BMF and Full Stop Foundation has won the Ad of the Week with the "#MakeitStop" campaign.
The campaign instead explores the impact of financial and emotional abuse, with a short clip showing participants listening in to a call describing such a situation, and participants saying “stop” to stop listening to the call.
The campaign is asking Australians to share #MakeItStop to draw attention to the issue and pledge donations to help the charity to continue to support Australia’s domestic violence victims.
BMF: Full Stop Foundation '#MakeitStop'
Domestic violence charity, Full Stop Foundation, has launched an online film to highlight the many forms of domestic and family violence by exploring the impact of financial and emotional abuse.
The #Makeitstop campaign features a re-enacted phone call to draw attention to the calls the charity receives every day. The call is played to people of different ages and we watch their response to the phone counselling session.
The campaign is asking Australians to share a photo holding their hand out with the hashtag #MakeItStop written on their palms on social media and to donate to the foundation.
Executive Creative Director: Cam Blackley
Creative Director: Jen Speirs
Art Director: Jessica Roberts
Copywriter: Justin Butler
Director: Al Moore
Production Company: BMF
Post Production: BMF
Editor: Al Moore
DoP:Oscar Partridge
