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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 24.
To submit work for future publication, contact Minda Smiley.
Erwin Penland: Califia Farms 'Better Coffee'
Agency: Erwin Penland
Client: Califia Farms
Date: August 2016
Erwin Penland has created a campaign for Califia Farms to promote the brand's non-dairy nitro cold brew. At the microsite WTFisNitro.com, viewers can check out three quirky videos that each feature people trying Califia Farms' nitro coffee for the first time. According to the agency, it approached each short film "with a gritty production style to give an authentic realness to the settings and the characters." The site also includes a Buzzfeed-style quiz and other videos that star Califia's "Coffee Czar" Brian Lovejoy as he discusses nitrogen bubbles, how to serve nitro, and nitro flavors.
Credits:
EVP/Executive Creative Director: John Cornette
VP/Creative Director: Bee Reynolds
Associate Creative Director: RG Lacandola
Art Director: Taylor Lucas
Copywriter: Steve Bowen
Management Supervisor: Amanda Dwyer
Account Managers: Mary Smolen
Senior Account Managers: Jennifer Noll
VP/Creative Director: Bee Reynolds
Associate Creative Director: RG Lacandola
Art Director: Taylor Lucas
Copywriter: Steve Bowen
Management Supervisor: Amanda Dwyer
Account Managers: Mary Smolen
Senior Account Managers: Jennifer Noll
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Havas Chicago: Moen 'Buy It For'
Agency: Havas Chicago
Client: Moen
Date: August 2016
Faucets & fixtures brand Moen has released a campaign that plays off of its longtime tagline, 'Buy it for looks. Buy it for life.' Created by Havas Chicago, the campaign includes two TV spots, each featuring a person who explains why they've chosen to buy a Moen product. One shows a father giving his baby a bath using a Moen faucet, while another features a woman taking a shower who can't seem to get any privacy from her loyal dog.
Credits:
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Grey New York: NFL 'Home Sweet Home'
Agency: Grey New York
Client: NFL
Date: August 2016
The NFL has rolled out another video under its 'Football is Family' strapline to celebrate the beginning of football season. Created by Grey New York, the film features Motley Crue's 1985 hit song "Home Sweet Home" and shows fans, players and sports broadcasters as they return to stadiums, locker rooms and sports desks for another NFL season. The ad stars players including Pittsburgh Steelers wide receiver Antonio Brown & Denver Broncos outside linebacker Von Miller, and ends with the line, “Families always come home, sweet home.”
Credits:
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto
Designer/Art Director: Robert Jencks
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Production Company: NFL Films
Supervising Producer: Rob Gehring
Directors: Rob Gehring, Steve Trout, Bob Angelo, Shannon Furman, Samantha Kordelski
Line Producer: Elizabeth Leafey Reeve
Production Coordinator: Jeff Stupak
Camera: Christopher Bell, Andre Labous, Dave Sharples, Kevin Simkins, DJ McConduit, Al Francesco, Donald Marx, Dave Malek, Gareth Paul Cox, Brent Buntyn, Dave Schwandner
Executive Production: Townhouse
Executive Producer: Alison Horn
VP, Producer: Bruce McDonald
Assistant Producer: Alex Litke
VP, Music Producer: Zach Pollakoff
Editorial: Final Cut
Editors: JD Smyth and Spencer Campbell
Executive Creative Directors: Leo Savage and Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Copywriter: Evan Benedetto
Designer/Art Director: Robert Jencks
Project Director: Hank Romero
SVP, Account Director: Alan Perlman
Senior Account Executive: Lucy Hallowell
Production Company: NFL Films
Supervising Producer: Rob Gehring
Directors: Rob Gehring, Steve Trout, Bob Angelo, Shannon Furman, Samantha Kordelski
Line Producer: Elizabeth Leafey Reeve
Production Coordinator: Jeff Stupak
Camera: Christopher Bell, Andre Labous, Dave Sharples, Kevin Simkins, DJ McConduit, Al Francesco, Donald Marx, Dave Malek, Gareth Paul Cox, Brent Buntyn, Dave Schwandner
Executive Production: Townhouse
Executive Producer: Alison Horn
VP, Producer: Bruce McDonald
Assistant Producer: Alex Litke
VP, Music Producer: Zach Pollakoff
Editorial: Final Cut
Editors: JD Smyth and Spencer Campbell
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Mother New York: Westfield World Trade Center 'The New New York Place To Be'
Agency: Mother New York
Client: Westfield World Trade Center
Date: August 2016
To mark the reopening of the World Trade Center mall, Mother New York has created an out-of-home campaign for the venue that positions it as the "NEW New York place to be."
Credits:
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Wieden + Kennedy New York: Nike 'We The People'
Agency: Wieden + Kennedy New York
Client: Nike
Date: August 2016
In a year that’s been marked by a tumultuous presidential election and mass shootings, Nike is hoping to bring a sense of pride back to America via the Olympics with a music video that celebrates both the women’s and men’s USA Basketball teams.The black-and-white film features an original song that Chance the Rapper wrote for the ad called “We The People,” a nod to the first three words of the United States Constitution. In the ad, which was directed by Hiro Murai, Chance the Rapper sings while footage of the athletes is projected onto houses and buildings. According to Wieden + Kennedy New York, the agency behind the ad, “We The People” is meant to serve as an “anthem our national teams could call their own.” The song will be available on iTunes and SoundCloud starting August 11 and will be on Spotify beginning August 12.
Credits:
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BBDO Minneapolis: Hormel 'Sharing The Bounty' and 'Raised By Wolves'
Agency: BBDO Minneapolis
Client: Hormel
Date: August 2016
Hormel has rolled out two videos starring actress Judy Greer to promote its 'Natural Choice' lunchmeat. The short films are part of Hormel's 'Make the Natural Choice' campaign, which it launched last year in an effort to position its 'Natural Choice' brand as "the accessible and clear lunchmeat choice for wellness seeking consumers."
Credits:
Executive Creative Director: Noel Haan
Art Director: Noel Haan
Associate Creative Director: David Alm
Executive Producer: Debra Lustig
Group Account Director: Paul Schmidt
Account Director: Scott Schraufnagel
Senior Account Executive: Olivia Plaine
Marketing Director: Holly Drennan
Senior Brand Manager: Amy Sand
Brand Manager: Jeremy Zavoral
Production Company: RadicalMedia
Executive Producer: Jim Bouvet
Director: Randall Einhorn
Line Producer: Diane Castrup
Editorial: Hutchco Technologies
Executive Producer: Jane Hutchins
Editors: Jim Hutchins / Joaquin Machado
Sound Mix: Rumble
Art Director: Noel Haan
Associate Creative Director: David Alm
Executive Producer: Debra Lustig
Group Account Director: Paul Schmidt
Account Director: Scott Schraufnagel
Senior Account Executive: Olivia Plaine
Marketing Director: Holly Drennan
Senior Brand Manager: Amy Sand
Brand Manager: Jeremy Zavoral
Production Company: RadicalMedia
Executive Producer: Jim Bouvet
Director: Randall Einhorn
Line Producer: Diane Castrup
Editorial: Hutchco Technologies
Executive Producer: Jane Hutchins
Editors: Jim Hutchins / Joaquin Machado
Sound Mix: Rumble
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School of Thought: San Francisco Department of the Environment 'Real Foodies Compost'
Agency: School of Thought
Client: San Francisco Department of the Environment
Date: August 2016
School of Thought has created a campaign for the San Francisco Department of the Environment that encourages city dwellers to compost their food instead of pitching it in the trash. The campaign includes a microsite, video, out-of-home ads and other elements.
Credits:
Creative Directors: Tom Geary, Ben Bellayuto
Art Directors: Ben Bellayuto, Greg Rackages
Copywriter: Nick Comney
Executive Creative Director: Tom Geary
Senior Editor: John Buscaglia
Account Director: Rachel Newell
Account Manager: Karina Kondachkova
Agency Producer: Jenny Hardin
Media Supervisor: Ryan Gelow
Media Strategist: Zuleika Mohammad
Production Company: Kaboom Productions
Director: Adam Karsten
Executive Producer: Lauren Schwartz
Producer: Steven Sills
Stylist: Jackie Slade
Production AD: Danielle Clemenza
Music: Music Orange
Composers: Ben Bellayuto, Music Orange
Client Lead: Friday Apaliski
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Sleek Machine: Connecticut Realtors 'Enjoy this Connecticut view. Or get one of your own. '
Agency: Sleek Machine
Client: Connecticut Realtors
Date: August 2016
Boston agency Sleek Machine has created a poster campaign for Connecticut Realtors to help the organization show off some of the state's nicest views to potential home buyers. According to the agency, the posters were made "to the scale of the actual windows/views, allowing people to experience exactly what the view looks like."
Credits:
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Jeff Marois
Producer: Ben Ouellette
DP/Editor: Dave Shaw
Art Director: Alan Duda
Copywriter: Jeff Marois
Producer: Ben Ouellette
DP/Editor: Dave Shaw
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RPA: Farmers Insurance 'Mer-Mutts'
Agency: RPA
Client: Farmers Insurance
Date: August 2016
For the Olympics, Farmers Insurance has rolled out a spot that features a couple who wake up to find a group of synchronized swimming dogs in their house. According to RPA, the agency behind the campaign, the spot is based off of an insurance claim "in which some trouble-making dogs turned on the kitchen sink and flooded a home while their owners were away."
Credits:
EVP, CCO: Joe Baratelli
SVP, Group Creative Director: Pat Mendelson
Creative Director/Art: Hobart Birmingham
Creative Director/Copy: Perrin Anderson
Associate Creative Director/Copy: Jeff St. Jean (Mer-Mutts)
Art Director: Danielle Zeiter (Bar-B-Clue)
Copywriter: Katie DeSplinter (Bar-B-Clue)
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Selena Pizarro
Senior Producer: Kay Lynn Dutcher
Senior Digital Producer: Tiffany Chen
Associate Digital Producer: Leanne Tran
VP, Account Director: Lisa Tanner
Management Supervisor: Jana Wentz
Account Executive: Carter Crenshaw
Program Manager: Dawn Burdue
Production Company: MJZ
Director: Craig Gillespie
President: Dave Zander
DP: Chris Soos
EP: Emma Wilkinson
Producer: Debbie Teitjen
Production Designer: Jamie Vickers
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Producer: Jared Thomas
Online/Finishing: Method
Artist: Ben Walsh
EP: Pip Malone
Audio/Final Mix: Lime Studios
Mixer/Engineer (Mer-Mutts): Loren Silber
Asst Mixer (Mer-Mutts): Mark Nieto
EP: Susie Boyajan
SVP, Group Creative Director: Pat Mendelson
Creative Director/Art: Hobart Birmingham
Creative Director/Copy: Perrin Anderson
Associate Creative Director/Copy: Jeff St. Jean (Mer-Mutts)
Art Director: Danielle Zeiter (Bar-B-Clue)
Copywriter: Katie DeSplinter (Bar-B-Clue)
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Selena Pizarro
Senior Producer: Kay Lynn Dutcher
Senior Digital Producer: Tiffany Chen
Associate Digital Producer: Leanne Tran
VP, Account Director: Lisa Tanner
Management Supervisor: Jana Wentz
Account Executive: Carter Crenshaw
Program Manager: Dawn Burdue
Production Company: MJZ
Director: Craig Gillespie
President: Dave Zander
DP: Chris Soos
EP: Emma Wilkinson
Producer: Debbie Teitjen
Production Designer: Jamie Vickers
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Producer: Jared Thomas
Online/Finishing: Method
Artist: Ben Walsh
EP: Pip Malone
Audio/Final Mix: Lime Studios
Mixer/Engineer (Mer-Mutts): Loren Silber
Asst Mixer (Mer-Mutts): Mark Nieto
EP: Susie Boyajan
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MullenLowe: Boston Children’s Hospital 'Dream Dare Deliver'
Agency: MullenLowe
Client: Boston Children’s Hospital
Date: August 2016
MullenLowe has created a short film for Boston Children's Hospital to help the hospital kick off its "most ambitious fundraising campaign ever - Dream Dare Deliver." In the film, MullenLowe used a whimsical pop-up book to tell the story of the hospital, show off its innovations & capabilities, and explain how potential donors can help . According to MullenLowe, the video was used at the campaign's kick-off event, and the hospital will continue to share it throughout their quest to raise $1.3bn.
Credits:
Production Company: Tronco, Buenos Aires, Argentina
Director: Carlos Balseiro
Creative Director: Antonio Balseiro
Producer: Matias Boisee
DP: Santiago Melazzini
MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Dave Weist
Executive Creative Director: Tim Vaccarino
VP, Associate Creative Director: Allison Rude
VP, Associate Creative Director: Brian Leech
Exec Director of Integrated Production: Liza Near
SVP, Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Ken Kingdon
Senior Content Producer: Joe Serra
SVP, Group Account Director: Rebekah Pagis
Account Executive: Kate Chartier
Editorial: Tronco
Editor: Carlos Balseiro
Executive Producer: Barry Gilbert
Color Correct: Tronco
Colorist: AnalÌa Piccinini
Animation/Graphics: Tronco
Artist: Marilina Martignone
Audio Post: Soundtrack
Sound Design/Mixer: Mike Secher
Original Music: Marmoset
Cast
Announcer: Virginia Madsen
Doctor VO1: Ellen Grant
Doctor VO2: James McCully
Doctor VO3: Leonard Zon
Doctor VO4: Stella Kourembanas
Director: Carlos Balseiro
Creative Director: Antonio Balseiro
Producer: Matias Boisee
DP: Santiago Melazzini
MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Dave Weist
Executive Creative Director: Tim Vaccarino
VP, Associate Creative Director: Allison Rude
VP, Associate Creative Director: Brian Leech
Exec Director of Integrated Production: Liza Near
SVP, Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Ken Kingdon
Senior Content Producer: Joe Serra
SVP, Group Account Director: Rebekah Pagis
Account Executive: Kate Chartier
Editorial: Tronco
Editor: Carlos Balseiro
Executive Producer: Barry Gilbert
Color Correct: Tronco
Colorist: AnalÌa Piccinini
Animation/Graphics: Tronco
Artist: Marilina Martignone
Audio Post: Soundtrack
Sound Design/Mixer: Mike Secher
Original Music: Marmoset
Cast
Announcer: Virginia Madsen
Doctor VO1: Ellen Grant
Doctor VO2: James McCully
Doctor VO3: Leonard Zon
Doctor VO4: Stella Kourembanas
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