The Snap Election Creative Collection: the best work from 2017’s leadership race

The Tories take a swipe at Jeremy Corbyn's plans for tax, debt and spending.

The Green Party has ramped up its general election campaign with the release of its party election broadcast – a retro-looking ad for bogus board game The Race to Number 10 Snap Election Edition.

The spot, dubbed #ChangeTheGame, sports the hallmarks of 90s kids advertising, with an overly-enthusiastic narrator, saturated colour, a nuclear family and Comic Sans titles.

As the family plays the game, subtle digs are made at the tactics of the Greens’ rivals, such as “You just plastered your campaign bus with a big fat lie, take a bonus tab” and “You get your maths completely wrong and end up costing the public millions, advance eleventeen spaces [sic]”.

As the hyperactivity reaches fever pitch, the son of the family presses pause with a remote control and asks: “Seriously?”

The film’s tone then changes to that of a traditional party election broadcast, asking viewers to vote for the Green Party to #ChangeTheGame.

It’s the fourth spot produced for the Greens by Creature of London. Last year it created the acclaimed ‘Not so secret life of five-year-old politicians’ spot, which featured child actors dressed as parliamentarians in a in a playground.

Stu Outhwaite, chief creative officer at Creature, said: "You'd have to have been a raging sadist to be excited when the election was called. Well, either that or the creative agency that gets to make the Green Party's broadcast.

“The process (all two weeks of it) was a dream: we hope the finished spot might prove to be a bit of a nightmare for the other parties. Let's change the game."

The Green Party’s head of communications added: “This is the party election broadcast that’s worth watching. Creature have again proved that politics doesn’t have to be dull, bringing biting satire to the broken state of British politics and helping the Green Party to make its powerful, and serious, case for changing the game.”

The Labour Party subverts a Conservative poster from 1992.

Now has created a poster campaign for the Women's Equality Party to support their General Election campaign which sees them fielding an all women list of 7 candidates in constituencies across the UK. 

One poster highlights the party's ground-breaking free childcare policy. The Women's Equality Party is offering a new shared parental leave policy with three months for each parent at 90% of pay and a further three months to share, followed by universal free childcare for all until school age. Its plans are more comprehensive than anything offered by any of the other parties, giving both parents the choice to work full time if they want to. The Party is committed to equal parenting as one of its cornerstone objectives.  

The copywriters were Suzi Paddison, Joseph Moloney and Roger Morris and the creative was overseen by Now’s ECD and Partner Remco Graham. There was no media agency and Posterscope donated regional digital outdoor exposure for the campaign.   

The WEP candidates core objectives include equal pay, equal parenting, equal representation in politics and business and ending violence against women. 

The Lib Dems deem Theresa May's free school meal policy "more Oliver Twist than Jamie Oliver".

The Conservatives widen their 'don't risk Corbyn' stance to include his would-be cabinet members.

Now has created a parody election film for the Women’s Equality Party, which stars PR consultant Siobhan Sharpe of the BBC’s comedy programme W1A.

The film sees Sharpe asked a series of questions around whether she believes in social equality, whether she is a feminist and whether she would vote for the Women’s Equality party.

"We are grateful that Siobhan took time out of what she said was a very busy schedule to be interviewed,” said Women’s Equality Party leader Sophie Walker. "Siobhan had a very interesting exchange of views with our team, who were pleased to help clarify for her some of the finer points of our manifesto. And some of the less finer points."

Melissa Robertson, chief executive of Now, added: "It's all like this massive no-brainer. We all want more equality, and it turns out that, apparently, there's literally enough equality to go around. It just needs everyone to have it. Big thanks to the awesome Jessica Hynes for turning round a powerhouse 'Siobhan Sharpe' performance.”

Labour's agency of record created this social video to question the "strong and stable" leadership set out by the Conservative party.

Forever Beta has created the first party election broadcast for the Can’t Be Arsed Party – the fake group who represent the 15.9 million people who didn’t vote in the last election – in a subversive campaign to get the population to the polls on 8 June.

Forever Beta aims to use the campaign to highlight that if the number of people who didn’t vote were officially part of one party, it would be the biggest in the UK. The three minute spot uses humour to ‘highlight the ridiculousness of not voting’.

British comedian Nas Osmanoglu fronts the film. He starts by explaining how the CBA Party has been metaphorically “urinating on No. 10 for years”, before doing the rounds of central London on his ‘battle bus’ and asking members of the public why they too can’t be arsed to vote.

Private Eye editor Ian Hislop also puts in a guest cameo, explaining how – historically – ignoring political problems hasn’t made them disappear.

The end of the film promotes the website for the CBA Party. Those that head to the page will discover the acronym actually stands for the Campaign to Banish Aparthy, which links to websites informing the electorate who can vote, why they should vote and where they can vote.

Matt Saunby, executive creative director at Forever Beta, said: “I just want young people to get off their arse and vote. We live in a great country and when you live in one, it’s easy to sit back and not do anything. I wanted to highlight how ridiculous it is not to do anything.”

Blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic communities around the UK to massively boost BME voter registration and turnout to vote in next month’s general election.

To support the campaign, high-profile celebrities Riz Ahmed and Jamal Edwards will appear in short films highlighting the facts, but also inspiring young people from all communities particularly BME to be the change makers and engage in civic society. Ahmed will also be tweeting the launch of the campaign - urging people to visit the website and register.

Based on the campaign idea that Black people don’t vote, Riz and Jamal have created short online films calling out the difference that the BME vote could make to the world we live in.

Campaign posters will appear at large poster locations around the UK and will also be promoted on social media. The posters will display a simple non-branded black URL on a white background: blacksdontvote.com. Directing people to the campaign website, the posters aim to create intrigue and drive people to find out more.

Once on the website, a short empowering message will be displayed stating: Black people don’t vote, but if we did... we could, in effect, decide who will win next month’s election.

https://www.youtube.com/watch?v=pOMMTjyLPCk&t=2s

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Olly Cooper's entry to One Minute Briefs' election challenge.

An inuendo-laden tale of celebrity voting memories.

One of the biggest problems we face with the election is that people don't use their vote. Sometimes the message of forcing your ideas upon people can be too much. Along with Jamie Ellul at Supple Studio Halo created posters that have a simple message to the younger generation: Vote!

Rize Up UK encourages people under 25 to get out to the polls and vote.

Irritated by the impenetrability of UK political manifestos for this week’s election, two young creatives at London ad agency Crispin Porter + Bogusky have created an easy and fun way for voters to tell one party from another. Together they have boiled the parties’ stance on key issues down to taglines – and used them to create a pack of tongue-in-cheek ‘Snap’ playing cards.
 
Olivia Adda and her creative partner Bryn Jones-Walters will be distributing the Snap cards to undecided commuters in the King’s Cross area early this week.
 
Jones-Walters, CP+B creative, said: “Our beloved political parties each have a manifesto that’s about 12 inches deep and harder to read than Chinese graffiti. So we’ve translated things for the great British public, distilling things down and put key takeaways on cards, each with an ‘issue’ icon.

"Simply match two icons on the cards, take a second to read the corresponding policies, and find out exactly who you should vote for this election."

The i newspaper is highlighting its coverage in the lead up to the general election with a visually arresting and provocative new campaign depicting the main party leaders in various guises.

Each execution picks out a subject that each have become synonymous with during their campaigns so far. It features Theresa May in a fox fur stole, Jeremy Corbyn in full 70’s Kiss makeup, Tim Farron in a full gay leather bikers outfit and Nicola Sturgeon is depicted as the Lone Ranger.

The campaign of portraits will be used across various media over the next two weeks, beginning with a targeted social media campaign to reach UK media planners and buyers. Strategic poster and national press executions will follow and they will feature prominently at the Politics Festival on 23-25 June, which is sponsored by the i. 

Rob Lowe, aka Supermundane, has created a series of anti-Conservatice posters that's he's encouraging people to print out and distribute.

Ross Powles champions Jeremy Corbyn with an Art Deco-inspired poster.

Student and designer George Gilliatt took his election motif from the Guardians of the Galaxy franchise.