Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 9 July.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
McCann Erickson: All England Lawn Tennis Club 'In Pursuit of Greatness: A Year in the Making'
Agency: McCann Erickson
Client: All England Lawn Tennis Club
Date: July 2017
The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.
It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.
Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam.
Credits:
Loading...
www.daughter.studio: Rolls-Royce Motor Cars 'Rolls-Royce Ghost '
Agency: www.daughter.studio
Client: Rolls-Royce Motor Cars
Date: June 2017
Normal business hours do not apply in a new campaign for Rolls-Royce.
The campaign implies that the Rolls-Royce Ghost is for a life not bound by single office or time zone. It is a motor car designed to fit seamlessly with a transient, global lifestyle.
Created by independent creative agency, daughter and shot by Director and Photographer Benedict Campbell in London and Shanghai, the film positions Rolls-Royce Ghost as a motor car for the world’s business elite. For a life lived to Coordinated Universal Time.
Credits:
Agency: daughter
Agency Team: Stu Jackson (Creative Partner), Gareth Hopkins (Creative Partner), Rich Newell (Creative Partner), Lee Jackson (Strategy Partner)
Director/Photographer: Benedict Campbell
Production Company: Curious Productions
Loading...
BBH London: Uber 'Supermarket vs Uber'
Agency: BBH London
Client: Uber
Date: June 2017
Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver.
Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Supermarket vs Uber depicts a despondent checkout waiting for his shift to finish, only to see a family heading to the till with two overflowing trolleys as the final closing Tanoy announcement is made. His devastation is accompanied by Psycho-esque string orchestra horror music, and the line: “There aren’t many jobs where you can go home when you want”.
In another 30-second spot, a warehouse worker driving a cherry picker is inspired to drive straight out the door after seeing boxes of golfing equipment on the shelves. The voiceover says: “There aren’t many jobs where you can take the afternoon off”.
Credits:
Creative Credits
Uber UK’s in house team
Rachael Pettit (Head of Marketing)
Mark Paterson (Brand Lead)
Sarah Slater (Campaign Manager)
BBH Creative Director: Ian Heartfield
BBH Creative Team: Marc Rayon & Callum Prior
BBH Business Lead: Nic Manser
BBH Account Director: Peter Blaseby
BBH Strategy Director: Fernando Ribeiro
BBH Strategist: Annie Little
BBH Account Manager: Alexandra Hearth
Film Credits
BBH Producer: Victoria Baldacchino
BBH Assistant Producer: Sophie Hughes
Production Company: Outsider
Director: Bart Timmer
Executive Producer: Simon Elborne
Producer: Nick Sutherland-Dodd
DoP: Manel Ruiz
Post Production: The Mill
Grade: Seamus O’Kane / The Mill
Editor/Editing House: Billy Mead / Ten Three
Sound: 750 MPH
Loading...
bmb: KP Nuts 'The Nut Nut's Nut'
Agency: bmb
Client: KP Nuts
Date: June 2017
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social.
Having not been on TV for 24 years, and with sales largely driven by Christmas, KP Nuts is keen to assert its taste superiority over own label brands. With the lines that KP Nuts are the ‘nut nut’s nut’ and ‘picked after 130 days’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of all is accidentally served the wrong ones.
Our hosts of the party have the embarrassment of their sub-standard nut provision being revealed by none other than an adorable baby elephant, a symbol of taste connoisseurship. He knows when he’s being served KP Nuts and makes it obvious that non-KP Nuts are not to his taste.
Order is quickly restored when our elephant finds a hidden bag of KP Nuts for everyone to crack open, share and enjoy.
Credits:
Chief Creative Officer: Jules Chalkley
Creative Director: Jay Pond-Jones
Account Director: Jake Goodman
Agency Producer: Catharine Griffiths
Photographer: Laurence Haskell (OOH photographer)
Director/Production co.: Guy Manwaring at Sonny
Producer: Fraser Lawson
Editor: Mark Edinoff at Work editorial
Post Production: Glassworks
Sound Design: Wave
DoP: Alexander Melman
Media planning/buying: Vizeum
Creative Director: Jay Pond-Jones
Account Director: Jake Goodman
Agency Producer: Catharine Griffiths
Photographer: Laurence Haskell (OOH photographer)
Director/Production co.: Guy Manwaring at Sonny
Producer: Fraser Lawson
Editor: Mark Edinoff at Work editorial
Post Production: Glassworks
Sound Design: Wave
DoP: Alexander Melman
Media planning/buying: Vizeum
Loading...
Collider: Manomasa 'MANOMANTRAS CAMPAIGN CAPTURES THE SPIRIT OF LATIN AMERICA'
Agency: Collider
Client: Manomasa
Date: June 2017
Manomasa, ’Tortillas with Spirit’, has launched its first integrated campaign ‘Manomantras’ which bring the essence of Manomasa to life through six designs created by renowned Spanish artist ‘Ricardo Cavolo’.
The designs represent Manomasa’s six mantras; Serve Spirit Not Food; Fortune Flavours The Bold; The Revolucion Will Be Bite-Sized; Be The Talk Of The Taqueria; Buen Provecho and Viva Libre Gusto Mas.
Manomantras features Ricardo’s designs on fly posters across the UK with the artwork further appearing in three online films, Tube media and a social campaign.
The campaign was created by Collider, an independent creative agency, based in London Bridge.
Credits:
Zoë Stock & Steve Hickery, Art Directors, Collider
Ceri Lynaghan & Erica Malone, Client Sevices, Collider
Production agency – Lisbon
Theo Nunn, Director
Ricardo Cavolo, Illustrator
Ceri Lynaghan & Erica Malone, Client Sevices, Collider
Production agency – Lisbon
Theo Nunn, Director
Ricardo Cavolo, Illustrator
Loading...
AllTogetherNow: iD Mobile 'Asim Chaudhry #WeGotThis'
Agency: AllTogetherNow
Client: iD Mobile
Date: June 2017
iD Mobile is spreading happiness with its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.
Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile's YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’.
Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for iD Mobile customers.
The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.
Credits:
Brand: iD Mobile
Head of Marketing: Mark Bowles
Marketing Manager: John Annoh
Social Media & Content Marketing Manager: Wasim John
Head of Marketing: Mark Bowles
Marketing Manager: John Annoh
Social Media & Content Marketing Manager: Wasim John
Creative Agency: AllTogetherNow
Managing Director: Steve Parker
Creative Director: Sam Willard
Creative Team: Sam Willard & John McDonnell
Account Team: Joe Chalmers & Jess Shearing
Strategy: Flora Proudlock
Talent Broker: Melsie Bourne
Managing Director: Steve Parker
Creative Director: Sam Willard
Creative Team: Sam Willard & John McDonnell
Account Team: Joe Chalmers & Jess Shearing
Strategy: Flora Proudlock
Talent Broker: Melsie Bourne
Director: Jon Riche
Production Company: Hoot Entertainment
Production Company Producer: Dominic Bunjevac & Mathias Giley
Director of Photography: Carl Burke
Production Company: Hoot Entertainment
Production Company Producer: Dominic Bunjevac & Mathias Giley
Director of Photography: Carl Burke
Offline Edit: Matt Chodan @ Gorilla Editors
Post Production: Smoke & Mirrors
Audio Post Production: Unit Post Production
Agency Producer: Jo Dillon
Post Production: Smoke & Mirrors
Audio Post Production: Unit Post Production
Agency Producer: Jo Dillon
Media Agency: Blue 449
Managing Partner: Lindsay Payne
Emma Putnam: Group Account Director (Planning)
Beth Abood: Account Director (Planning)
Francesca Darvill: Account Director (Digital Investment)
Daniel Hoey: Senior Planner Buyer (Digital Investment)
Managing Partner: Lindsay Payne
Emma Putnam: Group Account Director (Planning)
Beth Abood: Account Director (Planning)
Francesca Darvill: Account Director (Digital Investment)
Daniel Hoey: Senior Planner Buyer (Digital Investment)
PR Agency: M&C Saatchi PR
Director: Danielle Heximer
Associate Director: Jessica Silver
Account Director: Amy Rowlatt
Senior Account Executive: Imogen Turner
Junior Account Executive: Olivia Simpson
Director: Danielle Heximer
Associate Director: Jessica Silver
Account Director: Amy Rowlatt
Senior Account Executive: Imogen Turner
Junior Account Executive: Olivia Simpson
Loading...
Brass: CBBC 'The Pets Factor'
Agency: Brass
Client: CBBC
Date: June 2017
‘The Pets Factor’ is a children’s documentary series that provides insight into some of the very best vets practices in the UK, featuring everything from a constipated snake, a balding chicken and a dog that’s swallowed a smelly sock.
The educational and observational series aims to convey the intensity of a real working vets practice, using a lighthearted and engaging spin with each animal being introduced through a fun, digital animation.
Brass was appointed by True North, the production company behind the series, to create 40 digital animations depicting the animals and each of the four vets featured. The agency was asked to make sure they brought out the personality of the animals and told the stories that led to their visit to the vets. Brass also created the show's introductory title sequence.
The high quality animations were developed using a special puppeteering technique. To ensure they carried the key characteristics of each animal and vet in real life.
Credits:
Agency: Brass
Client: CBBC
Andrew Brown - Creative Director - Brass
Damon Winterburn - Animator - Brass
Claire Thackray - Creative Project Manager - Brass
Client: CBBC
Andrew Brown - Creative Director - Brass
Damon Winterburn - Animator - Brass
Claire Thackray - Creative Project Manager - Brass
Loading...
3 Monkeys Zeno, ADTV Films: Microsoft 'Ode To The Commute'
Agency: 3 Monkeys Zeno, ADTV Films
Client: Microsoft
Date: June 2017
Microsoft has teamed up with spoken word artist Suli Breaks and composer David William Hearn to release ‘Ode to the Commute’, a poem set to music that celebrates the hidden beauty in the average Londoner’s trip to work.
Hearn, who also launched Windows’ music notation application StaffPad, produced the creative over the course of one day using the Surface Pro.
The final composition is a musical amalgamation of the city’s morning sounds – horn beeps, church bells, bicycle bells and the like – set to Breaks’ musings on the creative inspiration commuters can garner each day. The campaign created was in partnership with ADTV Films, 3 Monkeys Zeno and Angel Studios.
Breaks said: “Inspiration can strike at any time, it’s important people don’t limit how and where they express their creativity.
“However you make your journey, the commute can be a great opportunity to reignite that creative flame and people should use this time wisely. The Ode to the Commute lyrics are aimed at capturing this for people in an interpretable way.”
Credits:
Talent
Suli Breaks, Spoken word artist
David William Hearn, Composer, Musical Lead
David William Hearn, Composer, Musical Lead
ADTV Films
Amaru Willcox, Creative Lead
Harry Cauty, Videographer
Lloyd Cook, Videographer
Harry Cauty, Videographer
Lloyd Cook, Videographer
Photography
Javan Miller, Photographer
Kimberly Williams, Photographer
Kimberly Williams, Photographer
Agency
3 Monkeys Zeno
Microsoft for Microsoft Surface
Microsoft for Microsoft Surface
Music
Angel Studios
Paul Spong, Music co-ordination
Loading...
CreativeRace: Evans Cycles 'A Match Made in Evans'
Agency: CreativeRace
Client: Evans Cycles
Date: May 2017
Shouldn’t something powered by you be perfectly tailored to you? Evans Cycles certainly think so.
That’s why their know-how as the UK’s No.1 specialist cycling retailer is empowering the cyclists of Britain to enjoy choosing, buying and riding their perfect bike. A strategy embodied in the campaign line: 'A match made in Evans'.
Eye-catching portrait photography is used to tell the story of three customers, and how Evans Cycles can perfectly match the lifestyle of the cyclist to the bike most suited to them.
This integrated campaign launched in June and will run until the end of August.
Credits:
Steve Chetham - Creative Director - CreativeRace
Richard Benjamin - Design Director - CreativeRace
Stacey Heathfield - Senior Designer - CreativeRace
Nick Hoadley - Group Strategy Director - CreativeRace
Katie Brewer - Group Account Director - CreativeRace
David Short - Photographer - represented by Gill Turner
James Backhouse - Marketing Director - Evans Cycles
Loading...
We Are Live: TGI Fridays 'TGI Pridays'
Agency: We Are Live
Client: TGI Fridays
Date: June 2017
As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding for all their restaurants in Oslo during the festival.
The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ – with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching 'TGI Pridays' awning outside their flagship restaurant in Karl Johans gate, Oslo's main street.
Credits:
Creative: Simen Frogner
Creative: Fredrik Bjørn
Creative: Mariann Lunde
Graphic Design: Hans Jørgen Wærner
Advisor: Herman Stormyr
Project Manager: Andrea Csak
PR: Carl Henrik Kleiberg
Film Production: Expect Films
Creative: Fredrik Bjørn
Creative: Mariann Lunde
Graphic Design: Hans Jørgen Wærner
Advisor: Herman Stormyr
Project Manager: Andrea Csak
PR: Carl Henrik Kleiberg
Film Production: Expect Films
Loading...
PB Creative: Plifeplus Be 'PB Creative de-codes the world of sports supplements with design for new brand ‘Be’'
Agency: PB Creative
Client: Plifeplus Be
Date: June 2017
Lifeplus, a leading supplier of nutritional products, approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe and US sports nutrition markets.
PB Creative identified a gap in the market for a sports nutrition brand aimed at individuals who see staying fit and healthy as a way of life, but can be intimidated by the supplements currently on offer. It recognised that existing sports nutrition brands are either aimed at serious sports enthusiasts, those wanting to build muscle mass or to lose weight.
PB then went on to create a brand that is unisex, upbeat and aspirational, yet accessible. It helps consumers navigate the range and find the support they need by establishing three sub categories under the headings: Focused, Sustained and Recharged. The name ‘Be’ puts the consumer at the heart of the brand and forms a call-to-action when combined with the three sub-categories: Be Focused, Be Sustained and Be Recharged.
Credits:
Pete Hayes, Ben Lambert: Co-founders - PB Creative
Loading...
Twelve and Students at UCA : NESCAFÉ® AZERA 'Azera limited edition packaging'
Agency: Twelve and Students at UCA
Client: NESCAFÉ® AZERA
Date: June 2017
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts.
The activity marks the third consecutive year that Nescafé Azera and Twelve have worked with UCA students, following the success of the brand’s previous 'Azera by Design' campaigns. The collectable tins, available from mid June, will be sold in all four major supermarkets and available nationally across the UK.
Twelve developed the campaign to highlight the brand’s design credentials by bringing to life its support of promising young creative talent. Second year BA (Hons) Graphic Design students at the University for the Creative Arts were briefed to create a set of collectable coffee tins to feature on four variants. Students were briefed to create packaging designs that are inspired by the coffee-drinking occasion and evoke positivity.
The limited-edition tins will be promoted via a multichannel campaign that will run across online, social, video, print and in-store POS.
Credits:
Derek Bain, creative director at Twelve
& Students from University for the Creative Arts
& Students from University for the Creative Arts
Loading...
LIDA: Blue Cross 'Pets Mean More'
Agency: LIDA
Client: Blue Cross
Date: June 2017
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by Lida. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives,we change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
The integrated campaign runs across video-on-demand, national and regional radio and digital display banners through the whole of July.
Credits:
Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
Account Director: Jordan Miller
Senior Account Manager: Kitty Lewis-Williams
Agency Producer: Nicola Gilbert
Director/Production Co: Steve Reeves, Another Film Company
Producer: Tim Marshall, Another Film Company
Media Planning & Buying: Blue 449
DOP: Jim Jolliffe
Editor: Scot Crane, The Quarry
Edit Producer: Tor Adams, The Quarry
Colourist: Matt Turner, Absolute
VFX Artist: Lora Nikolaev, Absolute
Title Animation: Matt Campbell, Blind Pig
Post Producer: Dan Bennett, Absolute
Sound Designer: Ben Leeves, Grand Central Recording Studios
Composer: Biggi Hilmars, Imagem Music Publishing
Art Director: Greg Foy
Copywriter: Heather Keywood
Account Director: Jordan Miller
Senior Account Manager: Kitty Lewis-Williams
Agency Producer: Nicola Gilbert
Director/Production Co: Steve Reeves, Another Film Company
Producer: Tim Marshall, Another Film Company
Media Planning & Buying: Blue 449
DOP: Jim Jolliffe
Editor: Scot Crane, The Quarry
Edit Producer: Tor Adams, The Quarry
Colourist: Matt Turner, Absolute
VFX Artist: Lora Nikolaev, Absolute
Title Animation: Matt Campbell, Blind Pig
Post Producer: Dan Bennett, Absolute
Sound Designer: Ben Leeves, Grand Central Recording Studios
Composer: Biggi Hilmars, Imagem Music Publishing
Loading...
: Royal Ascot 'New brand identity'
Agency:
Client: Royal Ascot
Date: June 2017
The new brand identity is the visual embodiment of two years of strategic work that has impacted every area of the business. Ascot was formed in 1711 when Queen Anne identified a clearing of land ‘ideal for horses to gallop at full stretch’ and has long been a cultural icon attracting the world’s finest horses and jockeys and over 600,000 racegoers each year.
The plan was to make further inroads into the consumer leisure market. One identified problem stemmed from the overall brand architecture. Royal Ascot, the racecourse’s flagship summer occasion, was in danger of overshadowing its regular race meetings. This gave many attendees little awareness of the full events programme and it meant limited crossover of racegoers.
The charge was to redefine the Ascot brand to help the target social audience make sense of the relationship between Ascot, the destination, and Royal Ascot, the event. Royal Ascot is the exclusive, luxury event – the world’s most famous race meeting – while Ascot is a contemporary, accessible market leading brand – the world’s most famous racecourse – with a vibrancy but less formal feeling.
Credits:
https://www.ascot.co.uk/
http://www.likenowhereelse.co.uk/
http://www.visualidentityawards.com/
http://www.likenowhereelse.co.uk/
http://www.visualidentityawards.com/
Loading...
Echo: Sanghera Rum Company 'Echo designs the UK's first Indian white rum - Five Rivers'
Agency: Echo
Client: Sanghera Rum Company
Date: June 2017
Echo have worked with the Sanghera Rum Company to design and name Five Rivers, their finest Indian small batch white rum which has been produced by the family for over 150 years.
The word Punjab means ‘land of five waters’ and is where the Sanghera family rum gets its name. Its story starts high up in the foothills of the Himalaya, the source of the Five Rivers. It is from here that these great rivers begin their journey. They travel down the plains of the Punjab enriching the soil and creating the perfect conditions for growing some of the finest sugarcane in the world. From this sugar cane comes Five Rivers Rum.
Working in partnership with the Sanghera family, Echo have created the complete brand, from name and visual identity to bottle label design. The hand drawn brand mark is simple, bold and symbolic. It is a visual representation of the five rivers joining harmoniously together as a symbol of the Punjab. The family crest has been designed to reflect the sugar cane and original Sanghera family home nestled within the lush green, sugar cane fields. The use of blue colour palette creates a combined sense of richness and freshness, while the gold creates a premium feel, hinting at the golden sunlight over the water.
Credits:
Nigel Ritchie, Creative Director, Echo
Ollie Cole, Designer, Echo
Benjamin Farrell, Designer, Echo
Alastair Jones, Head of Client Services, Echo
Ollie Cole, Designer, Echo
Benjamin Farrell, Designer, Echo
Alastair Jones, Head of Client Services, Echo
Loading...
Joint London, Another Film Company: Thatchers 'Hot Air Balloon'
Agency: Joint London, Another Film Company
Client: Thatchers
Date: June 2017
Another Film Company’s Declan Lowney directs the latest campaign for Thatcher’s flagship brand, Thatchers Gold. It aired on Saturday 24 June 2017
The campaign was created by Joint, and works across TV, cinema, social, digital and outdoor. It also includes PR, sampling events, as well as national events and festivals including Glastonbury.
Shot on location in Somerset near to the Thatchers farm, this is the first time Thatchers have featured a spokesperson in their advertising.
Director Declan Lowney said: "There’s something about this script and the Somerset setting that re-ally appeals to my Irishness and tickles my Father Tedness. The notion of comparing a perfect pint of Thatchers cider to a low flying hot-air balloon is clearly ridiculous, but I love that."
Credits:
Agency: Joint London
Agency People:
DAMON COLLINS
MATTHEW ROBINSON
CLAUDIO GORINI
TONI BARKER
MICHAEL BURGOYNE
DARREN SIMPSON
ALGY SHARMAN
DAMON COLLINS
MATTHEW ROBINSON
CLAUDIO GORINI
TONI BARKER
MICHAEL BURGOYNE
DARREN SIMPSON
ALGY SHARMAN
Production: Another Film Company
Director: Declan Lowney
Exec Producer: Simon Monhemius
Production Manager: Stuart Butterworth
Production Assistant: Max Harrison
Lighting Cameraman: Jaime Feliu Torres
Editor: Leo King @ Stitch
Post: The Mill
Director: Declan Lowney
Exec Producer: Simon Monhemius
Production Manager: Stuart Butterworth
Production Assistant: Max Harrison
Lighting Cameraman: Jaime Feliu Torres
Editor: Leo King @ Stitch
Post: The Mill
Media buying: Bray Leino
Loading...
BETC London: Rimmel London 'Stay Matte Liquid Lipstick featuring Rita Ora'
Agency: BETC London
Client: Rimmel London
Date: June 2017
Rimmel London partnered with Rita Ora to launch the new Stay Matte Liquid Lip Lipstick, a product with a proprietary long lasting formula.
In the new 60 second film, Rita tells a story of boldness and confidence. BETC London wrote no script for this. Instead, an intimate conversation between the pop star and director Paul Gore turned into a documentary style promo.
The film follows Rita backstage as she puts on her makeup before going on stage, celebrating the transformative power of lipstick and the confidence that comes with the Stay Matte formula.
Credits:
Vice President Global Marketing Rimmel - Montse Passolas - Coty
Global Marketing Director Face and Lips - Alison Hollingsworth - Coty
Media and Brand Asset Manager - Sandra Pitroipa - Coty
Global Digital Director - Ankita Sayal - Coty
Senior Product Manager- Lip - Yuni Lio - Coty
Global Digital Manager - Cloe Ambrose - Coty
Global Marketing Director Face and Lips - Alison Hollingsworth - Coty
Media and Brand Asset Manager - Sandra Pitroipa - Coty
Global Digital Director - Ankita Sayal - Coty
Senior Product Manager- Lip - Yuni Lio - Coty
Global Digital Manager - Cloe Ambrose - Coty
Chief Creative Officer - Rosie Bardales - BETC London
Creative Director - Nat Potter - BETC London
Creatives - Ebba Hult & Sam Willard - BETC London
Strategic Planners - Caroline Baron & Felipe Pires-Dias - BETC London
Junior Producer - Amelia Crook - BETC London
Business Director - Daniele Manasseh - BETC London
Account Director - Oyin Akiniyi - BETC London
Account Executive - Maximilian Badger
Creative Director - Nat Potter - BETC London
Creatives - Ebba Hult & Sam Willard - BETC London
Strategic Planners - Caroline Baron & Felipe Pires-Dias - BETC London
Junior Producer - Amelia Crook - BETC London
Business Director - Daniele Manasseh - BETC London
Account Director - Oyin Akiniyi - BETC London
Account Executive - Maximilian Badger
Production company - Iconoclast
Director - Paul Gore
Producer - Tom Knight
Director - Paul Gore
Producer - Tom Knight
Editor - Tom Grove Carter, Trim Editing
Sound Designer / Mixer Parv Thind at Wave
Sound Designer / Mixer Parv Thind at Wave
Music 'Hittin’ Licks' was written by Saltwives, and co-produced by Saltwives and Invisible Men.”
Post Production
Grade - Time Based Arts
Online Post - Nightshift, Paris c/o Maxime Dabel
Grade - Time Based Arts
Online Post - Nightshift, Paris c/o Maxime Dabel
Caroline Baron
Felipe Pires-Dias
Felipe Pires-Dias
Loading...
Proximity London: Pride in London 'Love Lived Here'
Agency: Proximity London
Client: Pride in London
Date: June 2017
As part of the two week Pride Festival in London, Proximity London has created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history.
Starting on 26 June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part of the LGBT+ community, alongside their literary, scientific, economic or artistic achievements.
While their work has been marked as part of British history, their LGBT+ status may be lesser known, particularly in view of the less accepting times they lived in.
Plaques that have been changed include computer scientist Alan Turing, solider and poet Siegfried Sassoon and choreographer Sir Frederick Ashton.
Credits:
Creative: Lou Wright & Ant McGinty
Creative Director: Jason Cascarina
Executive Creative Director: John Treacy
Planning: Paul Dazeley
Design: Elsie Hoskin, Gabriele Mockute, Sabrina Gayle, Gabor xxxxxxxxxxxx
Production: Kathy Howes, Aidan Moran, Neeta Norton
Creative Support: Matt Taylor
PR: Kelly Taylor
Social: Sara Parrish
Social Support: Alice Kenyon
Project management: Zoe Jones
Creative Director: Jason Cascarina
Executive Creative Director: John Treacy
Planning: Paul Dazeley
Design: Elsie Hoskin, Gabriele Mockute, Sabrina Gayle, Gabor xxxxxxxxxxxx
Production: Kathy Howes, Aidan Moran, Neeta Norton
Creative Support: Matt Taylor
PR: Kelly Taylor
Social: Sara Parrish
Social Support: Alice Kenyon
Project management: Zoe Jones
Loading...
Mother: Vauxhall 'Pyjama Mamas'
Agency: Mother
Client: Vauxhall
Date: June 2017
Vauxhall is rolling out a new campaign to plug its Crossland X SUV today (30 June), having enlisted Mother to create a humorous spot featuring hard working mums who may end up wearing their pyjamas all day, but do so with swagger.
The ad, which was produced by music director Jake Nava, features slow motion shots of the Pyjama Mamas brushing off the glares of the haterz in the supermarket, at the coffee shot and at the school gates.
Their ‘’jam jar’ is the Crossland X, which is spotlighted doing donuts around an empty car park as the sun sets. The track ‘Pajamas All Day’ by Las Vegas-based MC/DJ brothers Dan and Jim Kehoe was chosen for the soundtrack.
Credits:
Creative Agency: Mother
Creative Director: Mother
Art Director: Mother
Copywriter: Mother
Producer: Mother
Production Company: The Mill
Colourist: Dave ‘Luddy’ Ludlam
2D Lead: Brad Wood
2D Artists: Sole Martin, Gav Marler, James Pratt
Executive Producer: Misha Stanford-Harris
Music Supervision: Dave Bass at We Are Theodore
Music Track: Pajamas All Day by Hardnox
Sound House: Grand Central
Sound Design: Munzie
Edit House: Final Cut
Editor: Ben Stephens
Editor Asst: Elyse Raphael
Loading...
Location:
Secondary categories:
Article Type:
Sponsored Content:
Sponsored Content
Sponsored by:
Choose Featured Video:
Random Featured Video
Badge Text:
Badge Color:
Article Layout:
Section:
Agency