Premium:
Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 17 July.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
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Mr President: 'Patrons of Pride'
Agency: Mr President
Client:
Date: July 2017
In honour of Pride in London, London-based independent creative agency Mr. President is celebrating four icons of the LGBT community. The “Patrons of Pride” campaign honours Ellen DeGeneres, George Michael, Nicola Adams, and Laverne Cox as modern icons of tolerance, love, and acceptance, featuring each in a bold illustration in the style of stained glass windows.
Credits:
Creative Credits
Agency: Mr. President
Chief Creative Officer - Laura Jordan Bambach
Executive Creative Director & Partner - Jon Gledstone
Creatives - Ruby Norman-Curran & Florence Deary
Head of Design - Dan Viveiros
Senior Designer - David Clulow
Planning Director - Kenny Nicholson
Account Director - Tom Trevelyan
Production Assistant - Hananha Willers
Chief Creative Officer - Laura Jordan Bambach
Executive Creative Director & Partner - Jon Gledstone
Creatives - Ruby Norman-Curran & Florence Deary
Head of Design - Dan Viveiros
Senior Designer - David Clulow
Planning Director - Kenny Nicholson
Account Director - Tom Trevelyan
Production Assistant - Hananha Willers
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Valenstein and Fatt (formally known as Grey London) : Jacob's 'Choose Your Cheese!'
Agency: Valenstein and Fatt (formally known as Grey London)
Client: Jacob's
Date: July 2017
Jacob’s has launched a new TV advert for Mini Cheddars, now available in Red Leicester, Stilton and Smoked Cheddar flavours.
The new advert was created by Valenstein and Fatt (formally known as Grey London) was directed by Peter Lydon and produced by MindsEye.
The campaign dramatises the introduction of the new flavours by inviting viewers to be a fly-on-the-wall spectator, as a fictional group of traditional cheddar flavour enthusiasts, ‘The Cheddar Appreciation Society’ discover and react to the revolutionary introduction of three new Jacob’s Mini Cheddars Cheese flavours.
The new Jacob’s Mini Cheddars ad will be aired during peak TV viewing slots during July, including Love Island, Coronation Street and Celebrity Chase.
Credits:
Agency: Valenstein and Fatt (formally known as Grey London)
Director: Peter Lydon
Production: MindsEye
Brand: Pladis
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The Full Service: '#GetSnogging for International Kissing Day'
Agency: The Full Service
Client:
Date: July 2017
The Full Service, the creative agency founded by Rankin, has launched a campaign in celebration of International Kissing Day (6 July) – #GetSnogging.
The creative initiative is headlined by a film featuring a plethora of snogs in all manner of situations. It features contributions from filmmakers AJ Smith, Elliott Wilcox, Kate Bones and Jenn Nkiru and was co-produced by Lizzy Graham at Marshall Street Editors.
To liven the current gloomy state of the world, the #GetSnogging team is encouraging the public to submit their own snogging clips to social media using the hashtag. The best of these will be edited into a second film set to be released on Valentine’s Day 2018.
Credits:
FILM CREDITS:
Creative Agency: The Full Service
Managing Director: Maruska Mason
Creative: Rankin and Vicky Lawton
Editor: Lizzy Graham @ Marshall Street Editors
Offline Producer: Beanie Goldsmith @ Marshall Street Editors
Composer: Eleni Hassabis
Managing Director: Maruska Mason
Creative: Rankin and Vicky Lawton
Editor: Lizzy Graham @ Marshall Street Editors
Offline Producer: Beanie Goldsmith @ Marshall Street Editors
Composer: Eleni Hassabis
Directors:
Ed Morris (RATTLING STICK)
MJ Delaney (MOXIE US/MERMAN)
AJ Smith (1STAVEMACHINE)
Elliott Wilcox (TONIC REPRESENTS)
Kate Bones (TONIC REPSRESENTS)
Jenn Nkiru (ICONOCLAST)
Ozzie Pullin (PARTIZAN)
Sing J Lee (PARTIZAN)
Fenton Bailey (FREELANCE)
James Copeman (FREELANCE)
Kassandra Powell (FREELANCE)
Trevor Melvin (FREELANCE)
Sam Walker (RIFF RAFF)
Fern Berresford (FAT LEMON)
Giles Lovell- Wilson (RANKIN FILM)
Vicky Lawton (RANKIN FILM)
Rankin (RANKIN FILM)
MJ Delaney (MOXIE US/MERMAN)
AJ Smith (1STAVEMACHINE)
Elliott Wilcox (TONIC REPRESENTS)
Kate Bones (TONIC REPSRESENTS)
Jenn Nkiru (ICONOCLAST)
Ozzie Pullin (PARTIZAN)
Sing J Lee (PARTIZAN)
Fenton Bailey (FREELANCE)
James Copeman (FREELANCE)
Kassandra Powell (FREELANCE)
Trevor Melvin (FREELANCE)
Sam Walker (RIFF RAFF)
Fern Berresford (FAT LEMON)
Giles Lovell- Wilson (RANKIN FILM)
Vicky Lawton (RANKIN FILM)
Rankin (RANKIN FILM)
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UM: Frontier lager 'Frontier Lager Summer Partnership with Time Out London'
Agency: UM
Client: Frontier lager
Date: July 2017
Fuller’s craft lager brand, Frontier, revealed the details of its summer 2017 partnership with Time Out London, set up by creative media agency UM London.
The new partnership combines Frontier’s core passion points of music, food and drink with Time Out’s status as the leading global media and entertainment brand that inspires and enables people to make the most of the city, to demonstrate Frontier’s commitment to provide Londoners with access to all the great events going on in the city this summer.
Kicking off the campaign is a cover wrap in Time Out’s latest magazine issue with magazine displays, advertorials, social media, sponsored blog posts and high impact digital takeovers all included as part of the partnership. The campaign all leads up to the bespoke and unique Live Event created by Time Out for Frontier to end the summer in September: a rooftop BBQ with free drinks and restaurant quality food.
Furthermore, Time Out has created an inspiring tech feature for its website called the ‘Frontier Finder’. The Finder will recommend the best events in your area in London, based on the answers to a short questionnaire.
Credits:
Agency: UM
Brand: Frontier
Lesley Stears, marketing manager at Frontier
Alex Vale, business director at UM London
Brand: Frontier
Lesley Stears, marketing manager at Frontier
Alex Vale, business director at UM London
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Recipe: Birds Eye 'Birds Eye stands with British Mums in #Solidaritea'
Agency: Recipe
Client: Birds Eye
Date: July 2017
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea.
Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their parenting choices and stand in #solidaritea. The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.
The film, created by Recipe, features our parents, amongst them, the ‘fish finger five’ standing outside their homes with an emotive monologue supporting the daily challenges mums and dads face being a parent: “For every 5am wake up. For every Peppa Pig meltdown. For every spelt out swear word. For every “I want daddy”. For every Gin and Tonic. For every smile. For every fish finger tea”.
The film is live on Facebook, Instagram and Twitter.
Credits:
Recipe: Agency
Dan Jacobs: ECD - Recipe
Michael O’Kelly: Director - Recipe
Alex Abdolwahadi: Editor - Recipe
Alanna Kos: Graphics - Recipe
Richard Green: Content Manager - Recipe
Misha Mantel: Account Director - Recipe
Dan Jacobs: ECD - Recipe
Michael O’Kelly: Director - Recipe
Alex Abdolwahadi: Editor - Recipe
Alanna Kos: Graphics - Recipe
Richard Green: Content Manager - Recipe
Misha Mantel: Account Director - Recipe
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mcgarrybowen: Branston Pickle 'Please the Cheese'
Agency: mcgarrybowen
Client: Branston Pickle
Date: June 2017
Mcgarrybowen London is tapping into the nation's obsession with cheese with a new lighthearted campaign for Branston Pickle, 'Please the Cheese'.
The campaign ad sees different pieces of cheese running out of the woods to gather around a giant jar, shouting, “Pickle me! Pickle me!” A large spoon filled with Branston Pickle sweeps over their heads while makings its decision, finally settling on an excited piece of cheddar.
The cheese happily lies down on a cracker and gets covered in pickle, before being lifted magically in the air. The remaining pieces of cheese then freeze as they hear a loud crunch.
It follows the success of Branston Pickle's fictional Briem Easter Egg, which was made from a Cheddar shell surround soft Brie and a Branston Pickle centre. Thousands of fans called on Branston to make the egg a reality.
The 'Please the Cheese' campaign features a 30-second TV spot. It runs for four weeks, supported by digital and social activity, print ads, digital banners and event and in-store sampling – presented by characters dressed as Cheddar and Branston.
Credits:
Executive Creative Director
Paul Jordan
Paul Jordan
Creative Directors
Jane Briers and Dave Cornmell
Jane Briers and Dave Cornmell
Creative team
Holly Fallows and Charlotte Watmough
Holly Fallows and Charlotte Watmough
Account Director
Brooke Del Gallego
Brooke Del Gallego
Account Manager
Miles Woodford
Miles Woodford
Strategy Director
Tom Keane
Tom Keane
Strategist
Freya Bronwin
Freya Bronwin
Agency Producer
Charlotte Dale
Charlotte Dale
Production Assistant
Alexa Romanoff
Alexa Romanoff
Director
Psyop
Psyop
Production Company
Stink
Stink
Sound Design
Will Cohen @ String and Tins
Will Cohen @ String and Tins
Media planning/buying
UM Media
UM Media
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: Evening Standard 'London United'
Agency:
Client: Evening Standard
Date: July 2017
ES, the Evening Standard’s weekly magazine, has commissioned six artists to create commemorative covers for tomorrow’s (6 July) issue, all of which celebrate the city of London’s resilience in the wake of tragedy.
Sir Antony Gormley, Ai Weiwei, Gillian Wearing, Sir Anish Kapoor, Jamie Hewlett and Wolfgang Tillmans each contributed a cover design for the freesheet’s London United edition. The project hopes to commemorate those who lost their lives at the attacks in Westminster, London Bridge and Finsbury Park, as well as the Grenfell Tower fire.
The magazine’s publication coincides with the anniversary of the 2005 7/7 bombings.
Gormley’s design was inspired by coffee stains on paper. He said of the cover: “This image comes from trying to think how resilience and common sympathy occurs with every precious existence potentially held in the mind of all and all held in the mind of each.
"The collective reaction to attacks in London and Manchester and the Grenfell Tower fire has been immediate, generous, inspiring.”
Kapoor’s submission features a singular ball of light, while Tillman’s is a photo of an escalator on the Underground emblazoned with the words ‘London Light Hope’. Weiwei’s creation tells a story of violence through a tablet-style black and white illustration and Wearing’s is a portrait of 52 Londoners commemorating the same number that died in the 7/7 bombings.
Jamie Hewlett’s design shows fists being raised in defiance. He said: “During the recent horrors, the way people pull together makes this a very exciting time — a multicoloured show of strength.
“United we now stand.”
Credits:
Antony Gormley
Ai Weiwei
Gillian Wearing
Anish Kapoor
Jamie Hewlett
Wolfgang Tillmans
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BBH London: KFC 'Lunchtime is coming...'
Agency: BBH London
Client: KFC
Date: July 2017
KFC has enlisted Game of Thrones actor Kristian Nairn to recreate his character Hodor’s iconic ‘Hold the door’ scene, setting the emotional sequence of panic and bravery against the setting of a fast food counter.
Nairn plays a KFC worker who is inundated by a sudden rush of customers asking for ‘chicken with fries’.
As panic sets in and he begins to lose the plot, he continuously repeats the order, which eventually becomes ‘chicken with rice’ in the same way that [SPOILER] ‘hold the door’ became ‘Hodor’ in the fantasy series.
When silence descends, a lone man comes forward to claim his meal of grain and poultry.
The ad was created by BBH to promote KFC’s new Ricebox offering. Hardcore Game of Thrones fans have expressed the emotions the ad has evoked, with Andrew Billinghurst on YouTube claiming the recreation was ‘Too soon’ since Hodor’s demise was aired.
Credits:
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We Are Social, France: Renault Sport 'Pitstop Challenge'
Agency: We Are Social, France
Client: Renault Sport
Date: June 2017
Renault Sport has launched a virtual reality game which allows participants to become part of a Formula 1 pitstop crew using VR technology.
The Pitstop Challenge is a multi-player game that transports participants to the heart of an F1 race, allowing them to experience the pressure and excitement of a pitstop technician. Using avatars, the players must work together to change the wheels of a Renault F1 car.
The project is ongoing. It was revealed at the latest Melbourne Grand
Prix and will continue throughout the F1 season.
Prix and will continue throughout the F1 season.
Credits:
Sandrine Plasseraud, Founder and President, We Are Social, France
Isabelle Constant, General Manager, We Are Social, France
Thomas Guilhot, Creative Director, We Are Social, France
Fernando Rosas, Artistic Director, We Are Social, France
Thomas Laydis, Group Account Director, We Are Social, France
Margaux Pietri, Account Director, We Are Social, France
Fabien Gaetan, Strategic Planner, We Are Social, France
Julien Ouvrel, Head of Production, We Are Social, France
Stéphane Maguet, Head of Creative Technology, We Are Social, France
François Cavalin, Digital Producer, We Are Social, France
Benjamin Bartholet, Creative Technologist, We Are Social, France
Backlight Studios
Isabelle Constant, General Manager, We Are Social, France
Thomas Guilhot, Creative Director, We Are Social, France
Fernando Rosas, Artistic Director, We Are Social, France
Thomas Laydis, Group Account Director, We Are Social, France
Margaux Pietri, Account Director, We Are Social, France
Fabien Gaetan, Strategic Planner, We Are Social, France
Julien Ouvrel, Head of Production, We Are Social, France
Stéphane Maguet, Head of Creative Technology, We Are Social, France
François Cavalin, Digital Producer, We Are Social, France
Benjamin Bartholet, Creative Technologist, We Are Social, France
Backlight Studios
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MPC Creative: Octopus Group 'Questions'
Agency: MPC Creative
Client: Octopus Group
Date: July 2017
Investment management company Octopus has launched its new masterbrand, which brings to life the shared mission of Octopus’ existing six businesses under one umbrella brand.
To launch the new masterbrand, Octopus aired its first ever 30-second TV ad, produced by the multi-award winning MPC Creative under the creative direction of Julian Borra from The Thin Air Factory, and will be supported by a media and Video on Demand campaign realised in film.
The ad looks to dramatise how wonderful ‘questions’ can be when turned to a bigger purpose. The advertisement takes this insight and translates it into compelling creative. Question marks take the form of flying birds whose murmuration marks a strong, spectacular show of strength and purpose as they fly together.
The spot ends with the new strapline ‘Octopus. A brighter way’, which underpins the company’s commitment to doing things differently for the good of its customers and wider society.
Credits:
Agency - Thin Air Factory
Client name - Sebastian Dreyfus
Client job title - CMO
Copywriter - Julian Borra, The Thin Air Factory
Art director - Julian Borra, The Thin Air Factory
Media Agency - JAA Media
Media planner - Richard Temple
Production company - MPC Creative
Director - Diarmid Harrison-Murray
Post Production - VFX - MPC
Client name - Sebastian Dreyfus
Client job title - CMO
Copywriter - Julian Borra, The Thin Air Factory
Art director - Julian Borra, The Thin Air Factory
Media Agency - JAA Media
Media planner - Richard Temple
Production company - MPC Creative
Director - Diarmid Harrison-Murray
Post Production - VFX - MPC
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Saatchi & Saatchi: Kerry Foods 'Proud to be the Nation’s Favourite'
Agency: Saatchi & Saatchi
Client: Kerry Foods
Date: July 2017
Richmond sausages worked with Saatchi & Saatchi London to create this rebrand TV campaign.
Credits:
TITLE: Proud to be the Nation’s Favourite
CLIENT: Richmond Sausages, Kerry Foods
ADVERTISING AGENCY: Saatchi & Saatchi London
EXECUTIVE CREATIVE DIRECTOR: Andy Jex
COPYWRITER: Sophie Browness
ART DIRECTOR: Mia Silverman
PLANNER: Raquel Chicourel, Frances Docx
ACCOUNT HANDLER: Adrian Ash, Ciaran Miller-Stubbs
PRODUCER: Lou Mumford
MEDIA BUYING AGENCY: Vizeum
MEDIA PLANNER: Sharon Maxwell
PRODUCTION COMPANY: Friend
DIRECTOR: Pep Bosch
EDITOR: Paul Hardcastle @ Trim
PRODUCER: Richard Fenton
POST-PRODUCTION COMPANY: Electric Theatre Collective
AUDIO POST-PRODUCTION COMPANY: Factory
DATE RELEASED: 03.07.17
CITY / COUNTRY: UK
EXPOSURE: UK Only
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Otherway: Chik'n 'It's Fried Chicken Day!'
Agency: Otherway
Client: Chik'n
Date: July 2017
In perfect timing for National Fried Chicken Day (6 July), strategically-led brand design agency Otherway has launched a complete brand identity for new fried chicken restaurant Chik’n.
As well as well as strategy, Otherway created a full suite of touchpoints such as logo and brand design, restaurant interior design, packaging design, website and social assets.
The design concept is inspired by founders Carl and David’s Punk rock roots and embodies the true spirit of a challenger brand. It’s a brand that is on a mission to make a change and is not afraid to speak out for its beliefs; namely healthier, better quality chicken.
Credits:
Clients: Carl Clark & David Wolanski
Strategy: Otherway
Creative: Otherway
Strategy: Otherway
Creative: Otherway
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Space : Lanson '40-year partnership with The Championships, Wimbledon'
Agency: Space
Client: Lanson
Date: July 2017
French luxury Champagne house, Lanson, has launched a new campaign, called 'Celebrating 40 years of Champions'. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years.
The campaign, created by Space, uses vintage footage from the Wimbledon archives to showcase the evolution of the crowd, fashions and The Championships itself over the past four decades, while one of Britain’s greatest tennis players – Virginia Wade – narrates a teaser film designed to build excitement for the main film.
At the heart of the campaign is a 90 second film which will be featured on Wimbledon’s digital channels and in the famous Queue, with a series of shorter edits, memes and boomerangs being seeded on Lanson’s social media channels throughout the Fortnight.
The campaign’s aim is to help Lanson bring to life the anniversary of their partnership and communicate their ‘Perfect Start’ platform, creating content that will draw in a millennial audience.
Credits:
Media: Social content
Country (Market): UK
Client: Champagne Lanson
Advertised brand: Champagne Lanson
Links:
Advert title(s): Celebrating 40 years of Champions
Translation of headline to English: Celebrating 40 years of Champions
Advertising Agency (Name, City, Country): Space, London, UK
Agency website: http://agencyspace.co.uk/
Сreatives (Role+Name): Greg McAlinden (Creative Director)
Production Company: In house
Production Company creatives (Role+Name): N/A
Country (Market): UK
Client: Champagne Lanson
Advertised brand: Champagne Lanson
Links:
Advert title(s): Celebrating 40 years of Champions
Translation of headline to English: Celebrating 40 years of Champions
Advertising Agency (Name, City, Country): Space, London, UK
Agency website: http://agencyspace.co.uk/
Сreatives (Role+Name): Greg McAlinden (Creative Director)
Production Company: In house
Production Company creatives (Role+Name): N/A
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Antidote : Mazda 'Drive Together'
Agency: Antidote
Client: Mazda
Date: July 2017
A TV commercial, created for Mazda by Antidote, demonstrates how human senses are brought to life when driving the Mazda CX-5 and sits at the heart of the launch campaign for the all-new model.
The 30-second spot continues the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.
Antidote devised the Jinba Ittai-inspired ‘Drive Together’ strategy for Mazda’s launch of the MX-5 RF. That campaign clearly positioned Mazda as the brand that champions ‘the love of driving’ whilst simultaneously maintaining Mazda’s commitment to challenging convention.
The aim of the latest work is to build on this heritage and demonstrate the Jinba Ittai harmony between the all-new CX-5 and Mazda driver.
The campaign runs in the UK until the end of September, backed by digital, social content and event marketing including a live drive, in-dealer, an interactive shopping centre tour and a press tour. The ad will also run in European territories.
Credits:
Creative Director Tim Ashton
Art Director Toby Derham
Copywriter Toby Derham
Account Director Holly Creasey
Account Manager Marcus Gilbert
Agency Producer Tim Greven
Director Christian Weber
Producer Ada Zuiderhoek
Editor Johannes Hubrich
Post Production Pirates n Paradise
Client Claire Andrews, Marketing Director, Mazda UK
Art Director Toby Derham
Copywriter Toby Derham
Account Director Holly Creasey
Account Manager Marcus Gilbert
Agency Producer Tim Greven
Director Christian Weber
Producer Ada Zuiderhoek
Editor Johannes Hubrich
Post Production Pirates n Paradise
Client Claire Andrews, Marketing Director, Mazda UK
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Space : All England Lawn Tennis Club - The Wimbledon Championships 'A YEAR IN THE MAKING: ARRIVALS CAMPAIGN'
Agency: Space
Client: All England Lawn Tennis Club - The Wimbledon Championships
Date: July 2017
Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships.
Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of The Championships team – from the groundsmen and gardeners, to the ballboys and ballgirls.
The campaign illustrates how preparations for The Championships start as soon as the previous year’s tournament ends (’when we finish, we begin’), through the toil of winter and the optimism of spring, to the excitement and finishing touches of summer (’preparation is over’).
It begins from the moment a visitor arrives at Wimbledon or Southfields stations, and continues along to the famous Wimbledon Queue and into the AELTC Grounds, including the iconic 40-metre long frame alongside the Court 12 walkway, and the perimeter of Aorangi Park next to No.1 Court.
Credits:
Agency: Space
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Creature: Arla Anchor 'Switched On'
Agency: Creature
Client: Arla Anchor
Date: July 2017
The Hugglers are back. This time we find our teenage brother and sister having a giggle at Grandma’s expense, only to find themselves caught out by the family’s new voice recognition device.
The 30-second ad will run across national TV and VOD and will also be supported with digital, social and in-store activity.
Credits:
Creative Directors – Ben Middleton, Stu Outhwaite
Creative – Laura Muse
Strategy Director – Lorna Burt
Producer – Kate Taylor
Production Assistant – Charlotte Wickens
Account Team – Jane Stephenson, Flic Green, Alex Blacklock, Ellie Vincent
Directors – Kyra and Constantin
Production Company – Passion Pictures
Producer – Sibylle Preuss
Sound – Factory
Sound Engineer – Dan Beckwith
Post-Production – Unit
Creative – Laura Muse
Strategy Director – Lorna Burt
Producer – Kate Taylor
Production Assistant – Charlotte Wickens
Account Team – Jane Stephenson, Flic Green, Alex Blacklock, Ellie Vincent
Directors – Kyra and Constantin
Production Company – Passion Pictures
Producer – Sibylle Preuss
Sound – Factory
Sound Engineer – Dan Beckwith
Post-Production – Unit
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CHI&Partners: Hive Connected Home 'Walk'
Agency: CHI&Partners
Client: Hive Connected Home
Date: July 2017
Following on from the release of ‘Sweet Dreams’, Centrica-owned smart home brand Hive will this week unveil the third installment in its multi-market ‘Let’s Get Living’ campaign, entitled ‘Walk’.
Breaking first in the UK before rolling out later in the week across the US and Canada, the 30-second spot further illustrates how Hive smart home solutions can help customers enjoy the moments that matter – this time focusing on a mother out on a walk, who is able to check that her teenage daughter is safely home by using the Hive Camera app.
The US and Canadian spot also spotlights another functionality of the Hive app, showing how it allows customers to turn on lights remotely via their phone.
‘Walk’ is the third instalment of four TV spots in the Hive ‘Let’s Get Living’ campaign, which spans radio, digital out-of-home, print and social media as well as TV. The first in the four-part campaign was ‘Perspectives on Life’, followed by ‘Sweet Dreams’.
Credits:
Brand: Hive
Client Name: Nicky Mackrell
Agency: CHI&Partners
Joint Executive Creative Director: Micky Tudor
Creative Director: Jay Fretwell
Creatives: William Cottam, Duncan Brooks
Planner: Oliver Feldwick
TV Producer: Rob Steiner
Creative Producer: Ruby Hill
Business Director: Sarah Carolin
Account Director: Eliza Sloss
Production Assistant: Hannah Greene
Production Company: Pretty Bird
Production company producer: Ted Thornton
Director: Max Malkin
Director of Photography: John Lynch
Client Name: Nicky Mackrell
Agency: CHI&Partners
Joint Executive Creative Director: Micky Tudor
Creative Director: Jay Fretwell
Creatives: William Cottam, Duncan Brooks
Planner: Oliver Feldwick
TV Producer: Rob Steiner
Creative Producer: Ruby Hill
Business Director: Sarah Carolin
Account Director: Eliza Sloss
Production Assistant: Hannah Greene
Production Company: Pretty Bird
Production company producer: Ted Thornton
Director: Max Malkin
Director of Photography: John Lynch
Grade: The Mill
Production and Visual FX: Big Buoy (Polly Durrance – Big Buoy Producer)
Offline Editing: The Whitehouse (Antonia Porter – Whitehouse Producer)
Editor: Sam Gunn
Audio: Wave
Engineer: Aaron Reynolds, Tom Heddy
Music Company: Tin Drum Music
UK Voiceover: Sharon Small, Dolly Wells
US & Canada Voiceover: Juliana Yazbeck, Amy Reitsma
Production and Visual FX: Big Buoy (Polly Durrance – Big Buoy Producer)
Offline Editing: The Whitehouse (Antonia Porter – Whitehouse Producer)
Editor: Sam Gunn
Audio: Wave
Engineer: Aaron Reynolds, Tom Heddy
Music Company: Tin Drum Music
UK Voiceover: Sharon Small, Dolly Wells
US & Canada Voiceover: Juliana Yazbeck, Amy Reitsma
UK Media Agency: MediaCom
US & Canada Media Agency: Neo@Ogilvy / Mindshare
Social Media Agency: AllTogetherNow
Social Media Planner: Flora Proudlock
US & Canada Media Agency: Neo@Ogilvy / Mindshare
Social Media Agency: AllTogetherNow
Social Media Planner: Flora Proudlock
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Hannah McNally and Martha Halliday, Kingston University: National Autistic Society 'Mm-hmm'
Agency: Hannah McNally and Martha Halliday, Kingston University
Client: National Autistic Society
Date: July 2017
The only Black Pencil of this year's D&AD New Blood awards was awarded to “Mm-hmm” in response to The National Autistic Society's brief by student creatives Hannah McNally and Martha Halliday from Kingston University.
Speaking about their winning project they said: “We know there are many joys and sorrows to autism, much like the ups and downs of life. Therefore, we did not want to sugar-coat the daily thoughts and concerns of the carers.
"We feel the hard-hitting message we are giving must be expressed more; to showcase the help and understanding The National Autistic Society provides families and individuals when they face the transition into adulthood.”
Bruce Duckworth, president of D&AD said of the winner: “The word on everybody’s lips when it came to the Black Pencil winner was ‘beautiful’. An emotive and intelligent campaign, Mm-hmm united the judges almost unanimously when it came to choosing this as the winner. It was not only a great showcase of raw talent, it was produced brilliantly and with passion. You really feel like the students put everything into it.”
Credits:
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Target McConnells: An Post 'World Wide Open'
Agency: Target McConnells
Client: An Post
Date: July 2017
Ireland’s national postal service, An Post, has launched a dramatic new brand campaign, focusing on its stance against a turbulent world that’s closing its borders and turning in on itself. Created by Dublin agency, Target McConnells, the campaign taps into a divisive global narrative and heralds a fresh new direction for An Post.
Target McConnells' managing director, Abi Moran, said: “In a time when some countries are talking about building walls and there’s a global tendency towards insularism, this campaign shows that Irish people, and our national postal service stand for something quite different.
"Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad. And this trend is continuing, with major new Parcel product and service innovations that quite literally bring the world to your door.”
Credits:
Client – An Post
Creative Agency – Target McConnells
Joint Creative Director – Monika Crowley
Senior Creatives - Ruth Dempsey & Keith Lawler
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Managing Director – Abi Moran
Group Business Director – Enda Kelly
Senior Account Manager – Karen Downey
Director – Ian Power
VFX – Andy Clarke
Sound Design – Rod Morris
Production Company – Rocket Productions
Post Production Company – Outer Limits
Creative Agency – Target McConnells
Joint Creative Director – Monika Crowley
Senior Creatives - Ruth Dempsey & Keith Lawler
Broadcast Director – Michael Cullen
Producer – Eric Brindley
Managing Director – Abi Moran
Group Business Director – Enda Kelly
Senior Account Manager – Karen Downey
Director – Ian Power
VFX – Andy Clarke
Sound Design – Rod Morris
Production Company – Rocket Productions
Post Production Company – Outer Limits
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ROTHCO: AIB 'The Last Day of Maire’s Mortgage'
Agency: ROTHCO
Client: AIB
Date: July 2017
On 7 July, Allied Irish Bank and Rothco launch the second phase of their campaign ‘The Last Repayment’.
Earlier in the year, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ series features real AIB customers who have just completed their mortgage.
“As a segment, selling mortgages has become incredibly clichéd, often featuring the picture perfect young couple enjoying the first day in their very own home; choosing paints, unpacking boxes, happily surviving without furniture. We looked to turn all of this on its head. What if we could show potential homeowners their future by showing them the end of the journey?” explains Patrick Ronaldson, partner at Rothco.
The latest story told by Máire is completely her own. She talks about her unique journey and the challenges she overcame in order to find the right house for her family and make it into a home. By showing the end of the process rather than the beginning, Rothco and AIB are continuing to help customers look at this somewhat daunting decision from the perspective of those that have done it and lived to tell the tale.
Credits:
Client AIB
Agency Rothco
Agency Producer Al Byrnes
Executive Creative Director
Creative Director Alan Kelly
Ray Swan and Emma Sharkey
Art Director Ray Swan
Copywriter Emma Sharkey
Finished Art David Gallagher and Gerry Cole
Business Director Jimi McGrath
Account Director Caitriona Ní Laoire
Account Manager Karen Kenny
Strategy Patrick Ronaldson and Casey Smyth
Digital Strategy/Connections Emer Fitzgerald
Agency Producer Al Byrnes
Executive Creative Director
Creative Director Alan Kelly
Ray Swan and Emma Sharkey
Art Director Ray Swan
Copywriter Emma Sharkey
Finished Art David Gallagher and Gerry Cole
Business Director Jimi McGrath
Account Director Caitriona Ní Laoire
Account Manager Karen Kenny
Strategy Patrick Ronaldson and Casey Smyth
Digital Strategy/Connections Emer Fitzgerald
Production Company - Butter
Photography Robert J Wilson
Director Zak Emerson
D.O.P Ben Moulden
Photography Retoucher Robert J Wilson
Photography Robert J Wilson
Director Zak Emerson
D.O.P Ben Moulden
Photography Retoucher Robert J Wilson
Music Dead Light
Post Production Windmill Lane
Producer Grainne Tiernan - Butter Productions
Post Production Supervisor Nicola Pillai
Producer Grainne Tiernan - Butter Productions
Post Production Supervisor Nicola Pillai
Editor Lee Hickey
Sound Locky Butler
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BBH: Absolut 'Equal Love'
Agency: BBH
Client: Absolut
Date: July 2017
Absolut has launched a new communications platform – ‘Create a better tomorrow tonight’ - which it hopes will cut through the noise from a plethora of other "purpose" led campaigns.
The creative campaign launching today (5 July) goes beyond the LGBTQ+ community and zeroes back in on the core concept of a freedom to love absolutely anyone. Created by BBH for digital and social, the film Equal Love is a cinematic piece of choreography that fluidly follows the moving journey of a kiss. It was directed by Aoife McArdle and kick starts ‘Create a better tomorrow tonight’.
“Freedom of choice goes beyond sexual preference,” said Gaia Gilardini, global communications director at Absolut. “LGBTQ+ plays a role in it but we see it as a broader piece that includes all kinds of people.
“The cinematography and the poetry behind the message was really what we were looking for It’s not easy to portray a metaphor and elevate a message,” she added. “Some people might take it too literally. There is always that risk. But we feel [McArdle’s] done an amazing job with the choreography and all these amazing characters.”
Credits:
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Y&R: BBC 'WimbledON'
Agency: Y&R
Client: BBC
Date: July 2017
This year, BBC will be making Wimbledon more accessible than ever. The entire nation will have front row seats anytime, anyplace, anywhere - thanks to the coverage of the tennis tournament. The BBC will run 15 live streams across all devices, host a dedicated Wimbledon page both online and on their BBC Sport App, and of course showcase the biggest and best matches across their terrestrial channels.
Y&R London’s campaign features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon. The nation can truly experience all the highs and lows of the tournament through BBC, who have covered the tournament for 90 years.
Mixing live action and 3D animation, the tennis ball bounces, spins and slices exactly like an Andy Murray forehand, and the action builds becoming more frenetic amid spectacular scenery. BBC Sport Instagram Stories will look at the culture and lifestyle of Wimbledon players and spectators over the last nine decades.
Credits:
Head of Creative: Pip Bishop
Head of Art: Chris Hodgkiss
Creative Director :Gavin McGrath
Business Director: David Pomfret
Account Director: Tom Lamming
Agency Producer: Kat Maidment
Director/ Production Co: Ben & Joe Dempsey Knucklehead
Producer: Bill James
Editor: Joe Parsons Assembly Rooms
Post Production Grade: MPC
Post-production: nineteentwenty
Sound Design: Sam Ashwell 750mph
Typographer: Jason Hyde
DoP: Mathias Schoeningh
Head of Art: Chris Hodgkiss
Creative Director :Gavin McGrath
Business Director: David Pomfret
Account Director: Tom Lamming
Agency Producer: Kat Maidment
Director/ Production Co: Ben & Joe Dempsey Knucklehead
Producer: Bill James
Editor: Joe Parsons Assembly Rooms
Post Production Grade: MPC
Post-production: nineteentwenty
Sound Design: Sam Ashwell 750mph
Typographer: Jason Hyde
DoP: Mathias Schoeningh
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Don’t Panic Partners: Greenpeace 'SpongeBob Tells BP - Back Off The Amazon Reef'
Agency: Don’t Panic Partners
Client: Greenpeace
Date: July 2017
Environmental campaign group Greenpeace has enlisted the services of Nickelodeon'sSpongebob Squarepants to raise awareness of the potential risks entailed by permitting oil giants BP and Total to begin exploratory drilling in the Amazon Mouth Basin.
Greenpeace fears the energy giants are just weeks away from winning permission to drill, prompting them to enlist the services of an ocean dwelling cartoon sponge to draw attention to the potential for ecological catastrophe.
Sara Ayech, Oil campaigner for Greenpeace UK, remarked: “Marine biologists are calling the Amazon Reef a new biome, a unique ecosystem, which had been thought impossible. But it is already under threat from BP and an oil industry willing to risk spills and worse in their pursuit of fuel which we cannot afford to burn.
"Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”
The equatorial reef extends to 9,500 sq/km off the Brazilian coast, with authorities there set to sign-off or block nearby drilling later this month.
Greenpeace has calculated that any spill disaster has a 30% chance of reaching the Amazon Reef.
BP is still recovering from the Deepwater Horizon disaster which saw five million gallons of crude oil spill into the Gulf of Mexico.
Credits:
Founder: Mark Whiteway
Acc Director: Matt Dew
Acc Exec: Joshua Channon
Creative Director: Matt Partis
Lead design: Joe Baglow
Lead design: Kevin Pearson
Acc Director: Matt Dew
Acc Exec: Joshua Channon
Creative Director: Matt Partis
Lead design: Joe Baglow
Lead design: Kevin Pearson
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