Watch - or wash - your backside, because your butt is talking to you in a new video campaign for Tushy, a bidet attachment for your toilet.
In a three-part video series, a character called Your Butt (actually writer-actor Erica Hernandez doing a sexy French accent) pleads with you to upgrade your ‘uncivilized’ toilet paper cleaning habit with a Tushy bidet attachment, so she can finally be the sexiest butt in the world.
In the most alluring way possible, she says phrases like “Treat me like you treat your hands after you poop” and “Do I look like a butt from the 1800s?” It’s all to emphasize the point that washing with the Tushy after the toilet is a better cleaning method.
The campaign compels viewers to upgrade their life with “a beautiful cleanse of water” and start treating their neglected butts like they treat their face, arm, and every other part of their body – with love.
The campaign is aimed at millennials, cultural savants, and modern households who care about health, hygiene and sustainable living. It is the second campaign for the product, which first hit the market in 2015.
The product also introduced a new website, showing how easy it is to install and use the product, plus reasons why wet wipes and toilet tissue aren’t sustainable.
Miki Agrawal: Tushy 'A Tete-a-Tete with your Derriere'
Actor: Erica Hernandez
Creative Directors: Miki Agrawal, Ryan LeMere
Producer: Atif Ateeq
Sound: Hyo Jin An
Concept by Miki Agrawal
