US Creative Works: Featuring Wieden + Kennedy New York, AlmapBBDO, Bark Bark and more

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Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 24.

Goodby Silverstein & Partners: Xfinity ''Go Irish' and 'Ping Pong''

Agency: Goodby Silverstein & Partners

Client: Xfinity

Date: May 2017

GS&P has created two comical spots for Xfinity to promote the brand's X1 voice remote. The spots were directed by Radical Media's Steve Miller. According to Xfinity, the voice remote is now in more than 14 million homes, with people talking into it about 325 million times each month.

Credits:

Tags: United States, Goodby Silverstein & Partners, Xfinity

Wieden + Kennedy New York: Duracell 'Camping'

Agency: Wieden + Kennedy New York

Client: Duracell

Date: May 2017

Wieden + Kennedy New York has released the latest spot in its 'Trust is Power' campaign for Duracell, which launched earlier this year. Directed by Biscuit Filmworks’ Andreas Nilsson, the battery brand's latest ad tells the story of a man whose camping trip goes south because he didn't use a flashlight packed with Duracell.

Credits:

Executive Creative Director: Karl Lieberman
Creative Director: Jaclyn Crowley
Creative Director: Eric Helin
Copywriter: Brock Kirby
Art Director: Sezay Altinok
Head of Integrated Production: Nick Setounski
Executive Producer: Alison Hill
Associate Producer: Alexey Novikov
Director of Brand Strategy: Dan Hill
Strategy Director: Sean Staley
Brand Strategist: Cristina Pansolini
Social Strategist: Liz Lightbody
Account Director: Mike Welch
Management Supervisor: Meghan Mullen
Account Supervisor: Mike Mueller
Account Executive: Jamie Robinson
Comms Planner: Stuart Augustine
Business Affairs: Michael Moronez
Project Manager: Ava Rant
Traffic Managers: Sonia Bisono, Andy Hume
Production Company: Biscuit
Local Service Company: Story
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Head of Production: Mercedes Allen
Line Producer: Jay Veal
Production Supervisor: Jennifer Berry
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Producer: Ashley Bartell
Cutting Assistant: Christopher Fetsch
VFX Company: The Mill
Executive Producer: Melanie Wickham
Producer: Clairellen Wallin
VFX Shoot Supervisor: Westley Sarokin
2D Lead Artist: Mikey Smith
2D Artists: Sungeun Moon, Molly Intersimone, Chris Sonia
Coordinator: Zachary Franciose
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Sound Lounge
Mixer: Justin Kooy

Tags: United States, Wieden + Kennedy New York, Duracell

Baby Bear's Porridge: NHL 'Spelling'

Agency: Baby Bear's Porridge

Client: NHL

Date: May 2017

Creative shop Baby Bear's Porridge recently created a spot that features some of the NHL's great hockey players - all of which have their names engraved on The Stanley Cup - spelling out their names. Despite being from different teams and different eras, the spot aims to show that all of these players are united by the fact that they all have their names written on one of the most coveted trophies in professional sports. The players featured in the spot are Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, and Steve Yzerman.

Credits:

Production Company: Superprime Films
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Managing Director/EP: Rebecca Skinner
Managing Director/Sales: Michelle Ross
Managing Director: Josh Lesher
Executive Producer/Head of Production: Roger Zorovich
Producer: David Kemp
Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editor: Roz Domingo
Flame Artist: Moises Tavera
Audio Mixer: TJ Dumser
Senior Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski
Color Correction Company: Twelve
Color: Lez Rudge
Music: Future Perfect
Stock Footage: NHL Archives

Tags: United States, NHL

Lew'Lara\TBWA: Dorina Nowill Foundation for the Blind 'The Hacker Spot'

Agency: Lew'Lara\TBWA

Client: Dorina Nowill Foundation for the Blind

Date: May 2017

Banner ads are often relegated to bottom-of-the-barrel status, but the creatives at São Paulo’s Lew’Lara\TBWA have managed to use the inferior ad format as a force for good in a campaign they recently created for a Brazilian visual impairment nonprofit.

For the 285 million people in the world who are blind or visually impaired, accessing news and information online often means using a screen reader that reads the text aloud to them. However, the reader doesn’t work on banner ads; instead, it simply attempts to read the code behind the ad, which is normally a jumbled mess of letters and numbers.

That’s why the Dorina Nowill Foundation for the Blind tapped Lew’Lara\TBWA to create something that would make the web browsing experience more enjoyable for the visually impaired. The agency came up with ‘The Hacker Spot,’ which is essentially a hack that replaces banner ad code with text that can be read by screen reading software.

The text includes PSA-like messages, news, tips, and legal information that are meant to help the visually impaired. For example, a case study video for the campaign shows a visually impaired man listening to a message that reassures him that guide dogs have the right to access and remain in any place.

According to Lew’Lara\TBWA, the hack, which infiltrated Brazilian portals that collectively have more than 5.8m unique visits per day, “works to help enforce Law number 13,146/2015, which determines that accessibility resources are mandatory in any virtual channel.” The agency worked with ad server company Predicta to bring the hack to life.

"It's rewarding to be able to work with the Dorina Nowill Foundation. The Hacker Spot turned banners into radio spots, and that has made life better for visual impaired people, creating an entirely new way to communicate with these users. In the end, we found a way for radio to hack the internet," said Felipe Luchi, chief creative officer and partner of Lew’Lara\TBWA, in a statement.

Credits:

Tags: United States, TBWA

AlmapBBDO: Whiskas 'Iris and Thula'

Agency: AlmapBBDO

Client: Whiskas

Date: April 2017

Iris and Thula is the first of a series of chronicals based on real stories about curious cats chosen for the new Whiskas campaign.

Stories of Curious Cats shared with the hashtags #mywhiskascat #mycuriouscat could be chosen to be the next Whiskas story.

Credits:

Title: Iris and Thula
Agency: AlmapBBDO
Client: WHISKAS®
Chief Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Benjamin Yung e Marcelo Nogueira
Copywriter: Cesar Herszkowicz
Art Director: Daniel Chagas Martins
Film Company: Killers
Executive Producer: Julia Tavares
Film Director: Claudio Borrelli
Director of Photography: Ted Abel
Film art direction: Paulo Ribeiro
Editing: Claudio Borrelli and Marcelo Cavalieri
Pós-Production / Coloring: Casablanca / Andreia Figueiredo
Sound Company: SATELITE ÁUDIO
Sound Account: Fernanda Costa
Sound Producer: Kito Siqueira / Roberto Coelho
Maestros: Fernando Rojo, Hurso Ambrifi, Mike Vlcek, Thaigo Colli, Henrique Guimarães and Daniel Iasbeck
Audio Finishing: Fabian Jorge, Rodrigo Tedesco e Flávio Gondin.
RTV: Vera Jacinto, Diego Villas Boas e Ana Paula Casagrande
Agency Account: Camila Massari, Pedro Fragata, Paulo Cabral Filho, Gabriela Dias, Richard Moloney, Oliver Clark
Planner: Cintia Gonçalves, João Gabriel Fernandes, Marilia Lacerda, Herve Hannequin, Diana Lopes
Digital and Social: Nicole Cassiano, Amanda dos Santos, Vinicius Watanabe
Media: Cassiano Oliva, Juliana Melo, Thabata Hidalgo, Tais Trevisol, Vitor Perazza
Client Approval: Cecile Angrand, Anne Ross, Gosia Faras, Daniel Calderoni, Roberto Valdrighi, Roberta Reigota

Tags: Brazil, advertising

Iris and Thula

Cutwater: Brawny 'Once a Mother, Always a Giant'

Agency: Cutwater

Client: Brawny

Date: May 2017

For Mother’s Day, paper towel brand Brawny has rolled out a spot that features clips of footage that were all shot by toddlers wearing Snapchat Spectacles.

The spot, created by agency Cutwater and directed by Karen X, aims to show what day-to-day life is like from the perspective of a child. As the Spectacle-wearing toddlers spill milk, knock down books, destroy toilet paper rolls and scrape their legs, their moms never fail to drop whatever they’re doing to help save the day — all moments that drive home the point that mothers are there for their children through thick and thin.

The short film also fits in nicely with Brawny’s ‘Stay Giant’ tagline, since the mothers in the film appear to be giantlike while hovering over their children. Brawny launched ‘Stay Giant’ in late 2015 to reposition the brand as one that celebrates the toughness and resilience in everyday people and recognizes them for how they’re overcoming life’s challenges.

According to Cutwater, four real mothers and their children were chosen from more than 40 applicants to star in the ‘Once a Mother, Always a Giant’ Mother’s Day campaign. The ad is comprised of actual moments in their lives that were captured via Spectacles. A behind-the-scenes video shows how Karen X went about directing the spot.

“The campaign was inspired not only from the 'Stay Giant' brand positioning, but also from role that women play in our lives and in society. Motherhood in particular can be a challenging time, and we wanted to highlight the strength and resilience that women have during this period through the perspective of their children. 'Once a mother, always a giant' seemed like a simple way to articulate this point of view, while celebrating women for the strong and resilient people they are,” said Chuck McBride, chief creative officer of Cutwater, in a statement.

Credits:

Production Company: Karen X
Director: Karen X
Director of Photography: Benjamin Von Wong
Producer: Carlos G Martinez
Art Director: Emily Yau
Chief Creative Officer – Chuck McBride
Associate Creative Director – Aaron Sanchez
Art Director – Rebecca Schefkind
Copywriter – Kristi Lira
Executive Producer – Michael Huntley
Content Producer – Robbie Wiedie
President, Principal - Christian Hughes
Group Account Director – Coleen Karkazis
Account Director – Greer Gonerka
Associate Director of Communications & Content Strategy - Richard Tubman

Tags: United States, Cutwater

FCB Mexico: Victoria147 'CERTIFICACIÓN EN EQUIDAD DE GÉNERO'

Agency: FCB Mexico

Client: Victoria147

Date: May 2017

Mothers who continue to work after they have children often put pressure on themselves to be both great moms and successful professionals, but the latter can become difficult to achieve if a woman’s place of work doesn’t understand or accommodate the unique challenges she now faces as a working parent.

That's why Victoria147, a Mexican training, acceleration, and networking platform that focuses on empowering entrepreneurial and executive women, certifies workplaces in gender equality after they meet a certain set of standards. The aim of the certification program is to help companies across the country provide comfortable working environments and balanced conditions for their female employees, particularly working mothers.

To promote its certification process, Victoria147 recently tapped FCB Mexico to create a Mother’s Day film that illustrates what day-to-day life often looks like for moms who work.

Told from the perspective of a child, the film tells the story of a young girl who dreams of a world where her mom doesn’t feel powerless, underestimated, or guilty for being a woman who chooses to work while raising her daughter.

The ad aims to shine a light on the fact that many companies don’t have the proper systems and structures in place to ensure that working moms receive the support they need to succeed in their careers, like the option to work from home or create a schedule that allows for flexibility.

According to FCB Mexico, Victoria147 is hoping that the campaign will inspire women to put pressure on their workplaces or other companies to address the issues that many working mothers face.

Credits:

Chief Creative Officer: Humberto Polar
Copywriter: Humberto Polar
Creative Director: Humberto Polar
Head of Art: Edgar Rodríguez
Production Company: Central Films
Director: Magaby García
Executive Productor: Mauricio Francini
Director of Photography: Lluis Marti Homs
Producer: Gerardo Gutiérrez
Art Director: Manuel González
Editor: Leonel Pérez
Post Producer: Patricia Guerra
Music Supervisor: Igor Figueroa/ Discos Mono
Song: “Xochipitzahuatl”
Interpreter: Lila Downs
Record Company: Sony Music

Tags: Mexico, FCB

Bark Bark: Orbitz 'Come see the great big world'

Agency: Bark Bark

Client: Orbitz

Date: May 2017

Atlanta-based agency Bark Bark recently created a musical-style spot for travel site Orbitz that stars comedian & singer Randy Rainbow, comic Margaret Cho, RuPaul’s Drag Race winner Bianca Del Rio and performer Miss Richfield 1981. According to Bark Bark, the campaign is "a tribute to the power of inclusion and diversity in travel."

Credits:

Advertainment & Branded Content Studio: BARK BARK
Development & Production Partner: Hazy Mills Productions
Executive Producers: Todd Milliner (Hazy Mills), Brian Tolleson & David Brand (BARK BARK)
Director: Nick Peet (Hazy Mills)
Producers: Jeff Melnick, Mark Nasser
DP: John Frost
Production Designer: Adrina Garibian
Stylist: Tiffani Rae
Choreographer: Bonnie McMahan
Editor: Mark Nasser
Original Score: Ron Wasserman

Tags: United States, advertising, Branding

Anomaly: Twizzlers 'Friendship with a twist '

Agency: Anomaly

Client: Twizzlers

Date: May 2017

To celebrate how “every friendship has a twist,” Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by creative director Matt Greenwood, came on board to introduce and explore the worlds of these packages with a vibrant animated 15-second spot with bold pop stylings.

Credits:

ECD: Pete Breton
CD: Jamie Marcovitch / Todd Cornelius
CW: Roni Gellert
AD: Iva Prkacin
Head of Production: Janice Bisson
Producer: Megan Flett
Head of Account Services: Bryden McDonald
Account Supervisor: Vlad Omazic
Account Executive: Brittany Golding
PM: Kayla MacDonald
Animation: Nice Shoes Creative Studio
Creative Director: Matt Greenwood
Design Director: Stefan Woronko
2D Animator: Robert Findlay
Executive Producer: Kristen Van Fleet
Music house: Grayson Matthews

Tags: United States, advertising, animation, Anomaly

Arnold Worldwide: Huntington Bank 'In Hiding'

Agency: Arnold Worldwide

Client: Huntington Bank

Date: March 2017

As part of its overarching 'In Hiding' brand campaign, Ohio-based Huntington Bank has launched a series of TV spots that reinforce how the company differs from competitors. Created in partnership with Arnold Worldwide, the ads use humor to highlight Huntington’s focus on its customers.

Credits:

Wade Devers - Managing Partner, Executive Creative Director - Arnold Worldwide
Gregg Nelson, VP, Creative Director - Arnold Worldwide
Chris Valencius, SVP, Creative Director - Arnold Worldwide
Jon Drawbaugh, EVP, Director Integrated Production - Arnold Worldwide
Pat Carney, Associate Broadcast Producer - Arnold Worldwide
Jacob Williams, Assistant Broadcast Producer - Arnold Worldwide
Sarah Taylor, VP, Marketing Director - Arnold Worldwide
Megan Wiggin, Marketing Director - Arnold Worldwide
Brett Hayes, Marketing Manager - Arnold Worldwide
Kate Swanson, Broadcast Business Affairs Manager - Arnold Worldwide
O Positive - Production Company
Kenny Herzog - Director
HutchCo Technologies - Editorial Company
Jim Hutchins - Editor - HutchCo Technologies
Beacon Street Studios - Music
Soundtrack Group, Boston - Sound

Tags: United States, Arnold Worldwide