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Welcome to The Drum's APAC Creative Works.
As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 23 Aug.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Charlotte McEleny.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
Kinetic Worldwide: Vodafone 'Rainwater harvesting'
Agency: Kinetic Worldwide
Client: Vodafone
Date: August 2016
Vodafone has created a harvesting and distribution method for rainwater in India to help create more clean water.
The system used billboards to drain teh water into tanks that are fitted with Vodafone sim cards and are branded. The sim cards allow the talks to speak to a system that means they can be collected and distributed in a smart and efficient way.
Credits:
Agency: Kinetic Worldwide
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BBDO Beijing : Mercedes-Benz 'The best or nothing'
Agency: BBDO Beijing
Client: Mercedes-Benz
Date: August 2016
BBDO Beijing and Mercedes-Benz revealed a new TVC during the launch ceremony of the 2016 Rio Olympic Games. Staying true to the Mercedes-Benz mantra of “The Best or Nothing”, the brand captures the spirit of elite competition and sportsmanship by using a wide variety of imagery and styles to create a rich collage that compliments the powerful monologue.
Launched 6 August, and airing until 22 August, this TVC illustrates the truth that success is not defined by past achievements, but also what one is capable of achieving in the future.
Credits:
Creative: Arthur Tsang, Qifei Xu, Leo Liu
Account: Joshua Teong, Digi Wu, Grace Zhang, Max Liu
Producer: Elaine Lee
Account: Joshua Teong, Digi Wu, Grace Zhang, Max Liu
Producer: Elaine Lee
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J. Walter Thompson Shanghai: Elevit 'All for that first hello'
Agency: J. Walter Thompson Shanghai
Client: Elevit
Date: August 2016
In China ultrasound rooms are generally off-limits to would-be fathers, meaning the pregnancy journey for women can sometimes be lonelier than it already is. A new campaign by J. Walter Thompson Shanghai for Elevit, a pregnancy multivitamin and mineral supplement, helped bring three real-life couples closer together.
An online film depicts a moment where the fathers come home early and get to see a video of an ultrasound, alongside a device being placed over their hearts so that they can feel the heartbeat.
Credits:
Agency: J. Walter Thompson Shanghai
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Isobar: National Geographic 'A Peranakan Heritage'
Agency: Isobar
Client: National Geographic
Date: August 2016
To promote a documentary series about Peranakan heritage, Isobar has created a digital campaign and offline exhibition to highlight some of the highlights and give people a sneak peak into the culture and history.
The digital campaign is centred on a game in which people need to find traditional Peranakan items within a room and answer questions.
An exhibition will also be launched in August in Malaysia, to promote the start of the series.
Credits:
Agency: Isobar
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BBH India: Gustoso 'Gustoso'
Agency: BBH India
Client: Gustoso
Date: August 2016
BBH India is introducing Italian restaurant Gustoso to Mumbai by dispelling common myths about how italian food should be eaten.
According to BBH India, they found that many reviews by Indian foodies on review sites suggested italian food wasn't being eaten as it was intended. For example, people expected pasta to be soft and not al dente.
To guide people in Mumbai to the Neapolitan way of eating, a humourous range of print ads have been created. The campaign will also be taken to channels including radio and digital.
Credits:
Agency – BBH
CCO and Managing Partner - Russell Barrett
CEO and Managing Partner - Subhash Kamath
Creative Director - Sapna Ahluwalia
Copywriter - Yohan Daver, Shivani Krishan
Art Director - Sapna Ahluwalia, Chetan Mahajan, Rebecca Daniel, Shirin Kekre
Business Director - Anish Kotian
Sr. Business partner - Khyati Anand
Business partner - Tanya Kalia
Illustrators - James Olstein, Chetan Mahajan
Retoucher - Uday Kinloskar
Executive Producer - Stuti Guha, Rahul Kulkarni
CCO and Managing Partner - Russell Barrett
CEO and Managing Partner - Subhash Kamath
Creative Director - Sapna Ahluwalia
Copywriter - Yohan Daver, Shivani Krishan
Art Director - Sapna Ahluwalia, Chetan Mahajan, Rebecca Daniel, Shirin Kekre
Business Director - Anish Kotian
Sr. Business partner - Khyati Anand
Business partner - Tanya Kalia
Illustrators - James Olstein, Chetan Mahajan
Retoucher - Uday Kinloskar
Executive Producer - Stuti Guha, Rahul Kulkarni
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DASH: Nissin 'Instant Buzz'
Agency: DASH
Client: Nissin
Date: August 2016
Nissin and DASH have come together to create an online video that plays on a string of recent viral hits by other brands.
The idea of the ad is to show that Nissin's ramen noodles are timeless, by suggesting that the ads and trends have a shelf life.
It uses the strapline: "a lot of things buzz and go, but we know things that are loved last for ever/ Not a trend but a taste that is loved".
It plans on ads including Shisheido's hit "school girl" which is one of the most prominent in a series of brands choosing to subvert gender. Other themes include parkour, horror, sadvertising and creating a domino effect out of real items.
Credits:
Agency: DASH a division of Taiyo Kikaku
Director: Yoshihito Mori, AOI Pro
Producer: Maiko Shimada
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JWT: Dove 'Searching'
Agency: JWT
Client: Dove
Date: August 2016
As part of Dove's 'Self-Esteem Project' in which it's going into schools to help young women learn how to develop great self-esteem, Dove Australia has created a campaign to appeal to parents.
The 'Searching' campaign highlights how common issues around self-esteem are for teen girls by showing parents the common search behaviors for young women.
An emotional full online film depicts parents reacting to Dove's research and shorter TVCs have also been made to encourage people to search for the campaign online.
Credits:
Client – Unilever
Vice President & Chief Marketing Officer – John Broome
Senior Brand Manager - Tessa Black
Gillian Choo – Assistant Brand Manager
Creative – JWT
ECD - Simon Langley
Copywriter - Giles Clayton
Art Director - Simon Hayes
Executive Planning Director – Angela Morris
GAD – Milly Hall / Ana Lynch
TVC
Director - Cybele Malinowski
Production Company – Network
Online Film
Director – Online Film– Jack Naylor
Production Company – Collider
Producer: Amanda Slatyer for JWT Aineslee Littlemore for Collider
Editor – Alex Feegans
Post Production – Resolution Design
Audio Post Production – Sound Reservoir
Media Agency – PHD
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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.
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