Voice Record - Tim West at Margarita Mix
Colour - Brendan Buckingham at The Mill
Colour Producer - Lucy Mason at The Mill
Associate Producer for Indy8 - Rupert Reynolds-MacLean
Art Director & Model Maker - Rebecca Manley
Lighting and Grip courtesy of Clapham Road Studios
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Serviceplan Campaign International: Anheuser-Busch InBev (Beck's) 'Make every moment exceptional'
Agency: Serviceplan Campaign International
Client: Anheuser-Busch InBev (Beck's)
Date: May 2017
Beck's is launching a campaign on 8 May calling on people to take initiative and make every moment exceptional. The new claim "You make it legendary" is at the heart of a cross-media campaign encompassing TV and cinema spots, activities online and at festivals and POS marketing. As the agency partner, Serviceplan Campaign International has presided since the beginning of the year over the established beer brand's advertising budget which is provided by Anheuser-Busch InBev. The campaign represents their first collaboration.
Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media concept is the contemporary development of the brand image with a new interpretation of the overriding idea of "freedom".
The compellingly emotive campaign is about the uniqueness of each moment, which can only become legendary through the actions of the individual. Beck's is promoted in this context as the ideal accompaniment which will make the experience perfect. The core statement of the campaign is underlined by the song "Legendary" by the US rock and blues band Welshly Arms. The heavily symbolic and also legendary Beck's ship, the Alexander von Humboldt, puts in a guest appearance without which the spot would not be complete.
The spot, which can now be seen on TV, is directed at young urban beer drinkers with a thirst for discovery. Digital formats realised specifically with this target group in mind along with point-of-sale and other marketing will be used at the bigger festivals. Another attention-grabbing element of the campaign is the large inflatable at the Beck's brewery in Bremen.
Credits:
Susanne Koop - Marketing Manager - Anheuser-Busch InBev Germany (Beck's) ||
Markus Kremer & Thomas Heyen & Florian Klietz - Managing Directors - Serviceplan Campaign International ||
Lars Holling - Management Supervisor - Serviceplan Campaign International ||
Jack Driscoll - Direction - Markenfilm Berlin ||
Post Production - NHB ||
Lars Borges -Photographer ||
Music License - Spark Marketing Entertainment ||
Market Research - Insights Agentur Q | Agentur für Forschung ||
Media Agency - Carat Hamburg ||
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Y&R London: BBC 'Steve the Dog'
Agency: Y&R London
Client: BBC
Date: May 2017
Y&R London has created a new TV trail which showcases the vast range of personalisation features available across the BBC. The campaign highlights how the BBC’s millions of viewers and listeners can tailor products and services to their specific interests and requirements. The TV trails demonstrate how to stay up to date with favourite TV shows, sports teams and local weather reports.
Y&R London created Steve the Dog, played by the dog who many viewers will know as Poldark’s Barley, to showcase why the BBC is the nation’s favourite broadcaster in the digital age. The campaign is a tongue-in-cheek look at the experiences of an average dog, with interests we can all relate to such as sport, music and weather, using the BBC’s personalised services. Steve demonstrates how personalisation makes staying up to date and finding new programmes and services of interest easier.
Jon Burley, Chief Creative Officer of Y&R London said: “Creating a character that had warmth was paramount and came from the balance within the script of human personality and canine truths. We think that in doing this we have produced a film which will get the nation excited about the different ways they can enjoy a personalised BBC.”
Credits:
Jim Bolton Creative Director Y&R London
David Pomfret Business Director Y&R London
Eileen Cosgrove-Moloney Account Director Y&R London
Tom Lamming Account Manager Y&R London
Fiona Renfrew Agency Producer Y&R London
Ben Gregor Director/ Production Co Y&R London
Tim Katz Producer Y&R London
Brendan Jenkins Editor TenThree Editors
Ludo Fealy Post Production nineteentwenty
Owen Griffiths Sound Design Jungle Studios
Typographer N/A
Fede Alfonso DoP
Music supervision Native Music
Original composition Native Music
David Pomfret Business Director Y&R London
Eileen Cosgrove-Moloney Account Director Y&R London
Tom Lamming Account Manager Y&R London
Fiona Renfrew Agency Producer Y&R London
Ben Gregor Director/ Production Co Y&R London
Tim Katz Producer Y&R London
Brendan Jenkins Editor TenThree Editors
Ludo Fealy Post Production nineteentwenty
Owen Griffiths Sound Design Jungle Studios
Typographer N/A
Fede Alfonso DoP
Music supervision Native Music
Original composition Native Music
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Chemistry (Dublin): Lidl Ireland 'TrollyCam'
Agency: Chemistry (Dublin)
Client: Lidl Ireland
Date: May 2017
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam.
Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full shop, capturing highly-relatable comedic moments that occur between families and friends as they bicker and banter through the aisles.
Shows such as Gogglebox and First Dates prove the public’s insatiable hunger for observing people doing ordinary things, and Lidl’s new campaign taps into this masterfully. Award-winning documentary filmmaker, Ken Wardrop, brings his natural flair for capturing relaxed and relatable interactions.
Credits:
Executive creative director: Mike Garner
Deputy creative director: Robert Boyle
Copywriter: Donal O’ Higgins
Additional credits: Client service: Dee Gunning, Audrey Farrelly, Emma Spicer
Planning director: Sinead Cosgrove
Agency producer: Fiona McGarry
Digital strategy: Lynsey Paisley
Production company: Antidote
Director: Ken Wardrop
Executive producer: Andrew Freedman
Production coordinator: Paula Stewart
Lead researcher: Brian Raftery
Cinematographer: Roman Bugovskiy, JJRolfe
Production design: Joe Fallover
Post production: Windmill Lane Studios
Editor: John O’Connor
Assistant editor: Mark Pigott
Colourist: Matt Branton
Flame artist: Ian Jacobs
Graphics: Shayne Murphy
Original, composed by John Hardy "Full Shop"
Copyright title: “Hey Soul Sister”
Writers: Monahan/Bjoerklund/Lind
Rearranged by Sponge Music
Voiceover: Bob Kelly
Recording studio: Number 4 Studios, Dublin
Sound engineer: Mark Henry
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Story UK: People's Postcode Lottery 'Mrs'
Agency: Story UK
Client: People's Postcode Lottery
Date: May 2017
Story UK has launched an integrated, TV led national brand campaign for People’s Postcode Lottery. The campaign, breaking nationally on May 4, includes a new brand positioning – ‘Be on a winning street’ – rolled out across TV, radio, DOOH, online and press.
The new positioning ‘Be on a winning street’, and the associated campaign assets, convey the fact that people across the nation play using their postcodes to win with People’s Postcode Lottery.
The new 30” TV ad, named ‘Win Pin’, introduces the new brand icon, developed by Story UK, and features it settling above homes in various locations across Great Britain. Marrying the new brand ad with the ongoing integrated campaign is the VO from Brand Ambassador, Judie McCourt.
Credits:
Dave Mullen, Executive Creative Director at Story UK,
The ad was directed by Tom Merilion and produced by HLA in London and Fond Films in Edinburgh.
The ad was directed by Tom Merilion and produced by HLA in London and Fond Films in Edinburgh.
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Red Brick Road: Yorkshire Building Society 'Outgrown Your Home '
Agency: Red Brick Road
Client: Yorkshire Building Society
Date: May 2017
Yorkshire Building Society and creative agency Red Brick Road have launched an online campaign that brings to life common reasons people move home and what it feels like when those home-owning niggles become unliveable. This is an extension of last year’s ‘Outgrown your home’ campaign, promoting Yorkshire Building Society’s home mover mortgages.
Red Brick Road created three online spots, following a couple who are patiently living with their home-owning woes, but are nearing the end of their tether.
In the first spot, we see the couple trying to do normal garden activities – mow the lawn, sunbathe, play games – but they really don’t have enough space. In the second spot, our hero female has a series of encounters with an over-familiar neighbour, from tandem bike ride offers to matching outfits and an unorthodox portrait. The third spot sees our hero male in multiple run-ins with his neighbour’s not-so-charming dog.
Each spot is made up of three short scenes, which will also run as standalone videos. The campaign will run across Facebook, Instagram, YouTube and in-article videos throughout May.
They were directed by comedy director Ben Fogg and produced by Hunkydory. The lead creative was James Tyler and Creative Directors were Richard Megson and Matt Davis.
Credits:
Creative agency: Red Brick Road
Yorkshire Building Society: Nick Mortimer (Head of Marketing and Ecommerce)
Steven Glass (Senior Manager – Customer Communications)
Anna Higgins (Customer Acquisition Manager)
Victoria Hayward (Acquisition Manager)
Natasha Wall (Online Campaign Manager)
Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: James Tyler
Head of Strategy: Ben Mitchell
Business Director: Joe Pirrie
Account Director: Terri Turner
Head of Integrated Production: Charles Crisp
Producer: Rhys Evans
Production Company: Hunkydory
Director: Ben Fogg
DOP: Marcus Autelli
Production Designer / Art Director: Chloe Brady
Producer: Nick Papworth
Editor: Patrick Stein
Colourist/Grading: Mark Horrobin
Post Production: Big Buoy
Post Producer Polly Durrance
Flame Operator: Hussein Hassani & Matt Clarke
Sound Studio: Smoke & Mirrors
Sound Design: Scott Little
Yorkshire Building Society: Nick Mortimer (Head of Marketing and Ecommerce)
Steven Glass (Senior Manager – Customer Communications)
Anna Higgins (Customer Acquisition Manager)
Victoria Hayward (Acquisition Manager)
Natasha Wall (Online Campaign Manager)
Creative Directors: Richard Megson and Matt Davis, Red Brick Road
Agency Art Director: James Tyler
Head of Strategy: Ben Mitchell
Business Director: Joe Pirrie
Account Director: Terri Turner
Head of Integrated Production: Charles Crisp
Producer: Rhys Evans
Production Company: Hunkydory
Director: Ben Fogg
DOP: Marcus Autelli
Production Designer / Art Director: Chloe Brady
Producer: Nick Papworth
Editor: Patrick Stein
Colourist/Grading: Mark Horrobin
Post Production: Big Buoy
Post Producer Polly Durrance
Flame Operator: Hussein Hassani & Matt Clarke
Sound Studio: Smoke & Mirrors
Sound Design: Scott Little
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Robot Food: Pubstomper Brewing Co. 'New identity'
Agency: Robot Food
Client: Pubstomper Brewing Co.
Date: May 2017
With an uncompromising take on flavour, the West Virginia based brewery needed a brand as ‘righteously dank’ as their ales.
With a demanding audience of craft beer lovers, the young co-founders wanted to intentionally understate the flavour inside and give their niche market something totally unexpected. The new identity had to communicate – but not overemphasize – the powerful flavour and craft credentials of the brand.
Robot Food’s solution was a muscular identity with plenty of positive impact. The black, red and silver colour palette packs a visual punch, indicative of the strength and depth of flavour found inside, while a strikingly simple on-pack ingredients table lets the ale speak for itself. Typography is distinct and confident, with the logo’s distinctive ‘P’ an unmissable beacon front and centre.
The new identity promises to grab as much attention online as it will do on-shelf, with sharp, clean graphics proving to be a winning combination in an execution that’s every bit as bold as their beer tastes.
Credits:
Creative director: Simon Forseter
Additional credits: Co-founder (Pubstomper): Cody Cheesebrough
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Saatchi & Saatchi Stockholm: Elmsta 3000 Horror Fest 'Short but deadly'
Agency: Saatchi & Saatchi Stockholm
Client: Elmsta 3000 Horror Fest
Date: May 2017
Throughout the years, Saatchi & Saatchi Stockholm have created several acclaimed campaigns for this scary client. New for the festival this year is a short film section and to celebrate, three films has been produced by production company Camp David and director Robert Jitzmark. The films take place on classic horror film turf.
The first film, “The cabin” shows a flirtation with the classic horror films of the 80’s including “The Evil Dead” and “Friday the 13th”.
“Fiasco bambino” finds its inspiration in films like “Rosemary’s baby” and “The Exorcist”. And the third, “Outpost Mars”, is the more modern of the three, a classic space horror epos. The common ground is that they all end very quickly.
Credits:
Creative director/art director: Gustav Egerstedt
Art director: Erik Hiort af Ornäs
Copywriter: Erik Wingfors
Additional credits: Production company: Camp David
Director: Robert Jitzmark
Co-director: Gustav Egerstedt
Producer: Nicola Jones
DOP: Kenneth Ishii
Post production: Media monks Stockholm
Editor: Jonas Wessman
VFX supervisor: Johan Boije
Stylist: Sofia Ringertz
Stylist: Sofia Ringertz
Hair / Make up: Soley Austudottir
Production design / SFX: Fritiof Granström
SFX: Robin Blick
Colorist: Sabina Törnberg
Sound editor: Martin Dahl
Music: Music Super Circus
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Leo Burnett London: McDonalds UK 'Great tastes of America'
Agency: Leo Burnett London
Client: McDonalds UK
Date: May 2017
Leo Burnett has launched a ‘Great Tastes of America’ campaign for McDonald’s, which runs across TV, online, radio, DOOH and social.
There will be four ads in the campaign, each running for two weeks and focussing on a different burger.
They are set in everyday British locations, with friends and colleagues discussing what they are going to have for lunch. One character suggests McDonald’s because he/she is keen to try the ‘Great Tastes of America’ burgers. Just describing the authentically American flavours, the characters begin to transform into their bold American alter egos. A very British sense of ‘mundanity’ remains throughout with neither character reacting to the transformation. By the end, though, both characters have gone totally ‘all out’ American.
The campaign runs until 27 June across the UK and it seeks to drive excitement for the limited time only, all-American offering at McDonald’s.
Credits:
Creative director: Peter Heyes, Matt Lee, Chaka Sobhani
Art director: Gareth Butters
Copywriter: Laura Randall
Additional credits: Board account director: Victoria Reiz
Account director: Beth Watts
Senior account manager: Jack Brenman
Account executive: Gracie Smith
Agency producer: Jack Robinson
Director/production co.: Live Action - The Bobbsey Twins from Homicide with Blink; Food - Myles New with Moxie
Producer: Live Action - Sam Levene; Food - Ally Mee
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FCB Lisboa: Royal Canin 'The Furmacy'
Agency: FCB Lisboa
Client: Royal Canin
Date: April 2017
The project is called Furmacy. We created a full range of medicines inspired by the healing properties of owning a dog and replaced the whole stock of a real pharmacy for the surprise of regular costumers. The costumers also had free (and furry) samples of the treatment inside our pop-up pharmacy.
Credits:
Edson Athayde - Creative Director - FCB Lisboa
Luis Silva Dias - Creative Director - FCB Lisboa
Eduardo Tavares - Art Director - FCB Lisboa
Gonçalo Martinho - Art Director - FCB Lisboa
Viton Araújo - Copywriter - FCB Lisboa
Sónia Gonçalves - Account - FCB Lisboa
Andréia Martins - Producer - FCB Lisboa
Joaquim Ribeiro - Producer - FCB Lisboa
Film producer - BRO Films
André Faria - Director
Photography - ONshot Studio
Audio - Canja Audio Culture
Audio - O Menino Grava
Eduardo Tavares - Illustrator - FCB Lisboa
Luis Silva Dias - Creative Director - FCB Lisboa
Eduardo Tavares - Art Director - FCB Lisboa
Gonçalo Martinho - Art Director - FCB Lisboa
Viton Araújo - Copywriter - FCB Lisboa
Sónia Gonçalves - Account - FCB Lisboa
Andréia Martins - Producer - FCB Lisboa
Joaquim Ribeiro - Producer - FCB Lisboa
Film producer - BRO Films
André Faria - Director
Photography - ONshot Studio
Audio - Canja Audio Culture
Audio - O Menino Grava
Eduardo Tavares - Illustrator - FCB Lisboa
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Doner London: Novotel 'That's Inspired '
Agency: Doner London
Client: Novotel
Date: May 2017
Celebrating Novotel's 50th anniversary, the advert jumps energetically between different types of hotel guests. The advert shows the diversity of Novotel’s customer base and how it meets their contrasting needs. It also marks the beginning of Novotel’s broader “That’s Inspired” campaign, which is designed to boost brand image and drive online sales.
Credits:
Director: David Mould
ECD: Logan Wilmont
Senior Creative: Martina Langer
TV Producer: Alex Nicholson
Strategist: Caroline Gorge
CSD: Lucy Solomon
Media Agency: Havas
ECD: Logan Wilmont
Senior Creative: Martina Langer
TV Producer: Alex Nicholson
Strategist: Caroline Gorge
CSD: Lucy Solomon
Media Agency: Havas
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TBWA\Manchester: Remington 'Straight. Smooth. Simple.'
Agency: TBWA\Manchester
Client: Remington
Date: May 2017
Remington, the electrical hair care and grooming brand, are launching the Straight Brush, a styling product designed to reduce time from your routine.
It combines the speed and precision of a brush, with the straightening capabilities of a traditional Remington iron.
TBWA\Manchester harnessed the excitement of this a revolutionary product in the ‘Straight. Smooth. Simple.’ campaign, inviting 6 girls with varying hair types to test the product and filmed their real reactions.
The Straight Brush campaign is launching digitally across Europe, with support in store and in press.
Credits:
Gary Fawcett - Executive Creative Director - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Danny Bickerton - Art Director - TBWA\Manchester
Lindsay Brown - Account Manager - TBWA\Manchester
Nicola Martindale - Account Executive - TBWA\Manchester
Lisa Nichols - Executive Creative Director - TBWA\Manchester
Danny Bickerton - Art Director - TBWA\Manchester
Lindsay Brown - Account Manager - TBWA\Manchester
Nicola Martindale - Account Executive - TBWA\Manchester
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Grey London: Marks and Spencer 'Spend It Well - Food'
Agency: Grey London
Client: Marks and Spencer
Date: May 2017
The new, bespokeTV ad for M&S Food launched on 11 May across broadcast, press and social media channels.
The 40-second ad is a call to arms to make every food moment an opportunity for the extraordinary, and to say no to food that doesn’t take you to extraordinary places. As one of life’s great pleasures only extraordinary food can stimulate every sense. In an evolution of the highly successful ‘Adventures In’ food advertising campaign, ‘Spend it Well’ urges customers to question every moment, every mouthful and every morsel and never settle for anything less than extraordinary.
Credits:
Creative agency: Valenstein & Fatt
Chief Creative Officer:Vicki Maguire
Creative Director: Matt Doman
Copywriter: Matt Doman, Angela Harding
Art director: Matt Doman
Producer: Fritha Dickie
Production company: Town Productions
Director: Matt Doman & Food Film
Editor: Matt Newman
Retouching:MPC
Post-production: MPC
Soundtrack: Shape of you – Ed Sheeran
Audio post-production: Wave – Jack Sedgwick
Account team: Clare Campbell, Fiona Bonar, Ross Keane
Agency producer:Fritha Dickie
Creative producer: Gemma Corker
Digital producer: Lisa O’Brien
Planner: Sarah Oberman, Mathieu Abet
Design: Sophie Heath
Digital design:Simon Kinslow
Media agency: Mindshare
Media planner: Alice Brady, Amy Lea
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