US Creative Works: Featuring Weber Shandwick, Something Different, CP+B and more

Premium:

Welcome to The Drum's US Creative Works in partnership with Workfront.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.’

For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 14.

Something Different: Charter Communications 'Monsters: Poker Night'

Agency: Something Different

Client: Charter Communications

Date: June 2017

'Poker' is a humorous new commercial from Spectrum featuring five evil pals – a demon, a werewolf, a vampire, a mummy and a creepy dummy – enjoying poker night at the demon’s house. We observe the monsters’ easy camaraderie until the werewolf asks the demon to pause the game so he can go outside. Unfortunately something unthinkably evil ensues – the demon’s DirecTV Now can’t pause TV, like Spectrum can – and someone will have to pay.

Directed by O Positive’s David Shane, via Something Different, 'Poker' is of the four spots to launch in the agency’s new campaign for Charter Communications’ Spectrum brand. The campaign centers on gripes that provoke customer loathing like deceptive pricing, service interruptions and a lack of channels and features.

Credits:

Client: Charter Communications. Joe Leonard, SVP, Marketing & Creative Strategy; Jim Obermeyer, VP, Marketing & Creative Strategy; Amy Kantrowitz, Sr. Director, Marketing & Creative Strategy; Lindsay Hittner, Sr. Manager, Marketing & Creative Strategy.

Brand: Spectrum

Agency: Something Different. Tommy Henvey, Chief Creative; Patti McConnell, Managing Partner/Executive Producer; Richard Ryan, Group Creative Director; Garrett Crabb, Senior Producer; Christine Dodd, Marketing Director; Jamie Eisman, Production Coordinator

Production: O Positive. David Shane, Director; Ralph Laucella and Marc Grill, Executive Producers; Ken Licata, Producer; Marc Laliberte-Else, Director of Photography; Dan Ouellete, Production Designer.

Edit: Crew Cuts. Jake Jacobsen, Partner/Editor; Jake Trill, Assistant Editor; Sara Arnold, Producer; Stephanie Norris, Post EFX Producer.

Music: JSM Music, Joel Simon, Chief Creative Officer; Jeff Fiorello, Executive Producer; Joel Simon and Seamus Kilmartin, Composers

Tags: United States, Spectrum, Charter Communications

Crispin Porter + Bogusky: American Airlines 'Stand Up to Cancer with American Airlines'

Agency: Crispin Porter + Bogusky

Client: American Airlines

Date: June 2017

American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador, actor Bradley Cooper.

Last year, American Airlines launched a multi-year, multi-million-dollar collaboration with Stand Up To Cancer because of their groundbreaking approach to cancer research and commitment to fighting this terrible disease by getting new therapies to patients quickly.

“Standing up is a powerful thing,” said Cooper. “But it’s never meant more than it does now. It was an honor to meet the employees of American and hear their personal stories – it’s stories like theirs that continue to motivate me to Stand Up To Cancer.”

Each participating team member in this new campaign has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1,000,000.

Credits:

CLIENT: American Airlines
CAMPAIGN TITLE: Stand Up To Cancer
AGENCY: CP+B
LAUNCH DATE: 6/1/17
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Michael Raso
CREATIVE DIRECTOR: Mona Hasan
CREATIVE DIRECTOR: Stephanie Kohnen
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
SR. INTEGRATED PRODUCER, VIDEO: Jackie Maloney
DIRECTOR OF MUSIC: Andy Hamm
EVP/PRESIDENT: Danielle Aldrich
VP/GLOBAL GROUP ACCOUNT DIRECTOR: Joselyn Bickford
MANAGEMENT SUPERVISOR: Claire Marquess
CONTENT MANAGER: Ben Song
VP/DIRECTOR OF BUSINESS AFFAIRS: Rebecca Williams
SR. BUSINESS AFFAIR MANAGER: Daphne Papadopulos
VP/GLOBAL GROUP STRATEGY DIRECTOR: Jennifer Hruska
PRODUCTION COMPANY & CITY: Park Pictures, Los Angeles, CA
DIRECTOR: Vincent Haycock
DIRECTOR OF PHOTOGRAPHY: Evan Prosofksy
EXECUTIVE PRODUCER: Jackie Kelman Bisbee
EXECUTIVE PRODUCER: Dinah Rodriguez
HEAD OF PRODUCTION: Anne Bobroff
PRODUCER: Michelle Currinder
EDIT COMPANY & CITY: Whitehouse Post, Santa Monica, CA
EDITOR: Charlie Harvey
EXECUTIVE PRODUCER: Joni Williamson
PRODUCER: Sasha Grubor
VFX & CITY: Method Studios, Santa Monica, CA
LEAD COMPOSITOR: Wensen Ho
SENIOR EXECUTIVE PRODUCER: Robert Owens
HEAD OF PRODUCTION, COMMERCIAL FINISH: Ananda Reavis
PRODUCER: Thuy Ta
TELECINE COMPANY & CITY: Co3, New York, NY
SENIOR COLORIST: Tom Poole
EXECUTIVE PRODUCER: Ashley McKim
MUSIC COMPANY & CITY: Barking Owl, Santa Monica, CA
TRACK: Resistance
CREATIVE DIRECTOR/EP: Kelly Bayett
PRODUCER: KC Dossett
SOUND DESIGN COMPANY & CITY: Lime Studios, Santa Monica, CA
SOUND DESIGNER: Mark Meyuhas
AUDIO POST PRODUCTION STUDIO & CITY: Lime Studios, Santa Monica, CA
MIX ENGINEER: Mark Meyuhas
MIX ENGINEER ASSISTANT: Peter Lapinski
EXECUTIVE PRODUCER(MIX): Susie Boyajan
Producers to be credited in creativity: Jackie Maloney

Tags: United States, american airlines, bradley cooper, stand up to cancer

Weber Shandwick: Save the Children 'Biggest Unboxing Surprise EVER!!'

Agency: Weber Shandwick

Client: Save the Children

Date: June 2017

Save the Children’s 'Biggest Unboxing Surprise EVER!!' video series features three unsuspecting children unboxing what they think are the latest and greatest toys. But when the contents are revealed – a positive pregnancy test, an ammunition belt and a pick axe with rubble – the children are shocked and confused.

Released to commemorate International Children’s Day and in conjunction with Save the Children’s first annual End of Childhood Report “Stolen Childhoods”, the videos take a hard look at the events – or childhood “enders” – such as adolescent pregnancy, extreme violence and child labor that rob one in four children worldwide of their childhood.

“Unboxing videos have become incredibly popular over the past several years, particularly with kids,” said Dan Jividen, vice president and creative director of Weber Shandwick, the global communications and engagement firm which helped conceive the idea for the video series with Save the Children. “By turning the genre on its head and having kids unbox items that represent the end of childhood for millions of children around the world, we were able to capture some authentic and emotional reactions – and bring some much-needed attention to this global issue.”

Credits:

Agency: Weber Shandwick

Executive Creative Director & Chair, Global Creative Collective: Tom Beckman
Executive Creative Director: Jim Paul
Creative Director: Dan Jividen
Senior Copywriter: Ryan Cwiklinski
Senior Art Director: Rei Young
Senior Producer: Maureen Lynch
SVP, Account Management Supervisor: Victoria Baxter
President, Weber Shandwick South: Pam Jenkins

Production company: 71 Degrees North

Director: Martin Rodahl
Executive Producer: Neha Datt Schultz
Producer: Michael Nowicki
Editorial Freelance Editor: Christina Stumpf

Audio: Noisefloor
Sound Designer: Stosh Tuszynski

Client: Save The Children

VP, Marketing and Communications: Susan Ridge
Senior Director, Media & Communications: Eileen Burke
Director, Media Relations & Communications: Jordyn Linsk
Associate VP, Integrated Marketing & Brand Management: Kristen Lacey
Director, Integrated Marketing & Brand Management: Kandace Doyle
Sr. Director, Social Business Strategy & Innovation: Ettore Rossetti
Associate Director, Senior Producer: Matthew Morrison

Tags: North America

Mekanism: Privé Revaux 'Reframe Yourself'

Agency: Mekanism

Client: Privé Revaux

Date: June 2017

Mekanism created the launch campaign for startup Privé Revaux – a designer line of sunglasses (retailing for $29.99) made in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson, Jeremy Piven and fashion entrepreneur David Schottenstein. All of the celebrities are featured in the spots and maintained strong roles in the brand’s vision.

The “Reframe Yourself” cross-platform campaign launched June 2 on Amazon’s homepage (the exclusive retailer) and incorporates online spots, website creation, and social. Mekanism also developed the nomenclature, branding, and tagline.

Credits:

Client: Privé Revaux

Agency: Mekanism

President/CEO: Jason Jarris

Founder/Executive Creative Director: Ian Kovalik

Creative Director: Todd Feitlin

Senior Copywriter: Earl Lee

Art Director: Katie Bourgeois

Director of Brand Management: Melissa Hill

Senior Brand Manager: Stephen Doyle

Project Manager: Megan Enneking

Chief Strategy Officer: Jason Lonsdale

Communications Strategy Director: John-James Richardson

Strategic Planning Director: AJ Livsey

Head of Production: Kati Haberstock

Senior Producer: SISTER

Producer: SISTER

Jr. Producer: SISTER

Social Media Agency: Epic Signal

Production Company: Sister Studios

Executive Producer: Lee Scharfstein

Line Producer: Lisa Wieneke

Post Production Producer: Lily Johnson

Editorial:

Editor: Ryan Mckenna

Asst Editor: Rachel Grecco

Producer: Tabitha Ozturk

Finish/Color/Graphics: The Mill

Lead 2D Artist: Warren Gerbhardt

2D Artists: Alex Dreiblatt, Nicky Picardo, James Cudahy, Chris Sonia, Burtis Scott, Ting Jung-Hsu

Colorist: Mikey Rossiter

EP: Jeremy Moore

Music: Apollo Studios

Tags: North America

PB&: Visit Seattle '#SeattleProud'

Agency: PB&

Client: Visit Seattle

Date: June 2017

The Seattle Pride is on June 25, and Visit Seattle has put together a video campaign to support Pride all month. It is sharing the city’s progressive and accepting spirit with the world.

The video – #seattleproud – features interviews from real members of the Seattle community who describe not only the inclusive DNA of the city but the importance of standing proud not only this month, but all year long. This effort will run nationally across broadcast and digital and include on-the-ground activations at select Pride festivities.

The video builds on Shine a Light which celebrated the city’s status as a sanctuary city, in the wake of the proposed travel ban.

Credits:

Advertising Agency: PB&, Seattle, USA

Principal & Head Strategist: Britt Fero

Head of Content Production: Pete Anderson

Designer: Cailen Guhl

Production Company: Curator Pictures

Executive Producer: Nate Barr

Producer: Matt Ralston

Editor: Felipe Marmolejo

Music: Mary Lambert

Sound: Pico Sound

Tags: United States, Seattle

72andSunny: eBay 'Fill Your Cart with Color'

Agency: 72andSunny

Client: eBay

Date: June 2017

A new study conducted by eBay found that 9 in 10 Americans (93%) want the things they buy to reflect the “real them". In response they developed a new 'Fill Your Cart with Color' campaign to combat all the "beige" in the usual online retail experience.

A vibrant video, developed with agency 72andSunny Los Angeles, showing people enjoying themselves in vivid color, like kayaking down a street, fly fishing, buying an array of clothes and toys and generally having a good time implies that you can be your own colorful self when shopping on eBay.

"Fill Your Cart with Color gives us a platform to celebrate people and their individual passions," says Karl Isaac, vice president of global brand at eBay in a behind the scenes video for the campaign.

The TV spot is followed by an approach that will live across TV, cinema, OOH, display and social. It integrates the introduction of an enhanced and more personalized eBay shopping experience, which now includes a reimagined homepage that’s responsive to each user’s interests. Leveraging Artificial Intelligence and Machine Learning technology, shoppers receive tailored recommendations across all categories with each new site visit, and an inventory mix that’s truly unique to them.

Credits:

eBay
Chief Executive Officer - Devin Wenig
Chief Marketing Officer - Suzy Deering
Chief Product Officer - RJ Pittman
Hal Lawton - SVP, North America
Renee Blake - Creative Lead, North America
VP Global Brand - Karl Isaac
Marc Shillum -Senior Director Global Brand Creative
Cynthia Baker - Sr. Marketing Manager
Tanya Bhasin - Sr. Manager, Strategy, Planning & Operations
Nic Brandenberger - Director, Global Brand Strategy
Hae-Seon Song - Sr. Brand Strategist, Global Brand
Jen Bernard - Brand Producer, Global Brand
Jesse Beckom - Project Manager, Marketing PMO
Sarah vanGoethem - Senior Project Manager, Marketing PMO
Karina Sokolovsky - Sr. Director, Consumer Communications
Julia Hui – Lead Manager, Social & Digital
Carey Malloy – Sr. Manager, Integrated Communications

72andSunny
Founder, Creative Co-Chair: John Boiler
Founder, Creative Co-Chair: Glenn Cole
Executive Creative Director, Partner: Matt Murphy
Director of Strategy: Bryan Smith
Creative Director/Designer: Nuno Ferreira
Creative Director/Writer: Adam Szajgin
Design Director: Peter Reid
Sr. Designer: Mindy Benner
Sr. Designer: Lauren Perlow
Sr. Designer: Ben Chappell
Sr. Writer: Peter Albores
Sr. Writer: Matt Fee
Writer: Natalie Warther
Strategy Director: Ginger Xiang
Jr. Strategist: Charles Jim-George
Group Brand Director: Yen Lovgren-Ho
Brand Director: Scott Vogelsong
Sr. Brand Manager: Sarah Donze
Sr. Brand Manager: Daryl Conui
Brand Coordinator: Mariah Weisel
Chief Production Officer: Tom Dunlap
Senior Film Producer: Eric Rasco
Film Producer: Helena Yueh
Sr. Film Producer: Elizabeth Corsini
Senior Editor: Aaron Leichter
Art Producer: Lisa Huber
Partnerships and Legal Director: Michelle McKinney
Partnerships and Developments Director: Rashi Talati
Partnerships and Legal Manager: Kelly Ventrelli
Partnerships and Legal Coordinator: Tempest Johnson

Production
M ss ng P eces
Directors: Bridget Savage Cole, Director X, Josh Nussbaum

Editorial
Work Editorial
Post Production Color
Company3 LA
Post-Production VFX
Method Studios LA
MGFX
Elastic

Audio
HECHO EN 72
Sound Design
Lime Studios

Tags: North America, ebay

Eleven: Dignity Health 'Nurses Week Serenade'

Agency: Eleven

Client: Dignity Health

Date: June 2017

As a thank you to all hardworking nurses during Nurses Week, Dignity Health and San Francisco agency Eleven enlisted a Nashville-based musical influencer to serenade their nurses with a song composed of heartfelt thank-you messages from patients and employees. The chorus was directed to all 28,000 nurses in the network, and in turn to all the amazing nurses in the world.

Dignity Health and Eleven used social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who went above and beyond for their patients and colleagues. Every day during Nurse Week, songwriter Ernie Halter wrote a different stanza based on the stories, performed it live on location, filmed it, and shared broadcast it on Facebook Live to collect more submissions.

The serenades took place in several Dignity Health hospital cities, including Phoenix, AZ; Santa Maria, CA; Redwood City, CA; San Bernardino, CA; Sacramento, CA and more.

Credits:

Agency: Eleven, Inc.
Chief Creative Officer: Mike McKay
Creative Directors: Matt Wakeman, Jack Harding
Art Director: Flavia Gonzalez
Copywriter: Shannon Roy
Agency Content Producer: Kerwin Kuniyoshi
Integrated Producer: Neil Maciejewski Johnson
Agency Social Media Manager: Jessica Gast
Director of Photography: Jerry Yoon
Editor: Kerwin Kuniyoshi
Audio Recordist: Scott Kinzey
Camera Operator: Daniel Everist
Social Media Manager: Laura McGilley
Influencer: Ernie Halter
Influencer Represented by: IZEA, Inc.

Tags: United States

McCann New York: Verizon 'Live Wedding'

Agency: McCann New York

Client: Verizon

Date: June 2017

Verizon’s latest spot, featuring actor and recurring character Thomas Middleditch, is the latest episode of a series created by McCann NY that showcases those moments when Verizon’s vast network and new unlimited plan can really make a difference.

In the spot, Middleditch crashes an urban rooftop wedding. One of the wedding guests has been asked to livestream the nuptials, but he’s already missed the entire ceremony because he has no service. Middleditch appears from behind his sign to proclaim, “Right plan. Wrong network.” He then offers up his own phone so the guest can start live streaming.

The “Live Wedding” spot launched on June 5 and will live in TV and online video.

Credits:

McCann:

Sean Bryan & Tom Murphy, Co-Chief Creative Officer/McCann NY

Shayne Millington, Executive Creative Director
Craig Love, Executive Creative Director
Michael Craven, Creative Director/Copywriter
Scott Bassen, Creative Director/Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, Executive Producer
Erin Jackson, Senior Producer
Eric Johnson, Executive Music Producer
David Webster, Executive Strategy Director
Debbie Gleason, Business Manager
Dominic Whittles, Executive Account Director
Michael Page, Account Director
Vincent Scicchitano, Account Supervisor
Briana Jimenez, Account Executive

Production Company:
Hungry Man

Bryan Buckley, Director
Mino Jarjoura, Executive Producer
Caleb Dewart, Producer

NO6

Jason Macdonald, Editor
Ling Chua, Assistant Editor
Malia Rose, Producer
Corina Dennison, Executive Producer

Visual Effects:
The Mill

ECD/VFX Supervisor, Phil Crowe
Producer: Kate Aspell

Music:
Beacon Street Studios

Leslie DiLullo, Executive Producer
Andrew Feltenstein, Composer
John Nau, Composer

Tags: North America

Pitch: Quicken Loans 'Confident'

Agency: Pitch

Client: Quicken Loans

Date: June 2017

The nation’s second largest mortgage lender, Detroit-based Quicken Loans, has launched a new fully integrated campaign about instilling mortgage confidence through Rocket Mortgage.

The three different spots depict people with a wide range of talents – from a robot-building schoolteacher, to a championship-winning football coach and even a rockstar mom. The point is that even the most confident individuals can use some help when it comes to mortgages.

The in-house creative agency at Quicken Loans created this concept and was aided by partner creative agency Pitch, who helped produce this campaign.

The campaign also represents the first under new chief marketing officer Casey Hurbis, former advertising head at FIAT.

Credits:

Tags: United States

Wieden + Kennedy New York: Equinox 'LGBTQAlphabet'

Agency: Wieden + Kennedy New York

Client: Equinox

Date: June 2017

To celebrate Pride, Equinox is helping to expand the way we celebrate the LGBTQA community by adding 20 more letters to LGBTQA.

Together with the LGBTQA Community Center, creative agency Wieden+Kennedy New York, director Jordan Bahat and choreographer Andrew Winghart, Equinox created a five-minute film, LGBTQAlphabet: Six Letters Will Never Be Enough, that expands the definition of LGBTQA into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love.

Words from Ally to Ze | Zir are brought to life through a series of dance vignettes each corresponding to a world associated with LGBTQA identity.

The film debuted on Equinox’s social channels on June 5. The campaign also includes short versions of the film, spelling out words like Love and Pride, and are designed to be shared across social media. Equinox donated to the LGBTQA Community Center as a thank you for their partnership in the making of this video.

Credits:

Director: Jordan Bahat

Choreographer: Andrew Winghart

Producer: Cary Gillespie

Agency: Wieden+Kennedy New York

Tags: United States

Agência3: Bola Pra Frente Institute 'Shots of Change'

Agency: Agência3

Client: Bola Pra Frente Institute

Date: June 2017

Favela do Muquiço is one of the most violent favelas in Rio de Janeiro. It's a place that has been forgotten by the state and controlled by crime, which uses kids as labor force in drug trafficking.

In this community, is Bola Pra Frente Institute, an NGO created by the 1994 World Cup Winner Jorginho, which works to keep kids away from drug trafficking through sports and education. But some parents don't know about it, and 600 spots offered annually are not entirely filled.

Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner. Agência3 has transformed bullet holes scattered across the walls of the community into billboards for the Institute. Through graffiti, the bullet holes became elements of a tactical scheme that were accompanied by the message: "Life changes inside the four lines".

Credits:

Tags: Brazil

BigEyedWish: Montauk Yacht Club 'Montauk Yacht Club Summer Campaign'

Agency: BigEyedWish

Client: Montauk Yacht Club

Date: June 2017

Ian Wishingrad’s BigEyedWish was been named agency of record for New York's Montauk Yacht Club. Rolling out a new advertising campaign for the summer 2017 season, the agency used nostalgic visuals that transport viewers away from their daily lives, paying homage to the roaring 20s era.

The purpose of the campaign is to encourage those based in the tri-state area to plan their summer getaway with Montauk Yacht Club in mind.

The advertising plan currently lives online via targeted display banners and social media, taxi tops, Long Island Rail posters and print. The roll out will continue throughout June.

Credits:

Tags: United States

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Chamber Media: Transparent Labs ''Do You Really Know What’s in Your Pre-Workout?''

Agency: Chamber Media

Client: Transparent Labs

Date: May 2017

Chamber Media – a social-media agency and production house that makes viral sales videos – has created a direct-response video campaign on behalf of Transparent Labs, a maker of workout supplements for men and women who are passionate about fitness, the agency announced.

The video “Do You Really Know What’s in Your Pre-Workout?” is a humorous call to action that runs nearly six minutes and features comedian Will Rubio talking directly to the camera about why the company’s products are the most natural and beneficial that are available on the market.

“This video is longer than most online advertisements,” said Travis Chambers, chief media hacker of Chamber Media. “But that’s done intentionally. By entertaining viewers with engaging content, we afford ourselves the opportunity to inform them about the product and invite them to buy.”

As a variety of comedic characters come in and out of frame, Rubio extols the virtues of Transparent Labs and the all-natural ingredients in its pre-workout products.

Credits:

Creative Credits

PRODUCTION
Agency: www.chamber.media
EP & Director: Travis Chambers
Producer: Travis Su’a & Stefan van de Graaff
Writer: Will Rubio & Travis Chambers
DP: Jared Fadel
1st AD: Anthony Thomas
2nd AD: Dustin Begovich
1st AC: Philip Houser
2nd AC: Jessica Steenhoek
Gaffer: Ryan Hannah
Key Grip: Merik Richardson
Grip: Landon Hill
SFX: Wray Featherstone
Hair & Makeup: Vanae Morris
Wardrobe: Sandy Bee
Audio Tech: Chris Burton
Blenders Builder: Clark Schaffer
Set Design: Dillon Ellefson & Daniel Whiting
Craft Services: Katie Featherstone
Production Assistant: Trevor Samson & Brenna Empey
Editing: Dustin Begovich
Color: Omar Trejo
Ad Buying & Media: Evan Vilos & Omar Trejo

TALENT
Spokesman: Will Rubio
Max: Max Weisz
Meathead: Carlos Madrid
Female Body Builder: Ambyr Reyes
Male Body Builder: Chris Rueckert
Teenage Boys: Lincoln Stone, Tag Brockbank, Zack Elzey
Professor / PhD: Jake Emmett
Science Intern: Travis Su’a
Lead Scientist: Steve Colucci

Tags: North America, Chamber Media, Chamber.Media, Transparent Lab

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Do You Really Know What’s in Your Pre-Workout?

Fitzgerald & CO: Checkers & Rally's ''Kobayashi $1 Fries''

Agency: Fitzgerald & CO

Client: Checkers & Rally's

Date: May 2017

To launch its $1 Fries limited-time offer, Checkers & Rally’s and ad agency Fitzgerald & Co. (Fitzco) tapped a world champion eater to star in a digital marketing campaign that depicts a size larger than large: Kobayashi Size. The campaign broke in mid-May and runs through June 18.

The online video stars competitive eater Takeru Kobayashi, who crushes his way through as many large $1 containers of fries as a human possibly can in one minute. Apparently, that number is five – the action is captured on slightly sped up film – and viewers are advised to leave this fast-paced fries gorging to the pros.

As the spot ends, the five containers of fries merge into a behemoth pack, which is exactly what a few lucky customers who order fries during the $1 promotion will receive. Winners will be randomly selected.

Checkers will kick off the campaign with an intro video that highlights who Kobayashi is and shows his unmatched ability to make $1 fries disappear in seconds. It will promote the video with a 30-second YouTube pre-roll and paid social. 'Kobayashi $1 Fries' will run on Checkers’ website, as well as on Facebook and YouTube.

Credits:

CREDITS
Noel Cottrell – Chief Creative Officer
Mitch Bennett – Executive Creative Director
Wes Whitener – Executive Creative Director
Jean Tanis – Associate Creative Director
Dave Gordon – Creative Director
Max Schein – Copywriter
Joe Abruzzo – Art Director
Tom Rittenhouse – Director, Editor
Christine Sigety – Head of Integrated Production
David Berngartt – Producer
Liz Daney – Chief Media Officer
Anna Sherrill – Group Media Director
Jessica Fergen – Assistant Media Director, Digital
Tyler Baugh – Senior Connections Strategist, Social
Lauren Gourley – Connections Strategist, Social
Evan Levy – Managing Director
Jeff Quick – Group Account Director
Madison Gargan – Management Supervisor
Lauren Edwards – Assistant Account Executive
Allison Ponce – Project Manager

Tags: United States, fast food, digital, video

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'Kobayashi $1 Fries'

McCann Toronto: Chevrolet Canada 'The Canadian Dream'

Agency: McCann Toronto

Client: Chevrolet Canada

Date: May 2017

Chevrolet’s latest campaign, 'The Canadian Dream', is a national multi-platform bilingual campaign which is just the beginning of a new brand platform and overall direction for the Chevrolet brand in Canada.

Launched on April 24 with a national bilingual teaser campaign, ‘There’s a dream we should all know about’, and supported by TV, digital video, OOH and social, the campaign created by Commonwealth//McCann Canada has turned heads and had Canadians questioning who is behind this provocative and captivating campaign. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.

The start of phase two of the campaign (May 4th) revealed that the driving force behind the unbranded message was Chevrolet Canada. The campaign which will continue to live over the next few months highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams. Over 27 days, a documentary film team drove across Canada in Chevrolet Suburban’s to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.

Credits:

Client: Chevrolet
Title: The Canadian Dream
Agency: McCann
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Art Directors: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai Copywriter: Binoy Zuarte, Osman Rahmani
Strategist: Mary Chambers
Account Team: Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Agency Producers: Sarah Michener, Emily McKay

Director: Co.Lab
Production Company: Soft Citizen
Executive Producers: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: Kelly King
Director of Photography: Norm Li
Post Production: Saints
Editor: Danica Pardo
Fort York VFX

Tags: Canada

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The Canadian Dream

Mistress: Amaze.com 'Sex Education for Parents Delivered by Porn Stars'

Agency: Mistress

Client: Amaze.com

Date: June 2017

LA ad agency Mistress is behind a sex-education campaign that is frank about its subject. The initiative is called Give the Talk and includes a PSA starring porn actress Monique Alexander who provocatively challenges parents to talk to their kids about sex. Give the Talk was created by Celine Faledam and Rachel Guest, a pair of Mistress advertising creatives.

The PSA lives on the campaign website givethetalk.com.

The message is that in the digital age, kids as young as nine are being exposed to hardcore online porn – and most parents are unequipped to deal with this new reality.

The campaign connects parents with Amaze, a nonprofit partnership that aims to make sex ed engaging, informative and less weird for young adolescents. Amaze provides a guide to ‘giving the talk’ and resources that can help parents start these conversations. The campaign includes influencer outreach with a strong focus on Mommy Bloggers and new parents.

Credits:

Production Credits
Agency: Mistress
ECD: Scott Harris
Directors: Rachel Guest & Celine Faledam

Production Company: Bastard
Producer: Mindi Miller
Producer: Shawn Dougherty
DP: Tom Lembocke
1st AC: Chris Vale
Make Up Artist: Qiana Chase

Talent
Monique Alexander
Codey Steele
Ryan McLane
Derrick Pierce

Tags: United States, advertising, digital

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Give the Talk

Battery: AECOM 'Imagine it. Delivered.'

Agency: Battery

Client: AECOM

Date: May 2017

AECOM has released its first ever broadcast TV spot, created by the Hollywood agency Battery and directed by John Singleton, represented for commercials by @LArge. It's a short film about a young surfer from South LA who commutes by Metro Line to Santa Monica.

"Ever since I was a kid, I was fascinated by moving vehicles especially trains," said Singleton, explaining his interest in directing the spot. "I like the idea of sitting some place and watching the world move around, and for that moment you’re in another world. It would be an opportunity to tell a story about a person in motion with emotion."

The spot celebrates LA, the Metro Line and AECOM's transformational work on the area’s transportation infrastructure. The spot first aired on CNBC, timed to coincide with AECOM chief executive Michael Burke’s ringing of the Opening Bell at the New York Stock Exchange.

Credits:

Client: AECOM
Chairman & CEO: Mike Burke
Chief Marketing & Communications Officer: Heather Rim
VP Global Brand Strategy: Tara McAdam Kassal
VP of Global External Communications: Brendan Ranson-Walsh
Director, Creative Video, Corporate Communications: Anthony Blanco

Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang
VP/Creative Director: Scott Brown
Creative Director: Joe Shands
Brand Director: Maximilian Kislevtiz
Executive Producer: Joanna Rhodes
Senior Producer: Kristine Ling
Producer: Mackenzie Busch
Business Affairs: Jeff Estow at Waving Cat Productions

Production Company: @Large Productions
Director: John Singleton
Executive Producer: Beth Aranda
Line Producer: Paul Alcus

Editorial: Metro Pictures Editorial
Editor: Paul Norling
Assistant Editor: Heather Bartholomae
Executive Producer: Mary Stasilli

Color: The Mill
Colorists: Adam Scott
Executive Producers: Thatcher Peterson
Producers: Diane Velara

Music/SFX: South Music

Audio: Margarita Mix Hollywood
Mix Engineer: Michael Greenberg
Executive Producer: Patrick Knight

Footage
Port Authority New York and New Jersey
Kennedy Space Center
Footage Courtesy of The Los Angeles County Metropolitan Transportation Authority (Metro)

Tags: United States, advertising, digital, Branding

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AECOM: Imagine it. Delivered.

The Corner: SuperBreak '(SUPER BREAK)'

Agency: The Corner

Client: SuperBreak

Date: June 2017

London advertising agency The Corner has launched a new campaign for Super Break, one of the UK’s leading travel specialists in short breaks. This is the first campaign from the agency since recently winning the Malvern Group account, which includes Super Break and LateRooms.com.

The ad campaign and rebrand allows for a much more stripped-back approach and also sees the company name modernised and repositioned within brackets '(Super Break)' offering a sleek and sophisticated look and feel whilst also metaphorically representing the often much-needed break in our everyday lives.

The Corner came up with three concepts for the television advertising: a hotel bath, a marina and a theatre. For each they produced subtle yet evocative POV moments that totally absorb the viewer and transports them to that experience. The quietly dramatic scenes are also designed to offer a ‘break’ from the typically loud, fast-moving and brash advertising – producing a completely different tone and an instant quality feel for the brand. The campaign will also include different executions across print, OOH, digital display and cinemagraphs throughout the year.

Credits:

• Client: Katherine Scott (Marketing Director) Martin Solly (Marketing Manager)
• Advertising Agency: The Corner
• Agency Chief Creative Officer: Tom Ewart
• Creative Director: Tom Prendergast
• Creative Director: Joe Stamp
• Planning Director: Ollie Gilmore
• Business Director: Jonny Angel
• Senior Account Manager: Taya Dufall
• Head of Production: Katrina Morelli
• Producer: Megan Sutton
• Media Company: The7Stars
• Production Company: Rattling Stick
• Director: Ed Morris
• Photographer: Ed Morris
• Post-production: The Mill
• Audio post-production: Grand Central

Tags: UK, design, web design, Branding, digital, advertising, Brochure

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Bath

Marina

Theatre

Carne Grey Network: Scotiabank '27.8% The Fairest Discount'

Agency: Carne Grey Network

Client: Scotiabank

Date: March 2017

Perú is one of the worst-ranked countries with respect to the gender wage gap in South America. The actual wage gap is 27.8%.

To spark a conversation about this topic Scotiabank and Carne Network Grey created a campaign using that same percentage women don't receive, and made it into a discount just for women's day.

Women were encouraged to use their Scotiabank cards at affiliated businesses. The campaign was communicated through digital media, and through affiliated businesses.

Credits:

Agency: Carne Network Grey
Creative Directors: Jose Rivera y Pierola / Piero Oliveri
Copywriter/Art Director: Joaquín Belaunde
Copywriter/Art Director: Frank Martí
Account Team: Ivanna Chavez / Vannesa Graham
Agency Producers: Kathy Santillana / Renzo Merk
Production Company:Fértil
Director: Santiago Chávez
Producers: Tarek Kahhat, Matías Mendelevich
Audio Company: Sordo

Tags: Peru, digital, advertising

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27.8% The Fairest Discount

Arnold Worldwide: Brown-Forman 'Gentleman Jack spot'

Agency: Arnold Worldwide

Client: Brown-Forman

Date: June 2017

Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished.

Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers.

The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. Launched nationally on June 5, 2017, the multi-channel effort comes to life through TV, print, influencer partnerships and social media.

Directed by Malcolm Venville, the national TV spot is reminiscent of a “Vanity Fair” photo shoot and features the actual distillery workers from Lynchburg, TN, dressed to the nines and looking distinguished among their usual surroundings. The film reminds viewers that even though they take the time to mellow the Tennessee Whiskey for Gentleman Jack twice, the first and foremost ingredient is, as always, the very genuine people of Lynchburg.

Credits:

Wade Devers – Managing Partner, Executive Creative Director – Arnold Worldwide
Chris Valencius – SVP, Creative Director/Art Director – Arnold Worldwide
Gregg Nelson – VP, Creative Director/Copywriter – Arnold Worldwide
Jack Miller – Copywriter – Arnold Worldwide
Jon Drawbaugh – Director of Integrated Production – Arnold Worldwide
Ingrid Adamow – Integrated Producer – Arnold Worldwide
Julie Powell – Print Producer – Arnold Worldwide
Jake Williams – Assistant Broadcast Producer – Arnold Worldwide
Anne Joynt – Business Affairs – Arnold Worldwide
Jessica Newton – Social Content – Arnold Worldwide
Kyle Beaudouin – Social Content – Arnold Worldwide
Vaughn Allen – Planner – Arnold Worldwide
Paul Nelson – Marketing– Arnold Worldwide
Mallory Brannan – Marketing – Arnold Worldwide

Tags: United States