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While Independence Day may not be an advertiser's dream like Christmas or Halloween are, some agencies and retailers have gotten into the spirit of the season with campaigns to address our star spangled history.
Here is a Creative Works sampling some Fourth of July campaigns just in time to celebrate US independence.
Butler, Shine, Stern & Partners (BSSP) : Butler, Shine, Stern & Partners (BSSP) 'BSSP Celebrates Fourth of July'
Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Butler, Shine, Stern & Partners (BSSP)
Date: July 2017
To kick off Fourth of July weekend, San Francisco agency BSSP has created a patriotic video to celebrate its independence from holding companies.
The purposely melodramatic video features BSSP staffers dressed in colonial garb while a rendition of ‘America the Beautiful’ plays. In the video, a voiceover details the many pros that come along with independence, like the fact that the shop can do things like rent $350 dollars worth of colonial costumes without blinking an eye.
Despite being independent for 24 years, a tongue-in-cheek disclaimer runs at the bottom of the ad that reads: "Please ignore. BSSP remains very open to offers."
BSSP has created a number of more serious holiday-themed ads as of late, for Father's Day and for Gun Violence Awareness Day.
Credits:
Agency: BSSP
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ddb New York: Cotton Incorporated 'The United of America'
Agency: ddb New York
Client: Cotton Incorporated
Date: July 2017
This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
Credits:
Client: Cotton Incorporated
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer
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Enso: Equal Rights Amendment '#PasstheERA'
Agency: Enso
Client: Equal Rights Amendment
Date: July 2017
This 4th of July, mission-driven creative studio Enso is joining the Independence Day conversation with its latest Shared Mission initiative called #PasstheERA, drawing attention to the fact that, even as we celebrate the founding of our nation, women have yet to be guaranteed equality in our democracy.
Enso is reigniting the conversation around the Equal Rights Amendment (ERA) with its #PasstheERA campaign, specifically seeking to reintroduce the fact that the ERA has not yet been passed to millennials and Generation Z, all of whom were born after the deadline for the ERA expired.
Enso hosted a #PasstheERA hackathon, which gathered more than 35 designers and strategists from LA creative agencies, including 72andSunny, to just "use our collective talents to pump new life into the Equal Rights Amendment," says Emily-Rose Wagner, senior producer at enso and #PasstheERA organizer.
Credits:
Enso team
Kerry Stranman, Insights Lead
Molly Tormey, Account Lead
Emily-Rose Wagner, Senior Producer
Molly Tormey, Account Lead
Emily-Rose Wagner, Senior Producer
Alice Pang and Sean McNamara
Enso creative contributors: Kirk Souder, Kendra Wan, Laura Proenza, Benson Rong, Betty Kim, Lindy Shibata, Daniel Hall, Rob Cha
Creative pro bono collaborators: Kelli Miller and Kendra Eash, Nika Offenbac, Julia Blackburn, Ginger Robinson, Monica Taylor, Jessica Vacek, Stephanie Sigg
Strategic pro bono collaborators: Ilana Bryant, Sigrid Jakob, Stephanie Phillips, and Jennifer Urich
DB5 pro bono research: Dan Goldstein, CSO and co-founder
ERA Hack Creators: Alexandra Johnes, Ali Vingiano, Amber Justis, Asha Dahya, Ashley White, Becka Klauber, Ben Stein, Betty Kim, Camille Yaptinchay, Carla Fernandez, Chloe Drimal, Chris Torrens, William Robertston, Eileen Matthews, Emilio Canton, Emily Bloom, Lindy Shibata, Jacqueline Wei, Jessica Bendinger, Joshua Lee, Kasey Edwards, Jelly Schoeffel, Krissy Wall, Lesley Morphy, Maria Galleriu, Marquis Love, Michelle Kim, Natalie Bui, Natalie Sun, Rebecca Whitney, Sara Saedi, Sarah Chung, Stephanie Phoutrides, Tanya Alejandra Paz, Tasha Goldthwait, Viktor Venson, Jeff Striker
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Droga5: Ancestry.com 'Declaration Descendants'
Agency: Droga5
Client: Ancestry.com
Date: July 2017
Understanding our past reveals profound and inspiring truths that can re-shape the way we see our present and our future — that's the foundation of Ancestry's brand campaign. The company celebrates July 4th by revealing that diversity isn't just something we value as Americans — it's quite literally in our DNA.
Droga5 used Ancestry’s capabilities to find descendants of the original signers of the Declaration of Independence — discovering a surprisingly diverse group of Americans — and then brought them all together to recreate (and modernize) John Trumbull's iconic painting. They then created a film of the scene, in which we see these individuals deliver some of the Declaration's most iconic lines. In doing so, Ancestry hopes to show that even though America looks a lot different than it did in 1776, the core of the Declaration’s message remains as relevant as ever. This film will run online and on TV alongside shorter pieces in which we learn the stories of individual descendants.
The hope is that viewers are motivated to delve deeper into their own ancestral past, to unlock and discover parts of their history that they never knew existed and to use that as inspiration to help guide the choices and decisions they make in their future.
Credits:
Client: Ancestry
Campaign: Declaration Descendants
Title: Declaration Descendants
Campaign: Declaration Descendants
Title: Declaration Descendants
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Tim Gordon
Associate Creative Director: Thom Glover
Associate Creative Director: Paul Meates
Associate Creative Director: Ben Grube
Associate Creative Director: Brian Eden
Copywriter: Ted Meyer
Art Director: Tommaso Fontanella
Senior Designer: Jaymes Barone
Chief Creation Officer: Sally-Ann Dale
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Production Development Director: Lucia Grillo
Executive Producer, Film: Tricia Lentini Himot
Senior Producer, Film: Jennifer Chen
Music Supervisors: Ryan Barkan, Mike Ladman
Senior Integrated Production Business Manager : Denise Klapp
Director of Interactive Production: Niklas Lindstrom
Director of Print Services: Rob Lugo
Senior Producer, Print: Christie Dwyer
Senior Retoucher: Mike Vorrasi
Retouching Studio Coordinator: Michael Mockler
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Colm Murphy
Strategy Director: Tom Gibby
Head of Communications Strategy: Colleen Leddy
Group Communications Strategy Director: Dean Challis
Senior Communications Strategist: Kathryn Ruocco
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Junior Data Strategist: Amanda Kwong
Executive Group Director: : Jeff Prince
Account Director: : Amanda Chandler
Account Supervisor: Taylor Berry
Associate Account Manager: Tehjal Suri
Project Manager: Rayna Lucier
Client: Ancestry
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
EVP, Chief Marketing Officer: Vineet Mehra
VP, Marketing: Karen Peterson
VP, Chief of Staff: Heather Lopez
Executive Creative Director: Paige Grossman
Writer, Creative Director: Elizabeth Asdorian
Head of Brand Experience and Planning: Alison Worthington
Director, Brand Experience: Bill De Groot
Research Director: Jenn Utley
Production Company: Prettybird
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Director: Paul Hunter
DOP: Matthew Lloyd
Executive Producer: Suzanne Hargrove
Producer: William Green
Editorial: Cartel
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Editor: Edward Line
Assistant Editor: Grant Hall
Executive Producer: Lauren Bleiweiss
Producer: Ali Reed
Post Production: The Mill
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Executive Producer: Heath Raymond
Producer: Abi Klimaszewska
Color Artist: Fergus McCall
Flame Artist: Nathan Kane
Music Company: Found Objects
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Composer: Jay Wadley
Executive Producer: Jennie Armon
Creative Directors: Jay Wadley, Trevor Gureckis
Sound: Heard
Mixer: Mike Vitacco
Mixer: Mike Vitacco
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